ReadWrite - flipboard http://readwrite.com/tag/flipboard en Copyright 2014 Say Media, Inc http://blogs.law.harvard.edu/tech/rss Mon, 22 Dec 2014 02:39:29 -0800 Flipboard, Circa, And Yahoo Deliver The News <p>The nearly-forgotten sound of the newspaper landing with a thud on a doorstep is being replaced by the bright chime of a smartphone notification. Thanks to new apps, the news is once more being delivered.</p><p>The latest to jump on this trend is Flipboard, which <a href="http://inside.flipboard.com/2014/10/29/the-new-flipboard-gets-personal-with-over-30000-topics-to-follow/">updated its app late Wednesday evening</a> with several new features. Notable among them is the Daily Edition, a collection of links to news stories selected by Flipboard's editorial staff.</p><div tml-image="ci01be46d650012a83" tml-image-caption="Flipboard's Daily Edition changes how people read the news on the popular mobile app."><figure><img src="http://a1.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTI1NjE1NzIzMjA3NzYwMzUw.jpg" /><figcaption>Flipboard's Daily Edition changes how people read the news on the popular mobile app.</figcaption></figure></div><p>Structurally, the Daily Edition is what Flipboard calls a "magazine," its term for the collections of articles, images, and videos users of its service create. Where most Flipboard magazines appear as part of the stream of material users see, though, the Daily Edition appears via a push notification.</p><p>"The Daily Edition is a concise package of what's going on in the world," says Flipboard CEO Mike McCue.</p><p>In some sense, it's meant to pop the "filter bubble." As Flipboard has added millions of user-created&nbsp;<a href="http://readwrite.com/2014/08/05/flipboard-10-million-magazines">magazines devoted to specific topics</a>, it's become harder for the biggest news stories to surface.</p><div tml-image="ci01be46d64001c80a" tml-image-caption="Yahoo News Digest mixes algorithms and editors."><figure><img src="http://a3.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTI1NjE1NzIzMjA3NzcyMTcw.jpg" /><figcaption>Yahoo News Digest mixes algorithms and editors.</figcaption></figure></div><p>Flipboard is following in Yahoo's footsteps. The Web giant introduced <a href="http://yahoo.tumblr.com/post/72587474725/yahoo-news-digest-get-in-the-know-in-no-time">Yahoo News Digest in January</a>, which offers twice-a-day digests through its mobile app, one in the morning and one in the afternoon. The headlines are chosen by a mix of algorithms and editors.</p><div tml-image="ci01be46d6500199de" tml-image-caption="Editors pick the news, while Circa's app decides when to deliver it."><figure><img src="http://a1.files.readwrite.com/image/upload/c_fill,w_620/MTI1NjE1NzIzNDc2MTY3Mjk5.png" /><figcaption>Editors pick the news, while Circa's app decides when to deliver it.</figcaption></figure></div><p>Circa, a San Francisco-based startup, also recently <a href="https://medium.com/circa/announcing-circa-news-3-fab9b60f038e">updated its own mobile news app</a> with a digest-like feature it calls The Wire.&nbsp;</p><p>Circa's most notable feature is how it breaks stories down into updates, with each update—written by Circa editors—giving just the latest developments in a story. For news topics that a user chooses to follow, Circa's Wire displays any updates, and then mixes in other stories.</p><p>Users can set a delivery time for The Wire, or get a fresh version on demand when they open the app.</p><p>"The one thing you'll never get from Circa is a stale brief," says Circa CEO Matt Galligan. "We're going to do it on your time."</p><p>Circa's editors decide what's newsworthy, Galligan explains, and then "the system decides when you see it."</p><p>What Flipboard's Daily Edition, Yahoo News Digest, and Circa's Wire all share is a sense of completion. Much like when you've leafed through the pages of a printed newspaper or finished a magazine, there's as satisfying doneness to consuming these neat packages of news.</p><p>If you want more, there are always algorithms to pull up stories from the Internet's endless supply. There's something intriguing, though, to how all of these mobile news apps are picking up on the desire to read a package of news.</p><p>There may be more competition on the way. Facebook, for example, has reportedly shown interest in getting deeper into the <a href="http://www.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html">news-distribution business</a>. Earlier this summer, LinkedIn, which is increasingly <a href="http://readwrite.com/2014/10/07/linkedin-content-san-francisco-office">staking its future on its media products</a>, bought a startup called Newsle, which specialized in highly personalized email news digests. It wouldn't be surprising to see either company bring out news digests as standalone apps or features within their mainstay offerings. Google</p><p>Not all experiments in packaging the news have been successful. The New York Times has been <a href="http://www.nytimes.com/2014/10/02/business/media/new-york-times-plans-cutbacks-in-newsroom-staff.html">disappointed by the performance of NYT Now, a short, blurby news app</a>—though that may have to do with its decision to charge a subscription fee in a world awash with free news. (Flipboard, Circa, and Yahoo News Digest are all free.) Newspapers were the original packagers of news. But it's not clear at all that they'll own the future of news delivery.</p><p><em>Lead photo by <a href="https://www.flickr.com/photos/australianshepherds/2089122314">australianshepherds</a>; screenshots courtesy of Flipboard, Circa, and Yahoo</em></p> The digest is the new homepage. http://readwrite.com/2014/10/29/flipboard-circa-yahoo-news-digests http://readwrite.com/2014/10/29/flipboard-circa-yahoo-news-digests Web Wed, 29 Oct 2014 21:03:38 -0700 Owen Thomas Why Flipboard Has Authors Flipping Out <p>Let me speak in defense of the click for a moment.</p><p>There's no term I find more puzzling in modern media jargon than "clickbait." A story lives to be told. Writers write for their readers. What does a storyteller long for more than the gaze of a rapt listener?</p><p>Back in the early days of the Web, the click was novel, a <a href="http://archive.wired.com/wired/archive/2.10/mosaic_pr.html">brain-busting rush of seemingly endless information</a>. We clicked and clicked and clicked, surfing the Web until we reached the <a href="http://hmpg.net/">end of the Internet</a>.</p><div tml-image="ci01af657b583d860d" tml-image-caption="The author with Flipboard's Mike McCue"><figure><img src="http://a4.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTIzMDQ5NjYzOTU4NDUxNzI0.jpg" /><figcaption>The author with Flipboard's Mike McCue</figcaption></figure></div><p>Two decades on, the click has become a trick—one some <a href="http://parislemon.com/post/11431638722/just-win-baby">disillusioned scribes played on their readers</a>, who may not have been aware they were involved in a game.</p><p>Yes, you can manipulate readers into reading a story that disappoints them—an unoriginal tale ripped from elsewhere, an overblown promise, a heartstring-yanker that may or may not have any relationship to the facts.</p><p>What that misses: Just because there are bad stories, and bad storytellers, doesn't mean that good stories don't still deserve to be heard.</p><p>It's why we write.</p><p>And it's a fundamental dream of the Web, that anyone <a href="http://readwrite.com/2003/04/19/the_readwrite_w">can write and be heard</a>.</p><p>The emptiness of the charge of "clickbait" lies in this: Would you rather live in a world where no one clicked on links? Where no one read online? Where nobody's stories were heard?</p><p>The real problem isn't the trickiness of clickiness. The real problem is that it's still far too hard for the right stories to rise out of the noise. The Web has become festooned with links—too many to ever click. We can never reach the end of the Internet now. But the real tragedy is if we stop trying to find it.</p><h2>The Click Becomes The Flip</h2><p>One of the pleasures of talking to Mike McCue, the CEO of Flipboard, is that he's a veteran of that early Web.&nbsp;</p><p>McCue and I sat down earlier in August at our an event in our ReadWriteMix series to talk about the changes he's seen in the media landscape in the quarter-century since he founded Paper Software, an early technology company which he ended up selling to Netscape, the groundbreaking Web-browser company which paved the way for the Internet's early growth.</p><p>A through line in McCue's career is making tools for publishers, from Paper's 3D graphics to Netscape's Netcaster software, which broadcast updates from websites in a way that eerily presaged Twitter, to Tellme, which aimed to build voice commands into the Web, and eventually Flipboard.</p><p>Flipboard is known for its news-reading app, which <a href="http://readwrite.com/2010/10/06/how_flipboard_was_created_its_plans_beyond_ipad">first launched on the iPad in 2010</a>. It actually replaced the click of the Web with a new gesture, the flip, a metaphor borrowed from print magazines. Readers flipped from article to article, from tweet to Facebook update to headline.</p><p>For its first three years, Flipboard limited who could tell stories in its app. You could hear from your friends on Twitter and Facebook. Flipboard had a small in-house editorial crew collecting links to big news stories. And Flipboard partnered with <a href="http://readwrite.com/2011/02/21/flipboard_now_rocking_with_rolling_stone_magazine">large, established publishers</a>&nbsp;to create flippable versions of their writers' work.</p><p>That all changed last year, when Flipboard opened up to all comers. Anyone could create a magazine by "flipping" links into a collection. And like a magazine, you could subscribe to these collections.</p><p>The effect on Flipboard's business was palpable. Some 7 million Flipboard users turned themselves into magazine makers, <a href="http://readwrite.com/2014/08/05/flipboard-10-million-magazines">creating 10 million magazines as of early August</a>. And the flood of new material drew new readers onto Flipboard: Its user count doubled from 50 million in March 2013 to more than 100 million today.</p><p>Flipboard provided those editors with both the tools of creation and a ready audience. And they built on that platform, making it an even better venue for digital magazine makers.</p><h2>The Audience Is The Network</h2><p>The moral of this story is the inseparability of tools for storytelling and tools for finding audiences. Flipboard's interface for magazine editors is elegantly designed, but what really makes it appealing are those 100 million mobile users who might get a look at <a href="https://flipboard.com/section/ramona-the-love-terrier-bOlnxN">your collection of Jack Russell Terrier photos</a>.</p><p>That also explains why Tumblr and YouTube, two very different mediums for storytelling, are so appealing. They combine tools for creating with tools for connection and distribution. Tumblr lets you follow users, a subscription of sorts, and it lets users spread posts through its "reblog" button. YouTube, too, lets you follow creators' channels, an arrangement that has led to a <a href="http://readwrite.com/2014/07/03/youtube-vidcon-fans-creators">particularly intense and intimate fan culture</a>. But it doesn't hurt that it has <a href="https://www.youtube.com/yt/press/statistics.html">more than a billion people's eyeballs</a> on the site.</p><p>If the medium is the message, then the audience is the network.</p><blockquote><p>(<em>Full disclosure: </em>ReadWrite's parent company, Say Media, has a stake in this debate. It makes a <a href="http://digiday.com/publishers/say-media-tempest/">tool for publishing websites called Tempest</a>, and it sells ads for its own properties like ReadWrite as well as for independent publishers on that platform.)</p></blockquote><p>Speaking of mediums: If you want an example of what happens when you build great storytelling tools but not a great audience, take the cautionary tale of the grandly named Medium, Twitter cofounder Ev Williams' latest startup. People praise its story-writing interface, which is a great advance over the likes of WordPress or Blogger. But it <a href="https://www.quantcast.com/medium.com">hasn't delivered much in the way of readers</a>, despite promising to feature authors' work in topical collections and, in some cases, pay them.&nbsp;</p><p>One notable publication, LadyBits, <a href="https://medium.com/ladybits-on-medium/ladybits-first-and-last-year-on-medium-d3a1acb67ae4">quit Medium</a>, citing frustration with its changing content-management features and pay scheme. Medium editor-in-chief Evan Hansen <a href="https://medium.com/the-story/update-on-mediums-paid-collection-experiments-86ec0cd30302">wrote</a>:</p><blockquote><p>One thing we learned: Paying for clicks is not automatically a recipe for producing scads of short, thoughtless posts. We picked editors we trusted, and we found, for the most part, they respected the site and reliably delivered high quality writing. We also learned (surprise) that high quality posts do not automatically garner attention and audience commensurate with the effort of producing them. As a result, our payment model failed to support some really terrific contributors.</p></blockquote><p>All click, no bait.</p><p>Flipboard has just tiptoed into the same territory as Medium. It's beginning to pay some of its contributors a <a href="http://readwrite.com/2014/08/14/flipboard-readwrite-mix-video-advertising-digital-media">share of the advertising revenues their magazines generate</a>. In its first three months of operation, Flipboard wrote $1 million in checks to publishers. It's a small start.&nbsp;</p><p>YouTube is probably the best example of a service that has balanced building tools for self-expression, generating large audiences, and delivering a payout to the top tier of creators. It helps that it has a virtual lock on online video.</p><p>Can Flipboard—or another player—deliver that same trifecta of tools, audience, and money to the mobile world? If you're interested in reading and writing, as I am, you have to root for the companies that are trying to figure this out.</p><p><em>Photo by Kara Brodgesell for ReadWrite</em></p> In media, distribution is king. http://readwrite.com/2014/08/22/clickbait-flipboard-youtube-medium-tumblr http://readwrite.com/2014/08/22/clickbait-flipboard-youtube-medium-tumblr Web Fri, 22 Aug 2014 05:01:00 -0700 Owen Thomas Flipboard's Mike McCue On The Future Of Media: The Complete Interview <p>On August 13, I <a href="http://readwrite.com/2014/08/14/flipboard-readwrite-mix-video-advertising-digital-media">sat down with Flipboard CEO Mike McCue</a> to talk about the future of media at our latest ReadWriteMix event. I didn't expect us to dive right into media's past. McCue told me he drew inspiration from figures like Clay Felker, the founder of <em>New York</em> magazine, who, McCue recalled, called the publications "tribal organizing documents."</p><p>McCue and I are both veterans of the early Web. In the '90s, he worked at Netscape, the browser maker which served as a printing press for so many early Web publishers, while I worked as a webmaster and online reporter for some of the first publications to go online.</p><p>In trying to create something new and original, the Web rejected some conventions of older mediums like print. With Flipboard, McCue sought to bring some of the sensibilities of magazines back to digital media, first on the iPad, then on mobile phones, and now—coming full circle—<a href="http://readwrite.com/2013/07/23/flipboard-for-the-web">to the Web</a>.</p><p>He's also returned Flipboard to the democratizing mission Netscape had, by opening it up to smaller publishers and individuals, letting them not just create magazines for it, but also make money doing so.</p><p>Here's a video of our full conversation, and highlights of the talk.</p><p>Where McCue finds inspiration:</p><p>Why McCue chose to build Flipboard for the iPad first:</p><p>Why McCue doesn't worry about "Flipboard killers":</p><p>Why Flipboard started paying smaller publishers a cut of ads:</p><p>How Flipboard handles censorship:</p><p>What it takes to create and sell beautiful digital ads:</p><p><em>All proceeds from August's ReadWriteMix went to support <a href="http://girlswhocode.org">Girls Who Code</a>, whose programs work to inspire, educate, and equip girls with the computing skills to pursue 21st century opportunities.</em></p><p><em>Photo by Kara Brodgesell for ReadWrite; videos by <a href="http://jacksonwest.com/">Jackson West</a>&nbsp;for ReadWrite</em></p> What we'll read and how we'll read it. http://readwrite.com/2014/08/21/readwritemix-flipboard-mike-mccue-video http://readwrite.com/2014/08/21/readwritemix-flipboard-mike-mccue-video Web Thu, 21 Aug 2014 16:00:37 -0700 Owen Thomas Flipboard's Mike McCue On The Future Of Digital Media, Video Ads <p>With over 100 million active accounts and 10 million user-created digital magazines, <a href="https://flipboard.com">Flipboard</a> has changed the way people read and share news around the Web. The application lets users aggregate social feeds into a digital magazine, as well as follow and build magazines based on different topics, like cooking or international news.</p><p>At Wednesday evening’s <a href="http://readwrite.com/2014/08/05/flipboard-10-million-magazines">ReadWrite Mix</a>, Flipboard CEO Mike McCue laid out his vision for the future of digital media, although he couldn’t explain it without playing a little Buzzword Bingo. </p><p>“The world of TV, and the world of print, these worlds are merging,” he said. “We’re moving towards this ... world where content can be atomized and reconstructed around interests or topics that someone’s really passionate about.”</p><p>In other words, you're in control of what you want to read, and advertising still pays the bills.</p><p>Unlike other applications that use algorithms to learn your likes and dislikes to display information, Flipboard uses people <em>and</em>&nbsp;algorithms to select what’s most interesting for readers.</p><p>“As we thought about how we’d populate this personal magazine, one approach was totally algorithmic, we’d find content and sort it by keyword,” McCue said. “But we realized there needed to be a human touch here, and have people who were thoughtful about who were the best sources, and what was the best content.”</p><p>Flipboard editors hand-pick stories they think readers will find interesting. But it's also largely in the hands of readers to build and contribute to magazine selections that can range from kale smoothie recipes to politics.</p><h2>Making Advertising Pretty</h2><p>Part of the personalized experience, McCue said, is advertising. The problem with Web-based news and information is that it’s surrounded by banner advertisements that people have learned to block out. There are even multiple browser extensions that serve that very purpose. Flipboard is in a unique position to provide advertisers and publishers with magazine-like advertisements—large, beautiful images—on the Web. </p><p>And it’s not just large publishers that Flipboard works with to increase advertising revenue, but smaller publishers are beginning to capitalize on the Visual Web-based ads. </p><p>“In April, we launched a program that enables smaller publishers to be able to have these full-page, really awesome brand advertisements in their content as well,” McCue said. “We want to have [smaller blogs] have an ad from Gucci running in their content.... For a range of smaller publishers, in the first quarter of this program, we were able to generate over $1 million in advertising revenue.” </p><h2>Video Ads Coming Soon</h2><p>Like many <a href="http://readwrite.com/2014/03/13/facebook-video-ads-backlash">other social companies</a>, Flipboard is preparing to launch video advertisements that will mirror the magazine-style advertisements the company already displays. </p><p>McCue said that video advertisements will be rolling out in September; the first advertiser on board is the fashion brand Chanel. There is already a lot of video on Flipboard, so people may be accustomed to watching them as they scroll through their digital magazine. But this is the first time the company will be presenting them as ads. </p><h2>Missing Out On Developers</h2><p>Flipboard is built for consumers who like to create and devour news and information around their interests. But there is one key group of people Flipboard is still ignoring—developers. </p><p>The company has done very little with the developer community so far: They don’t have an API (<a href="http://readwrite.com/2013/09/19/api-defined">see our API explainer</a>), and there’s no way for developers to build tools that interact with the app. Though according to McCue, this is going to change. </p><p>“It’s just a matter of when,” he said. Soon, other apps might be able to publish on Flipboard, and pull information from the application and present it in different ways. </p><p>McCue gave no timetable for when developers could anticipate the change. </p><h2>Flipboard: Ads Still Work</h2><p>Just like at printed magazines, the lifeblood of Flipboard is advertising. And it seems to be paying off. According to McCue, Nielsen studies have shown that people remember Flipboard advertisements better than television ads. </p><p>That business model isn’t going anywhere anytime soon. McCue said if there’s one lesson he’s learned from being an entrepreneur, it’s that it’s hard to make money in a bunch of different ways—once you find something that works—in this case, advertising—you should stick with it. </p><p>“We’re focused on advertising,” he said. “That is now, and will always be, our focus.”&nbsp;</p><p><em>Lead image by <a href="https://www.flickr.com/photos/kyeung808/14727010257/sizes/k/">Ken Yeung</a></em></p> It's all about the personalized experience. http://readwrite.com/2014/08/14/flipboard-readwrite-mix-video-advertising-digital-media http://readwrite.com/2014/08/14/flipboard-readwrite-mix-video-advertising-digital-media Social Thu, 14 Aug 2014 08:26:23 -0700 Selena Larson Flipboard Users Have Created More Than 10 Million Magazines <p>Less than a year and a half after it started letting anyone build digital magazines, Flipboard's efforts to turn us all into magazine makers have hit critical mass.</p><p>Mike McCue, the mobile app-maker's CEO, recently told me that the company now has 10 million digital magazines created by approximately 7 million users.</p><h2>Flipping Out Over Magazines</h2><p>That's quadruple the number of magazines the company had just a year ago, three months after it launched user-created magazines, and the pace of creation is accelerating: It's adding roughly 1 million magazines a month.</p><p>Flipboard has more than 100 million "activated users"—the company's term for those&nbsp;who have downloaded its mobile apps and use them to read links and entire articles from a variety of online sources.</p><div tml-image="ci01b2fafb30018266" tml-image-caption="Flipboard stories are now as likely to come from other users as staff editors." tml-render-size="large"><figure><img src="http://a2.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTIyNDM2MDk1Mjk5NDUzNTQy.jpg" /><figcaption>Flipboard stories are now as likely to come from other users as staff editors.</figcaption></figure></div><p>I'll be interviewing McCue about how these millions of user magazines have transformed the way users consume content on Flipboard—and how this shift is emblematic of other changes in the media landscape—at our next ReadWriteMix on August 13 in San Francisco. There are still some seats left—<a href="http://readwritemixaugust.splashthat.com/">you can reserve your seat now with a donation to Girls Who Code.</a></p><blockquote><p><strong>Get Your Tickets Now: <a href="http://readwritemixaugust.splashthat.com/">Rebooting The Future Of Media With Mike McCue, August 13</a></strong></p></blockquote><p>When Flipboard launched in 2010, the online news reader called itself a "personal magazine," using a mix of social feeds and editors to choose articles for you. Either you'd see links your friends were sharing on Facebook or Twitter, or you'd see headlines picked by hand by a small team of Flipboard employees and contractors.</p><p>Flipboard's magazines have their roots in tools built for its in-house editors, which turned them into what McCue calls "bionic curators," able to very quickly pull together news from various sources. To this day, Flipboard's News and Tech channels are run by Flipboard's editorial teams.</p><p>But <a href="http://readwrite.com/2013/03/26/flipboard-expands-platform-enables-users-to-create-their-own-magazines">unleashing users' creativity with those same tools</a> has proven far more productive. McCue credited the introduction of magazines, which cover a far broader range of topics than Flipboard's editors can, with&nbsp;<a href="http://readwrite.com/2013/07/23/flipboard-for-the-web">goosing Flipboard's user numbers</a>&nbsp;from 50 million users in March 2013 to more than double that now.</p><p>It's also notable that about 7% of Flipboard's users are creating magazines. That's a healthy balance of creation and consumption.</p><h2>Adding Up</h2><p>Magzines also have commercial potential for Flipboard, which has been making an increasingly large push into selling its own advertisements to place in its digital magazines.&nbsp;</p><p>Notably, the most-followed magazine, aside from those created in-house, is by <a href="https://flipboard.com/section/higher-standards%2C-bigger-smiles-b92taC">Dole</a>, the food brand, with 712,000 readers. Flipboard has been encouraging advertisers to create magazines which they then pay to promote inside other magazines, with the goal of creating more lasting connections with Flipboard users. Flipboard also carries glossy, magazine-style ads from luxury brands like Breitling, a watchmaker, and Van Cleef &amp; Arpels, a jeweler.</p><p>Other popular magazines include <a href="https://flipboard.com/section/tech-tips-bWdFRI">Tech Tips</a>, with 618,000 readers, and <a href="https://flipboard.com/section/the-cute-bvKD5m">The Cute</a>, with 333,000 readers.</p><p><em>Learn more about Flipboard at <a href="http://readwritemixaugust.splashthat.com/">ReadWriteMix: Rebooting The Future Of Media</a> in San Francisco on August 13.</em></p> Hear more at our ReadWriteMix event. http://readwrite.com/2014/08/05/flipboard-10-million-magazines http://readwrite.com/2014/08/05/flipboard-10-million-magazines Web Tue, 05 Aug 2014 13:37:59 -0700 Owen Thomas Map The Wearable And Readable Worlds At ReadWriteMix This Summer <p>The summer of 2014 is shaping up to be one of those critical times in technology when new platforms emerge and fast-moving companies seize the resulting opportunities. In the age of wearable and connected devices, who will take charge?</p><p>To figure all this out, we plan on talking to some of the smartest people we know at ReadWriteMix, the intimate Q&amp;A series we hold in Say Space, right below the ReadWrite newsroom in San Francisco’s SoMa district.</p><p>Our exploration of the new app economy begins Wednesday night with Pebble CEO Eric Migicovsky, who will help us understand the direction of the wearable industry. We all know about the Kickstarter enthusiasts who provided Pebble with its initial rocket boost. But the company’s fate now lies in the hands of equally passionate developers who are creating a new category of apps.</p><p>Beginning with this event, ReadWriteMix is also proud to be <a href="http://readwrite.com/2014/04/04/readwritemix-girls-who-code">supporting Girls Who Code through attendee donations</a>.</p><h2>Locating The Wearable Future</h2><p>I'm pleased to announce our next two speakers, who will carry this theme through the summer: Foursquare CEO Dennis Crowley and Flipboard CEO Mike McCue.</p><p>While many remain skeptical, I believe Foursquare's in the <a href="http://readwrite.com/2013/12/20/foursquare-facebook-bidding-war">midst of an incredible comeback</a>. After years of tinkering with ideas for generating money, the location service is selling ads and linking up with <a href="http://readwrite.com/2014/02/04/foursquare-microsoft-investment-partnership">powerful partners like Microsoft</a> and American Express.</p><blockquote tml-render-position="right" tml-render-size="medium"><p><strong>See also: <a href="http://readwrite.com/2014/03/17/foursquare-dennis-crowley-ceo-anticipatory-computing">Foursquare CEO Dennis Crowley: How We'll Tell You Where To Eat And What to Order</a></strong></p></blockquote><p>More importantly, through its application programming interface, Foursquare has become a <a href="https://developer.foursquare.com/showcase/">vital component of other apps</a> like on-demand transportation service Uber and Pinterest, the visual search engine.</p><p>Though Foursquare rose to prominence on the iPhone, its location database could become a key way that wearable devices link us with nearby businesses and people. Our interview with Crowley will take place June 3, during the week of Apple’s Worldwide Developers Conference, where many hope to see news about new wearable platforms and advances to existing phones and tablets.</p><h2>Hear How We'll Read All About It</h2><p>ReadWrite’s look inside the app economy will continue through the summer. On August 13, we’ll host Flipboard’s Mike McCue.</p><p>McCue likewise has experience innovating on new platforms. His company bet on the iPad as a new way of getting news. It now has more than 100 million users on tablets, smartphones, and the Web, and it’s working with publishers to create new ways for readers to find the news that matters to them. (I know that at ReadWrite, we see Flipboard come up more and more often as a hitmaker for our stories.)</p><p>Among other topics, we’ll ask McCue <a href="http://readwrite.com/2014/03/05/flipboard-acquires-social-magazine-zite-from-cnn">about his recent acquisition of Zite</a>, a rival news reader, and the tension between editorial selection and promotion of stories and the use of automated algorithms to find the stories readers will love.</p><p>We look forward to seeing you at these upcoming ReadWriteMix events. To learn when we've opened up reservations, please visit <a href="http://readwrite.com/page/events">ReadWrite’s events page</a>. We’ll have all the details there.</p><p><em>Photos by <a href="https://www.flickr.com/photos/techcrunch/8694462306/">TechCrunch</a> and <a href="https://www.flickr.com/photos/siliconprairienews/4620866058/">Silicon Prairie News</a></em></p><p><em>ReadWrite is proud to support <a href="http://girlswhocode.org/">Girls Who Code</a> through its ReadWriteMix events. We ask attendees to make a minimum $10 donation to reserve their seat, with all proceeds going to Girls Who Code.</em></p> We welcome Foursquare CEO Dennis Crowley and Flipboard CEO Mike McCue into the mix this summer. http://readwrite.com/2014/04/09/readwritemix-dennis-crowley-foursquare-mike-mccue-flipboard http://readwrite.com/2014/04/09/readwritemix-dennis-crowley-foursquare-mike-mccue-flipboard Mobile Wed, 09 Apr 2014 19:31:00 -0700 Owen Thomas Zite CEO Mark Johnson: 'Honestly, The Sooner Zite Goes Away, The Better' <p>For the last three years, I have gotten most of my news from one primary source: Zite on the iPad. I knew there were other capable and quality newsreaders out there, but Zite always delivered the breadth and serendipity of news that I craved to get a whole perspective on what is happening in the world. Soon, Zite will be no more and will get rolled into social magazine Flipboard, <a href="http://readwrite.com/2014/03/05/flipboard-acquires-social-magazine-zite-from-cnn#awesm=~oxEVDJpnd0dC2X">which acquired Zite from CNN on Wednesday.</a></p><blockquote tml-render-position="right" tml-render-size="medium"><p><strong>See also:&nbsp;<a href="http://readwrite.com/2012/01/11/inside_look_into_how_zite_brings_personalized_news#awesm=~oxEmbBsqt8cvvw">Inside Look Into How Zite Brings Personalized News to Your iPad</a></strong></p></blockquote><p>This acquisition is perhaps the best thing that could’ve happened to both Zite and Flipboard.</p><p>I have always felt a little guilty about my Zite addiction. Flipboard is the most attractive of the new age mobile newsreaders and has way more users than Zite or any other mobile-based social magazine or news reader applications. But Zite had the technology that put it a class ahead of all the other news apps, even if it didn’t have the users to become a breakout hit like Flipboard.</p><h2>A Technology Win For Flipboard</h2><p>If you are not familiar with Zite, it is a personal news reading application that launched on the iPad in 2011. Essentially, Zite was a big recommendation engine that gives you articles based on what you like to read—based on your social feeds like Facebook and Twitter, but also based on your reading history and preferences.</p><p>Want to read more mobile news? More ReadWrite? More from a specific author specifically? You could tune your Zite to offer you those articles but also many similar articles. The beauty of Zite was never its user experience—which, to be fair, was always good but never great—but the engine that powered it.</p><blockquote tml-render-position="right" tml-render-size="medium"><p></p><div tml-image="ci01b280eb00026d19" tml-render-position="right" tml-render-size="medium"><figure><img src="http://a1.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTIyMzAxODg1MzU1OTQ1MjQx.jpg" /></figure></div></blockquote><p>To me, the recommendation engine in Zite was something Flipboard had always been lacking.</p><p>Flipboard is basically a magazine—you get feeds from Twitter or Facebook accounts delivered in an interesting and readable way. My favorite aspect of Flipboard has been to turn Twitter feeds (like my own) into personalized magazines for the iPad or Android smartphones and tablets. In the same way in which I consider my own Twitter account to be a resource for my readers—by retweeting other publications, making interesting observations, taking pictures and being goofy—my Twitter feed is just as interesting to read in the context of Flipboard. But when it came to Flipboard, all I really got were the feeds, not the serendipity that came from the recommendation engine of Zite.</p><p>Flipboard is now getting exactly the type of engine that it needs to be able to advance its user base and its product.&nbsp;</p><p>Zite is going to die—and soon. According to the parameters of the acquisition, the Zite technology team led by cofounder Mike Klaas will go to Flipboard, while a couple of people not really involved in the building of Zite’s recommendation engine won't make the jump. One of those individuals is Zite CEO Mark Johnson, who called ReadWrite after the announcement of the acquisition to discuss his thoughts on the future of Zite, its value to Flipboard and his plans for what’s next.</p><h2>On Watching A Competitor Buy Zite</h2><p><em><strong>ReadWrite</strong>: Is it bittersweet to see Flipboard buy Zite? These two companies have been mentioned in the same breath for years now.</em></p><p><strong>Mark Johnson:</strong> I think that the Zite technology can be really valuable to the Flipboard audience. Flipboard has a massive audience. The problem with Zite … my bosses have always said this, I have always said this, Zite is just not in the hands of enough people. Once people get their hands on Zite they say, wow, I just can’t live without this. Our retention rates are amazing, our engagement is amazing. We never really achieved the breakout success that Flipboard had.</p><p>To me, Zite is product that helps peoples lives get better. It finds those articles for people that are potentially life changing. The fact that that technology is going to be in the hands of a lot more people, to me is really exciting. Even if I am not going to going along with it.</p><h2>Taking A Vacation</h2><p><em><strong>RW:</strong> What’s next for you personally?&nbsp;</em></p><p><strong>MJ:</strong> There are some entrepreneurs that quit on Friday and start again on Monday. I have a lot of ideas in my head, but my plan is to write, to read, to hike, to sit around, to travel for the next three months. I am actually forcing myself to take a three-month vacation and then figure out what to do after that.</p><blockquote tml-render-position="right" tml-render-size="medium"><p></p><div tml-image="ci01b280eb80018266" tml-render-position="right" tml-render-size="medium"><figure><img src="http://a4.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTIyMzAxODg3NzcxOTk1NDE3.jpg" /></figure></div></blockquote><p>I’m excited about what is ahead but I don’t want to rush it. I don’t think the best ideas come from sitting in front of a white board hoping for the next big idea.</p><p>I’ve been through this several times now and there is really nothing more exciting than acquisition day. A lot of people don’t get to experience this. A lot of startups fail. When you get see something that you put your heart and soul into for so long, to have some realization of success like this is really exciting, I am not going to lie.</p><h2>Flipboard’s Humility</h2><p><em><strong>RW:</strong> How did the acquisition go down? Who approached whom?</em></p><p><strong>MJ:</strong> It was CNN that made the call recently. It was funny because the first meeting that we had with Mike McCue, he said that it wasn’t just last week that he was thinking. He has been a fan of Zite for a long time. We have had a long-standing relationship on Twitter congratulating each other. McCue is an amazing person and he has a ton of respect for what we built. One of the things that really surprised me in the process was Flipboard’s humility. Despite having a breakout success, real humility around what the product is. They really felt like they could make the product so much better. It was really kind of a meeting of the minds when the call was made. It was pretty clear that there would be a good synergy between the two companies.&nbsp;</p><h2>"The Sooner Zite Goes Away, The Better"</h2><p><em><strong>RW:</strong> In my mind, a combination of Zite’s Worio-based recommendation engine and Flipboard’s design is the making of a near perfect news reading app. How are the two going to integrate with each other?</em></p><p></p><div tml-image="ci01b280ebf0008266" tml-render-position="left" tml-render-size="medium"><figure><img src="http://a5.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTIyMzAxODg5NjUwOTEyNTM3.jpg" /></figure></div><p><strong>MJ:</strong> I agree 100%. Not just because I am CEO, I love Zite. Flipboard also loves Zite and realizes how important it is. I think the process right now is how to integrate some of that technology into Flipboard and it is a good time for them because it allows them to rethink some fundamental aspects of the product.</p><p>Right now, Flipboard is a very magazine-based experience. You go and you subscribe to ReadWrite(Web) or something like that. In the future, sure you are going to subscribe to publications also, but you are going to subscribe to technology news or mobile news or what have you. Our end can really help that. I am excited to see where they take the product. Our expertise in building not just the backend, but the UX to support that backend is really going to help Flipboard evolve the product.</p><p><em><strong>RW:</strong> Is it sad to see Zite die?&nbsp;</em></p><p><strong>MJ:</strong> It is like a phoenix, right? Zite has been around for nine years. We are a tough dog to kill. More realistically, Flipboard is really serious about this acquisition and really serious about the integration. I am excited to see Zite in Flipboard soon and Zite is not going to just die before functionality is put into Flipboard. The challenge for those teams moving forward is to figure out how to integrate that technology as quickly as possible.&nbsp;</p><p>Quite frankly, the Zite team needs to be focused on just that—integrating with Flipboard. The Zite team shouldn’t be focused on the Zite app, they should be focused on evolving the Flipboard UX to support its own technology. Honestly, the sooner Zite goes away, the better. I am hoping that whatever comes out is even more magical than what I left today.</p> The newsreader's chief is excited to see his company's tech reach a wider audience. Even if he isn't going along for the ride. http://readwrite.com/2014/03/05/why-zite-flipboard-acquisition-cnn-perfect-news-reading-experience http://readwrite.com/2014/03/05/why-zite-flipboard-acquisition-cnn-perfect-news-reading-experience Mobile Wed, 05 Mar 2014 08:56:00 -0800 Dan Rowinski Flipboard Acquires Social Magazine Zite From CNN <p>Flipboard today announced that it is acquiring social reading mobile magazine Zite from CNN. In addition, Flipboard has entered into a strategic partnership with the cable news giant, one of the largest TV and news publishers in the world owned by Time Warner. All of CNN's worldwide coverage will be paginated and delivered through the Flipboard app.</p><blockquote tml-render-position="right" tml-render-size="medium"><p><strong>See also:&nbsp;<a href="http://readwrite.com/2014/03/05/why-zite-flipboard-acquisition-cnn-perfect-news-reading-experience#awesm=~oxEI4nB5jp4hXZ">Zite CEO Mark Johnson: "Honestly, The Sooner Zite Goes Away, The Better"</a></strong></p></blockquote><p>Flipboard will create customized magazines for all of CNN's shows, including 30 feeds from the news giants starting with one from journalist Fareed Zakaria. Flipboard and CNN also announced a new advertising partnership to help monetize its combined coverage. The terms of the acquisition were not disclosed.&nbsp;</p><p>Flipboard said that it would not continue to evolve Zite and that Flipboard would integrate the technology of Zite into Flipboard. The majority of the 15-20 employees will be moving from Zite to Flipboard. Zite's CEO Mark Johnson will not be joining Flipboard. Co-founder Mike Klaas and his full engineering team that has built the personalized news engine that powers Zite will be moving to Flipboard.</p><p><a href="http://readwrite.com/2011/08/30/ipad_magazine_zite_finds_perfect_home_acquired_by#awesm=~oxEk1LEyAIt8Tv">CNN acquired Zite in August 2011</a>&nbsp;and has integrated it into much of its mobile and website news offerings over the last couple of years.</p><p><em>Update: CNN Money had previously reported that the deal was for $60 million. This report has proved false as the details of the deal are not currently clear. Fortune reports that the deal was an all stock transaction worth a <a href="http://tech.fortune.cnn.com/2014/03/05/flipboard-zite/">little more than $20 million.</a></em></p><h2>Two Of The First Social Magazine For Tablets</h2><p>Flipboard launched in the summer of 2010,&nbsp;shortly after the announcement of Apple’s original iPad. The app has been featured by Apple several times at launch events and has become synonymous with tablet reading. Founder Mike McCue started Flipboard as a project in late August 2009 after spending two years at Microsoft, which had acquired TellMe, a voice services company he co-founded in 1999. McCue also worked at Netscape in the mid-1990s.</p><blockquote tml-render-position="right" tml-render-size="medium"><p></p><div tml-image="ci01b280eb00026d19" tml-render-position="right" tml-render-size="medium"><figure><img src="http://a1.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTIyMzAxODg1MzU1OTQ1MjQx.jpg" /></figure></div></blockquote><p>Flipboard started essentially as a glorified social stream and is considered among the first “<a href="http://readwrite.com/2010/07/20/flipboard_new_social_ipad_magazine_will_be_powered_by_semantic_data#awesm=~oxDIUOfx316KWi">social magazine</a>” apps that also included the likes of Pulse. Flipboard would import Facebook and Twitter feeds into the app and make the articles and status updates look beautiful in Flipboard’s page-turning design. Flipboard would later evolve to let <a href="http://readwrite.com/2013/03/26/flipboard-expands-platform-enables-users-to-create-their-own-magazines#awesm=~oxDIIwJEpGwwQo">companies and individuals design and maintain</a> their own “magazines” within the app.</p><p>Flipboard has long been one of the leading signals in changing how people read the news in the mobile era. It has been imitated and copied by app makers both large and small. The combination of elegant design on tablets and smartphones mixed with aggregated social feeds has taken advantage of two of the most dominant trends on the Web in the last decade and has given Flipboard a first-movers advantage that it has never really relinquished. Every so often an app (like Google Currents, the search giant's own social reader) comes along that makes people say, "this will be a Flipboard killer." But while many people forget about Google Currents, Flipboard continues to be one of the most popular reading apps on both tablets and smartphones.&nbsp;</p><blockquote tml-render-position="right" tml-render-size="medium"><p><strong>See also:&nbsp;<a href="http://readwrite.com/2012/01/11/inside_look_into_how_zite_brings_personalized_news#awesm=~oxE">Inside Look Into How Zite Brings Personalized News to Your iPad</a></strong></p></blockquote><p>Flipboard eventually jumped the gap from the iPad to the <a href="http://readwrite.com/2011/12/06/flipboard_iphone_app">iPhone in December 2011</a> and eventually made its way to <a href="http://readwrite.com/2012/06/26/flipboard-makes-the-leap-to-android-widgets-and-all#awesm=~oxDUp5QtKS0WE2">Android smartphones and tablets and Amazon Kindles</a> in the summer of 2012. Flipboard <a href="http://readwrite.com/2013/07/23/flipboard-for-the-web#awesm=~oxDIKlOLuLTCoU">leaped onto the Web in July 2013</a>. It has struck partnerships with many major news publications, <a href="http://readwrite.com/2013/02/28/the-new-york-times-expands-flipboard-apps-to-android-kindle-fire#awesm=~oxDUlNJVreyeIR">including the New York Times.</a></p><p>Zite was built off a personalized search engine called Worio and has been described as, "Pandora for news." It matches reader's interest based off their social graphs and also will learn over time what users tend to click on and give them mores news to those pertinent topics from a variety of sources. Zite's strength has long been its ability to provide serendipity to news reading, giving users articles from news sources that may not have otherwise found while browsing the Web. <em>Disclaimer: ReadWrite is a content partner with Zite.</em></p><p>McCue explains the reasoning for building Flipboard in an <a href="http://readwrite.com/2010/10/06/how_flipboard_was_created_its_plans_beyond_ipad#awesm=~oxDIS2L7d0pTY6">interview with ReadWrite founder Richard MacManus </a>in October 2010:</p><blockquote><p>When we got together, we decided to do a thought experiment: imagine if the Web was washed away in a hurricane and we needed to build a new one from scratch. What would it look like? How would it be different? What would the user interface be? Would there still be the notion of a browser? If you build a totally new Web, knowing everything we know today and where the technology is and where it's likely to be heading, what would you do differently?</p></blockquote><p>According to app analytics firm App Annie, Flipboard has been in the top 20 in news apps in Apple’s App Store in the United States since the company started tracking data in 2012. Flipboard has held the top spot in App Annie’s rankings for several months during this period and ranks in the top 1000 apps in the U.S. overall. Currently, App Annie ranks Flipboard the fifth most popular news reading app in the United States.</p> Flipboard will partner with CNN for tablet and smartphone magazines as well. http://readwrite.com/2014/03/05/flipboard-acquires-social-magazine-zite-from-cnn http://readwrite.com/2014/03/05/flipboard-acquires-social-magazine-zite-from-cnn Mobile Wed, 05 Mar 2014 06:40:00 -0800 Dan Rowinski Flipboard Is Learning From What You Read <p></p><div tml-image="ci01b27fccc0006d19" tml-render-position="right" tml-render-size="medium"><figure><img src="http://a2.files.readwrite.com/image/upload/c_fill,w_620/MTIyMzAwNjU1NjUzMTI2NzU4.png" /></figure></div><p>Flipboard is rolling out a new look and feel to Cover Stories, a section of its news-reading app that's analogous to its front page. It now organizes stories by source, social network, and topic, and will learn how you use Flipboard and tailor content to feature what topics you care about more prominently.</p><p>Previously, it organized stories by showing the most recent ones first.</p><p>The company is making a push to organize articles by topics you care about and sources that you’ve added to your Flipboard to provide you with a personalized news experience.&nbsp;</p><p>As more companies are getting into news aggregation, the market is getting crowded. Some, like&nbsp;<a href="http://cir.ca">Circa</a> and <a href="http://download.inside.com">Inside</a>, are providing summaries of stories written by their own staff. Yahoo recently unveiled its News Digest app, which shows algorithmically summarized stories selected by a team of editors. Facebook is even <a href="http://recode.net/2014/01/27/facebook-is-seeking-editors-for-news-app/">rumored to launch</a> its own news aggregation application based on the links people are already sharing, but potentially chosen by editors as well.</p><p>Flipboard has long taken a hybrid approach, using human editors to feature stories in specific categories like news and special events. More recently, it has encourages its users to do their own packaging of stories into digital magazines that other users can subscribe to.</p> The news-reading app has redesigned its Cover Stories section to offer a more personalized news experience that changes as your interests do. http://readwrite.com/2014/01/29/flipboard-cover-stories http://readwrite.com/2014/01/29/flipboard-cover-stories Social Wed, 29 Jan 2014 12:00:00 -0800 ReadWrite Editors Flipboard Gets Back To Its Web Roots <div tml-image="ci01b280eb80018266" tml-render-position="center" tml-render-size="large"><figure><img src="http://a4.files.readwrite.com/image/upload/c_fill,dpr_1.0,q_80,w_620/MTIyMzAxODg3NzcxOTk1NDE3.jpg" /></figure></div><p>Mike McCue was a pioneer of the modern Web, a veteran of <a href="http://www.businessweek.com/1997/34/b354158.htm">browser maker Netscape Communications</a>. So it was something of a shock in 2010 when he <a href="http://readwrite.com/2010/07/20/flipboard_new_social_ipad_magazine_will_be_powered_by_semantic_data">came out with Flipboard</a>, a news-reading app that bypassed the Web altogether in favor of the then-new iPad.</p><p>"Imagine&nbsp;&nbsp;if the Web was washed away and we needed to build a new one from scratch," McCue told ReadWrite founder Richard MacManus at the time, explaining the design philosophy that led Flipboard to build an app—not a website—to help people find and organize the headlines their friends and contacts were sharing online.</p><blockquote tml-render-position="right" tml-render-size="medium"><p><strong>See also&nbsp;<a href="http://readwrite.com/2010/10/06/how_flipboard_was_created_its_plans_beyond_ipad">How Flipboard Was Created</a></strong></p></blockquote><p>Now he's come full circle. Today, Flipboard is introducing a Web version of its service, in part to emphasize the 2.5 million "magazines"—collections of links on a specific topic, laid out in the app's distinctively appealing visual style—that users and publishers have created <a href="http://readwrite.com/2013/03/26/flipboard-expands-platform-enables-users-to-create-their-own-magazines">since that feature's launch in March</a>.</p><p>McCue credits the introduction of magazines with helping Flipboard grow from 50 million users to 75 million users in the past few months, though it's not clear how much of that growth is attributable to the link collections and how much is due simply to the service's growing popularity and an expanding market of smartphone users.</p><h2>Mobile First, Web Last</h2><p>Flipboard is not the first startup to begin on mobile and then embrace the Web. Foursquare, Instagram, and Path have all made parts of their services available to Web users.</p><p>But they all used the constraints of mobile devices to establish niches before they ventured onto the Web, where they faced established competitors. It's far from clear that any of them would have succeeded had they launched on the Web. (Indeed, before Instagram's creation, its founders first made a Web-based check-in service called Burbn that was going nowhere fast.)</p><p>Flipboard toyed with the idea of launching on the Web first, McCue told ReadWrite. But "it was starting to feel like just another website," he said, and he worried that the user-interface ideas Flipboard was experimenting with—like flipping pages by swiping across a screen—would not "resonate" with desktop PC users.</p><p>Today's Web version of Flipboard embraces both its mobile heritage and the lingering advantages of desktop websites. Like Polar, an innovative polling app <a href="http://readwrite.com/2013/05/22/polar-input-types-multiplatform-app-design">whose design scales up from its mobile experience</a> rather than down from the desktop, Flipboard makes use of the presence of a keyboard. You can flip pages with left and right arrow keys, for example.</p><blockquote tml-render-position="right" tml-render-size="medium"><p><strong>See also&nbsp;<a href="http://readwrite.com/2013/05/22/polar-input-types-multiplatform-app-design">Why Your App Design Doesn't Have To Be All Thumbs</a></strong></p></blockquote><p>Mobile design concepts are far more familiar to desktop users now than they were three years ago, so it's far less jarring to see a website like Flipboard's.</p><h2>For Magazine Makers&nbsp;</h2><p>The biggest beneficiary of Flipboard's move to the desktop Web may be the people and companies creating magazines. While tablets and smartphones are great for reading, they're far less handy for publishing.</p><p>"Right now, you can only add an item to a magazine one item at a time," McCue pointed out, as an example of the mobile interface's inherent limitations. Magazine creators will soon be able to add multiple items at once, from automated feeds or search queries.</p><p>But Flipboard's magazines will also benefit from the lush display possible on large monitors.</p><p>"In the long run, I hope this will be the first step to rethinking what a website is," said McCue.</p> The mobile-first news reader was born on the iPad, but now it's come home, says CEO Mike McCue. http://readwrite.com/2013/07/23/flipboard-for-the-web http://readwrite.com/2013/07/23/flipboard-for-the-web Social Tue, 23 Jul 2013 06:02:00 -0700 Owen Thomas
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