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Adobe Targets Mobile Professionals with 200 Leading Business eBook Titles

Thursday, May 10, 2001

Press release from the issuing company

San Jose, Calif., (May 8, 2001) (Nasdaq:ADBE)--Adobe Systems Incorporated, the leader in Network Publishing, today announced the availability of more than 200 eBook titles targeted at mobile professionals. Available in Adobe Portable Document Format (PDF), titles include The Wall Street Journal Guide to Business Schools by the editors of the Wall Street Journal and Harris Interactive (Wall Street Journal Books, by Simon & Schuster, Inc.), 52 Weeks to Financial Fitness by Marshall Loeb (Crown Business) and You're 50, Now What? by Charles Schwab (Crown Business). Created for consumption through the Adobe Acrobat eBook Reader, these titles provide mobile professionals with readily accessible information that is relevant to their productivity. "Adobe's eBook vision is about delivering digital content to on-the-go consumers who need to access and interact with information anytime, anywhere, on any device," said Susan Altman Prescott, vice president of product marketing of Cross Media for Adobe. "Mobile professionals now have a convenient way to easily access hundreds of compelling business eBooks to help them solve a problem or do their jobs better. Making this content readily available on their laptops gives them the advantage of catching up on important reading at their convenience." The Wall Street Journal Guide to Business School is the result of an extensive survey ranking the top 50 U.S. and international M.B.A. programs based exclusively on the opinions of recruiters. More than 150 additional business schools also are covered. Other Adobe PDF-based eBooks for the Acrobat eBook Reader are available for download in the eBookstore at Barnes and Noble.com (www.bn.com) or from the eBook store at Amazon.com (www.amazon.com). The business titles include: * eBoys: The First Inside Account of Venture Capitalists at Work by Randall E. Stross (Crown Business) * The Art of Possibility by Rosamund Stone Zander and Benjamin Zander (Harvard Business School Press) * Online Investing: The Wall Street Journal Interactive Edition's Complete Guide to Becoming a Successful Online Investor by Dave Pettit and Rich Jaroslovsky (Crown Business) * Competing for the Future by Gary Hamel and C.K. Prahalad (Harvard Business School Press) * Best Practices: Building Your Business with Customer-Focused Solutions by Robert Hiebeler and Thomas Kelly (Touchstone Books) * Free Agent Nation, How Americas New Independent Workers are Transforming The Way We Live by Daniel H. Pink (iPublish/Time Warner Books) Only Adobe PDF-based eBooks offer readers an engaging reading experience through color pictures, complex graphics, rich fonts, and when enabled by publishers, the ability to print the information. Within the Acrobat eBook Reader, users can click on any word and an interactive dictionary appears with a definition. Additionally, where the publisher grants permission, users can lend and give their eBook selections between Acrobat eBook Readers. The Adobe Acrobat eBook Reader 2.1 for Windows and the Macintosh beta are available for download at no charge from the Adobe Web site at ebooks.adobe.com.

 

 

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