Social Media for Social Good The Cluetrain Revolution January 27
The World Has Changed
Mass Communications
The Internet Changes That
People <ul><li>Want to be heard </li></ul><ul><li>Won’t be talked to exclusively </li></ul><ul><li>Will migrate to where t...
Beware Old School Communicators <ul><li>“ There is  </li></ul><ul><li>no market for  messages! ” </li></ul>
Meaning <ul><li>Social media tools used with one-way intent do not produce: </li></ul><ul><li>Donations </li></ul><ul><li>...
The Modern Online Philanthropy
Conversations <ul><li>Can lead to the results organizations want </li></ul><ul><li>Yet to do that, they must engage in mea...
Listen First
How to Listen <ul><li>Thesis 34: To speak in a human voice, companies must share the concerns of their communities. </li><...
Image Credits <ul><li>Slide 3 – One way by Marcin Wichary  http://www.flickr.com/photos/mwichary/3034631941/ </li></ul><ul...
Housekeeping <ul><li>Gtownsm4sg on Delicious.com  </li></ul><ul><li>#gtownsm4sg on Twitter </li></ul><ul><li>Twitter accou...
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Social Media for Social Good #2 - Let Them Be Heard

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The Cluetrain Revolution.

http://www.livingstonbuzz.com/2009/01/25/let-them-be-heard/

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Social Media for Social Good #2 - Let Them Be Heard

  1. 1. Social Media for Social Good The Cluetrain Revolution January 27
  2. 2. The World Has Changed
  3. 3. Mass Communications
  4. 4. The Internet Changes That
  5. 5. People <ul><li>Want to be heard </li></ul><ul><li>Won’t be talked to exclusively </li></ul><ul><li>Will migrate to where their inclusion is not only necessary, but welcomed </li></ul><ul><li>And abandon organizations that don’t meet those needs </li></ul>
  6. 6. Beware Old School Communicators <ul><li>“ There is </li></ul><ul><li>no market for messages! ” </li></ul>
  7. 7. Meaning <ul><li>Social media tools used with one-way intent do not produce: </li></ul><ul><li>Donations </li></ul><ul><li>Email addresses </li></ul><ul><li>Votes </li></ul><ul><li>Education </li></ul><ul><li>Grassroots activism </li></ul>
  8. 8. The Modern Online Philanthropy
  9. 9. Conversations <ul><li>Can lead to the results organizations want </li></ul><ul><li>Yet to do that, they must engage in meaningful Two-Way conversations </li></ul><ul><li>Further engagement is a self-identified act by consumers, donors, activists, etc. </li></ul><ul><ul><li>A by-product of the conversation </li></ul></ul><ul><ul><li>Requires use of marketing principles – Call to action </li></ul></ul>
  10. 10. Listen First
  11. 11. How to Listen <ul><li>Thesis 34: To speak in a human voice, companies must share the concerns of their communities. </li></ul><ul><li>Twitter: search.twitter.com </li></ul><ul><li>Delicious searches (or other bookmarking sites like Digg, StumbleUpon, Reddit) </li></ul><ul><li>Blog searches: blogsearch.google.com, s.technorati.com </li></ul><ul><li>Andy Beal’s Eight free monitoring tools post: </li></ul><ul><ul><li>http://tinyurl.com/6m89yp </li></ul></ul>
  12. 12. Image Credits <ul><li>Slide 3 – One way by Marcin Wichary http://www.flickr.com/photos/mwichary/3034631941/ </li></ul><ul><li>Slide 4 – Yield to oncoming traffic, by Rutlo http://www.flickr.com/photos/rutlo/3095600658/ </li></ul><ul><li>Slide 10 Listen to Me by MetroJP http://www.flickr.com/photos/metrojp/92038203/ </li></ul>
  13. 13. Housekeeping <ul><li>Gtownsm4sg on Delicious.com </li></ul><ul><li>#gtownsm4sg on Twitter </li></ul><ul><li>Twitter accounts </li></ul><ul><li>Facebook group: Social Media for Social Good - Georgetown </li></ul>
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