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Harry Potter and Mao boost Bloomsbury sales

Mao&#8217;s Great Famine &#8211; Frank Dikotter
Mao’s Great Famine – Frank DikotterBloomsbury

An unlikely combination of the world’s most famous boy wizard Harry Potter and Chairman Mao have delivered a resurgence in sales for Blooomsbury Publishing.

The company said yesterday that business had picked up since its trading update in July, helped by the publicity generated by the latest Harry Potter film and the success of Frank Dikotter’s Mao’s Great Famine, which won the Samuel Johnson Prize, thanks to publicity surrounding books featuring these two characters. It also announced that it had reached an agreement with the Practical Law Company, a legal market analysis companygroup, that will bring Bloombsury’s legal data and content to the computer screens of major big law firms and legal departments.

Nigel Newton, chief executive, said: “This demonstrates the value of Bloomsbury’s academic…

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