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Challenges and Adaptations in Journal Publishing in the Humanities – a publisher’s view. Museum Tusculanum Press University of Copenhagen www.mtp.dk Managing Director, Dr. Marianne Alenius, [email protected] Marketing Manager Niels Stern, [email protected]

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challenges and adaptations in journal publishing in the humanities a publisher s view

Challenges and Adaptations in Journal Publishing in the Humanities – a publisher’s view

Museum Tusculanum Press

University of Copenhagen

www.mtp.dk

Managing Director, Dr. Marianne Alenius, [email protected]

Marketing Manager Niels Stern, [email protected]

Nordic Scientific and Scholarly Journal Publishing (NSSJP), Uppsala, 2009-11-25

case studies
CASE STUDIES
  • Ethnologia EuropaeaJournal of European Ethnology
  • Classica et MediaevaliaDanish Journal of Philology and History
  • Ideas in HistoryThe Nordic Society for the History of Ideas
  • MoGMeddelelser om Grønland | Monographs on Greenland
facts www mtp dk ethnologia europaea
FACTS www.mtp.dk/ethnologia_europaea

ETHNOLOGIA EUROPAEA, est. 1966

  • Editors: Prof. Orvar Löfgren (Lund university) & Prof. Regina Bendix (Georg-August-Universität Göttingen)
  • Covering: Cultural Studies, ethnology, anthropology
  • ERIH ranking: A
  • Traditional subscription based paper journal (two issues annually)
  • 320 subscribers (87 % outside DK)
  • Online available since 2003 (individual sale and licence based sale)
  • Holding period for OA to back issues: three years
  • Indexed by major databases like SCOPUS, Proquest, Google Scholar etc.
  • Supported by NOP-HS
challenges www mtp dk ethnologia europaea
CHALLENGES www.mtp.dk/ethnologia_europaea

Declining number of subscribers

Hard to attract new subscribers

Visibility

adaptations www mtp dk ethnologia europaea
ADAPTATIONS www.mtp.dk/ethnologia_europaea

New marketing strategies

  • Direct e-mailing of informational material about the journal to subject specific institutional and NGO websites, blogs, fora etc.
  • Letters for the editorial board to distribute in their networks
  • Giving articles for free
  • Subscription button on each page of the free articles
  • RSS feed
  • Newsletter with direct access to online articles, print and e-journal
  • Google Adwords
  • EBSCO’s new database, Proquest’s Periodicals Archive Online etc.
conclusions www mtp dk ethnologia europaea
CONCLUSIONS www.mtp.dk/ethnologia_europaea

The effects of new marketing strategies

  • Increased visibility
  • Low effect on sales and subscriptions

New strategy

  • Migration to immediate open access (demands increased funding)
  • Intensified marketing
  • Further innovation of marketing tools
facts www mtp dk classicaetmediaevalia
FACTS www.mtp.dk/classicaetmediaevalia

CLASSICA ET MEDIAEVALIA, est. 1938

  • Editor-in-chief: Ass. Prof. Tønnes Bekker-Nielsen (Univ. of Southern Denmark)
  • Covering: Classical and medieval history and philology
  • ERIH ranking: B
  • Traditional subscription based paper journal (one issue annually)
  • 310 subscribers (91 % outside DK)
  • Online available since 2003 (individual sale and licence based sale)
  • Indexed by major databases like Proquest, Google Scholar etc.
  • Supported by FKK (Danish Research Council for the Humanities)
challenges www mtp dk classicaetmediaevalia
CHALLENGES www.mtp.dk/classicaetmediaevalia

FKK demands open access (one year embargo)

  • fear of losing subscribers
  • fear for the death of the journal
adaptations www mtp dk classicaetmediaevalia
ADAPTATIONS www.mtp.dk/classicaetmediaevalia

Author pays model

  • editor and publisher say NO

Advertisement

  • editor and publisher say NO

Print on demand

  • editor and publisher say MAYBE/YES

Extra funding

  • editor and publisher say YES
conclusions www mtp dk classicaetmediaevalia
CONCLUSIONS www.mtp.dk/classicaetmediaevalia

Gratis or libre open access (one year embargo)

Extra funding raised by the editor

Print on demand (if necessary – philologists are paper sensitive)

Yearly evaluation

facts www ideasinhistory org
FACTS www.ideasinhistory.org

IDEAS IN HISTORY, est. 2006

  • Editor-in-chief: Prof. emer Ingrid Markussen (University of Oslo)
  • Covering: Philosophy, history of philosophy
  • ERIH ranking: not listed
    • Level of indexing unknown (not in DOAJ)
  • Traditional subscription based paper journal (three issues annually)
    • Almost no subscribers
  • Online available (almost all issues are gratis open access)
  • Supported by NOP-HS
challenges www ideasinhistory org
CHALLENGES www.ideasinhistory.org

New journal

No subscribers

Low visibility

adaptations www ideasinhistory org
ADAPTATIONS www.ideasinhistory.org

Change of publishing house

Immediate libre open access

Database indexing

Marketing

Print on demand

conclusions www ideasinhistory org
CONCLUSIONS www.ideasinhistory.org

Publishing model

  • Collaboration with Univ. Library on the publication of the journal (for instance using OJS)
  • Branding and marketing done by publisher
  • Print on demand by publisher

Business model

  • Editor raises funding
  • Editor pays publisher up-front for the given services
  • Print on demand sales
facts www mtp dk mog
FACTS www.mtp.dk/MoG

MoG (Monographs on Greenland | Meddelelser om Grønland), est. 1878

  • One head series, three subseries
  • Editors-in-chief: Prof. Hans Chr. Gulløv (National Museum, DK), Prof. Reinhardt Møbjerg Kristensen (Univ. of Copenhagen), Ass. Prof. Svend Funder (Univ. of Cph.)
  • Covering: All scientific disciplines relating to Greenland
  • Varying annual publications in the series (in total approx. 1250 since 1878)
  • Low number of subscribers
  • Online available since 2001 (gratis open access)
  • Varying funding
  • With MTP since 2008
challenges www mtp dk mog
CHALLENGES www.mtp.dk/MoG

Former publisher gave up the series!

  • new publisher needed
  • handling of sales and distribution
  • increased visibility and awareness
adaptations www mtp dk mog
ADAPTATIONS www.mtp.dk/MoG

Transfer of the series to publisher database and webshop

Sales, marketing, and distribution

Reactivation of the series

Retrodigitization

New publications

conclusions www mtp dk mog
CONCLUSIONS www.mtp.dk/MoG

Reviving of the series

  • New awareness
  • New sales

Public funding for services provided by publisher

A lot of enthusiasm and drive!

general remarks
GENERAL REMARKS

Journal and publisher match is imperative

Branding and service provider

An exiting move towards Open Access (gratis or libre)

Costs and Effects

Publishers versus Libraries

Transitional times

open access to monographs www oapen org
OPEN ACCESS TO MONOGRAPHSwww.oapen.org

Project co-funded by the EU

Seven European university presses

Aiming at new OA publishing and business models for monographsin the humanities and social sciences

Services targeted at publishers and libraries

Creating a network

Sign up for newsletter at www.oapen.org– or contact me!

contact www mtp dk
CONTACTwww.mtp.dk

Museum Tusculanum Press, University of Copenhagen

Njalsgade 126, DK-2300 Copenhagen S

www.mtp.dk :: [email protected] :: +45 353 29109

Managing Director, Dr. Marianne Alenius, [email protected]

Marketing Manager Niels Stern, [email protected]

Thank you for your attention!

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