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Press Release Section?

     
7:29 pm on May 25, 2010 (gmt 0)

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What if we had a press release section where members could freely announce products, services, and release worthy items?

Would you read it?
Would you post in it?

What if we charged a few bucks to post in it?

We could do a whole section on it and break it down by type.
7:55 pm on May 25, 2010 (gmt 0)

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I like the idea in principle, but I can see something like this getting abused pretty quickly. What's to stop someone from simply registering and posting a press release, and then disappearing? If any indistry could post, then would that over time hurt WebmasterWorld.com as being a legit PR source, and turn the PR section into a spam-filled mess? It seems that to make this work, there would have to be some kind of regulation or approval process, or perhaps an expiration/purge for older PR releases.
8:18 pm on May 25, 2010 (gmt 0)

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I quite like the idea, and I think it is possible, but I think it needs a lot more thought. One area I would look into is having a quality score system for press releases. A very tight set of requirements that all have to be met before it would be published on the site. This ensures the quality is good and the release is relevant to the industry.

Would I pay? Probably not for additional benefits.

Mack.
8:35 pm on May 25, 2010 (gmt 0)

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I agree it would likely be filled with spam but duplicate posters who use multiple domains for the same constant PR can be banned. Maybe it if didn't not give a benefit such as a link it might reduce the spam and just focus on actual PR releases
11:17 pm on May 25, 2010 (gmt 0)

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For me, I do not think this would be a big help. It is already possible to get a feel for what is new or important just by watching the forums.
11:25 pm on May 25, 2010 (gmt 0)

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Hmmm. Registered subscribers, perhaps? And, again, sometimes you would have to say no. Standards is what makes WW.

Still, it could be a benefit for paying members. Or, you could have a fee for posting a release for anyone and a reduced fee for subscribers (three free a year, etc. for subscribers). But, some limits on it. People will take advantage of free (as if anyone on the web has to be told that).

Now, to make this service have value, you would need to put the headlines on the home page, labeled something like WW Newsline or something, with a link to what it was, exactly, what it cost.

Would I read it? Depends on the headline.
2:34 am on May 26, 2010 (gmt 0)

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Charge something like $50/release. That's less than most of the press release distribution services charge, but it's an effective deterrent to the worst nonsense/abuses. And for that, the press release headline (say up to 2/day) gets slotted into the front page, clearly labelled "press release".

For companies trying to reach the "webmaster demographic" that could still be an extremely effective approach, and $50 should not be prohibitive to any business serious about selling its products or services (contrast that with what $50 will buy you anywhere else!)

Have releases go into a "pending distribution" queue 14 days deep in the strict order that they're written and paid for, and have a "waiting list" for releases more than 14 days out. Everyone in the waiting list gets an email when the queue drops to 7 days, and the first 14 people to pay can promote their releases into the queue off of the waiting list, topping it back up to 14 days' worth of pending releases.

Assuming that there are enough interested parties (likely) this would let you keep the supply of new press releases constantly primed so that there is never an unmonetised day...

Two releases a day is $36,500 a year, which might help pay a few more bills.
7:56 am on May 26, 2010 (gmt 0)

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Paid not crappy section is welcome.
8:02 am on May 26, 2010 (gmt 0)

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Maybe a paid section where the big players can pay to post a PR. Google apple msn etc
8:07 am on May 26, 2010 (gmt 0)

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This is a good idea IMO.

(gee, there's lots and lots of good feedback - this whole 'feedback days' idea is about 10 years overdue *_* )
8:54 am on May 26, 2010 (gmt 0)

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A fair few times in discussion a resource, product or service has been mentioned obliquely but TOS prevents it being linked to or even named. Interested parties have to PM for details instead.

I can see the point of that.

If there is a paid section for Press Releases, even with editorial control (i.e. review fee not guaranteed listing fee) it would be possible to publicly refer others to a part of the site where a service has been promoted.

On the one hand it would expand the remit of WebmasterWorld to have opinions on named resources, products or services.

But, to play Devil's Advocate, that does seem to go against one of the major principles here and could lead to low level spam where people post to direct others to the Press Release section.
9:13 am on May 26, 2010 (gmt 0)

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I like the idea, and could even see myself using it.

Editorial control is definitely needed. Payment is fair given the work involved (and the benefits) We probably need a ban on references to it from other forums.
10:54 am on May 26, 2010 (gmt 0)

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I would not read it unless I am posting something in it. $25 to $50 seems a reasonable range to announce product or service to webmaster community.
11:06 am on May 26, 2010 (gmt 0)

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Perfect!
I like it but with pre-mod as in Comm exchanges
Further it will allow knowing more about members
which could be good to emulate member-to-member biz relationships.
4:27 pm on May 26, 2010 (gmt 0)

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Paid, pre-moderated and non-refundable.

Plainly state the submission criteria and the fee is an administrative review fee, which is non-refundable whether or not the submission is posted.

That'll keep it spam free.
5:02 pm on May 26, 2010 (gmt 0)

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I like the idea as incrediBILL has defined it ... there's no reason not to have a Press Releases section, but it does have to be tended.
 

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