VRT’s Sandbox “On-Hertz” project obtains MediaRoad’s Quality Label

MediaRoad assigned the Quality Label to VRT’s Sandbox On-Hertz project, started in May 2018.

In a very quickly evolving media landscape, traditional media must reinvent themselves in order to maintain brand engagement and generate new revenue streams.

Radio holds a very special place in people’s lives, reaching very large audiences daily and achieving the highest scores in terms of trustworthiness. Radio is the media of proximity by excellence: global reach, large & deep offer, responsive, strong communities, and deeply human.

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AER 2018 Conference – Report

On Thursday, June 7th, 2018, the Association of European Radios – AER, organised a conference at the European Parliament stressing the important role played by radio in fighting against disinformation.

John Purcell (IBI President), moderator for the conference, welcomed the guests to the 2018 AER Conference. Mr Purcell stressed the difficulties faced by radio to guarantee its future in today’s world as technology is rapidly changing.

07 Jun 2018 - Brussels, Belgium - AER 2018 Conference. © Bernal Revert/ BR&U

Marlene Mizzi MEP (Member of the Group of the Progressive Alliance of Socialists and Democrats in the European Parliament – S&D, Malta) outlined the work her team and her performed on the European Electronic Communications Code. She stressed that the legislators have managed to reach what seems to be an acceptable compromise for radios, pushing digital broadcasting in cars, whilst recognising that online is important and that FM is still the main door to access radio. In that sense, radio is essential for citizens as it enables them to reach a free and accessible medium, helpful in cases of disaster or to tackle fake news. This is why radio should maintain a good shape, through FM as it is currently the case.

 

 

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MediaRoad @Radiodays Europe

Radiodays Europe is a pan-European radio conference created by European public and private radio broadcasters, primarily aimed at management, middle-management and programme developers. This year’s edition of the biggest European radio event of its kind took place in Vienna from 18-20 March 2018 and gathered 1600+ radio leaders from 60+ countries.

The Association of European Radios (AER) has organized a Sunday Special Focus Workshop during RadioDays that focused on “Post-convergence radio – Hybrid radio technical view and how to build (on) it”. This event, organized in the framework of the MediaRoad project, aimed at providing participants with a perspective on the hybrid radio – its application and complementary approaches. Participants got an opportunity to learn about the three on-going Horizon 2020-funded projects: HRadio, Marconi, and MediaRoad. Moreover, they learned about the ways VRT’s Sandbox supports innovation in the radio environment, and how Radioplayer helps radios to embrace the web.

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Current Digital Single Market challenges for the Radio sector

Written by Vincent Sneed

The radio environment is neither audiovisual, nor music-only: it is an environment where sound-only usage / non-retail prevails. Most of the listening is still done by reception of broadcast content. As this mode of transmission enables one-to-many access and can influence listeners, national governments grant licences to radios allowing them to broadcast. However, radios have to be present on a multitude of platforms to maintain their audience.

The internet as we know it now was born in 1995… when radio was already everywhere, mobile, simple-to-use, interactive, cost-efficient and complimentary. 80% of the EU population on average listens to radio for at least 2 or 3 hours per day, as shown by national audience measurement (as regularly shown by data collected with AER national Members). For commercial radio, these features are all based on a very efficient model: terrestrial broadcasting of free-to-air programmes, funded (almost) 100% by advertising.

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