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Radio’s Streaming Effort May Be Screwed – Part 2

Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a trend, not a blip. Second, that decline has consequences not only for your streaming strategy but also for the strategy of spreading your radio brands across every new platform under the sun […]

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Posted in digital, Digital Strategy, Internet Radio, mark ramsey, mark ramsey media, Media, pandora, pureplay, radio, radio industry, ramsey-blog, screwed, spotify, strategy, streaming, trends

Radio’s Streaming Effort May Be Screwed – Part 1

It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other way. This is the picture I’m talking about: The charts show year-over-year streaming listening growth for pureplays (e.g., Spotify, Pandora, etc.) and for broadcasters. And it clearly shows two things: Pureplay listening is […]

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Posted in Digital Strategy, disney, Internet Radio, mark ramsey, mark ramsey media, Media, pureplay, radio, radio industry, ramsey-blog, screwed, streaming, triton
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