DBW Insights: Michael Hyatt

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Michael Hyatt at Digital Book World 2011Michael Hyatt, Chairman and CEO of Thomas Nelson Publishing, discusses social media, bundling, sharing, and the publishing startup program, BookSneeze.

“It used to be when I was coming up in the industry you’d go to the local bookstore and you had really knowledgeable people there who would tell you what the latest and greatest was. Those people, by and large, with corporate ownership of bookstores, have disappeared.”

“We realized that if we could get to the bloggers who had audiences, say 500 people, maybe 5,000 people, and they had social authority with that audience, then we could really help those audiences discover books that mattered to their leaders.”

“I don’t want to be restrained to one format… I think increasingly publishers are going to have to work at bundling their products, or making that an option. The biggest challenge is the whole rights issue.”

A joint production of Digital Book World and Astral Road Brand Media: http://www.astralroad.com/

Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.tv, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.

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