The radio survey - listening the average day
Norwegian Broadcasting Corporation (NRK) has collected data on radio listening in Norway in decades. In cooperation with local radio channels a more detailed survey was set up in 1991, with Synovate MMI as the agency responsible for collecting data. In 1995, Kantar TNS Norway assumed responibility for the survey and new channels joined in. Survey results were for many years the official ratings of Norwegian radio channels, but in 2007 a new, electronic survey assumed this role.

Below you can find survey results from 1992 onwards. 1992 was the first year the survey was carried out in full. Results show radio listening the average day, based on data for a full year:
  • market shares - share of total listening time
  • daily reach - listeners as share of population
  • listening time - average time spent
From 1994 onwards data can be broken down by sex, age and education.
get data

Market shares the average day, distributed by all

Year
All
NRK P1
NRK P2
NRK P3
NRK
Regional
NRK
total
P4
Kanal
24
Local-
radio
Other
radio
 
20089+ years5067226320791  
Notes:

In 2006 the number of interviews was reduced from 60 000 to 30 000. At the same time the age limit was changed from 9 years plus till 12 years plus.

Average listening time in the survey is much higher than in the new electronic PPM-panel - probably due to the method used to distribute minutes of listening time between channels. Listening is measured and distributed in blocks of 5 min. and 15 min.. The resulting total is higher than the actual listening time per channel put together, and far higher than the results of the new electronic PPM-survey, which now is being used as the radio channels' official ratings. An other reason for the difference might be be that interview data are memory based and less accurate than electronically recorded data.

P3 and P4 were launched in september 1993. As results are averages based on data collected the whole calendar year, results for 1993 will be lower than the actual data for the period September - December.

Important:
When using data from this database please refer to medianorway as well as the original source of the statistics.

Medienorge may have more detailed data than presented here. Please contact us by phone or e-mail.

 
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