Amorphous helped take Edgars Club Magazine into the future by introducing a well-timed distribution solution and using Adobe Digital Publishing Suite to create the first fully interactive digital lifestyle magazine in South Africa.

Our Role

  • UI
  • UX
  • CD
  • STR

"We've created a reader experience that is a slick, seamless, glossy and high definition with beautifully backlit photography."

Grant Shippey,
CEO Amorphous

THE CHALLENGE

  • All
  • LIVE SMART
  • SHOP SMART
  • LOOK SMART
  • MAN

Edgars Club Magazine has some serious clout in the often treacherous and increasingly unpredictable South African print landscape. With subscribers clocking in at over 850 000, the magazine has the highest circulation in the country. Never complacent, Edgars Club approached Amorphous to develop an app that could deliver a digitally enhanced edition of the mag to run in tandem with the print edition. Amorphous was only too happy to oblige, as we have special interest in app development and love to challenge our developers with new projects.

THE SOLUTION

ALL IN FOR DIGITAL

Digital publishing is the new frontier and at Amorphous we love pushing boundaries and being early adopters. We're not into creating flat, dull 'page flippers' that mirror their hard copy counterparts' lack of interactivity. What we do like, is creating beautiful, captivating apps that deliver a smooth, beguiling and (most importantly) digitally enhanced experience.

THE SOLUTION

ALL IN FOR DIGITAL

Digital publishing is the new frontier and at Amorphous we love pushing boundaries and ourselves to be early adopters. We're not into creating flat, dull 'page flippers' that mirror their hard copy counterparts' lack of interactivity. What we do like, is creating beautiful, captivating apps that deliver a smooth, beguiling and (most importantly) digitally enhanced experience.

Impressive results right from the go

Trending at No. 2 in the country in the iTunes Store (Lifestyle Free Category) & No. 5 in the Google Play Store (Free News & Magazines) within a month of its launch

Daily installs more than doubled with the introduction of the mobile app

Cost per download dropped by over 50% since launch

Keeping our aforementioned most favourite things in mind, Amorphous used Adobe Digital Publishing Suite to create the Edgars Club Magazine App. We added value to the digital edition in every possible form, filling the mag with rich media in the way of video and audio, exceptional digital-only content and exclusive competitions. Ace- enhanced content demands an equally first-rate user experience. To make sure we had both, we designed iPhone, iPad and Android specific versions of the app.

The design elements we chose encouraged interaction through the use of the usual suspects - swipe, tap and scroll - but also explored the scope of the Adobe software and HTML5 to create interactive backgrounds and foil 'scratch off' replica blocks.

The Result

Working with Edgars Club, Amorphous pushed the boundaries of what a digital magazine can and should be. By harnessing the power of Adobe Digital Publishing Suite we brought to life a cross-device digital edition that was intuitive to navigate, exciting to interact with and visually captivating enough to bring readers back again and again.

Other Case Studies

 

BRITISH AIRWAYS

Roll-out of online booking and country websites for 27 countries, in 5 languages, including Arabic and Farsi

SUNDAY TIMES

Being one of South Africa's oldest and most loved newspapers, The Sunday Times has been bringing people up to date with the latest news since 1906.

VIDI

VIDI is the first African VOD (Video On Demand) service to offer both a monthly subscription option and/or instant rental options across one platform.

Want to work with us?

Amorphous New Media

3rd floor
One Bompas
1 Bompas Road
Dunkeld West
Johannesburg

+27 11 380 6500
info@amorphous.net




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