What do you need to know about diversity in self-publishing?

The matter of diversity in the book industry, particularly in the arena of traditional publishing, has been discussed by many fine people in many fine articles.  (You’ll find a few of them here, here, and here.)  But what about self-publishing?   I’m not going to lie: even with a somewhat narrower gaze, there’s still a lot to take in––and a lot of opinions to consider, agendas to juggle, and complications to navigate.  But this is February––and therefore, this is officially Black History Month.  It is a month where we pay our respects to the pioneers of the Civil Rights Movement (or movements), and pay close(r) attention to the justices and injustices enacted within the United States.*  It is right and good that we turn that same lens on the self-publishing industry that we know and love.

But how do we even begin this conversation?  First, we have to start asking the right questions.  Mine are by no means going to be the only ones worth hearing, or worth answering.  Which is why right now––right now––I’d like to open the floor (or rather, the comments box) to you, our dear readers.  Pose a question, or two, or three, connected to this issue of diversity in self-publishing, and I will pull together a few voices that (hopefully) speak to them.

Here are a few questions to get us started:

  1. Broad brush strokes: What’s the track record of diversity in publishing?
  2. What about within self-publishing, specifically?
  3. Are there differences, and why or why not?
  4. Why does diverse representation in literature and the industry matter?  Why should we authors and readers and (self-)publishers care?
  5. What could healthy diversity actually look like?
  6. Who benefits from diverse representation, and who benefits from a lack thereof?
  7. Can we make it happen?
  8. Should we make it happen?
  9. How can we better foster a self-publishing community that welcomes diverse authors and readers?

And because we normally dedicate our Wednesday posts on this blog to strategies for self-promotion, I think it’s fair to ask:

  • In what ways can diversity be both a selling point and a barrier to new readers discovering our work?  And how can we take advantage of the former while overcoming the latter?

Maybe we can answer all of these questions quickly and easily, but my gut instinct is that easy isn’t a word we can throw around when it comes to fair representation of any kind.  But this, too, is fitting: Black History Month started as a single week (the second week of February) and has happily spread to take up more of our year, and also, more of our hearts and minds.  Maybe one day we will be able to say with perfect sincerity and disingenuity that every week, and every month, and every year is packed with conversations in which diverse voices are heard.

*  It is worth noting that the USA is not the only nation to celebrate Black History Month––it is officially recognized in both the United Kingdom (UK) and in Canada, and is celebrated unofficially in many other nations and communities.

If you have any comments, reflections, or suggestions, I’d love to hear them.  Drop me a line in the comments box, and watch this space on Wednesdays in 2015!

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

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