Ïðàêòè÷åñêèé ìàðêåòèíã ¹ 7 1997 ã.

* Êîíêóðñ ðåêëàìû

* Áèçíåñ-ïëàí ãëàçàìè èíâåñòîðà
À.Ë. ×åëþñêèí (ÀÊÁ "ÒÎÊÎÁÀÍÊ")

* Çàëîã ïðèáûëè ïðåäïðèíèìàòåëÿ - òåñíûé ñîþç ñ èññëåäîâàòåëåì
Ò.È. Ãëóøàêîâà (ÀÃÅÍÒÑÒÂÎ "ÐÈ-ÂÈÒÀ ÌÀÐÊÅÒÈÍÃ")

* Êàê ïîêóïàþò ïðîäîâîëüñòâåííûå òîâàðû
Ò.È. Ãëóøàêîâà, Í.Â. Ãðûçóíîâà (ÐÈ-ÂÈÒÀ ÌÀÐÊÅÒÈÍÃ)

* Ïîòðåáëåíèå íåêîòîðûõ ïðîäîâîëüñòâåííûõ òîâàðîâ â Ïîâîëæüå è Âîëãî-Âÿòñêîì ðàéîíå
ÊÎÌÊÎÍ

* Çàðóáåæíûå ñèñòåìû óïðàâëåíèÿ áèçíåñîì íà ðîññèéñêîì ðûíêå
Å. Àëèõàøêèíà, Î. Êóçíåöîâà (ÈÌÖ)

* Èññëåäîâàíèå ýôôåêòèâíîñòè êîíñàëòèíãîâûõ óñëóã (ïî ïðîåêòàì ÒÀÑÈÑ â Ðîñòîâå-íà-Äîíó)
È. Ââåäåíñêèé (ÑÈÎÒ)

* Ìåäèà-èññëåäîâàíèÿ: Ìîñêâà (ðàäèî, òåëåâèäåíèå)
ÔÎÌ, ÍÈÑÏÈ

* Ìîíèòîðèíã ðåêëàìû: Ìîñêâà (âñå ÑÌÈ)
RPRG
Â íà÷àëî æóðíàëà
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