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Author Hyde, Michael G. ♦ Cohen, Lou ♦ Marca, David ♦ Hutchings, Tony
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Description Affiliation: Digital Equipment Corp., Littleton, MA (Hutchings, Tony; Hyde, Michael G.) || Applied Marketing Science, Inc., Waltham, MA (Cohen, Lou) || Digital Equipment Corp., Nashua, NH (Marca, David)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 36
Issue Number 10
Page Count 10
Starting Page 104
Ending Page 113


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Source: ACM Digital Library
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