Albert Greco

Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.

Yes, it makes your suitcase heavier. Yes, it takes up more space. But all the travel e-books and mobile app guides in the world put together are still less handy than a sturdy little guidebook you can hold in your hand.Among the various brands Frommers, Fodors, Lonely Planet, Moon, DK, Rick Steves and more there are likely enough volumes to pave China.Many of them publish in e-book form too, spinning travel advice through the digital realm. I am partial to print, but times are not good for the print travel guidebook. Their sales fell 28 percent in the last

According to Albert Greco of the Institute for Publishing Research (as reported by WSJ.com) sales of print titles will drop from $18 billion in 2008 to $13.9 billion in 2015, not including book clubs, book fairs and catalog mail orders. His projections show that e-book sales should increase to $3.6 billion by 2015 from $78 million in 2008.

Ever since the Book Industry Study Group (BISG) hit upon the theme of “Making Information Pay” for its annual spring event several years ago, it has been filling the room with industry analysts and marketing and business development executives eager for new insights into the mysteries of our industry’s operation, well-being and future. The attendees are generally more interested, I think, in road signs pointing to where we’re going than in measures of where we are—more acutely aware that, in some ways, the information camera may not focus as well on today’s industry snapshots. Useful and reliable industry information always has been hard to

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