Skip to main content
Paperback

$55.00

How to Conduct Your Own Survey

Priscilla Salant, Don A. Dillman

ISBN: 978-0-471-01267-2 November 1994 232 Pages

Description

A nuts-and-bolts guide to conducting your own professional-qualitysurveys without paying professional fees. How can you gauge publicsupport for a cause or test the market for a product or service?What are the best methods for validating opinions for use in apaper or dissertation? A well-documented survey is the answer. Butwhat if you don't have thousands of dollars to commission one? Noproblem. How to Conduct Your Own Survey gives you everything youneed to do it yourself! Without any prior training, you can learnexpert techniques for conducting accurate, low-cost surveys. Instep-by-step, down-to-earth language, Priscilla Salant and Don A.Dillman give you the tools you need to:
* Determine which type of survey is best for you
* Estimate the cost of your survey
* Conduct mail, telephone, and face-to-face surveys
* Draw accurate samples
* Write effective questionnaires
* Compile and report results
* Avoid common survey errors
* Find reliable outside assistance
* And much more
Practical Surveys.

Cornerstones of a Quality Survey.

Deciding What Information You Need.

Choosing a Survey Method.

When and How to Select a Sample.

Writing Good Questions.

Questionnaire Design.

Setting Your Survey in Motion and Getting It Done.

From Questionnaires to Survey Results.

Reporting Survey Results.

Advice, Resources, and Maintaining Perspective.

References.

Index.
https://www.wiley.com/en-us/How+to+Conduct+Your+Own+Survey-p-9780471012672
www.wiley.com
crawl=CC-MAIN-2019-13
166632
application/http; msgtype=response
sha1:HGX742J42PDZKBVRL2D66AKNJ7UV6X3F
<urn:uuid:2e5ecf7a-b9c8-43cb-8c5a-36ff8d163603>
2019-03-18T21:03:41Z
99.84.181.64
text/html
sha1:2DEH63ULVGEHBE6BLLD5NLUHJUKMG3PN
<urn:uuid:383a81c7-c06c-45dd-9900-b0205d5c29ba>
https://www.wiley.com/en-us/How+to+Conduct+Your+Own+Survey-p-9780471012672
response
<urn:uuid:6eca7cef-8c1d-4005-ac52-37b7cf39f5ad>
isPartOf: CC-MAIN-2019-13
publisher: Common Crawl
description: Wide crawl of the web for March 2019
operator: Common Crawl Admin (info@commoncrawl.org)
hostname: ip-10-186-104-161.ec2.internal
software: Apache Nutch 1.15 (modified, https://github.com/commoncrawl/nutch/)
robots: checked via crawler-commons 0.11-SNAPSHOT (https://github.com/crawler-commons/crawler-commons)
format: WARC File Format 1.1
conformsTo: http://iipc.github.io/warc-specifications/specifications/warc-format/warc-1.1/