3110173417

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Persuasive Signs (Approaches to Applied Semiotics)
Author(s): V. I. Gromak
ISBN: 3110173417 ISBN-13: 9783110173413

Format: Paperback   Pages: 193 Pub. Date: 2002-09 Publisher: Walter de Gruyter
List Price: $56.00

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Persuasive Signs (Approaches to Applied Semiotics)

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviours by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic and digital form.

 

 
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