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Archive Category: Podcasting

One of the best ways to share files that you?ve found online is to download a podcast. A podcast is a way that the creators and/or distributors of content can send their online materials directly to the computer of a subscriber. The subscriber can then view or listen to the content whenever they want to.

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Odds are you?ve heard the term ?podcasting.? It was even selected by the editors of the New Oxford American Dictionary as the Word of the Year for 2005. But what exactly is it?

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What we know as a podcast had its beginnings in the creation of MP3 files that could be downloaded and played on the iPod device developed by Apple Computer. The release of the iPod encouraged people to share their music with others. They then realized that they could create, upload, and download information other than music. Some iPod users reverse engineered the device and loaded various types of firmware or operating system software. Other users decided that they would sha…

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For those of you who have already launched your initial podcast, it may take a while before you begin to see an increase in traffic to your site. But it may be a good idea to start considering how you?ll respond when you do. Before you figure out how to spend your new revenue, it?s necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers.

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So you have a podcast. That?s great, but don?t quit your day job just yet. We explore the difficulties of generating revenue from podcasting, and how to overcome them.

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Each day starts and usually ends with the same BIG question. Our clients and prospects ask us, “How can I grow my business and capture my fair market share?” Our answer is quite simply, “Build yourself a base of prospects and work that pipeline relentlessly and efficiently.”

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Podcast Learning

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Imagine a mobile classroom that?s accessible to the student wherever he or she may be, and that holds lectures whenever he or she is in the mood for it. This is the kind of learning scenario that those with the knowledge to share are able to provide through Podcasts.

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People love to hear an interesting conversation because dialogue makes things fun. But when you are podcasting solo you miss out on that element. However, interviewing guests can add that exciting element to your podcast.

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Podcasting is the next step up from blogging. While blogging is done by armies of pajama-clad ordinary people, podcasting is done by many of these same people, though less often in pajamas, in front of a digital or audio recorder. Short pieces are recorded, then distributed via RSS 2.0 or Atom to their website, typically a blog site. Listeners and viewers can then download podcasts using podcast clients. A good podcast client (for example, Juice, CastPodder, or iTunes) will a…

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Mention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many. It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line.

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