6 Common Book Launch Mistakes to Avoid At All Costs: Guest Post by Desiree Villena

6 Common Book Launch Mistakes to Avoid At All Costs:
Guest Post by Desiree Villena

Launching your book is arguably more challenging than writing it. After all, you’re a writer, not a marketer, and there’s a massive to-do list of tasks:
—sending offers to your email subscribers
—deciding on price promotions
—possibly even planning a launch party!
Publishers will lend you a hand if you’re going the traditional route, but when self-publishing, you’ll do most of the work yourself — and that’s where mistakes can happen.

On that note, let’s talk about six of the most common book launch mistakes and how not to make them, so that you have a smooth(er) launch. We’ll be focusing on the digital aspect because online marketing is essential whether you are a novelist or nonfiction writer and regardless of how much experience you have.

Mistake #1:
Not Investing in a Strong Book Cover

(Covers, above, by Isabelle Arné, Jason Anscomb and Patrick Knowles, from the gallery of book cover art)

Unfortunately, despite the overused idiom, people do tend to judge books by their covers — at least when they’re considering whether to buy them. Even when buying classic books that have been reprinted numerous times, we already more-or-less know what’s inside, so our decision to buy often rests on how the volume looks.

And for lesser-known books, the group to which yours likely belongs, a visually unappealing cover can lead to readers’ disregarding it altogether. Unless they’re first compelled to click on your book cover, they probably won’t even make it to the first line.

Many self-publishing authors, especially those working on their first launches, are tempted to cut costs by making their own covers. However, unless you are very familiar with design tools and artistic styles, this decision is bound to backfire. Now’s not the time to skimp! A professional cover will pay for itself once you launch your book.

On a separate but related note, your book’s interior design should also be perfected (and, yes, this is crucial, even if you’re only selling ebooks!). Regardless of medium, reading is about more than just enjoying a book’s content; you also need to facilitate a smooth visual experience, and interior design is a huge part of that.

Mistake #2:
Failing to Utilize Back Matter

Speaking of what’s inside your book, let’s talk about back matter, or end matter. This comes after the main contents of your book and often includes an epilogue, acknowledgements and an appendix. But don’t limit your back matter to just these things — instead, try to tap further into the interests of your readers while they’re still thinking about your work!

Consider providing some personal information about yourself and your book — perhaps its conception or charming stories about the writing process. You might include a Q & A from yourself, ideally led by another author, to shed light on certain details. If this is a nonfiction book, include a guide or a link to your website for more useful information.

Indeed, encouraging readers to visit your primary landing page helps you build a rapport with them. It also increases the chances of their buying your future books.

Marketing has to be continuous if you’re building a career as an author, so don’t make the mistake of passing over this opportunity! Not only will you be adding readers to your leads, you’ll be taking them one step closer to a platform where they can buy and review your book.

Mistake #3:
Rushing Through the Book Description

Once you’ve ensured your book is optimally designed and structured for its launch, it’s time to return to Amazon and construct a perfect product page. Amazon self-publishing can be your best friend, if you know how to do it efficiently, and that means writing a stellar book description!

But make no mistake, your book’s blurb is not its description, and you can’t just stick it on your product page and call it a day. Ideally, a blurb summarizes the book’s content in a way that makes the reader curious about it, while a description does more than that — it addresses the reader more directly. Think of your description as a sales pitch; if you’ve cranked out an attractive blurb, you’re about one-third of the way there.

The other two-thirds include the parts that sandwich your blurb: a first-line hook and an encouraging ending. The hook should be short but impressive, while the end can be more elaborate.

One effective technique is to let readers know what to expect in terms of genre by mentioning well-known similar books or comparable titles. You could also include a review or two to boost the credibility of such comparisons:

(above, from the Amazon product page for This Changes Everything by Sally Ember, Ed.D., The Spanners Series, Volume I)

Make sure to put your “grabby” bits at the beginning! Amazon only displays the first couple of lines of your description by default — the buyers will have to click “read more” if they’re curious — so this book description structure can really make a difference in terms of converting traffic into sales.

(Note that these tips also apply to your Amazon Author Page, but that’s less crucial to sales than your book product page itself.)

Mistake #4:
Planning for a Short Launch

Setting your book’s presentation aside for now, let’s dive into actual marketing strategy. As mentioned, book marketing is an ongoing task for most authors, although many believe it’s only a one-time thing. As a result, a lot of authors start their marketing campaigns too close to their launch dates and end them too early.

To combat this, consider dividing your campaign into pre-launch, soft-launch, and the final move in order to generate a constant flow of new buyers. Given that the Amazon algorithm tends to favor books with steady sales over a longer period of time, you should definitely plan for a process that lasts at least a month, from pre-launch to finally letting your book sell on its own.

There are plenty of strategies and tools you can use to fill up this month. For example, for the pre-launch, it’s generally good practice to provide free previews for people who are already following you before the release date, so you can attract reviews as soon as possible.

For the soft launch, consider making your book free or deeply discounted for several days, especially if you are a new author and have limited preexisting reach. Otherwise, just be ready to sell the book cheaply for a week or so to gain traffic and reviews!

The final phase of this gradual process is to increase to the standard price. Maybe do one last round of email marketing to those who haven’t responded to your previous calls to action.

Mistake #5:
Not Optimizing Your Ads

One cannot talk about launching a book without advertisement — but optimizing your book’s ads can be tricky. There are three main platforms to choose from when it comes to advertising your book: Facebook, Amazon, and BookBub. If you are publishing through Amazon, it’s handy to use its advertisement tool as well, since you’ve already done most of the work by creating the perfect book description with good keywords and category tags.

Unfortunately, things aren’t so simple when it comes to advertising on other platforms. The audiences on Facebook and BookBub are very different, since Facebook is obviously a much less book-focused community. Consequently, advertising on each requires different practices (you can learn more about that from Mark Dawson and David Gaughran, respectively). It may seem harmless to ignore these subtle differences, but you’ll save yourself a world of stress and money if you can adapt specifically to the algorithm of each platform.

Mistake #6:
Disregarding Professional Help

So you need to maintain an online presence on several platforms, refine your Amazon product and author pages, create extra promotional materials, and get your Facebook and BookBub ads going. Despite all there is to do, most authors simply roll up their sleeves and take it on — because how hard can it be, right? On top of that, doing things yourself means cutting costs.

But of course, the day-to-day responsibilities of promoting a book can really add up. On any given day, you could be researching anything from Amazon algorithms to Facebook ads. The five mistakes previously covered should give you an idea of how much can go wrong when you don’t have the expertise. Also, even if you can handle each small task individually, it’s unlikely that you can give 100% to all of them at once.

The result may be that nothing will be of high quality. What’s worse, you won’t be able to keep track of how each part of your campaign is working, i.e., what is most effective in increasing traffic and fostering conversion. Consequently, it’ll be hard to know how to revise your strategies for maximum success.

The truth is, you’ll do much better with professional help. Most authors have at least one weak spot where they could use some assistance: a fiction author who writes in a popular genre may want advice on how to narrow down the vast market, while a nonfiction writer may want help dealing with metadata and website optimization. No matter what your situation, rest assured that hiring the right marketers will not be a waste. If anything, it’s a valuable investment not just in your current launch, but in your next launch, too.

*******************************

Launching a book can sometimes feel like launching a rocket. It may be a bumpy journey from here, but don’t be discouraged; at least now you can avoid making some common mistakes (and you can access even more tips through the guide linked here). With the right help and mindset, you’ll be able to get through it all.

Good luck, and happy marketing!

***********************************************
Desiree Villena is a writer with Reedsy, a marketplace that connects self-publishing authors with the world’s best editors, designers, and marketers. In her spare time, Desiree enjoys reading contemporary fiction and writing short stories. She’s very passionate about indie publishing and hopes to help as many authors as possible achieve their dreams!
Connect with Desiree Villena:
https://www.instagram.com/reedsy_hq/
https://twitter.com/ReedsyHQ

#selfpublish #selfpublishing #selfpublishingtips #indiepublishing #indiepub #authormarketing #bookpromotion #authorbrand #pubtips #authoradvice

Why I Started a LIVE Talk Show: *CHANGES* conversations between authors on Google+ Hangouts On Air (HOA) and YouTube

“Why I Started a LIVE Talk Show: CHANGES conversations between authors on Google+ Hangouts On Air (HOA) and YouTube”
originally posted on http://www.asidefromwriting.com on July 6, 2015

CHANGES Theme Image_3

In early April, 2014, I had just completed and uploaded Volume II, This Changes My Family and My Life Forever, of my science-fiction/romance/ multiverse/ utopian/ paranormal (psi) ebooks in The Spanners Series for adults, New and Young Adults, and joined two new writers’ groups in the East Bay (one in Berkeley and one in Hayward, California, where I had been living), when I was in a terrible accident. The resulting broken nose has been healing fine and didn’t require surgery; the concussion has proven to be a lot more problematic.

For several months, it was as if I were in a fog. I wasn’t allowed to do any serious computer work, reading or thinking (I had been about halfway through Volume III, This Is/Is Not the Way I Want Things to Change, when I got hurt). Since I couldn’t wear my glasses without causing myself enormous pain (glasses would be sitting on the broken nose, right?), and I was overwhelmingly aphasic, exhausted, confused and injured, unable to process much, the respite from writing, reading and working seemed necessary. The accident had also caused extreme damage to my arms, hands, shoulders and upper back, so keyboarding wasn’t all that feasible, anyway. Plus, when I did type, I made more errors than words, typed very slowly (usually over 100 WPM; then, about 40 WPM, with numerous mistakes).

However, once the enforced hiatus was over, I still couldn’t return to my regular life. My memory was horrible, both short- and long-term. I couldn’t find words, or the right words, to speak or write. I no longer sounded as if I were drunk, but I was still extremely slower and less able, all around, than I had been prior to the brain injury. I usually function in the top 10 percent of intellectuals, with an extremely large vocabulary and many types of intelligence. I had been fortunate, up until the accident, to be a wide reader of many subjects, with both formal and informal education beyond the doctoral level and a larger variety of knowledge, experiences and insights than most people. Post-concussion, I was barely above-average and often, not even that.

Before the injury to my brain, I had been writing my fiction series quite quickly, often exceeding 2,000 words per day. My creativity seemed boundless, my energy matching it. Volume I’s first draft had been completed in under two months, and it was over 130,000 words. I had developed a spreadsheet to record my (very brief) notes on my series’ dozens of human, animal and alien characters, multiple timelines, overlapping realities, historical and future events and people, but most of the series’ details and plans had been in my brain which had been injured to the point of being severely compromised.

In July of last year, I discovered all I could create were short, nonfiction blog and other posts, and it took “forever” to finalize each one, since I typed sentences that were riddled with errors. Each post needed to be proofread multiple times. I could barely read others’ blogs and reblog/share, almost couldn’t read short pieces/stories.

Yes, after a few months I was improving and could do these with increasingly better understanding, but I still couldn’t return to my fiction series. My “executive functions” and “working memory” were still extremely low-performing due to the post-concussion syndrome I had been diagnosed with in June.

I wasn’t well enough to return to my “regular” life of work or writing, but I was well enough to be bored. Luckily, I had discovered Google+ the previous year. During the winter and spring of 2014, I had been attending Hangouts On Air (HOAs) somewhat regularly.

After my accident, watching videos was about the only thing I could do, since reading, writing and other glass-wearing activities were excluded. I attended and participated (when that was allowed) in many HOAs by leaving comments, questions, and interactions with others also viewing or presenting, on topics ranging from books, book marketing, authors, writing, marketing, social media, spirituality/meditation and more. I watched most on Google+, but they were also archived so I could watch those I missed on YouTube, where I found even more entertaining, informative videos. (Find me on Google+ as Sally Sue Ember)

I got into watching one HOA in particular, Lights, Camera, HOA!, run by an excellent trio of women: Meloney Hall, Rayne Dowell and Sheila Strover.

After I attended a few shows, Rayne read Volume I of my series and reached out to invite me onto the show to learn more about being in/on a HOA. The entire reason for this show’s existence is to help newbies (like me) get comfortable with the HOA format and technology, both on- and off-camera. I LOVED it! What a great service this show provides. THANK YOU! https://plus.google.com/u/0/+Bigupticksociallightscamerahoa/about

As a former actor/performer, being “on camera” wasn’t hard for me. As a writer/author, being able to interact with viewers LIVE was so much better than having readers I almost never hear from or meet. I was hooked on HOAs and wanted my own. I learned everything I could in the next several months, wondering if I’d be able to manage my own show.

What could I have a HOA about, exactly? There were an infinite number of choices. By then, I had been interviewed on several radio shows online and submitted many “author interview” posts to others’ websites, so I was familiar with that format and was beginning to feel it was somewhat overused. Frankly, and no offense to the current website(!), I find most author interviews to be awfully repetitive and, well, boring.

I did NOT want to interview authors, but I wanted to meet more authors and talk about writing as well as many other interesting topics. By the end of July, four months post-injury, I still couldn’t write for my series, but I was able to talk better and listen very well. I decided to launch in August and to have a show that I would want to watch.

Since I wanted to be around other writers and hear about their experiences, hoping to be entertained and inspired until my own writing would (hopefully) be accessible to me again, I posted on Twitter, Facebook groups and in general, Pinterest, LinkedIn, and Google+ communities to invite authors to be guests on CHANGES conversations between authors. I also ranged around to those sites that posted award winners in science-fiction, particularly, and invited many of those authors on my show as well.

CHANGES YouTube Image_3 best

The response has been more than gratifying. I welcomed Dr. Shay West as my first guest for my August 6, 2014, premier Episode, with several more super authors scheduled to be on subsequent shows. Since then, with a few planned and even fewer unplanned exceptions, I have had an Episode each week. The live show airs three or four times per month (with one week off, to rest) on Wednesdays, 10 – 11 AM Eastern time, USA, and TODAY, August 5, 2015, I air my one-year anniversary show!

Amazing authors have been guests on CHANGES (http://goo.gl/1dbkZV on my website for full schedule of past and upcoming guests). I have had guests who joined me live and/or hail from France, Spain, England, Scotland, Ireland, Germany, Canada, Israel, Guyana, and many states in the USA. The authors I have talked with enrich me weekly (and my viewers as well, I hope), writing in every fiction genre and including those who also write nonfiction, plays, screenplays and poetry.

Ethnically, my guests have been American mixed-Causasian, African-American, African-Jamaican, Spanish, English, Indian (continent, not tribe), Russian, Jewish, German, Norwegian, Israeli, Guyanan, Irish, and Greek (so far). Editors, publishers (magazine and book), and translators, with an age range, as of today, August 5, 2015, of 15 – 78 years old, are in my CHANGES guests club.

Our conversational topics list is too lengthy to include here, but has been exactly as I had planned: wide variety, high-level subject discussions that are informative, entertaining, insightful, funny and poignant. My guests and I share personal and professional stories, discuss books and writing, publishing and editing, book cover artists and much more.

I am quite happy to say that, as of August 5, 2015, CHANGES Episodes (now up to 37, http://goo.gl/1dbkZV on YouTube) have garnered audiences as large as over 1000 in one day, totalling over 3600 views, so far.

My YouTube channel went from having 2 to almost 50 subscribers. I now have over 3000 followers on Google+ and Facebook, each (although some are the same people, I’m sure), and over 5000 on Twitter. Pinterest followers’ number has quadrupled; so has LinkedIn’s.

I know these are small numbers compared to many, but I’m happy that my network is growing. We receive many compliments, positive comments and excellent questions for each CHANGES Episode from viewers who watch live or later, and more watch weekly.

Since starting CHANGES, I’m delighted to report that downloads of Volume I of my series, which is permafree since I uploaded Volume II (right before my accident), are steady. I do wish for better sales for Volume II, but I’ve heard a series has to have at least three books released “to really take off.”

What’s Next?
CROWDFUNDING to meet my Goals

—I wish to convert the *CHANGES* videocasts into podcasts, for those who prefer to listen-only, but the podcast hosting sites are not free.
—I also wish to pay for my next book covers,
—I need to buy better equipment for my home videocasts, and
—I must keep writing.

However, the concussion has severely limited my ability to work and I am in deep debt. If you’d like to help, http://www.patreon.com/sallyember has a video about my goals and rewards to donors in which I sing (really; not so well, but, hey; I’m not a professional singer!), and more information.

$4 gets you a free ebook; larger donations earn you deep discounts on professional editing, proofreading and writing tutor services, all of which can do well, despite the concussion.

Concussion Recovery News
As of May, 2015, I am back to writing new parts of Volumes III and IV! Slowly, much more laboriously, with an ongoing need for referrals to notes and dictionary, thesaurus and spell-check than remembering going on, but glad to be writing!

I wish I could open up my brain and retrieve the Spanners Series ideas that had been so accessible, so easily before the concussion and look them all over, but…

logoAuthorsDen

The network of authors, book bloggers, book marketers and other writers I have been developing over the last two years has blossomed into a group I can call upon for help, advice, and exchanges. That has proved amazingly gratifying as I trumpet my announcement, below, because many have stepped forward to play a role in this next phase.

Good news: I finished the Beta readers’ draft of Volume III, This Is/Is Not the Way I Want Things to Change, in late July! Five wonderful writers are reading it right now and will offer their sage wisdom on its improvements by late September. I then hope to be finished with the final proofed version no later than mid-October. I have already begun the cover design process with Aidana Willowraven, The Spanners Series‘ cover artist. The Cover Reveal is planned to occur on Alesha Escobar‘s site in late October. Pre-orders start 11/1/15 and the release of Volume III is scheduled for December 8, 2015!

Wish me luck!

How Else You Can Become Involved
Beta readers for upcoming draft of Volumes IV and reviewers of all Volumes welcomed! Contact me: sallyember@yahoo.com

Also, watch a few Episodes of CHANGES any time: http://goo.gl/6xjSKl Please comment on YouTube or go to the original G+ Event page for that Episode and comment/ask questions, get more info and links. I will respond!

Become/Refer a Guest! #Authors and #bloggers, especially those in sci-fi/speculative fiction, but not only those: learn more about and get yourself on CHANGES, and #Readers, recommend an #author to be scheduled as a guest.

OPENINGS 8/12/15 and later this fall! For more info, schedule and past/upcoming guests list, visit here: http://goo.gl/1dbkZV.

CHANGES Trailer Image_3

Also, I’ve invited former guests and others I appreciate to Guest Blog on Wednesdays, with excellent posts, so far! Check out the Guest Bloggers’ Hall of Fame on my site (see below) for previous and upcoming posts.

I strongly suggest you check out others’ HOAs as well: there are some great shows out there in Google+ land! Two good places to find them (and another great G+ community, User2User: LIVE!):
https://plus.google.com/u/0/communities/101944073205735325459 for User2User-Live!
Http://www.hangouteventscalendar.com for the HOA Calendar

For updates about and links to available Volumes of The Spanners Series, me as an author, my own and guest blogger’s posts, Patreon and much more: http://www.sallyember.com has all links and info. Look up or to the right and scroll.


May all who are ill recover and all who are in pain find comfort.

Best to you all!

#Crowdfunding with #Patreon: Sally Ember’s Campaign Needs Your Support!

#Crowdfunding with #Patreon: Sally Ember’s Campaign Needs Your Support!

If you are in the “giving” mood this month, as many are, or any time after December, 2014, please consider becoming a Patreon member (free) and supporter of creative people? You could help us to achieve particular goals, complete projects, and acquire enough general financial support to keep being creative.

WIN_20141113_151113
Sally Ember, Ed.D.

What’s unique about Patreon‘s site and its campaigns is that donors and creative petitioners have the chance to interact via messages and also by the recipient’s offer of “rewards” as “thank-you” gifts, services, or products.

Sally (I) put on this campaign’s “rewards” page several options based on amounts of donations (first starts with a donation as low as $4.00), which include free ebooks, editing/proofreading services of increasing size for increasing donations, and other rewards in the future.

THE PITCH VIDEO:
http://youtu.be/f8nYsfjm_aU?list=UUqnZuobf0YTCiP6silDDL2w

Please visit, watch the pitch video, share, and consider becoming a Patreon patron.

Help fund a book cover, sound equipment upgrade and conversion of videos to podcasts, conversion of ebooks to print books and becoming available as Print-On-Demand (POD) books and/or provide any size donation to go towards the general financial support of a working #writer, CHANGES Google+ Hangout On Air (#HOA) talk show host and blogger who supports other #indie #authors.

Thanks, Happy Holidays, happy creating and happy reading!

THE PATREON PAGE:

http://www.patreon.com/sallyember

#Crowdfunding with #Patreon: Sally Ember’s Campaign Needs Your Support!

#Crowdfunding with #Patreon: Sally Ember’s Campaign Needs Your Support!

If you are in the “giving” mood this month, as many are, or any time after December, 2014, please consider becoming a Patreon member (free) and supporter of creative people? You could help us to achieve particular goals, complete projects, and acquire enough general financial support to keep being creative.

WIN_20141113_151113
Sally Ember, Ed.D.

What’s unique about Patreon‘s site and its campaigns is that donors and creative petitioners have the chance to interact via messages and also by the recipient’s offer of “rewards” as “thank-you” gifts, services, or products.

Sally (I) put on this campaign’s “rewards” page several options based on amounts of donations (first starts with a donation as low as $4.00), which include free ebooks, editing/proofreading services of increasing size for increasing donations, and other rewards in the future.

THE PITCH VIDEO:
http://youtu.be/f8nYsfjm_aU?list=UUqnZuobf0YTCiP6silDDL2w

Please visit, watch the pitch video, share, and consider becoming a Patreon patron.

Help fund a book cover, sound equipment upgrade and conversion of videos to podcasts, conversion of ebooks to print books and becoming available as Print-On-Demand (POD) books and/or provide any size donation to go towards the general financial support of a working #writer, CHANGES Google+ Hangout On Air (#HOA) talk show host and blogger who supports other #indie #authors.

Thanks, Happy Holidays, happy creating and happy reading!

THE PATREON PAGE:

http://www.patreon.com/sallyember

#Book #Marketing Buzz Blog‘s post: Happy Thanksgiving Day, Books!

BookMarketingBuzzBlog‘s post: Happy Thanksgiving Day, Books!
Posted: 26 Nov 2014 10:45 AM PST

Brian Feinblum posted this on his site, Book Marketing Buzz Blog, which I highly recommend that you subscribe to if you are an #author.

Brian’s blog is “A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.”

buy-books-and-feel-good

image from http://sentidodelamaravilla.blogspot.com

I link to the full post here and quote a bit of it. Thanks, Brian!

Brian offered his own intro, then asked: “How can we spread the word about the power of books?

Here are some of his answers. Read his post for the entire, excellent list.

· Start by gifting [books] this holiday season.

· Read more books

· Serve as a literacy tutor to young kids or ESL adults

· Keep buying books – don’t settle for free ebooks

· Form a book group or join one

· Attend author signing and speaking events

· Donate more books to schools, libraries, and chairties.

· Discuss books with others. Don’t ask your friends if they saw the latest movie. Ask what they’re reading.

· Read to your kids and then discuss what was read. Learning becomes fun this way.

· Reproduce your favorite book covers, frame them – and hang them on your walls

Link to full post: http://bookmarketingbuzzblog.blogspot.com/2014/11/happy-thanksgiving-day-books.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Bookmarketingbuzzblog+%28BookMarketingBuzzBlog%29

Brian Feinblum can be found:
on Twitter @theprexpert
via email brianfeinblum@gmail.com.

His post is copyrighted by BookMarketingBuzzBlog ©2014

#Book #Marketing Buzz Blog’s post: Happy Thanksgiving Day, Books!

BookMarketingBuzzBlog‘s post: Happy Thanksgiving Day, Books!
Posted: 26 Nov 2014 10:45 AM PST

Brian Feinblum posted this on his site, Book Marketing Buzz Blog, which I highly recommend that you subscribe to if you are an #author.

Brian’s blog is “A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.”

buy-books-and-feel-good

image from http://sentidodelamaravilla.blogspot.com

I link to the full post here and quote a bit of it. Thanks, Brian!

Brian offered his own intro, then asked: “How can we spread the word about the power of books?

Here are some of his answers. Read his post for the entire, excellent list.

· Start by gifting [books] this holiday season.

· Read more books

· Serve as a literacy tutor to young kids or ESL adults

· Keep buying books – don’t settle for free ebooks

· Form a book group or join one

· Attend author signing and speaking events

· Donate more books to schools, libraries, and chairties.

· Discuss books with others. Don’t ask your friends if they saw the latest movie. Ask what they’re reading.

· Read to your kids and then discuss what was read. Learning becomes fun this way.

· Reproduce your favorite book covers, frame them – and hang them on your walls

Link to full post: http://bookmarketingbuzzblog.blogspot.com/2014/11/happy-thanksgiving-day-books.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Bookmarketingbuzzblog+%28BookMarketingBuzzBlog%29

Brian Feinblum can be found:
on Twitter @theprexpert
via email brianfeinblum@gmail.com.

His post is copyrighted by BookMarketingBuzzBlog ©2014
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