About

Hosted by Kristina Halvorson, The Content Strategy Podcast features expert leaders and exciting new voices whose work is shaping our field for the better. You’ll love listening in on candid conversations about content strategy with smart, fun folks from around the world.

What’s “content strategy”?

Around here, content strategy is a very big tent … so come on in!

Kristina’s book Content Strategy for the Web defines it like this: “Content strategy guides the creation, delivery, and governance of useful, usable content.”

This broad definition invites people who work in UX, design, techcomm, SEO, ops, marketing, and more to come together in conversation about content as an asset worthy of strategic consideration.

Content strategy also requires strategic intent, and that’s an important focus of our conversations. How can we meet business goals and center user needs? What does universally accessible, inclusive content look like?

So, go ahead. Start with any episode that catches your eye, and you’ll immediately be a part of the ever-evolving conversation about the world of content strategy.

Who is this podcast for?

If you care about making content more useful, inclusive, and accessible for all, then The Content Strategy Podcast is for you. You don’t even have to have “content” in your job title!

What topics are discussed?

Episodes tackle a wide range of content-focused topics that include:

  • How to solve complex content problems
  • Using data to measure content success
  • How content teams work in top organizations
  • Becoming a content leader
  • Improving your website’s information architecture
  • Ways to approach content operations
  • Wrangling with enterprise content strategy
  • The evolution of content-focused roles and responsibilities

How do I suggest a guest for the podcast?

We’re always looking for interesting guests who care about making content more useful and usable for all! Contact us with your suggestion.

Get in touch
https://www.contentstrategy.com/about
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