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Free Ebooks with Embedded Ads Via Scribd-Lulu Partnership

Scribd and Lulu have joined forces to combine Scribd’s iPaper format, a Flash-derived viewing technology optimized for bandwidth and speed, with Lulu content. From ReadWriteWeb:

Beginning this month on the self-publishing site Lulu.com, you will soon find a broad selection of some of the site’s most popular free content made available via the iPaper format … And thanks to iPaper’s ability to embed [Google] AdSense ads within the documents, content creators will now have a way to offer free e-books that also have the potential to earn them an income.

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