EHSLibrary » viral marketing http://library.med.utah.edu/blog/eccles Spencer S. Eccles Health Sciences Library Blog Tue, 24 Nov 2015 17:04:08 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.1 Using an improv skit and video to save the library http://library.med.utah.edu/blog/eccles/2010/07/01/using-an-improv-skit-and-video-to-save-the-library/ http://library.med.utah.edu/blog/eccles/2010/07/01/using-an-improv-skit-and-video-to-save-the-library/#comments Thu, 01 Jul 2010 19:31:03 +0000 http://library.med.utah.edu/blog/eccles/?p=313 Faced with drastic budget cuts the NY public library teamed up with two viral marketing companies to create two videos detailing their plight. After over 2 million views of the viral videos New York Public Library supporters succeeded in getting their city council to reduce the size of the budget cuts.

Enjoy!

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