Tours

 

What's a Blog Tour?

Blog tours are meant to imitate the physical book tours authors sometimes take when promoting a book. Because blog tours are virtually-based, they are much more inexpensive and convenient.

Instead of hopping from city to city, a blog tour allows your “tour stops” to take place on blogs and social media to create excellent visibility for your audio title.

Blog tours are not a new concept, but Audiobookworm Promotions is taking them to a new level. Since Audiobookworm Promotions specializes in reviewing and promoting audiobooks, all promotions are audio-focused and open to authors, narrators, and publishers of audiobooks.

Blog Tour Lingo

A "tour stop" (usually just called a "stop") is a post on a particular blog that features your audiobook.

A "tour host" is a blogger who signs up for your blog tour. By signing up as a host, they are agreeing to feature your audiobook on their blog during the tour.

Blog Tour Details

  • Stops are only hosted on blogs.
  • Tours stops can include optional features like interviews, guest posts, giveaways, etc.
  • $3.60 per stop. The final price is determined by the total number of stops.
    • # stops x $3.60 = Tour price. Example: If 14 hosts sign up for your tour, I will bill you for $50.40.
    • You can set a maximum number of stops, based on your preferred budget.
  • There's no minimum number of stops. The number of stops is obtained organically, but the average tour has 12 to 15 stops.
  • You can set a maximum number of stops, to align with your preferred budget. i.e. "No more than 20 stops".
  • Invoicing is done upon schedule finalization, 7-days prior to the tour. Refunds provided at half this rate, post-tour.
  • Review copies must be provided by the tour sponsor, but distributed by me. Digital codes or digital copies preferred.
  • Host reviews under 3.5 stars will not be posted during the tour, but may be posted after the tour at the host's discretion. However, you can choose to waive this policy.
Features

Reviews

Spotlights

Teasers

Audio Excerpts

Author Interviews

Narrator Interviews

Character Interviews

Mood Boards

Character Profiles

This or That?

Guest Posts

Top 10 Lists

Dream Casts

Music Playlists

Giveaways

  • Reviews: Reviews posted during a tour must be of 3.5 stars or higher.
  • Spotlights: A detailed post highlighting information about the audiobook, the author, the narrator, and any other pertinent information (sales, book trailers, etc).
  • Teasers: A promotional image usually featuring a tagline or quote from the title on tour.
  • Audio Excerpts: A sound clip, of your choosing, from the audiobook to be embedded in posts.
  • Author/Narrator Interviews: Ten questions or less posed to the author or narrator. The questions are usually developed by the tour host, but a prepared interview can be used, if preferred/available.
  • Character Interviews: Ten questions or less posed to the main character (answered by the author). The questions can be developed by the tour host, but the author is welcome to develop them, if preferred.
  • Mood Boards: The title is described in a set of images, instead of words. Stock image resources provided to hosts, if necessary.
  • Character Profiles: Profiles of the main characters, written by the author (i.e. Physical descriptors, Stats, Favorites, etc).
  • This or that?: The author, or character is given choices between sets of two things (i.e. Ketchup or mustard?). The questions can be developed by the tour host or a prepared set questions can be provided.
  • Guest Posts: A post written by the author, narrator or publisher on a particular topic and posted on the tour host's site. The post topic can be determined by the host or author, narrator or publisher.
  • Top 10 Lists: Similar to a guest post, but formatted as a list of the author, narrator or publisher's "Top 10 [topic]". The topic can be determined by the host or author, narrator or publisher.
  • Dream Casts: This feature answers the question "If this title were being turned into a movie or television series, who should be cast as its characters?". This can be answered by the host or author, narrator or publisher.
  • Music Playlists: A set of songs that coordinates with or helped inspire the title on tour. The exact nature of the playlist depends on who is designing it (the host or author, narrator or publisher).
  • Giveaways: A tour-wide giveaway. Each host posts the same giveaway information.
Examples

A series tour is an extended blogger or review tour, built around promoting a series (full or partial). Each installment in the series gets a week of promotion*.

*Novellas (shorter length productions) get 3 days, instead of a full week.

Series Tour Details

  • For two or more books in the same series.
  • Operates as an extended blog tour. Each book in the series is given one week of promotion. Novellas may be given a half week or combined with another installment, depending on length.
  • A series tour must begin with the first installment in a series, unless a tour has already been hosted via Audiobookworm Promotions for it. In that case, I still recommend placing any preceding installments up for adoption.
  • $3.60 per stop. The final price is determined by the total number of stops.
    • # stops x $3.60 = Tour price. Example: If 14 hosts sign up for your tour, I will bill you for $50.40.
    • You can set a maximum number of stops, based on your preferred budget.
  • There's no minimum number of stops. The number of stops is obtained organically, but the average tour has 12 to 15 stops.
  • You can set a maximum number of stops, to align with your preferred budget. i.e. "No more than 15 stops per book".
  • Invoicing is done upon schedule finalization, 7-days prior to the tour. Refunds provided at half this rate, post-tour.
  • Review copies must be provided by the tour sponsor, but distributed by me. Digital codes or digital copies preferred.
  • Host reviews under 3.5 stars will not be posted during the tour, but may be posted after the tour at the host's discretion. However, you can choose to waive this policy.
  • Includes a teaser image (optional).
Series Tour Examples

All tours include:

• Social media promotion by The Audiobookworm & tour hosts
• A featured tour page on Audiobookworm Promotions
• A custom banner designed by Audiobookworm Promotions ($20 value)
• An optional teaser graphic ($14 value each)
• Tour-related discounts on certain design and brand management services.
• Planning, scheduling, and overseeing of the tour by Audiobookworm Promotions
• Prime advertising on Audiobookworm Promotions for approx. 6 weeks ($44 value)

Frequently Asked Questions

Booking Information

Blog Tours must be scheduled at least 6 weeks in advance.

Series Tours may need to be scheduled even further in advance, depending on the number of books in the series.

Above all else, reviewers need at least 4 weeks to hear an audiobook.

*IN ACCORDANCE WITH MY PRIVACY POLICY, I WILL DISTRIBUTE ALL REVIEW COPIES. EMAIL ADDRESSES OF REVIEWERS WILL NOT BE SHARED WITH ANYONE (INCLUDING TOUR SPONSORS).

Request A Tour

Tour Request Form
(If not yourself)
(Or anticipated release date)
If this title is part of a series of audiobooks, I strongly recommend selecting a Series tour.
*Choose what/how much you're willing to complete for the tour.
Additional fees apply, discounted when purchased with a tour.
Recommended: 15-20 stops. "No max." is also an option. Consider your ideal budget. # stops x $3.60= Tour price.
How many review codes/copies are you willing to use for this tour? Number of reviews is not the same as number of stops.
If no codes are available, we will need to discuss how to distribute review copies to reviewers.
The 3.5 star policy asks reviewers not to post a review of under 3.5 stars during the tour. Reviews under 3.5 stars may still be posted after the tour has finished.
This is the place to name your referrer, if applicable.
Audio Insiders is an industry professionals newsletter providing updates regarding Audiobookworm Promotions upcoming events and specials.
A tour does not guarantee sales or reviews. Audiobookworm Promotions is not responsible for third-party actions (i.e. bloggers, reviewers).
Bridgette, our in-house Virtual Assistant will be happy to help you!
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