Tag Archives: DBA

Getting Self-Published is Actually Doable – A Guest Blogger’s Story

Compared to the way it used to be, self-publishing is easy. Photo credit Morguefile.com

Compared to the way it used to be, self-publishing today is easy. Just imagine writing a whole book on this little gizmo!          Photo credit: Morguefile.com

The story goes that Mark Twain bought one of the first typewriters ever made and hated it so much he traded it in for a buggy whip.

For those of you who think self-publishing is just too complicated to even consider — and are about to give up on it — hold it right there! Self-publishing gets easier every year and it has also become “cool,” so if you’ve got a book in you, or you have a tale or even a collection of tales to tell, or there’s a subject you know a little something about and you want to share it with others, then consider doing a book or e-book  via the two biggest and best, Amazon’s CreateSpace and/or LightningSource’s Ingram Spark. Besides. “Getting published is good for business — no matter what business you’re in.”

I’ve been giving workshops on the HOW TO of self-publishing for years, complete with a Power Point demonstration so you can SEE what self-publishing looks like. My next workshop (in Sherman Oaks, California) is coming up soon on Saturday October 17th, 2015 (see below for details). One of the people who took f my workshop a number of years ago and put what she learned to use is my guest blogger for this post — so let me introduce Catherine Auman, LMFT, author and publisher:

Becoming a Published Author with Sylvia Cary’s Help 

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Catherine Auman, LMFT, author of  Shortcuts to Mindfulness: 100 Ways to Personal and Spiritual Growth

Little did I know when I attended Sylvia Cary’s self-publishing workshop that it would turn out to be a seminal day for my career and life. Sylvia’s calm demeanor and her enthusiasm made it all sound so easily doable, and while I wouldn’t say it’s been easy, I am now the author of a book that has sold over 500 copies, and a publisher with a small press helping other authors make their dreams come true.

My book, Shortcuts to Mindfulness: 100 Ways to Personal and Spiritual Growth, was rejected by two publishers, both of whom said that no one would be interested in a book of short essays. Of course, Chicken Soup for the Soul, one of the most successful books in history, is a collection of short essays, but I took no for an answer. To even try to get an agent for a non-fiction book requires writing a 40-page book proposal, and since writing is not easy for me in the first place, I decided I’d rather spend the time and effort working on my next project.

I had also recently attended a panel discussion on changes in the book publishing industry, in which I heard a speaker say that one’s chances of getting published as an unknown author by one of the Big Six (now Big Five) companies was equal odds to that of winning the lottery. The panelists also said that self-publishing has lost its poor reputation and is now the way to go, much like what has happened for musicians with the recording industry.

I set up my publishing company as Sylvia directed. This took a fair bit of commitment, as you have to decide on a name, get a DBA, open a separate checking account, and have a website made. After that, I had to find a book designer to do the layouts for print and e-book, design the front and back covers, and post to CreateSpace where it would be published-on-demand.

The mission statement that I wrote for my press is: “At Green Tara Press, we are dedicated to publishing works that promote compassion, healing and love, and awaken and inspire readers to enlightened action.”

We are now looking for authors whose work fits in with our mission to promote compassion and love in the world, so it could be any genre with this intention: self help, poetry, fiction, essays, biography, memoir, and nonfiction which helps people become more effective.

I learned all this publishing stuff the hard way, so it is my delight to take the guesswork out of it for authors who just want to see their books published. We don’t make any money from our authors; it’s a labor of love. Our authors only pay for the costs of the book designer who does the cover design and the layouts for print and e-book. Quality book designers who are easy to work with can be a challenge to find, and the one I chose for Green Tara Press had been a delight.

We help you set up your Createspace account where you can order print copies for yourself and your clients, or they can order themselves from Amazon. (It’s quite exciting when you first see your name and your book listed on Amazon!) You then are also able to receive royalties deposited right into your bank account. We also will have joint marketing options available, all optional. What you get is our experience and advice, a second opinion, use of our book designer, promotion on our website and Facebook page. We’d love for you to work with us. Check us out at www.greentarapress.com. © 2015 Catherine Auman

Mindfulness by Catherine Auman, published by her own publishing company;

Catherine Auman, LMFT is a licensed therapist with advanced training in both traditional and spiritual psychology with thirty years of successful professional experience helping thousands of clients. She has headed nationally-based psychiatric hospital programs as well as worked through alternative methodologies based on ancient traditions and wisdom teachings. Visit her online at www.catherineauman.com

If Catherine’s blog inspires you to give it a go, then start by attending my next workshop on Saturday October 17th, 10 am – noon. Here are the details:

HOW TO SELF-PUBLISH WITH AMAZON’S CREATESPACE & LIGHTNINGSOURCE’S INGRAM SPARK

CreateSpace (www.createspace.com) is Amazon’s publishing wing. Once you upload your formatted book and cover, your book goes worldwide. IngramSpark is LightningSource’s (www.lightningsource.com) site for smaller publishers.

DATE Sat. Oct. 17th, 2015
TIME: 10 AM – Noon
PLACE: OfficeSlice Coworking, 15165 Ventura Blvd., #245, Sherman Oaks, CA 91403
PARKING: Free
FOOD: Snacks
COST: $60.00
REGISTER: www.eventbrite.com (You may have to cut and paste this link): (https://www.eventbrite.com/myevent?eid=17964495289)

For more information, CONTACT: sylviacary1@gmail.com

 You’ll Learn…
  • What the self-publishing process looks like ON-SCREEN
  • The 7 Perks of Getting Published
  • All about formatting, fonts, trim size, imprints, covers, ISBNs, copyrights, E-books, and more
  • The differences between Amazon’s CreateSpace and LightningSource’s IngramSpark – pros, cons, costs, and why do BOTH!
  • How to market your newly published book: Top 15 ways to start.
  • You’ll leave feeling inspired and confident that you now have the skills to self-publish your book and get it up on Amazon.com, B&N.com, and other online booksellers for sale. You might even make some money! Bring your questions.

Sylvia Cary, LMFT, is the author of The Therapist Writer and four other books. On October 15th she is to get the Irwin Award from the Book Publicists of Southern California for the category of “Best Niche Campaign.”

(c) 2015 Sylvia Cary
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