Digital Culture
Books

#BookTok rejoice: TikTok launches official Book Club

First up for discussion is a timely choice: Jane Austen's "Persuasion".
By Meera Navlakha  on 
A collage of TikTok Book Club logo, with a picture of a book announcing the title of the month.
Credit: TikTok.

In the cluttered world of TikTok, #BookTok emerged as a favorite long ago: a cozy, sprawling community with a hashtag that has over 64.3 billion views and counting. The social media giant is well aware of this popularity, seizing upon that long-embedded love for literature with by launching an official book club on the platform.

The TikTok Book Club will be open to everyone, much like #BookTok is, but with an organized structure. Each month, a new book will be announced and community members can read along, being encouraged to "share their experiences" and thoughts. TikTok will also include a special hub dedicated to the Book Club within the app, where the month's new title will be shared.

Considering the phenomenon that #BookTok is, the announcement of the official Book Club isn't surprising.

"From spotlighting little-known authors and genres to introducing the classics to a new generation, #BookTok has helped to reignite a passion for literature and we creating a new take on the much-loved #BookClub format, so our community can continue to connect, spark conversations and share the books they love most," said James Stafford, head of partnerships and community at TikTok.

In the virtual community, there will be a team of "BookTok Laureates": a group of TikTokkers passionate about reading, who will dive into each novel and share their thoughts through a series of content. The group consists of BookTok creators @li.reading and @edenreidreads, literature fan and "the internet's resident librarian" @jackbenedwards, content creator and avid reader @cocosarel, and author @Bmercer. At the end of the month, the five will host a TikTok Live session to discuss the book together.

The first book is a timely choice: Jane Austen's 1817 classic Persuasion. The Netflix adaptation of the novel arrived just last week and has consumed the internet since. #AustenTok is also a major community living within TikTok, with over 17 million views.

More in Books, TikTok


Recommended For You

Tonal will convince you to ditch your gym membership for good

AdultFriendFinder is a hookup site that's equal parts spam and porn

Best mattresses for side sleepers (and scrolling through TikTok in bed)
By Dylan Haas and Haley Henschel

TikTok proves no one is going to ask you what you're listening to

#RushTok is TikTok's very own reality show

More in Life

Netflix briefly took Friday off, but now it's back up.

Aamir Khan unpacks the journey to making 'Laal Singh Chaddha'


NFL preseason football livestreams for Vikings vs. Raiders

NFL preseason football livestreams for Rams vs. Chargers

Trending on Mashable

'Wordle' today: Here's the answer, hints for August 20

'Wordle' today: Here's the answer, hints for August 19


'Beige flags' are the TikTok dating trend that could ruin your love life

Best hookup apps and dating sites to find casual sex with no strings attached
By Leah Stodart and Miller Kern
The biggest stories of the day delivered to your inbox.
By signing up to the Mashable newsletter you agree to receive electronic communications from Mashable that may sometimes include advertisements or sponsored content.
Thanks for signing up. See you at your inbox!
https://mashable.com/article/tiktok-book-club-launch
mashable.com
crawl=CC-MAIN-2022-33
126705
application/http; msgtype=response
sha1:ZNEHAZZYXALTBBRADECIJAYDHZ3YIM6Q
<urn:uuid:0127e012-7dd0-4643-a87e-66734955f977>
2022-08-20T05:53:26Z
172.64.151.113
text/html
sha1:KOB2XDKAWQPNRAJVR5EDL3SSNZWXYEXM
<urn:uuid:fe1919e2-9dab-4d6d-9273-cec7072135a4>
https://mashable.com/article/tiktok-book-club-launch
response
<urn:uuid:421b3798-d7de-4d41-8f13-c3a3fec034b5>
isPartOf: CC-MAIN-2022-33
publisher: Common Crawl
description: Wide crawl of the web for August 2022
operator: Common Crawl Admin (info@commoncrawl.org)
hostname: ip-10-67-67-222
software: Apache Nutch 1.18 (modified, https://github.com/commoncrawl/nutch/)
robots: checked via crawler-commons 1.4-SNAPSHOT (https://github.com/crawler-commons/crawler-commons)
format: WARC File Format 1.1
conformsTo: https://iipc.github.io/warc-specifications/specifications/warc-format/warc-1.1/