Comments on: Is It Time To Ditch Facebook, When There’s Half a Million Fans Across Russell Group Universities? http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/ UK Web Focus: an independent Web consultant Tue, 30 Jun 2015 06:49:51 +0000 hourly 1 http://wordpress.org/?v=4.2.2 By: Facebook Usage for Russell Group Universities, July 2014 « UK Web Focus http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1682 Mon, 14 Jul 2014 11:16:43 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1682 […] data for the surveys was collected on 11 January 2011, 25 September  2011 (estimate),  16 May 2012, 2 August 2012 and 14 July […]

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By: One Million ‘Likes’: What Can The Sector Learn From Oxford University? « UK Web Focus http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1681 Mon, 22 Apr 2013 09:01:09 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1681 […] accompanying blog posts were Use of Facebook by Russell Group Universities (January 2011), Is It Time To Ditch Facebook, When There’s Half a Million Fans Across Russell Group Universities? (September 2011) and Survey of Institutional Use of Facebook (May 2012) with the final survey […]

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By: Over One Million ‘Likes’ of Facebook Pages for the 24 Russell Group Universities « UK Web Focus http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1680 Thu, 02 Aug 2012 09:17:08 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1680 […] data for the surveys was collected on 11 January 2011, 25 September  2011 (estimate),  16 May 2012 and 31 July […]

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By: Survey of Institutional Use of Facebook « UK Web Focus http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1679 Tue, 22 May 2012 11:56:24 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1679 […] in the accompanying histogram, there has been significant growth since the surveys in January and September 2011.  However as Tom Wright, the Digital Engagement Manager at the University of Nottingham […]

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By: What Next, As Facebook Use in UK Universities Continues to Grow? « UK Web Focus http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1678 Fri, 18 May 2012 09:01:05 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1678 […] data for the surveys was collected on 11 January 2011, 25 September  2011 (estimate) and 16 May […]

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By: Institutional Use of Social Media in China « UK Web Focus http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1677 Fri, 23 Mar 2012 10:48:48 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1677 […] institutional use of social media by UK universities, including surveys of use of Twitter, Facebook and YouTube and links to social media services. These surveys were followed by a post […]

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By: An SEO Analysis of UK University Web Sites « UK Web Focus http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1676 Wed, 08 Feb 2012 08:30:30 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1676 […] Are the findings corroborated by related surveys? (such as the survey of Facebook ‘likes’ for Russell Group universities described in a post which asked Is It Time To Ditch Facebook, When There’s Half a Million Fans Across Russell Group Universities?) […]

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By: Are University Web Sites in Decline? « UK Web Focus http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1675 Thu, 20 Oct 2011 08:01:24 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1675 […] Is It Time To Ditch Facebook, When There’s Half a Million Fans Across Russell Group Unive… […]

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By: Brian Kelly http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1674 Wed, 28 Sep 2011 08:14:45 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1674 Thanks for the comment. Just to clarify the status of the evidence published in this post and in other posts – there is a Creative Commons licence for this blog. The information can be reused provided acknowledgements are given. So feel to use this data accordingly in your work in advising Universities.

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By: Tracy Playle http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1673 Tue, 27 Sep 2011 20:23:02 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1673 I think it’s we who should be thanking you Brian for taking the time to produce tables like this. Thank you!

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By: Brian Kelly http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1672 Tue, 27 Sep 2011 13:20:58 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1672 Oops, yes the figures for UCL were added to the incorrect column. Have transposed and updated totals. Thanks!

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By: Tracy Playle http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1671 Tue, 27 Sep 2011 11:37:32 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1671 Ah, thanks Brian. You just have the numbers in the wrong columns in your table then. I couldn’t get my head around how it had, according to the table, gone from 4,346 to 977 and yet you were saying that there was a 344% increase. This makes sense now, but you might want to switch the numbers into the right columns (wonder if this also impacts on the totals at the bottom too, depending on how and where you’ve added them up). Or am I being completely thick here and just seeing something that isn’t actually there? My eyes aren’t what they used to be :-)

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By: Brian Kelly http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1670 Tue, 27 Sep 2011 08:03:05 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1670 The UCLOfficial Facebook page has 4,346 likes (actually today it has 4,403). In the previous survey the equivalent page (UCL/92637159209 ) had 977 likes (note this is automatically redirected to the new URL). This is equivalent to a (4,346-977)*100/977 = 344% increase in the past 9 months.

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By: Brian Kelly http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1669 Tue, 27 Sep 2011 07:56:10 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1669 Yes, I think we’re in agreement. Note that I feel that metrics (on their own) can help to indicate trends, make comparisons with peers, etc. That’s a reason why I’ve published various evidence-based summaries on this blog. However I also agree that such evidence should be used in conjunction with other factors, which may included contextual information which I, as a remote observer, will be unaware of.

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By: Tracy Playle http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1668 Tue, 27 Sep 2011 07:44:42 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1668 Sorry to be a pain Brian, but please can you explain the figures for UCL? I’m not quite sure I understand what’s going on on that line. That ‘B’ in A-Level maths always was my downfall :-)

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By: Tracy Playle http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1667 Tue, 27 Sep 2011 07:39:42 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1667 Hi Brian. Exactly. This is why in my response I said ‘the meaninglessness of Facebook ‘likes’ alone’. The use of the word ‘alone’ is important here, and I think we’re on the same page. They are part of the measurement process, and an important part at that. However, they tell us nothing about people actually reading or viewing content on those pages, engaging with it, and, most importantly, how that content then influences them to behave. Universities building Facebook pages and conducting activities simply to drive up their number of likes are wasting time, energy and, critically, budget. My experience of working with many many universities on social media is that few have a clear understanding of SMART objectives for social media activity. I am often told that their objective is ‘to build a community’, but that in itself and of itself is of no benefit to the university (in fact, ‘building a community’ is a tactic, not an objective). It’s what that community does that is the important thing. Many universities approach social media as a technology-focused exercise rather than being led by objectives and audience. When they put the how before the why they are in serious danger of doing lovely things, but not doing anything that aligns with organisational goals and vision, and when that happens, money is wasted. And we all know how tight the purse strings are right now in universities.

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By: Tracy Playle http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1666 Tue, 27 Sep 2011 07:30:19 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1666 I wouldn’t necessarily believe that means they won’t pull the plug on it anytime soon Brian. Sometimes FB folk say things and then it’s quite some time before anything actually happens. Two examples: iPad app launching (supposedly been ready since the Spring, but only just likely to launch in Autumn) and FBML (was rumored to be pulled well over a year before they finally actually pulled it).

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By: Brian Kelly (UK Web Focus) http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1665 Mon, 26 Sep 2011 15:55:15 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1665 Thanks – content updated. BTW I don’t agree that ‘likes’ are ‘meaningless'; rather the meaning can be difficult to understand and it shouldn’t be considered in isolation.

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By: Tracy Playle http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1664 Mon, 26 Sep 2011 15:48:09 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1664 My pleasure. I thought that number looked a little on the low side. Your post itself, however, still references the old figure and the 7% increase. Good blog post by the way. You know my views already on the meaninglessness of Facebook ‘likes’ alone, but the rest of the post is really well thought through. And great discussion following.

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By: Brian Kelly (UK Web Focus) http://ukwebfocus.com/2011/09/26/is-it-time-to-ditch-facebook-when-theres-half-a-million-fans-across-russell-group-universities/#comment-1663 Mon, 26 Sep 2011 14:37:56 +0000 http://ukwebfocus.wordpress.com/?p=8226#comment-1663 Hi Neil, I agree it would be useful to gain a better understanding of the value of a Facebook ‘like’. As can be seen from a Google search for ‘value of a facebook like‘ people are trying to answer that question. Note sometime ago I came across an article which suggested that “1 Facebook fan = 20 additional visits to your website

I also agree that it would be useful to answr that question in the context of institutional use of Facebook, along the lines you have suggested.

Note that I suspect that potential students (and their parents) will ask in greater numbers “What’s the value of a University degree?” We’ll need to be able to provide answers to such questions.

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