BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Launch Pad - ECPv5.12.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:The Launch Pad X-ORIGINAL-URL:https://www.thelaunchpad.org X-WR-CALDESC:Events for The Launch Pad BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20160313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20161106T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20160811T170000 DTEND;TZID=America/New_York:20160811T200000 DTSTAMP:20220124T150704 CREATED:20160803T195237Z LAST-MODIFIED:20160803T195237Z UID:6651-1470934800-1470945600@www.thelaunchpad.org SUMMARY:NPR\, Podcasts and Habitual Listening: Why Do We Tune In? DESCRIPTION:As a product designer and user researcher for NPR\, Scott Stroud studies how and why users listen before he designs NPR’s digital audio experiences.\nWhen people tune in to public radio or subscribe to podcasts like NPR’s Invisibilia\, what keeps them coming back as regular listeners? How does NPR design products to build fulfilling relationships with its audience?\nScott will cover:\n• NPR’s approach to user research and behavioral design.\n• How a tentative research insight may evolve from an assumption to a hypothesis to established patterns and principles.\n• Connecting a news organization’s ethics guidelines with product design.\n• Maintaining a focus on fundamental theories of human behavior and connection to reach future audiences.\nSpeaker Panel\nWe will follow Scott’s talk with a conversation with a local panel of media leaders to discuss how media can reach and foster a connection with audiences in the future. We will announce panelists soon. URL:https://www.thelaunchpad.org/event/npr-podcasts-and-habitual-listening-why-do-we-tune-in-2-2/ CATEGORIES:Community Events,Seminar Or Talk END:VEVENT END:VCALENDAR
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