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Categorized | Professional Development

Competitive Intelligence webinar: Demystifying CI

Join the CI Division for another exciting webinar on Thursday, Oct. 4th at 1 pm EST. The following webinar is free to all! Please register ASAP, as space is limited!

Demystifying CI: Leveraging Existing Strengths to Build a CI Offering

Competitive Intelligence can be an intimidating phrase! Many librarians and information professionals are already providing CI services to their organization, without calling it “CI.”  Learn from a longtime SLA member how to use CI as an effective marketing tool to capitalize on your strengths as an info pro, including how to:

  1. engage in meaningful dialogue with your organization’s decision makers about the potential value of a CI service offering;
  2. generate ideas for CI projects that will positively impact your organization’s strategic direction;
  3. develop an effective process for CI projects–turning your already stellar research and organizational skills into CI assets; and
  4. repackage your research into a branded product that provides significant value to internal and external customers.

Registration: https://www3.gotomeeting.com/register/120320918

About the speaker:
Samantha Whitney is the Co-Founder and Managing Partner of Athena Research Consulting, a boutique human resources and competitive intelligence strategy consulting firm. She possesses over 20 years of experience as an information professional in a number of settings, including public, law and professional services , and as a sales and marketing manager for a global online service vendor.  In her last corporate role, Samantha successfully established and rolled out a CI capability, and then leveraged this experience to develop and expand a CI program for Athena Research Consulting.  Samantha is a Past President of the Illinois Chapter of the Special Libraries Association and received the award for Outstanding Achievement in Business Librarianship from SLA.  Samantha earned  a B.A. in English Literature from Kalamazoo College, and a Master of Information from The University of Michigan.

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