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FOR IMMEDIATE RELEASE

CHICAGO – April 17, 2013—The Berenstain Bears®, celebrating 50 years of fun and learning for children, and Sourcebooks, a leading independent publisher and developer, are pleased to announce the forthcoming addition of Berenstain Bears books to Put Me In The Story, the innovative, personalized children’s books iPad app and website. The beloved classic Home Sweet Tree will be the first Berenstain Bears book to launch on the personalized platform, followed by The Berenstain Bears’ Pet Show and The Berenstain Bears and the Talent Show.
 
“We are delighted the Berenstain Bears will be part of the exciting interactive experience of Put Me in the Story,” says Mike Berenstain. “We hope kids and families everywhere will be able to enjoy our books in a fun new way by becoming part of the story themselves.”

Sterling Lord, who brokered the deal with Sourcebooks, says “Put Me In The Story is the most exciting advancement in Berenstain history since I, as the agent, put them in book publishing in 1962.”
 
Put Me In The Story, featured in both the New York Times and Christian Science Monitor, takes nationally bestselling children’s books by celebrated and award-winning authors, and integrates personalization—creating personalized books that make your child the star of treasured children’s stories. In The Berenstain Bears’ Home Sweet Tree, Brother Bear and Sister Bear will take children on a personalized tour of the family’s tree house, where they will explore the home’s many rooms.

Custom print orders of The Berenstain Bears’ Home Sweet Tree will be available in June at www.PutMeInTheStory.com, and are priced at $32.99. The Berenstain Bears’ Home Sweet Tree will be available on the Put Me In The Story iPad app in September as an in-app purchase, and will be released simultaneously with a print edition for retailers.

“We are thrilled to provide children with treasured Berenstain Bears stories, available for the first time in personalized form,” says Dominique Raccah, CEO and publisher of Sourcebooks. “These books engage children’s imaginations and encourage a love of reading. Now parents will be able to create a personalized book that integrates their child’s name throughout these classic stories. With the addition of Berenstain Bears, Put Me In the Story is creating an even greater bond through and with books, and changing how kids grow with books.”

Sourcebooks recently announced the addition of Sesame Workshop’s Elmo Loves You! to the app and website, along with My Name Is Not Isabella and My Name Is Not Alexander, the New York Times bestselling picture books by Jennifer Fosberry.

CONTACT:
Sourcebooks – Heather Moore, Senior Publicity Manager, 630.536.0553, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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