Web Survey Bibliography

Title Eight tips offer best practices for online MR
Source Marketing News, 39, 6, pp. 24-25
Year 2005
Database ProQuest
Access date 26.04.2005
Abstract With the increasing prevalence of online research, a handful of tips can begin to outline the practices for maximizing the efficacy of conducting surveys via the Internet that includes: 1. Planning -- real-world common sense for the online realm. 2. Understand your population. 3. Use the correct medium to contact participants. 4. Keep it simple. 5. Set expectations -- then reset them. 6. Utilize the power of open-ended questions. 7. Monitor the field. 8. Make it worth their while.
Access/Direct link ProQuest (abstract)
Year of publication2005
Bibliographic typeJournal article
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Web Survey Bibliography - 2005 (417)

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