Schedule: Keynote sessions

Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Average rating: ****.
(4.00, 2 ratings)
Tuesday's opening remarks by TOC's program chairs Andrew Savikas and Kat Meyer. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Theodore Gray (Wolfram Research, Touch Press)
Average rating: ****.
(4.24, 25 ratings)
The Elements for iPad has been one of the most successful ebook titles for the iPad, despite being about a subject that frankly no one would think they are interested in before seeing it. We tried to build something pure and beautiful, with the guiding principle being WWHPD? (What Would Harry Potter Do?) Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
David "Skip" Prichard (Ingram Content Group Inc.)
Average rating: ***..
(3.64, 22 ratings)
The book industry is undergoing rapid changes, and the fallout is just beginning. Seismic industry changes always bring success and opportunity to some, transformation and consolidation to others, and failure to those who get left behind. At no time has publishing been in a similar crossroads, where both content format and the delivery methods are changing at the same time. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Margaret Atwood (Author)
Average rating: ****.
(4.92, 36 ratings)
"Publishing" originally meant simply to make public. That meaning, and the processes and technologies by which "publishing" has taken place, has changed radically over the years, and is in the process of changing yet again. We are now in the midst of the largest publishing changes and challenges since Gutenberg. How will they affect the author? What tools are newly available to him/her? Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Moderated by:
Joe Wikert (O'Reilly Media, Inc.)
Panelists:
Kate Eltham (Queensland Writers Centre), Michael Riordan (Rochester Institute of Technology), Charles Stack (Sideways), Scott Rauguth (Precision Graphics), Patricia Arancibia (Barnes & Noble.com)
Average rating: ***..
(3.60, 20 ratings)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by Joe Wikert. Read more.
Metropolitan East
Sameer Shariff (iPublishCentral)
Average rating: **...
(2.47, 19 ratings)
Every year publishing executives and industry veterans gather at the O'Reilly Tools Of Change Conference to review the past, ponder the present and envisage the future of publishing. In 2009 the need was to go digital. In 2010 digital publishing went one step ahead, with enhanced eBooks & social networks. The question that now looms is - ‘What will 2011 hold?’ Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Brian O’Leary (Magellan Media)
Average rating: ****.
(4.07, 27 ratings)
Books, magazines and newspapers contain content, but they are no longer the primary way that people discover content. In a digital era, the "container-first" model strips metadata from content and makes discovery more costly and less likely. To compete, publishers must learn to start with context, preserve its links to content and create containers as the last step, not the first. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Gus Balbontin (Lonely Planet)
Average rating: ***..
(3.55, 22 ratings)
In this presentation, Lonely Planet's Gus Balbontin shares stories from his company's digital hard knocks and wins, and offers some reasons why as important as change is, it's even more important not to lose sight of your core strengths in the process. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Walter Walker (codeMantra LLC)
Average rating: **...
(2.86, 14 ratings)
A brief snapshot of the state of eBook publishing in making the case for an “adaptive as opposed to “adoptive’ approach. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Anna Gerber (Visual Editions), Britt Iversen (Visual Editions)
Average rating: ***..
(3.00, 17 ratings)
We, Anna and Britt, are co-founders of London-based book publishing business, Visual Editions. We believe that books should be as visually interesting as the stories they tell and experiences they give. We call it visual writing. An our strap line is 'Great looking stories.' Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Average rating: ****.
(4.00, 2 ratings)
Wednesday's opening remarks by TOC's program chairs Andrew Savikas and Kat Meyer. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Kevin Kelly (Wired)
Average rating: ****.
(4.10, 20 ratings)
Keynote by Kevin Kelly, Senior Maverick, Wired. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Cheryl Goodman (Qualcomm MEMS Technologies, Inc )
Average rating: **...
(2.55, 22 ratings)
Keynote by Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Sol Rosenberg (Copia Interactive, LLC)
Average rating: *....
(1.67, 24 ratings)
For the last few years, Tools of Change conference has certainly set the stage for the future of publishing. The focus of the conference has been mostly as to the mechanics -– what to create, how to create it, what new forms of content will be made, how will people use the new content, new experiments in content types, etc. We would like to explore the next phase... Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Jim Fruchterman (Benetech)
Average rating: ***..
(3.16, 25 ratings)
Accessibility is a much larger market opportunity than most publishers realize. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
James Bridle (booktwo.org)
Average rating: ****.
(4.00, 13 ratings)
Paper-based literature is becoming digital, migrating from the page onto screens and the web. James will be talking about book guilt, the Open Bookmarks project, foam-phase literature and how publishers can reclaim reading. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Ben Lorica (O'Reilly)
Average rating: ***..
(3.14, 14 ratings)
In this talk Ben will go over a series of (surprising) observations backed by comprehensive data from the U.S. iTunes app store. He will present statistics and metrics that will help app sellers, marketers, and developers, understand recent dynamics in the U.S. app store. Along the way we'll uncover clues and strategies for boosting app downloads. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Kathy Sierra (SeriousPony)
Average rating: ****.
(4.69, 13 ratings)
Keynote by Kathy Sierra, blogger, and author of a Technorati Top 100 blog, "Creating Passionate Users." Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Steve Rosenbaum (Magnify.net)
Average rating: ***..
(3.22, 9 ratings)
Keynote by Steve Rosenbaum, Founder and CEO of Magnify.net. Read more.
Metropolitan East
Please note: This and all other keynotes will be live streamed and recorded.
Ben Huh (I Can Has Cheezburger)
Average rating: ****.
(4.00, 7 ratings)
Ben Huh is the CEO and founder of Cheezburger Network, the Internet publisher best known for FAILS, LOLcats, and other funny memes. He is a former journalist turned dot com entrepreneur with a knack for nailing popular zeitgeist and has been credited with bringing Internet memes to the mainstream and popularizing Internet culture. Read more.
  • Ingram Content Group
  • Qualcomm
  • codeMantra
  • COPIA
  • Impelsys Inc.
  • Aptara
  • Bowker
  • Connotate
  • HP
  • Jouve North America
  • LibreDigital
  • Malloy
  • MarkLogic
  • Random House, Inc.
  • SPi Global
  • Sterling Commerce
  • Baker & Taylor
  • The BookMasters Group
  • Constellation
  • Jacquette Consulting
  • Mashery
  • Silverchair
  • Wolfram
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus (PDF)

View a complete list of TOC contacts

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