Resources and trend analysis for authors, webcopy writers and web developers
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Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group

Content Curation: Truths, Threats, Motivations and Opportunities | Altimeter Group | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
Resources and trend analysis for authors, webcopy writers and web developers
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Guardian | Scapegoats ebooks for UK Publisher Massacre

Guardian | Scapegoats ebooks for UK Publisher Massacre | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Once again "Amazon is evil" according to the Guardian. Not just Amazon, but ebooks in general because they are driving publishers out of business? Or not?
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Curious...

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Yes, Amazon Is Killing Publishers

Yes, Amazon Is Killing Publishers | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
The answer to Felix Salmon's question, is Amazon bad for publishers, is a definitive yes. Yet Amazon.com Inc (AMZN) can't be blamed for the shift that is happening in the content industry.
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Ten Steps You Can Take Right Now Against Internet Surveillance

Ten Steps You Can Take Right Now Against Internet Surveillance | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
One of the trends we've seen is how, as the word of the NSA's spying has spread, more and more ordinary people want to know how (or if) they can defend themselves from surveillance online. But where to start?
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Which Book Marketing Effort is Most Effective?

Which Book Marketing Effort is Most Effective? | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
(The feature image at the top of this post belongs to Disturbet) Everybody knows that word of mouth is the MOST effective method of selling and promoting your book. But that puts you (the author) i...

Via Lynnette Phillips
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Lynnette Phillips's curator insight, September 30, 2013 2:08 PM

I don't usually advocate paid advertising but there are times when it makes sense...just keep an eye on the budget. Gotta admit sometimes it's effective.

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Amazon & The Importance of Popularity

Amazon & The Importance of Popularity | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
A few days ago, I tweeted a link to a survey which purported to show that self-publishers had captured 77% of the spots on the Kindle Top 200 Science Fiction Bestseller List. As it turns out, the l...
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20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

 

 

 

 


Via 173 Sud, Chrisange , Rose Marie DeSousa, massimo facchinetti, Becky Gaylord, John van den Brink, Cendrine Marrouat - cendrinemarrouat.com, juandoming
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Alfredo Corell's curator insight, January 8, 2013 6:47 PM

While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, they-re listing more than 20 such options to help you get your messages across to your readers, visually.

 

Some of them really simple. Most of them... visual. Try, gooo

Devrim Ozdemir, Ph. D.'s curator insight, January 9, 2013 8:39 AM

While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, they-re listing more than 20 such options to help you get your messages across to your readers, visually.

 

Some of them really simple. Most of them... visual. Try, gooo

Marcus Ja'mol Norman's curator insight, May 13, 2015 8:04 PM

Info graphs are very cool.

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Yes, Randi Zuckerberg, Please Lecture Us About `Human Decency'

Yes, Randi Zuckerberg, Please Lecture Us About `Human Decency' | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Zuck's sister is angry about her photo being shared and would like to teach the world about morality.
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Is it Time for Content Marketers to Abandon Facebook?

Is it Time for Content Marketers to Abandon Facebook? | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
If you spend time on Facebook, you've seen a great weeping and gnashing of teeth as Pages realize that they're only reaching a tiny sliver of their audience...
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How to Sell 100 Books a Day | Molly Greene: Writer

How to Sell 100 Books a Day | Molly Greene: Writer | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

I met Terri Long on Twitter early in 2011 and quickly became a fan of this generous, upbeat, talented, hard-working indie author. I’ve watched as she’s achieved a level of success that, frankly, I believe we all aspire to. Her marketing efforts have paid off so well that her debut novel, In Leah’s Wake, often sells at a rate of over 100 books a day. I’m thrilled to host Terri as a guest on my blog today, as she shares a few highlights about the impressive road she’s traveled:

Indie publishing is a new frontier. Like all frontiers, it’s both exhilarating and scary. We can go it alone, feeling lonely, making avoidable mistakes. Or we can do it together – helping, promoting and supporting each other. Publishing my novel has been a learning experience. Among the most important lessons is our need to build a community. A community of author friends brings an enhanced network of readers and writers that only a bestselling author can create on his or her own.

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Are You Making These 10 Mistakes On Your Blog? | Jeffbullas's Blog

Since I started blogging nearly 2 years ago the features that a lot of bloggers included in their blogs have changed dramatically as the social web becomes a vital component of the way we use the web and integrated into the online world.
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5 Actionable Tips to Make Your Blog Successful

5 Actionable Tips to Make Your Blog Successful | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Blog post at Blog Tips for a Better Blog - We Blog Better : Who else wants to be successful in blogging?

Hands down..

Here are 5 tips to make your blog successful...Three ways to become a great copywriter:
Read more (so that you can steal others writing style) – great writers don’t imitate, they steal!
Write more (practice makes a writer great writer)
Edit more (caution: don’t edit while writing, editing should be done after writing)
Use the word YOU as many times as possible. This will directly impact on your blog, are YOU getting me?


Via Ileane Smith
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Cracking up: what Reddit does to your personality – Jeremy Wilson – The Kernel

Cracking up: what Reddit does to your personality  –  Jeremy Wilson – The Kernel | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
What is Reddit doing to the personalities of those who use it obsessively? Jeremy Wilson dives into the bowels of the site to ask whether our online personas are being shaped by this anything-goes social news forum.
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100 social media blog posts from 2012 that you simply have to bookmark

100 social media blog posts from 2012 that you simply have to bookmark | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!

Via Dr. Susan Bainbridge
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Former Amazon executive: When Amazon does not seem to turn a profit, its competitors should be scared -

Former Amazon executive: When Amazon does not seem to turn a profit, its competitors should be scared - | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Why can?t Amazon turn a profit? Eugene Wei, who worked at Amazon until 2004, suggests that?s the wrong question to ask. The big question is why Amazon does
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The Four Types of Authors in the World - Part 2: Successful Authors | Digital Book World

The Four Types of Authors in the World - Part 2: Successful Authors | Digital Book World | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Successful authors are defined by new and established authors who exhibit high marketing effort and exceed sales expectations.
olsen jay nelson's insight:

I'm sure there are...

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The Importance of a Good Social Media Profile Picture

The Importance of a Good Social Media Profile Picture | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
When was the last time you had a good look at your profile picture? Does it match the image you are trying to portray for that particular site or are you still using an old outdated photo from a couple years ago to portray a cool guy image?

Via Dr. Susan Bainbridge
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Fiona Harvey's curator insight, October 8, 2013 5:10 AM

Part of developing your digital literacies 

Mike McCallister's curator insight, October 8, 2013 10:53 AM

Aim for consistency in your profile pictures too. This is one of the beauties of the Gravatar: http://en.gravatar.com

WendySoucie's curator insight, October 9, 2013 6:33 AM

Yes you do need a profile picture and its worth it to take the time to think about how you want to portray yoiurself. More times than not, a baseball cap on the beach just doesn't do it.

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10 Online Resources for Writers Who Want to Write Well

10 Online Resources for Writers Who Want to Write Well | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
The Internet is a big place. Fortunately for you, I've done the work of scouring this mighty big world wide web to bring you this list of the best resources for writers. These are sites I refer to ...

Via Sharon Bakar
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THE OFFICIAL ANDREASCY's curator insight, July 5, 2013 3:05 PM

Great and useful resources!

The Digital Aviator's curator insight, July 12, 2013 4:56 AM

Carefully crafted writing is often invisible, the reverse sticks out like the Mutt's Nuts.

Jane Steen's curator insight, July 12, 2013 1:28 PM

Not a bad starter list.

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Genre Surveys Part 2: Science Fiction and Fantasy Ebook Bestsellers Examined

Genre Surveys Part 2: Science Fiction and Fantasy Ebook Bestsellers Examined | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Some very bright folks pointed out that the data used for the survey on the 26th was actually pulled from Amazon’s Popularity index, rather than their Bestseller index. What’s the diffe...
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What Turned Jaron Lanier Against the Web?

What Turned Jaron Lanier Against the Web? | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
The digital pioneer and visionary behind virtual reality has turned against the very culture he helped create

Via Xaos
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Xaos's curator insight, December 30, 2012 3:07 AM

Well, that’s what my new book’s about. It’s called The Fate of Power and the Future of Dignity, and it doesn’t focus as much on free music files as it does on the world of finance—but what it suggests is that a file-sharing service and a hedge fund are essentially the same things. In both cases, there’s this idea that whoever has the biggest computer can analyze everyone else to their advantage and concentrate wealth and power. [Meanwhile], it’s shrinking the overall economy. I think it’s the mistake of our age.”

The mistake of our age? That’s a bold statement (as someone put it in Pulp Fiction). “I think it’s the reason why the rise of networking has coincided with the loss of the middle class, instead of an expansion in general wealth, which is what should happen. But if you say we’re creating the information economy, except that we’re making information free, then what we’re saying is we’re destroying the economy.”

 
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Marketing Tips from top Bloggers

Marketing Tips from top Bloggers | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
I find marketing tips everywhere. Especially from reading fellow bloggers. Check out this round up of awesome marketing tips I found while sick.

Via Ileane Smith
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Ileane Smith's curator insight, December 3, 2012 1:27 PM

Google is Necessary to your blogging…Got it?

Ms. Ileane Smith knows this. Duh right? I mean Basic Blog Tips is one of the big guns. So when she reminds us to get Googling the right way. I listen up.

Google Analytics and webmaster tools are vital. You need them. You need to use them. And here’s why Ileane says to listen to what Google has to say. Excellent marketing tip if I do say so MYSelf.

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The end of fame (as we know it)

I gave this talk at TechWeek L.A. (where else on such a topic?) last week as I felt the new social media evolutions, particularly the rise of the interest graph, are making things move quickly on that subject.

 

Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now?

 

A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.


Via Guillaume Decugis
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Marco Fabiani's comment, December 11, 2012 2:26 PM
I have to find out how to use the curation for myself
Nadine Hack's comment, December 12, 2012 3:29 AM
I'm still in process of learning by trying...
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Sel-Publishing Books: Which Is Better? Createspace vs. Lightning Source

Sel-Publishing Books: Which Is Better? Createspace vs. Lightning Source | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it


Robin Good: If you are about to decide which company/service to use to publish the paperback edition of your ebook you may have landed on at least one of the two companies in this sector: CreateSpace and Lightning Source.

 

"If you’re looking for a low cost, high royalty option, the two major competitors are Createspace and Lightning Source. While both are reputable companies that produce library-quality books, there are major benefits, drawbacks and differences to each that every author should be aware of before making an educated choice."

 

This article provides a good and informative overview of the key differences, pros and cons of these two services depending on the specific needs you may have.

 

Useful. Informative. 8/10

 

Full article: http://www.molly-greene.com/the-great-debate-createspace-or-lightening-source-for-self-published-print-books/

 

 


Via Robin Good
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We Grow Media » How to REALLY Support the Work of Someone You Respect

We Grow Media » How to REALLY Support the Work of Someone You Respect | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

There is so much noise out there. Tweets, status updates, emails, blog posts, comments, pins, and the like. So I have been considering how I ensure I can help out those I respect and admire. That, if a colleague or friend has a new book out, a great newsletter, a new product or course: how can I REALLY help spread the word? My conclusion:

A TWEET IS NOT ENOUGH...

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HOW TO: Use Twitter Lists

HOW TO: Use Twitter Lists | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it

Ken's Key Takeaway:

Twitter now has a newer list upgrade.  It is the answer to Facebook Groups.  They have always had lists, but we can now have people in lists who we DO NOT subscribe to.  We can also remove ourselves from other people's lists if we do not want to be on them.  It should be interesting:

Ken

The newly launched Twitter Lists feature allows you to group together, follow, and find Twitter users. Learn the ins and outs of this new feature in our guide.


Via Ken Morrison
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The internet is turning us all into sociopaths – Milo Yiannopoulos – The Kernel

The internet is turning us all into sociopaths  –  Milo Yiannopoulos – The Kernel | Resources and trend analysis for authors, webcopy writers and web developers | Scoop.it
Milo Yiannopoulos considers a drastic response to the burgeoning epidemic of libel and hatred on the internet.
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