4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
#MeltOn – Wendy’s Bacon Portabella Mushroom Melt
Wendy's Bacon Portabella Mushroom Melt (or BPMM) is a limited time product with a cult following. The product returns to menus every few years, continuously leading to celebration with its return, and outcry when it inevitably goes away. Wendy's wanted a unique way to show more love to this dedicated group of fans. In turn this would allow BPMM ...
finalist
audience
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and...
finalist
Anti-Animal Language Swaps
PETA's goal with our "Stop Using Anti-Animal Language" tweet was to convince the general public to start considering the impact of their words. There are so many idioms used in every day conversations in which the phrases are written to mean that an animal is killed or hurt. While these phrases may seem harmless, they carry meaning and can send ...
finalist
SOCIAL ENGAGEMENT STRATEGY FOR WHEN CALLS THE HEART EPISODE PREMIERES EVERY SUNDAY NIGHT FROM FEB 5
OBJECTIVECrown Media Family Networks planned, conceptualized and launched several creative tactics including live-Twitter parties for every episode premiere of one of its most popular and longest running series, 'When Calls the Heart' to drive tune-in and increase engagement with the fan base (#Hearties). Live-Twitter parties were promoted and e...
finalist
Venom's Twitter Moments
Sony Pictures partnered with social agency Fullscreen to build trust between the Venom movie and the core comic and Marvel fandoms ahead of the movie's release.The campaign's goals were to: Build the core fan relationship by displaying a deep understanding of the IP Create a positive change in movie sentiment by generating in-world conversationA...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.
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