    OpenAthens reveals new user-centred brand

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    Single sign-on leader OpenAthens revealed a new user-centred identity at the CILIP conference last week. The new brand embodies the software providers’ mission to make access to knowledge easy for its more than 2,600 customers and millions of end users across the globe.

    Committed to empowering library users spanning a wide range of industries, whether they are a PhD student, a hospital clinician or a research scientist, OpenAthens ensures people have quick and easy access to online resources, whenever and wherever they are.

    In 2018, the software provider conducted research into the challenges faced by the modern librarian in which 99 per cent of respondents reported an increase in demand for remote access to library resources amongst students and researchers.

    This increasingly flexible mobile approach to studying and working has seen libraries adapt to provide digital content that can be accessed and consumed from anywhere. Librarians now need far greater technical expertise than ever before in order to help users with authentication and access.

    Customers and end users remain at the heart of the new brand and the service it provides. From guiding product developments to continually improving its technical support and customer services, OpenAthens remains committed to the evolution of the information industry and providing simple access to knowledge for the benefit of all.

    Jon Bentley, commercial director at OpenAthens, said: “Our new brand is a result of a lot of conversations with our communities, and we’re proud to say the whole team has engaged with the entire process and wholeheartedly embraced our renewed values.

    “We are a service provider at our core and we are committed to helping our customers to use the technology to support learning and research and all the marvellous things that can lead to. We think the all new and improved OpenAthens brand fully represents this ethos. We’re excited to see what everyone thinks!”
https://www.stm-publishing.com/openathens-reveals-new-user-centred-brand/
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