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Saginaw-Bay City-Midland, MI

Spectrometer
Population Estimates
Rank Population 12+
MSA 152 323,900
DMA 74 968,500
Hispanic 168 19,500 6.02%
Black 136 33,900 10.47%
Available Research
Service Ethnic Type Report Type Available Reports
Nielsen General Market Condensed Sp/Fa; Fa/Sp
Contemporary Rock Adult Contemporary Adult/Classic Hits Oldies Country New/Talk/Info Adult Music Urban/Black/Gospel Spanish Language Other Foreign Language Religion Non-Commercial
AM
WSAM-SFT WMPX-CLH WJMK-ODS WSGW-N/T WMAX-REL
FM
WIOG-CHR WGER-AOR
WILZ-CLR
WKQZ-AOR
WHNN-A/C
WSAG-SFT
WMJO-ADH
WMRX-CLH
WUPS-CLH
WCEN-COU
WGDN-COU
WKCQ-COU
WLUN-SPR
WSGW-N/T
WTLZ-UAC WCMU-EDU
WLKB-NCL
WUCX-EDU
WUGN-NCL

Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually

COMBOS (+ LMA's)
WCEN-FM, WGER-FM, WSGW-AM, WSGW-FM, WTLZ-FM Alpha Media
WMPX-AM, WMRX-FM Black Diamond Broadcast Group, LLC
WCMU-FM, WUCX-FM Central Michigan University
WHNN-FM, WILZ-FM, WIOG-FM, WKQZ-FM Cumulus
WKCQ-FM, WMJO-FM, WSAG-FM, WSAM-AM MacDonald Broadcasting Company
LOCAL SPORTS COVERAGE
WKQZ-FM Detroit Lions-Football
WILZ-FM Michigan State-Football
Michigan State-Basketball
WSGW-AM Detroit Red Wings-Hockey
Detroit Tigers-Baseball
Saginaw Valley State University-Football
WSGW-FM Saginaw Spirit-Hockey
Saginaw Valley State University-Football

F = Flagship

SIMULCASTS (TOTAL WEEK)
WSGW-AM+WSGW-FM
WSAG-FM+WSAM-AM
WMPX-AM+WMRX-FM
TRANSLATORS
PRIMARY STATION FORMAT TRANSLATOR FREQUENCY
WJMK-AM Oldies 99.3
WMAX-AM Religion 105.9
WMPX-AM Classic Hits 107.7
WSAM-AM Soft AC 92.3
NATIONAL REPS
WCEN-FM, WGER-FM, WSGW-FM, WSGW-AM, WTLZ-FM KRG-Katz
WHNN-FM, WILZ-FM, WIOG-FM, WKQZ-FM KRG-Christal
WKCQ-FM, WMJO-FM, WSAG-FM, WSAM-AM KRG-Eastman
WMPX-AM Tach
WUPS-FM RegR
https://www.krgspec.com/MarketSpectroMeter.aspx?MSAID=281
www.krgspec.com
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