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CASH FOR CONVERSATION

Tim Blair , Friday, March, 23, 2012, (5:58am)

Millions of dollars, thousands of hits:

When Andrew Jaspan launched The Conversation, pitching the website as a way for academics to get their work read by the wider world, cynics in the traditional media stifled a collective yawn and predicted it would have little or no impact.

But a year on, The Conversation is attracting 20,000 individual readers a day, reading on average 38,000 articles, putting it just in the top 100 most read websites and on par with Crikey.

How much did it cost?

Initial $6 million funding for the site came from the Victorian and federal governments, universities and corporations, and is secure for another two years. It employs 26 people, 15 of them in editorial, and has plans to open bureaus in Brisbane and Perth.

It’s a baby ABC.

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