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Channel 104.3 Baltimore Becomes CHR Z104.3

Z104 Z104.3 WCHH Baltimore Channel 104.3 Elliot Eliot Elliott Eliott DC101 Mix 106.5

At 10:00am, Modern Rock “Channel 104.3” WCHH Baltimore dropped the format and began stunting as Urban AC “Charm 104.3 – Baltimore’s Best R&B”. At 12pm, the station segued to CHR as “Z104.3“. Out with the flip is the “Elliot in the Morning” show, which can still be heard in parts of the market on flagship “DC101” Washington, D.C.

Instant Insight: This returns the CHR format to Baltimore for the first time since 2001, when CBS’ WXYV dropped out of the format. CBS’ “Mix 106.5” WWMX has straddled the line between Hot AC and CHR to fill both niches, but still left a hole for CHR in the market.

This also returns the format to the frequency of its greatest triumph. In the 80’s, “B104” WBSB was the powerhouse that many markets had in the market, however the brand has since been diluted by “B102.7” in the late 90’s and Classic Rock “B104.3” earlier this decade.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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