Online Community Strategy & Data

June 15, 2012Comments Off

I took a cooking class in Thailand in April.

It was disappointing. We spent 2 hours preparing food, then about 5 minutes doing the fun cooking part. 

Of course, cooking is as much about food preparation (cleaning, weighing, chopping, mixing, grinding, grating) as it is about the heating. Once you have all the ingredients ready, it only takes a few minutes.

The metaphor here is for creating a community strategy.

The actual analysis of data isn't difficult. The hard part is collecting that data using scientific methods. I've yet to come across a platform gives provides all the analytics tools we need. This means we need to spend time counting, calculating, surveying, sampling, and ensuring we have good data to make good decisions. 

But once it's all there it becomes pretty easy to spot what is/isn't working. 

Activity1
Discussions1

Soc1
Active
Activity2

Looking at the graphs and deciding what to do next takes a few minutes.

Getting the graphs into an easy dashboard takes months. 

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