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2013 05-27 unc talk

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Update on progress with PhD research. Presented, at UCL, to the 2013 study of students from the University of North Carolina

Update on progress with PhD research. Presented, at UCL, to the 2013 study of students from the University of North Carolina

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  • 1. PUBLIC KNOWLEDGE COLLECTIONS INTHE NETWORK SOCIETYA Strategic Approach to Service InnovationPresentation to University of North Carolina Student study tour, May 2013Tuesday, 28 May 13
  • 2. Who was I?Tuesday, 28 May 13
  • 3. statustimeTuesday, 28 May 13
  • 4. libraryassistantstatustimeTuesday, 28 May 13
  • 5. libraryassistantlibrarianstatustimeTuesday, 28 May 13
  • 6. libraryassistantlibrarianregionallibrarianstatustimeTuesday, 28 May 13
  • 7. libraryassistantlibrarianregionallibrarianchieflibrarianstatustimeTuesday, 28 May 13
  • 8. libraryassistantlibrarianregionallibrariandirectorofculturalserviceschieflibrarianstatustimeTuesday, 28 May 13
  • 9. libraryassistantlibrarianregionallibrariandirectorofculturalserviceschieflibrarianGovt.leadforPeople’sNetworkstatustimeTuesday, 28 May 13
  • 10. libraryassistantlibrarianregionallibrariandirectorofculturalserviceschieflibrarianGovt.leadforPeople’sNetworkCEOofnationalgovt.agencystatustimeTuesday, 28 May 13
  • 11. libraryassistantlibrarianregionallibrariandirectorofculturalserviceschieflibrarianGovt.leadforPeople’sNetworkCEOofnationalgovt.agencyconsultantstatustimeTuesday, 28 May 13
  • 12. libraryassistantlibrarianregionallibrariandirectorofculturalserviceschieflibrarianGovt.leadforPeople’sNetworkCEOofnationalgovt.agencyconsultantPhDstudentstatustimeTuesday, 28 May 13
  • 13. 2003The collectivevalueof collectionsTuesday, 28 May 13
  • 14. A concept ahead of its timeTuesday, 28 May 13
  • 15. “Networks have become thepredominant organisationalform of every domain ofhuman activity.. The space ofﬂows has taken over the logicof the space of places…”Castells, M. (2010). Rise of the Network Society, 2nd ed.Tuesday, 28 May 13
  • 16. HypothesisTuesday, 28 May 13
  • 17. The existing paradigm(s) of collectinginstitutions, rooted in the requirement toprovide public value from physical collectionsin ﬁxed locations, will not accommodatesuccessfully the development of online serviceoﬀers that are distinctive in form andmaximise public value through alignment withtrends in user needs and behaviours.Tuesday, 28 May 13
  • 18. The existing paradigm(s) of collectinginstitutions, rooted in the requirement toprovide public value from physical collectionsin ﬁxed locations, will not accommodatesuccessfully the development of online serviceoﬀers that are distinctive in form andmaximise public value through alignment withtrends in user needs and behaviours.Tuesday, 28 May 13
  • 19. The existing paradigm(s) of collectinginstitutions, rooted in the requirement toprovide public value from physical collectionsin ﬁxed locations, will not accommodatesuccessfully the development of online serviceoﬀers that are distinctive in form andmaximise public value through alignment withtrends in user needs and behaviours.Tuesday, 28 May 13
  • 20. The existing paradigm(s) of collectinginstitutions, rooted in the requirement toprovide public value from physical collectionsin ﬁxed locations, will not accommodatesuccessfully the development of online serviceoﬀers that are distinctive in form andmaximise public value through alignment withtrends in user needs and behaviours.Tuesday, 28 May 13
  • 21. What?Why?How?Tuesday, 28 May 13
  • 22. Once upon a time...Tuesday, 28 May 13
  • 23. Akio Morita 1946Tuesday, 28 May 13
  • 24. 1955Tuesday, 28 May 13
  • 25. 1983 Compact disc1955 Transistor radio1979 Walkman1991 Playstation1955Tuesday, 28 May 13
  • 26. 1991Sony Music EntertainmentTuesday, 28 May 13
  • 27. 1991Tuesday, 28 May 13
  • 28. 1991 2000Tuesday, 28 May 13
  • 29. ?1991 2000Tuesday, 28 May 13
  • 30. Tuesday, 28 May 13
  • 31. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#Tuesday, 28 May 13
  • 32. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#Tuesday, 28 May 13
  • 33. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#CDheavenTuesday, 28 May 13
  • 34. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#CDheaven NapsterMP3Tuesday, 28 May 13
  • 35. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#CDheaven NapsterMP3iTunesiPodTuesday, 28 May 13
  • 36. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#CDheaven NapsterMP3iTunesiPodMobilerevolutionTuesday, 28 May 13
  • 37. ???Evolution Revolution ExtinctionTuesday, 28 May 13
  • 38. “The Internet hasbecome a vital partof our lives and oursociety”Willliam Dutton et al. Next Generation Users: the Internet in Britain,Oxford Internet Institute, 2011Tuesday, 28 May 13
  • 39. DEMAND SIDE TRENDS, 201177% of population online (48m)Data from Oxford Internet Survey 2011;Ofﬁce of National Statistics (2011a). Statistical Bulletin:Internet Access - Households and Individuals, 2011;Ofﬁce of National Statistics (2011b). Statistical Bulletin:E-Commerce and ICT Activity, 2010.- 86% travel and local information (41m)- 86% online shopping (41m)- 96% email (46m)- 60% social networking (29m)- 79% news (38m)- 61% music downloads (29m)- 51% games (24m)- 34% public information (16m)- 44% Next Generation Users (21m)95% of UK companies online- 92% using broadband- 78% public websitesTuesday, 28 May 13
  • 40. NEXT GENERATION USERSTuesday, 28 May 13
  • 41. EMERGENT EXPECTATIONS24/7Tuesday, 28 May 13
  • 42. EMERGENT EXPECTATIONSusabilityTuesday, 28 May 13
  • 43. EMERGENT EXPECTATIONSpersonalisationTuesday, 28 May 13
  • 44. EMERGENT EXPECTATIONSengagementTuesday, 28 May 13
  • 45. EMERGENT EXPECTATIONSwork, shop, playTuesday, 28 May 13
  • 46. ChangeComplexityUncertaintyTuesday, 28 May 13
  • 47. What?Why?How?Tuesday, 28 May 13
  • 48. INSTITUTIONAL PARADIGMTuesday, 28 May 13
  • 49. long-establishedTuesday, 28 May 13
  • 50. trusted and reliableTuesday, 28 May 13
  • 51. Monopolistic meritgoodTuesday, 28 May 13
  • 52. collections deﬁnevalues and skillsTuesday, 28 May 13
  • 53. destinationsTuesday, 28 May 13
  • 54. high sustainabilitycostsTuesday, 28 May 13
  • 55. INSTITUTION PARADIGM(Open system transformation model)CollectingInstitutionTuesday, 28 May 13
  • 56. INSTITUTION PARADIGM(Open system transformation model)PolicyResourcesArtifactsSupply sideCollectingInstitutionTuesday, 28 May 13
  • 57. INSTITUTION PARADIGM(Open system transformation model)PolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply sideCollectingInstitutionProcessesTuesday, 28 May 13
  • 58. INSTITUTION PARADIGM(Open system transformation model)PolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply sideCollectingInstitutionProcessesActive Collecting Curating DisclosingTuesday, 28 May 13
  • 59. INSTITUTION PARADIGM(Open system transformation model)PolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply sideCollectingInstitutionProcessesActivePassiveCollecting Curating DisclosingWarehousingTuesday, 28 May 13
  • 60. INSTITUTION PARADIGM(Open system transformation model)PolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply sideCollectingInstitutionProcessesActivePassiveCollecting Curating DisclosingWarehousingIn the digital spaceeverything iselectronsTuesday, 28 May 13
  • 61. ChallengesTuesday, 28 May 13
  • 62. CompetitionTuesday, 28 May 13
  • 63. From shellac to iTunesTuesday, 28 May 13
  • 64. From desk todesktop?Tuesday, 28 May 13
  • 65. Tuesday, 28 May 13
  • 66. Tuesday, 28 May 13
  • 67. APPisationTuesday, 28 May 13
  • 68. Tuesday, 28 May 13
  • 69. Content ischangingTuesday, 28 May 13
  • 70. “The objects of culture are no longersecured behind glass cases or tied tothe walls of museums and galleries orconstrained by the control overpublishing and broadcasting, but arecreated and recreated in the socialprocess.”Tredinnick, L. (2008) Digital Information Culture: The Individual and Society in the Digital AgeTuesday, 28 May 13
  • 71. FragmentationDisintermediationLoss of AuthenticityTuesday, 28 May 13
  • 72. ShoppingRecorded musicNews mediaPublishingCCTuesday, 28 May 13
  • 73. ShoppingRecorded musicNews mediaPublishingCCCOLLECTINGINSTITUTIONS RIP?Tuesday, 28 May 13
  • 74. Is the traditional institution-based service paradigm ofcollecting institutions (museums, libraries andarchives) suitable to maximise the value of knowledgecollections delivered digitally?PRIMARY RESEARCH QUESTIONTuesday, 28 May 13
  • 75. Is the traditional institution-based service paradigm ofcollecting institutions (museums, libraries andarchives) suitable to maximise the value of knowledgecollections delivered digitally?Is it possible to model a service paradigm better ﬁttingthe needs of the Network Society and how might sucha conceptual model be exploited in support ofprofessional practice?PRIMARY RESEARCH QUESTIONTuesday, 28 May 13
  • 76. What?Why?How?Tuesday, 28 May 13
  • 77. Tuesday, 28 May 13
  • 78. STRATEGIC RESEARCH CHALLENGESMulti-disciplinaryPOLITICAL SCIENCE•Public policy•Organisation theory•Professional practiceeMichael Finkenthal. Complexity, Multi-disciplinarity and Beyond. (2008), p100“...a holistic approach may be the only route to dealing with today’s complexity.”ECONOMICS•Innovation•Value and exchange•Cultural policyEDUCATION•Learning systems•eLearning theories•Informal learningTECHNOLOGY•Platforms•Networks•Business modelsSOCIAL SCIENCE•Social systems•Human behaviour•Social capitalFUTURE STUDIES•Techniques/constraints•Futures in the publicsectorTuesday, 28 May 13
  • 79. SYSTEMS THEORYHERMENEUTIC PHENOMENOLOGYTuesday, 28 May 13
  • 80. OPEN SYSTEM TRANSFORMATION MODELPolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply sideCollectingInstitutionsTuesday, 28 May 13
  • 81. OPEN SYSTEM TRANSFORMATION MODELPolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply sideCollectingInstitutionsModelling a systemic ecosystemparadigm for the digital spaceTuesday, 28 May 13
  • 82. OPEN SYSTEM TRANSFORMATION MODELPolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply sideCollectingInstitutionsModelling a systemic ecosystemparadigm for the digital spaceTuesday, 28 May 13
  • 83. OPEN SYSTEM TRANSFORMATION MODELPolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply sideCollectingInstitutionsModelling a systemic ecosystemparadigm for the digital spacemappinginstitutionalparadigm(s) assess thereadinesspotential?Tuesday, 28 May 13
  • 84. Practitionerworldviewsprofessional practicerisk takingvisionservice prioritiesstatus of the userWork package 1Tuesday, 28 May 13
  • 85. Cherchezle visionstatementTuesday, 28 May 13
  • 86. Cherchezle visionstatementclarity of USP?is it accessible?perception of purposecommonalitiesdiﬀerencesTuesday, 28 May 13
  • 87. Cherchezle visionstatementclarity of USP?is it accessible?perception of purposecommonalitiesdiﬀerencesc700 institutional websites searchedis there a vision statement?form and content?future proofed?how many/textual analysisTuesday, 28 May 13
  • 88. Cherchezle visionstatementclarity of USP?is it accessible?perception of purposecommonalitiesdiﬀerencesc700 institutional websites searchedis there a vision statement?form and content?future proofed?how many/textual analysislibrary 42%museums39%archive 44%Tuesday, 28 May 13
  • 89. what is amuseum, archive,library?Tuesday, 28 May 13
  • 90. what is amuseum, archive,library?published deﬁnitionsUK, US, OZ, NZ, CAN, IRLdictionaryprofessional agenciespolicy directionaccreditation/standardsTuesday, 28 May 13
  • 91. Museum - dictionarydeﬁnitionsMuseum - professionalagency deﬁnitionsMuseum - UK policydeﬁnitionsMuseum - non-UK policydeﬁnitionsMuseum - UK accreditationstandard deﬁnitionsMuseum - non-UK accreditationstandard deﬁnitionsTuesday, 28 May 13
  • 92. Organisationalethnographystructurespolicy directionpowerfunding and resourcesfreedom to actWork package 2Tuesday, 28 May 13
  • 93. structurespractitioner worldview“Our governance arrangements are for the mostpart designed to maintain hierarchical, commandand control decision making”. Ison, R. (2010). Governance that Works“Dynamic conservatism - the fight to remain thesame”Schon, D. (1991). The Reﬂective Practitioner: How Professionals Think in ActionTuesday, 28 May 13
  • 94. ServiceInnovationsustainingdisruptivetransformativeWork package 3Tuesday, 28 May 13
  • 95. Europeana Jisc Content Board ArtstorOld WeatherJisc Open Access NOF-DigiReference OnlineDigital NZDPLATuesday, 28 May 13
  • 96. “Many librarians who work inphysical libraries see theInternet as providing a digitalmirror of their own institutions:the digital library as asurrogate for the physicallibrary.”Attribution redactedemail from xxxxxxxxxxxxxxxxxx, 7th March 2012Tuesday, 28 May 13
  • 97. Literaturereviewstrategic planningsocial changeinnovationWork package 4reﬂective practicefuturingnew service modelsTuesday, 28 May 13
  • 98. Tuesday, 28 May 13
  • 99. Status Quo 2.0(Sustaining innovation)Tuesday, 28 May 13
  • 100. PolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply side K. InstitutionIn the digital spaceevery object is made ofelectronsOPEN SYSTEM TRANSFORMATION MODELTuesday, 28 May 13
  • 101. PolicyResourcesArtifactsUsers andpotentialusersDemand sideSupply side K. InstitutionMediashift Newbehaviours andexpectationsLack ofpolicyDecliningresourcesCompetitionIn the digital spaceevery object is made ofelectronsOPEN SYSTEM TRANSFORMATION MODELTuesday, 28 May 13
  • 102. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#?Hunter/gatherer Agrarian harvesterHunter Gatherer v Agrarian HarvesterTuesday, 28 May 13
  • 103. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#?Hunter/gathererAgrarian harvesterHunter Gatherer v Agrarian HarvesterTuesday, 28 May 13
  • 104. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#?Hunter/gathererAgrarian harvesterHunter Gatherer v Agrarian HarvesterTuesday, 28 May 13
  • 105. H3#H2#H1#HORIZON#2:#Disrup2ve#innova2on/#transforma2on#bridge#Prevalence#HORIZON#1:#Sustaining#innova2on#HORIZON#3:#Transforma2ve#innova2on#Time#?Hunter/gathererAgrarian harvesterHunter Gatherer v Agrarian HarvesterTuesday, 28 May 13
  • 106. Technical rationalityStrategic/reﬂective thinkingTuesday, 28 May 13
  • 107. common purpose in thedigital spaceTuesday, 28 May 13
  • 108. common purpose in thedigital spaceInstitutionContentUserTuesday, 28 May 13
  • 109. common purpose in thedigital spaceInstitutionContentUserUserContentInstitutionTuesday, 28 May 13
  • 110. http://uk.linkedin.com/in/chrisbattTuesday, 28 May 13
  • 111. Thanks for listeningcbatt@mac.comchrisbatt/wordpress.comtw. chrisbattwww.digital-futures.orghttp://www.slideshare.net/Chris_Batt/http://uk.linkedin.com/in/chrisbattTuesday, 28 May 13

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