Capturing Numerical Data

There are many ways to get to the truth. This is certainly the case when it comes to questionnaire design. One of the areas I am frequently asked to comment on is the best method for capturing numerical data such as income or weekly budget for groceries. This nugget of truth has many paths leading...read more

The 411 on Survey Chapters

Survey Chapters allow you to organize related questions and pages into designated units or blocks that add more structure to your questionnaire. Instead of forcing respondents to go through page after page of random questions, survey authors can group like questions, so the survey flows better. The...read more

Autumn Trees Remind Me of Branchin Survey Logic

Now that autumn has arrived I spend a great deal of time watching leaves fall from the trees, slowly ever turning in the breeze. Soon the trees will be bare with their branches exposed. That’s where my mind shifts back from nature to the finer nuances of questionnaire design. A survey can be viewed...read more

3 Tips for Achieving the Right Balance in Questionnaire Design

There is a time when we as consumer and B2B market researchers have to step back and remind ourselves to keep it simple. This was brought to my attention by the recent spate of political campaign signs going up around the area.Political campaigns are famous for brevity, although the politicians or...read more

Tradeshows and the Voice of the Customer

As summer winds down and fall comes knocking there still are numerous tradeshows happening or on the near-horizon. These events are obvious candidates for sales and lead generation, but they can also be a cornerstone for voice of the customer efforts. There was a day when paper or postcard surveys...read more

The Magic of Survey Logic

Engaged respondents are more likely to take your survey seriously and provide truthful response. Using dynamic logic is one of the easiest ways to engage a respondent and make his or her experience more memorable. This is important to your project because engaged respondents are more apt to provide...read more

Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more

Close the Screen Door

Living in the Southeast one has to accept that mosquitoes will be a big part of your spring and summer equation. However, the smart individual who invented screening for windows and doors really had a brilliant idea. This simple product makes it easy to keep creatures out of your living spaces. We...read more

Free Flowing in the Data River

As the wheel of the year turns the discussion arises regarding the relevance of survey research in a big data world. This topic keeps coming back like a soul working out its karmic issues. The cynics, and there are many, state that surveys are flawed by their nature and are no longer needed with the...read more

Crafting Community Surveys

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation
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