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How to Use Tumblr With a Nonprofit

Tumblr is a blogging and social networking service that allows users to post images, videos, quotes, text and audio to their blog, which is often called a "tumblelog." Most posts are short, consisting of one image, video, quote or piece of text; other users can "Like" a post, which saves it to their "Likes" page to access later, or "reblog" it and post it on their own blog. You can create a tumblelog on Tumblr for a nonprofit organization to promote the group and create more visibility.

Video and Image Updates

Posting multiple short updates each day will keep daily visitors interested in what happens behind the scenes of a nonprofit they support. New readers will see the posts reblogged by friends and tumblelogs they read, and visit your site. Your posts can consist of pictures and short videos of the nonprofit's day-to-day proceedings, from events the organization hosts to even small moments such as a new shipment of promo fliers arriving in the office. You upload such content to the blog by logging in to your Tumblr account and clicking the "Photo" or "Video" buttons on the dashboard to create a new post.

"About" Page

Tumblr allows you to create an "About" page on your tumblelog to describe yourself and the blog's focus, which proves useful for any visitors who want to know more about it. You can make such a page by logging in to the tumblelog and clicking "Customize Appearance" on the right side of the page before scrolling down on the sidebar to the left and clicking "Pages." After clicking "Add a Page," you must enter a URL and title for the page; something simple, such as "About" or "FAQ," will allow readers to spot it easily. The "Body" box is for a description of the nonprofit, including its mission, location, management and any notable events or milestones. This section should include the nonprofit's contact information, and the name and email address of the person who runs the tumblelog.

Reblog Relevant Posts

If you follow other nonprofits and tumblelogs with similar interests and goals, you can reblog related posts. For example, if your nonprofit supports animal rights, you could reblog a story about animal cruelty posted by another nonprofit, which keeps your followers updated on news relevant to your mission. If you tag each post with relevant keywords, such as "animal abuse" and the name of your nonprofit, people who search through these tags on Tumblr likely will come across your tumblelog, helping you gain new followers.

Spotlight Directory

Tumblr's "Spotlight" section is a directory of the top tumblelogs in different categories, such as food, fashion and technology. To get your group's tumblelog on the "Charities & Non-Profits" page, you need to get your blog noticed by Tumblr users and staff, who select the page's content. From that "Spotlight" page, you can click on any tumblelogs with similar interests and goals as yours. The button with a small envelope on it, in the upper right corner of each tumblelog, lets you introduce yourself and your blog to the page's administrator. An admin who likes your blog may reblog your posts or recommend readers visit your page.

By connecting your nonprofit's Facebook and Twitter accounts to your tumblelog, a link will be posted to each account with every new post, which can help you gain followers and readers and get your blog noticed by the Tumblr community. You can also visit Tumblr's staff blog and send a message of introduction.
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