What is a verified badge?

A verified badge is a check that appears next to an Instagram account's name in search and on the profile. It means that Instagram has confirmed that this is the authentic account for the public figure, celebrity or global brand it represents.

Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated. We want to make sure that people in the Instagram community can easily find the authentic people and brands they want to follow.

Verified accounts are reviewed as part of our efforts to make sure that the Instagram experience stays authentic. We may take away an account's verified status if it posts spam or some other content that doesn't follow our Community Guidelines, uses the profile pic, full name or bio section to promote other services, or doesn't remain public.

Learn more about what you can do if someone is impersonating you or someone you know on Instagram.

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