Why is #7YearsOfOsnapitzari popular right now?

Do you know why #7YearsOfOsnapitzari is trending on Twitter? Click here, and in your own words, write a short definition and help your fellow Twitterers.
Category: Unspecified | Most recent: January 21 at 08:20 UTC | First appearance: January 21 at 08:05 UTC | Source: Twitter | Permalink

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http://www.whatthetrend.com/trend/%237YearsOfOsnapitzari
www.whatthetrend.com
crawl=CC-MAIN-2016-36
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application/http; msgtype=response
sha1:JW7NNSAUWL4YSM7OO445GDV62UNALINO
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2016-08-26T10:08:50Z
10.240.94.53
sha1:TV4JAVXK7VDKT6Y7XHTVY6Z5FOYDAY54
<urn:uuid:0e384666-7aed-4a7a-bc51-513099cee4bf>
http://www.whatthetrend.com/trend/%237YearsOfOsnapitzari
response
<urn:uuid:668c979d-9a30-49e4-8015-247dc4dc0e19>
robots: classic
hostname: ip-10-153-172-175.ec2.internal
software: Nutch 1.6 (CC)/CC WarcExport 1.0
isPartOf: CC-MAIN-2016-36
operator: CommonCrawl Admin
description: Wide crawl of the web for August 2016
publisher: CommonCrawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf