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The Magic of Cross-Promotion How To Do It Frugally Style

A Retrospective of the Doings at the LA Times Festival of Books

Friday, August 17, 2007

West Hollywood Fair Administration Offers Promo Materials!

Rarely does a book fair offer its participants promotion materials. The West Hollywood Book Fair does!

Here is a note from Corey Roskin, the author coordinator of the WHBF. Please follow through by giving Roz Helfand your hoped-for number of postcards and bookmarks. Please do not ask for any more than you will use. Here are some tips:

1. Take the bookmarks to your library, your dentist, your corner grocery store etc. But first staple you business card to each one. That way you advertise YOU, your book and the fair. The book marks are little freebies. People will pick them up because they can be used. Don't leave too many. You'd rather they run out than waste them. Maybe 15 to 25, depending on the kind of reading traffic you get.

Use labels to attach to the post cards so they become personal invitations to your signing time and our booth. As yet, we do not have a booth number.

A couple of our participants don't live locally. They can still use the postcards to invite people they know who live in the Southern California area. Walt, are you listening? (-:

Don't forget to give Roz the number you'd like to have (she may or may not be able to honor your request. And give her your address.

If you have other ideas for using these promotion materials please add them under comments on this blog. See below in beigey-orange font.

Note:
Those who would like to learn more about the Authors' Coalition-sponsored book fair booths may e-mail to receive my newsletter at hojonews@aol.com. Put "Subscribe" in the subject line. Authors who receive this letter learn first about all our new perks.

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