Curating Content? How do you stay legal?

Today a large portion of the web is built around aggregation of content. Almost on a daily basis we see small-time, niche subject aggregators popping up. However content aggregation is the subject of much legal debate, specifically with the news organisations whose content is often what’s being gathered. Personally, I like content curation so long as it is providing actual value.

Content theft Copy paste keyboard

So how do you stay safe as a content aggregator or curator?

1. Keep it simple. Reproduce only small portions of the headline or article that are necessary to make your point . Don’t reproduce the story in its entirety. This is pure plagiarism.

2. Multiple sources. Try not to use all, or even the majority, of articles available from a single source. Limit yourself to those articles that are directly relevant to your audience.

3. Source it. Prominently identify the source of the article & provide credit to the author where ever possible.

4. Link it. Whenever possible, link to the original source of the article.

5. Add your point of view. When possible, provide added context or additional commentary around the material you use.

Source: www.niemanlab.org

Senior SEO at Mindshare Australia / Thinker / Proud Pom / Entrepreneur / Keen Photographer / Beer Drinker.

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  • Kevin Mun

    Thanks Phil. Good tips. Who do you think is doing content curation well at the moment?

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