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WSTP

For the bank, see Westpac.
WSTP
City of license Salisbury, North Carolina
Branding 1490 Carolina Country
Frequency 1490 kHz
First air date 1939
Format Classic Country
Power 1,000 watts
Class C
Facility ID 74075
Transmitter coordinates

35°41′18″N 80°29′44″W﻿ / ﻿35.68833°N 80.49556°W﻿ / 35.68833; -80.49556{{#coordinates:35|41|18|N|80|29|44|W| | |name=

}}
Callsign meaning W Salisbury Times and Post[1]
Owner Rowan Media
Sister stations WSAT
Website 1490wstp.com

WSTP (1490 AM) is a radio station licensed to and serving the area of Salisbury, North Carolina, USA.

History

WSTP signed on New Year's Eve 1939 from the Yadkin Hotel ballroom. Its letters stood for "Salisbury Times and Post", the town's morning and afternoon newspapers. The Hurley Family who owned the Post were also part owners of WSTP.[1]

Mae, Nancy and Nell Kendrick were called "The Three Little Sisters" and "The Singing Sisters" in the 1940s, when they worked for WSTP at a time when it was above the Meroney Theatre.[2]

On November 22, 1963 and for several days after that, WSTP switched to all classical music, commercial-free, with breaks for news.[3]

Tom Harrell owned WSTP for 40 years and served as general manager. He hired Bill Henderson, morning host from 1963 to 1975. During his tenure, WSTP-FM became WRDX and began airing its own programming.[4]

Also during the early to mid 1970's WSTP put out a weekly "top 40 type list" which was available at local retailers and record shops. The station was known as the "Rock of The Piedmont". AM Top 40 Radio was at its peak.[citation needed]

Doug Rice joined WSTP in 1977, working a variety of on-air jobs and eventually becoming morning host and program director. He also served as play-by-play announcer for Catawba College football for nearly a decade, and color analyst for Howard Platt for Catawba basketball.[5]

Dalton Group, owner of WWMG in Charlotte, bought WSTP and WRDX in 1995 for $3 million and began operating the stations under a local marketing agreement.[6]

Prior to March 1, 2015 the station was owned by Rowan Media Inc., with a News/Talk format. Progrmming included G. Gordon Liddy, Dr. Laura, Bill O'Reilly, and The Savage Nation (Michael Savage).[7] Dr. Laura was on WSTP for 15 years until she moved to Sirius XM on January 4, 2011. Fred Thompson was replaced with Steve Malzberg when Thompson dropped his show January 20, 2011. Other programs on the station at that time were The Laura Ingraham Show, Rusty Humphries, Jim Bohannon and Coast to Coast Overnight. WSTP also aired WBTV News from 5:00 to 6:30 during the week.[8]

WSTP carried Gary Burbank on Saturday morning for ten years ending in 2005. He was replaced with The Money Pit and Kim Komando. Other weekend programming included Todd Feinberg, who was new, and Tom Martino.[7]

The station was an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[9] WSTP is also affiliated with the Tar Heel Sports Network, a division of Learfield Sports.[10]

Kent Bernhardt, who started working at WSTP in 1977, co-hosted the morning show from 1995 to 2000 and from 2008 to 2015. For eight years Bernhardt worked for Performance Racing Network. His partner on WSTP was Howard Platt, who had done sports on WSTP since 1978. Platt was North Carolina Sportscaster of the Year in 2004.[11][12] When Bernhardt left, Mark Brown replaced him.[13]

A September 10, 2013 legal notice said the property owned by Timothy and Lisa Coates where the radio station was located would be sold as a result of foreclosure by NewBridge Bank. On September 11, Mike Mangan, who owned WSTP along with Timothy Coates, assured listeners, "WSTP is alive and kicking, as it has been since Jan. 1, 1939 ... This station is a pillar in the community."[14] The bank decided not to include the building in the sale but did not say why.[15]

After Catawba College Foundation (through 2B Productions LLC) bought WSAT in May 2014, the foundation also bought WSTP (the ownership change is scheduled for June 2015). Both stations will be used as part of a sports communication program starting in 2014-15. Students will provide local news reporting as well as learning sports coverage. A survey of county residents would be used to determine WSTP's format.[16][17]

WSTP was scheduled to leave the air after the St. John's Lutheran Church broadcast on March 1, 2015[18] (starting March 8, the service would temporarily air an hour late on WSAT[19]). The news/talk format was definitely ending because, said Bill Graham, representing the new owners, "I don't want the college associated with a certain political stripe or ideology, and that just simply wouldn't fit."[18] The new format would debut sometime in March after WSTP moved into the WSAT studios. The college was taking over the WSTP studios.[18]

April 1, 2015 WSTP returned to the air with a classic country format, branded as "1490 Carolina Country".

References

  1. ^ a b Fisher, Hugh (2012-10-28). "Centennial Celebration honors 100 years of Yadkin Hotel". Salisbury Post. 
  2. ^ Post, Rose (2007-09-20). "'Singing Sisters' entertained on radio during the '40s". Salisbury Post. 
  3. ^ Wineka, Mark (2013-11-22). "It’s hard to shake those four days in November". Salisbury Post. 
  4. ^ Brown, Mark (2007-10-02). "Tribute to morning man for WSTP". Salisbury Post. 
  5. ^ Wineka, Mark (2011-02-16). "NASCAR announcer calls Salisbury home". Salisbury Post. Retrieved 2011-02-16. 
  6. ^ "Newsline". Billboard 107 (6): 84. 1995-02-11. 
  7. ^ a b Wineka, Mark (2005-05-25). "WSTP radio revamps Saturday programing". Salisbury Post. 
  8. ^ Wineka, Mark (2005-05-25). "Schlessinger finishes last show on WSTP". Salisbury Post. 
  9. ^ "Affiliate Radio Stations". The Official Site of the Atlanta Braves. 
  10. ^ "Tar Heel Sports Marketing". Tar Heel Sports Marketing list of affiliates. 
  11. ^ Putell, David (2015-02-27). "Radio duo provided news, laughs to community". Salisbury Post. Retrieved 2015-03-02. 
  12. ^ Ford, Emily (2000-12-03). "Longtime announcer Bernhardt leaving job with WSTP". Salisbury Post. 
  13. ^ Morris, Joanie (2002-01-24). "Radio announcers followed different paths to their jobs". Salisbury Post. 
  14. ^ Cook, Elizabeth; Ford, Emily (2013-09-12). "Bank begins foreclosure on property leased by WSTP; radio station ‘alive and kicking’". Salisbury Post. Retrieved 2013-09-12. 
  15. ^ Ford, Emily (2013-09-19). "Bank takes property leased by WSTP off auction block". Salisbury Post. 
  16. ^ "Catawba Foundation buying second Salisbury radio station, WSTP". Salisbury Post. 2014-08-22. 
  17. ^ Purtell, David (2015-03-03). "WSTP radio off the air for time being". Salisbury Post. Retrieved 2015-03-04. 
  18. ^ a b c Whisenant, David (2015-02-27). "Attorney Bill Graham: WSTP going off air, but will come back and could include Bernhardt and Platt". WBTV. Retrieved 2015-03-02. 
  19. ^ Shinn, Susan (2015-03-07). "St. John's Lutheran radio broadcast moves to WSAT Sunday". Salisbury Post. 

External links

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