The Sessions

Beyond Strategy: Social Media for Community Engagement

Monday, August 13, 2018 at 2:40 PM

Location: Room 2

More than a way to inform and drive traffic, social media is a gateway to communities, partners and media, and a source of (mis)information. How might you use insights on a daily or weekly basis to shape the stories you tell and the way you engage with your audiences? I’ll be sharing some ways University Affairs magazine knits social media, web and print content, newsletters and journalism. Hopefully you’ll come away with tangible ways your team, no matter how big or small, could be more nimble in your approach to social media. If audience members are interested, we could discuss ways of pitching and engaging with publications in the higher education space. Further reading, tools and resources will also be shared.

Recent Blog Posts

From a one-person show to leading a social media team: the transition and lessons learned

Written by Megan Weales Digital Community Coordinator, Office of Student Life University of Ontario Institute of Technology It’s weird to think my career in Higher Ed only *officially* began in May, because in reality, I’ve been... Read more

5 ways to ace your post-secondary education communications interview

Written by Kristina Doyle  Digital Communications Officer, University of Toronto Scarborough, Communications, Marketing & Public Affairs Yay! You just got the email—you’re invited to an interview for the post-secondary... Read more

10 Resources for Training Student Content Creators (That Won’t Break the Bank)

Written by Courtney Raybould  Marketing & Communications Officer, University of Toronto Scarborough Arts & Science Co-op Students can be an invaluable resource for solo #PSEWEB pros who are looking to maximize their impact while... Read more

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