As I near my cover reveal, I feel the need to to speak my mind on a subject that drives me crazy. If you’re an author, or an aspiring author, there is much unsolicited advice you’ll hear during your career. Some is legit, some is horse crap. But one bit of advice is a flat-out, undeniable truth:

Book bloggers can make or break you.

And you should bow down to their awesomeness and wash their feet in scented oils.

Believe it or not, I constantly hear that “book bloggers don’t sell books.” Bullshit. Complete and utter bullshit. I don’t give a rat’s ass what statistic you found, what your publisher told you, or what you read on some second-rate website. Book reviewers sell books. Lots of them. They have a passion for tomes like you and I (authors) will never understand. You see, we love books. But we also love the thought of our OWN book being loved by others. We know there’s money to be made, and possible fame to taste. But bloggers? They’re in it for the books first and foremost. Because they love to read them, write about them, talk about them…and help sell them. And if you think book bloggers can’t sell your book, don’t worry.

They won’t.

As for me, I will continue to worship book bloggers of all sizes: the ones just starting out with five followers and enough enthusiasm to rival a toddler on speed; the medium-sized bloggers who are constantly reinventing themselves and their platforms, and creating new weekly promotions; and of course, the big boys with thousands of followers who have finally finessed their blogs into well-oiled, awe-inspiring machines.

I’ll say it one more time for the writers in the back. Make friends with these powerhouses. Treat them with respect, and realize how crucial they are to the success of your book. What’s more, appreciate the passion they have for your field. Without them, our industry would be so much less…fun!!!
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