Publication details

The potential of Google Analytics for tracking the reading behavior in web books

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Authors

PORSCHE Lukáš ZBIEJCZUK SUCHÁ Ladislava MARTINEK Jan

Year of publication 2022
Type Article in Periodical
Magazine / Source Digital Library Perspectives
MU Faculty or unit

Faculty of Arts

Citation
Web https://www.emerald.com/insight/content/doi/10.1108/DLP-03-2022-0021/full/html
Doi http://dx.doi.org/10.1108/DLP-03-2022-0021
Keywords metrics; libraries; digital libraries; web analytics; online reading; web books
Description The purpose of this paper is to introduce Google Analytics as a format suitable for advanced tracking of reading behavior within web books, set the metrics for measuring the reading behavior of web books and describe the first results of a pilot study. This paper offers suggestions for further deployment of web books and web analytics in digital libraries and evaluating web books' performance.
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