Why is White Noise popular right now?

Do you know why White Noise is trending on Twitter? Click here, and in your own words, write a short definition and help your fellow Twitterers.
Category: Unspecified | Most recent: June 28 at 20:30 UTC | First appearance: October 20 at 04:50 UTC | Source: Twitter | Permalink

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http://wttrend.com/344366
wttrend.com
crawl=CC-MAIN-2016-50
17495
application/http; msgtype=response
sha1:HHDZDVBYCUK2B6BG3MARL6SMK5CQUEQ7
<urn:uuid:d64b6ea0-87f7-41d0-9b27-146e49a70a2d>
2016-12-05T04:29:46Z
54.205.226.59
sha1:7CIST5BEUAP3GS64DQSEBDDZYQBKRENK
<urn:uuid:9815777a-5b73-4f7a-913d-0f198d9b7969>
http://wttrend.com/344366
response
<urn:uuid:4185a5c1-ea6e-4584-9512-bccfaaecd02f>
robots: classic
hostname: ip-10-31-129-80.ec2.internal
software: Nutch 1.6 (CC)/CC WarcExport 1.0
isPartOf: CC-MAIN-2016-50
operator: CommonCrawl Admin
description: Wide crawl of the web for November 2016
publisher: CommonCrawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf