The Bookseller - Love Audio Week https://www.thebookseller.com/tags-bookseller/love-audio-week en Fifth of book buyers consume audiobooks, PA survey reveals https://www.thebookseller.com/news/trade-marks-love-audio-week-survey-shows-21-bookbuyers-consume-audiobooks-1020516 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/audio%281%29_0.png?itok=K04YYRyM" width="192" height="181" alt="audio" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Graham Norton, Stephen Fry and Elizabeth Day are among the authors taking part in this year’s Love Audio Week, as a survey shows more than a fifth of book buyers now consume audiobooks.</p> <p>An initiative of the Publishers Association’s Audio Publishers Group, the campaign runs from 10th to 16th June, aiming to engage book consumers and the publishing industry through social media clips, blogs and behind-the-scenes videos. A <a href="http://www.loveaudio.org.uk">campaign website</a>&nbsp;is up and running while much of the activity it takign place on Twitter, collated with the hashtag&nbsp;#LoveAudio.</p> <p>To coincide with the campaign, the Publishers Association released the results of a survey, commissioned by Kantar, into the reading habits of 2,001 UK adults.</p> <p>It found the main barrier to reading is a lack of time, with audiobooks cited as a popular solution to the problem.</p> <p>According to the results, 72% of those surveyed said they had bought a book in any format over the last year, with 21% of book buyers using an audiobook.</p> <p>It found 54% of audiobook buyers listen to them for their convenience, while 41% said they choose the format because it allows them to consume books when reading print isn’t possible. In all, 27% of audiobook consumers listen to them at least once a week while 22% said they were able to retain information better.</p> <p>Stephen Lotinga, c.e.o. of the Publishers Association, said: “The audiobook sector continues to go from strength to strength as consumers look for new and exciting ways to incorporate books and stories into their everyday lives.&nbsp;</p> <p>“Audiobooks are an essential companion for the everyday reader who is busy and on-the-go, like many of us so often are. They are a vital part of the publishing eco-system and allow consumers to tailor reading to suit their busy lives.</p> <p>“This is why it is imperative that the Government removes VAT on digital reading products like audiobooks and e-books. The publishing industry is committed to pursuing accessibility through digital innovation and this tax serves as a critical obstacle to this goal.”</p> <p>Dominic Gribben, chair of the Publishers Association’s Audio Publishers Group and audio editorial director at Hodder Book Group, said Hachette would be offering a range of activities throughout the week.</p> <p>Staff at the firm are being challenged to narrate a verse of Lewis Carrol’s&nbsp;Jabberwocky, with the best ones edited together and published on Friday on the HUK Soundcloud pages and podcast feeds.</p> <p>Hachette and its Wellbeing Network have also teamed up with Audrey, an app allowing people to read aloud to one another online, with three of its phone devices at Carmelite House.</p> <p>The publisher will also be sharing audio highlights, clips and messages from authors, producers and narrators across genres talking about why they love audiobooks.</p> <p>At Pan Macmillian, the publisher has already shared an interview with David Nott, with round-ups of SFF, C&amp;T, general fiction and children’s audiobooks to come. Staff will also be snapped for social media holding up cards about their audiobook favourites.</p> <p>HarperCollins is showcasing its audio content across the firm’s social media channels and is encouraging all its employees to become “audio champions”. New audio extracts and never-before-seen videos and pictures will be shared from inside the studio while authors will explain what they love about listening and recording audiobooks.</p> <p>A PRH spokesman said: "We have a huge variety of social media activity coming from all major Penguin channels including Penguin, Vintage, Puffin, Ladybird, Dead Good, The Happy Foodie and Page Turners, reaching well over 2 million dedicated book and audiobook lovers. Content includes audiobook recommendation lists from Penguin, Puffin and Ladybird, videos of authors talking about their audiobooks from Dead Good, and posts promoting our new audiobook edition of <em>The Handmaid’s Tale</em>, narrated by Elisabeth Moss, and Nigella Lawson’s <em>How to Eat</em> on Vintage, Page Turners and The Happy Foodie."</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2019-06-10T14:00:00+01:00">June 10, 2019</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/digital">digital</a></li><li class="item-inline"><a href="/tags-bookseller/love-audio-week">Love Audio Week</a></li><li class="item-inline"><a href="/tags-bookseller/publishers-association-0">publishers association</a></li><li class="item-inline"><a href="/tags-bookseller/stephen-lotinga">Stephen Lotinga</a></li><li class="item-inline"><a href="/tags-bookseller/dominic-gribben">Dominic Gribben</a></li><li class="item-inline"><a href="/tags-bookseller/hachette-uk">Hachette UK</a></li><li class="item-inline"><a href="/tags-bookseller/audrey">Audrey</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Mon, 10 Jun 2019 13:06:26 +0000 mark.chandler_475941 1020516 at https://www.thebookseller.com https://www.thebookseller.com/news/trade-marks-love-audio-week-survey-shows-21-bookbuyers-consume-audiobooks-1020516#comments Audiobook downloads rose 22% last year, PA stats show https://www.thebookseller.com/news/audiobook-sales-hit-record-31m-pa-stats-reveal-love-audio-week-802446 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2018/06/11/audio%281%29_0.png?itok=MPED13pr" width="192" height="181" alt="audiobook" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Audiobook downloads rose 22% to a record £31m sales last year, according to new figures released by the Publishers Association to mark the start of Love Audio Week (11th - 17th June).&nbsp;</p> <p>The statistics, which relate to invoiced figures rather than actual sales,&nbsp;show year-on-year growth of audiobooks has been higher in previous years according to the PA’s stats (up 29.2% in 2015 and up 27.9% in 2016) but that&nbsp;the audiobook market remains the fastest growing area in digital publishing with publishers reporting sales more than doubling (+148%) since 2013. However the available figures extensively underestimate the size of the market, with Audible's last accounts for 2016 reporting turnover of more than £67m.</p> <p>The PA's statistics -&nbsp;which are&nbsp;based&nbsp;on historically revised figures, having&nbsp;conceded&nbsp;it may have underestimated 2016's market figures by as much as £9m -&nbsp;were released today (11th June)&nbsp;ahead of the Publishers Association’s annual publishing yearbook and&nbsp;build&nbsp;on data from the Nielsen UK Books &amp; Consumers <a href="https://www.thebookseller.com/news/audio-sales-double-five-years-764431">survey</a>, published in April. Nielsen then reported that audiobook purchases rose in volume by 12% and in value by 15% compared to 2016, while audiobooks now account for 5% of consumer book spending in the UK and 7% of fiction sales by value. In total Nielsen revealed 5.7 million people listened to an audiobook last year, with men aged 25 -&nbsp;44 years old a key demographic.&nbsp;</p> <p>“It is great to see strong growth in audiobook sales and our latest figures show the sector is going from strength to strength," said&nbsp;Stephen Lotinga, chief executive of the Publishers Association.&nbsp;“Publishers are investing and innovating in audio so that audiences can experience books in new ways and that is why it continues to be the fastest growing digital format.&nbsp;Audiobooks are vital in allowing a wider audience of readers to discover and experience storytelling on their own terms. It is this type of digital innovation that is at the heart of supporting nationwide literacy.”</p> <p>Sarah Shrubb, chair of the PA’s Audio Publishers Group and audio publisher at Little, Brown, added:&nbsp;“Audio publishers are thrilled to see that their hard work and investment is continuing to produce record-breaking market statistics. It’s a very exciting time for the industry, and every audio publisher has contributed to these fantastic results.”</p> <p>Sarah Millican, Stephen Fry, Lynda LaPlante, Eddie Izzard, Lorelei King, Anthony Horowitz and Fearne Cotton are some of the high profile authors and narrators who will be participating in the second Love Audio campaign this week (11th - 17th June).&nbsp;With the aim of engaging both consumers and the industry, featured content&nbsp;on the campaign website includes behind-the-scenes videos of audiobook production, clips of authors and narrators and promotions, as well as activity across social media.&nbsp;</p> <p>HarperCollins is meanwhile celebrating LoveAudio internally through the launch of a&nbsp;new Audio Hub offering staff behind-the-scenes tasters of what HarperCollins audiobook productions entail. It&nbsp;goes live today (11th June), with fresh content to be added throughout Love Audio Week. It also announced it will be&nbsp;sharing&nbsp;recordings of&nbsp;source interviews for&nbsp;<em>Slay in Your Lane&nbsp;</em>by Yomi Adegoke and Elizabeth Uviebinené in the audiobook to "quite literally,&nbsp;make these&nbsp;trailblazing women's voices&nbsp;heard".</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2018-06-11T09:45:00+01:00">June 11, 2018</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/digital">digital</a></li><li class="item-inline"><a href="/tags-bookseller/love-audio">Love Audio</a></li><li class="item-inline"><a href="/tags-bookseller/love-audio-week">Love Audio Week</a></li><li class="item-inline"><a href="/tags-bookseller/publishers-association-0">publishers association</a></li><li class="item-inline"><a href="/tags-bookseller/audiobooks">audiobooks</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Mon, 11 Jun 2018 09:00:03 +0000 Katherine Cowdrey 802446 at https://www.thebookseller.com https://www.thebookseller.com/news/audiobook-sales-hit-record-31m-pa-stats-reveal-love-audio-week-802446#comments
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