Indie Spotlight

Indie Spotlight- Beach Books in Seaside Oregon

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It’s my great pleasure to introduce one of Oregon’s great coastal bookstores, Beach Books in Seaside, Oregon. Store owner Karen Emerling graciously took a moment away from the holiday rush to share her thoughts with the Mixed-Up Files.

Everybody who opens an independent bookstore has a bookstore dream, and that’s what makes each one unique. What was yours? 
UnknownI hadn’t really thought about opening a bookstore, despite my life-long love of reading, until I attended Wordstock in the Spring of 2005. Standing in the Convention Center, surrounded by booksellers, publishers, authors, and thousands of books, I realized this was where I should haimages-1ve been all my life.So, that Fall when I became an empty-nester, I made that dream a reality. I opened a cozy little bookstore on a side street in Seaside and in the Spring of 2013, moved to what I consider the best spot in town.
Congratulations on your move! I love the bigger store on Broadway and Holladay. The new place feels so light and airy. What have you added or changed since moving?
imagesThe move has given us more visibility and space to expand, adding more books, but also more sidelines such as art supplies, puzzles, socks and a whole lot more cards. The expansion also gave us more room for our events, including participating in the monthly Seaside Downtown Art Walk and hosting our delightful Lunch in the Loft series which we host monthly with regional authors. It’s a wonderful way to introduce our local customers to some of the Northwest’s finest authors. They get a chance to chat and share a catered meal.
How do you help connect readers
with books they will enjoy?
The Lunch in the Loft series is one of the ways we connect readers with books and authors they come to love. The other thing we do is to have tags hanging off some of our staff favorites. Over time, customers seem to identify with one of us that has similar taste and they look for what that person is recommending.
In a small bookshop, there is only room for good books. How do you decide what titles to carry?

I choose books based on ones we read and like from the advance copies sent by publishers, recommendations from customers, lists of what is selling well at other independent bookstores in similar markets and books discussed on NPR. We carry many local authors – and there seem to be more and more local authors – and books related to the coast. Children’s books with stories/information based on the beach are particularly popular with tourists.

And finally, any big plans for the holiday season?

images-2For the holidays were participating in Small Business Saturday and carrying the Pacific Northwest Bookseller Association holiday catalog with a 10% discount on the great books they have included. We also celebrate by having a Wishing Tree for books requested by the school libraries at the four schools in the Seaside district. Customers earn a discount on the books they give and on a book for themselves.

Thank you so much for sharing Karen. If you happen to be on the Oregon Coast You can find Beach Books at 616 Broadway, Seaside, Oregon 97138. They are open from 10-6 on winter weekdays and 10-8 on the weekend. And if you are not lucky enough to visit the Oregon coast, please visit your independent bookseller this holiday season. Beyond all the benefits that come from shopping locally, independent bookstores play a vital role in keeping literary fiction for all ages alive and thriving in a world of chain stores that cares more for the predictable blockbuster than the art of good story telling. I would not be able to write the books I do if indie bookstores were not out there looking for them and sharing them with readers.  Thank you!

Indie Spotlight: Curious Iguana, Frederick, MD

Crious Iguana logo
I don’t know which is a greater delight to feature, a veteran independent bookstore that has survived the ups and downs and dire predictions of the last few years, or one that is new and also doing well. Today we’re talking with Marlene England, co-founder and co-owner with Tom England of Curious Iguana (www.curiousiguana.com) in Frederick, Maryland.
(Have you ever noticed how founders of independent bookstores like to give them animal names: Blue Manatee, Bear Pond, Flying Pig, Mockingbird, Velveteen Rabbit? )

MUF: Marlene, your shop has been open just two years, and already it is thriving! Tell us how you came to found Curious Iguana and what you think accounts for its early success?
Marlene: My husband Tom and I opened Dancing Bear Toys and Gifts in September 2000, and a couple of years ago we started dreaming about what a new curius iguana frontretail adventure might look like. Children’s books had been a consistently strong category at the Bear, so we originally planned to open a children’s bookstore. But the message we heard over and over again from our customers was how much downtown Frederick needed an independent bookstore for all ages, not just kids. When we found out a larger retail space was available around the corner from Dancing Bear, we relocated the toy store there in the summer of 2013 and opened the Iguana in the Bear’s former location just two months later.

Our local community, as well as out-of-towners who visit Frederick, has demonstrated so much love and support for the Iguana. I think it helps that Tom and I already had strong ties to the community—because of the toy store, we were a known entity and never the ‘new kids on the block,’ so to speak. We are also extremely fortunate to have a fantastic team of booksellers who are curious (of course!), passionate about reading, and dedicated to providing exemplary customer service.

MUF: The shop name is wonderful, as is the subtitle, “get to know your world.” In what ways do you encourage young readers to do that?
Marlene: We are very thoughtful in our selection of books, being sure to include titles that are diverse and globally focused.

MUF: How do you choose the books you carry at Curious Iguana?Marlene: It’s a team effort that involves staff (particularly Kari, our children’s book buyer), publishing reps, online research, recommendations and reviews from other indie bookstores, and lots and lots of reading!

MUF:As middle-grade authors, we’d love to know what titles old or new, fiction or nonfiction, you find yourselves recommending most to 8-12 year olds these days?  Crious Iguana CartwheelingCruous iguana echo
Marlene:
Although classics are always a staple, new midgrade fiction is flourishing at the Iguana. Kids seem to be really interested in strong, Curious Iguana revolution
character-driven stories—books that open their eyes to the experiences of others and help them understand the world around them. Wonder (RJ Palacio) is still a big hit, but also Echo (Pam Munoz Ryan), Cartwheeling in Thunderstorms (Katherine Rundell)Curious Iguana Butterfly Hill, El Deafo (Cece Bell), Brown Girl Dreaming (Jacqueline Woodson), The Crossover Curious Iguana War(Kwame Alexander), I Lived on Butterfly Hill (Marjorie Agosin), Revolution (Deborah Wiles), and The War that Saved My Life (Kimberly Brubaker Bradley). We’ve been really impressed with our midgrade readers—their appetite for reading, their interest in heavier topics.

MUF: Have favorite middle-grade authors appeared at Curious Iguana? Do you have other activities or events designed to appeal to this age group?

Marlene: Last year, we hosted Tom Angleberger (of Origami Yoda fame) and were filled to capacity. I’m not sure we could have squeezed one more person in the bookstore! We’ve also welcomed Deborah Wiles (a longtime friend of our bookstore and toy store) and Grace Lin (who braved treacherous weather to greet 60+ fans on a very snowy Saturday morning).curious iguana Lin Several of our middle-grade customers attended a Q&A with a panel of authors from We Need Diverse Books, and we have hosted a Kids Go Global book club for ages 8-12, as well as several intergenerational book discussions at the Iguana and at our county libraries for middle-grade readers and their favorite adults.

SRO crowd for Origami Yoda

SRO crowd for Origami Yoda

MUF: Curious Iguana is a “benefit corporation.” Please tell us what that means for you, for your customers, and for the recipients of your donations.
Marlene: All benefit corporations have unique goals and objectives; ours is to be a successful business that also makes a difference in our world—that’s why we donate a percentage of monthly sales to global nonprofits that are making a world of difference. Recent recipients include Kiva, The Malala Fund, Room to Read, CamFed, and Children of Promise, Children of Hope, a nonprofit in the Dominican Republic that was started by a longtime customer and friend. This commitment to giving back helps us keep our priorities straight. It’s a constant reminder that helping others is a big part of why we do what we do. Our customers seem to respect our vision and appreciate that the money they spend at the Iguana is having a broad impact far beyond downtown Frederick.curous iguana interior

MUF: If an out of town family on a day trip visits Curious Iguana, would there be family-friendly places near buy to get a snack or meal? Are there other unique Frederick sights or activities they shouldn’t miss?
Marlene: Definitely! Our historic downtown is a thriving ‘Main Street’ community with all kinds of independent specialty stores and restaurants. There really is something for everyone. Of course, we’re just a tad biased and would encourage visitors to stop by our sister store, Dancing Bear Toys and Gifts, just around the corner from the Iguana. Many families add some history to their shopping and dining with a visit to the National Museum of Civil War Medicine, which is also located in downtown Frederick. Two helpful websites to check out when planning a trip to Frederick are http://downtownfrederick.org and http://visitfrderick.org.

curious iguana round logoThank you Marlene, for telling us about your bookstore and its mission!  Readers, have you visited this popular shop? (Hmmmmm. I wonder if Curious Iguana is acquainted with Reading Reptile?  Seems like they might have a lot  in common. )

Sue Cowing is author of the middle-grade puppet-and-boy novel, You Will Call Me Drog (Carolrhoda 2011, Usborne UK 2012}.

Indie Spotlight: Stone Alley Books, Galesburg IL

We’re talking today with Ben Stomberg, founder-owner- manager of Stone Alley Books & Collectables (www.facebook.com/stonealley)  one of  a growing number  of small town independent bookstores created  by people who simply believe their town should have a bookstore you can visit in person.  I’m especially grateful for this one because it’s in the town where I grew up, which always had at least one bookstore that served Galesburg and surrounding smaller towns until a certain chain came in, outcompeted the locals, then failed and closed.  You know, that story.

Stone Alley logoMixed-up Files: Everybody who opens an independent bookstore has a bookstore dream, and that’s what makes each one unique. What was/ is yours?
Ben
: When I moved back to Galesburg in 2007 I thought, “It’ll be OK. There’s a bookstore and a Starbucks. I’ll Be Fine.” Then the bookstore closed and the Starbucks followed. Finding a better coffee shop wasn’t difficult, but living in a town of thirty-some thousand with no bookstore was more than I could handle.

MUF: Stone Alley is the only full bookstore in the area. How does knowing that shape what you do?
Ben:
When we first opened, I wanted Stone Alley to be a universal bookstore with a little bit of something for any kind of reader. But being a small brick and mortar shop in a small town, it’s difficult to have a deep enough selection in every genre. I began to specialize more in fiction and Young Adult and Kids Stone Alley, too many booksbooks. We lean on special orders and a loyal customer base that prefer to order through us instead of on line.

MUF: Congratulations on your move to a bigger store on Main Street this year. What have you added and changed in the process?
Ben:
When we moved to Main Street, Stone Alley merged with the local gaming store, For The Win. So we have added a wide selection of board games and card games such as Magic: The Gathering and YuGiOh. These things compliment our selection of comics that has grown steadily over the past 5 years. We’re a One Stop Geek Shop now.Stone Alley new front?

MUF: How do you help connect readers with books they will enjoy? Ben: I rely heavily on suggestions from my other customers. Nothing has ever interfered with my personal reading time like owning a bookstore has! So, even though I try to follow reviews and sales trends, my best tool is my customers. Being in such a small town, all of my regulars tend to “review” their last purchase when they come back in. That’s what I lean on the most when customers ask about titles or authors that I haven’t read.

MUF: Since we’re middle-grade authors, we have to ask: what titles, old or new, fiction or nonfiction, Stone alley drogdo you find yourself recommencing to readers aged eight to thirteen these days ?Stone Alley Magic Treehousestone alley blume
Ben:
Besides You Will Call Me Drog?
Honestly, the kids around here know exactly what they want before they walk in, or they’ve given their
grandparent/parent/aunt/uncle a specific list of titles lite Wimpy Kid, Captain Underpants, Magic Treehouse or Junie B Jones.Stone Alley.  SilversteinWhenever someone needs more direction than that, I lean toward the classics. I don’t have children of my own and my only real experience is with what I grew up reading. But, parents love to find the books they loved to share with their kids. It’s hard to go wrong with Judy Blume, Shell Silverstein, Dr Seuss or Charlotte’s Web.Stone Alley new interior

MUF: If a family from out of town visited Stone Alley Books, would there be family-friendly places nearby to get a snack or meal? And if they could stay awhile are their some unique places and activities in Galesburg that they shouldn’t miss?
Ben:
The Landmark Cafe and Creperie and Q’s Cafe are both within a block of the shop. There is also the Discover Depot Children’s Museum and the Galesburg Railroad Museum. We host the Railroad Days festival on the 4th weekend in June and the National Stearman Fly-In every September.

Thanks, Ben , for telling us  about your store.  Best wishes for your continuing success.  Readers, do visit Stone Alley Stone Alley logo #2if you’re in that neck of the woods, especially if you have a geek in tow!

Sue Cowing is the author of the puppet-and-boy novel, You Will Call Me Drog,  Carolrodha Books 2011, Usborne UK, 2012
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