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Social Media for the Public Sector

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A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.

A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.


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  • 1. Social Media Introduction and Some Opportunities Harri Lakkala Intosome
  • 2. Harri Lakkala • Expert on social media and innovations • 6 years of experience with social media in enterprise context • Introduced blogs and wikis to Nokia Ltd • Plenty of experience on coaching teams, enhancing business processes, internal consulting • Nokia Innovation Award -05, Nokia Quality Award -08
  • 3. Intosome Marketing & Communications Internal Innovations collaboration
  • 4. Part I: Introduction
  • 5. Online rules
  • 6. From content to interactions
  • 7. “Markets are Conversations”
  • 8. From knowledge work to interaction work
  • 9. From hierarchies to networks
  • 10. Net Generation
  • 11. What is Social Media?
  • 12. Features Commenting Liking Rating Tagging Befriending/following Statistics
  • 13. Tools & Services Blogs Wikis Social networking Publishing content Microblogging Forums
  • 14. Culture Participation Transparency & openness Conversations
  • 15. Ref: Dion Hinchcliffe (adapted) Partners Organization Employees Customers Utilization areas
  • 16. Part II: External opportunities
  • 17. eParticipation
  • 18. Dell IdeaStorm
  • 19. #kouluverkko
  • 20. Facebook fan pages
  • 21. Online presence Before Now Website Website Blog Facebook Twitter YouTube
  • 22. Entresse library’s online presence
  • 23. Content is King
  • 24. Owned, bought, earned reach earned bought owned control Ref: Daniel Goodall - Nokia
  • 25. Customer support
  • 26. JetBlue - Twitter in customer service
  • 27. Brands or personalities?
  • 28. Finnish police on Facebook
  • 29. Social media newsrooms
  • 30. Scania Social Media Newsroom
  • 31. 3 learnings: Engage, engage, engage
  • 32. Part III: New ways of working
  • 33. instant email blogs messaging local document wikis documents repository f2f online online meetings meetings processes
  • 34. Improving productivity Automation Enabling collaboration and participation Web 2.0 tools and approaches Traditional IT systems 2009 Ref: The McKinsey Quarterly - Six ways to make Web 2.0 work
  • 35. Motivation vs Ability
  • 36. Leading people
  • 37. Project work
  • 38. Internal Communications
  • 39. How to change the ways of working?
  • 40. Ways of working and culture 80% 20% Tools
  • 41. Adoption Plan Understand Transform Pilot
  • 42. Part IV: Conclusions
  • 43. Front ofﬁce & Back ofﬁce
  • 44. A threat or a possibility?
  • 45. Try it yourself!
  • 46. The World is Social
  • 47. Thank You! twitter.com/intosome twitter.com/hrry

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