tag:blogger.com,1999:blog-16726900.post6898969585673378601..comments2015-04-21T12:51:14.698-04:00Comments on The 'M' Word - Marketing Libraries: Speaking up about librariesNancy Dowdhttp://www.blogger.com/profile/05334494927083951535noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-16726900.post-50144282943562724172011-03-24T18:13:52.797-04:002011-03-24T18:13:52.797-04:00What do you think of this story method for donatio...What do you think of this story method for donation requests? <br /><br />http://bplolinenews.blogspot.com/2011/03/wills-lemonade-stand.htmlAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-16726900.post-67810000657400715912011-02-25T18:20:04.825-05:002011-02-25T18:20:04.825-05:00@Jessica thanks, I actually hadn&#39;t used that l...@Jessica thanks, I actually hadn&#39;t used that little tool.<br /><br />@Nancy - I sure will in a week or so :)Jesse Willoughbyhttp://www.blogger.com/profile/04957579561003381907noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-39064631906096350472011-02-24T12:26:34.431-05:002011-02-24T12:26:34.431-05:00@Michael I totally agree that every touchpoint is ...@Michael I totally agree that every touchpoint is an opportunity to hear from our customers. <br /><br />@Jesse would love to see your project, hope you&#39;ll share with us when it is done!<br /><br />@Jessica thanks for sharing the link- fantastic!<br /><br />@libtechie me too :-)Nancy Dowdhttp://www.blogger.com/profile/05334494927083951535noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-89794764177313516412011-02-24T11:47:01.921-05:002011-02-24T11:47:01.921-05:00this is a great article!! i very much hope many li...this is a great article!! i very much hope many librarians accept this and market libraries as recommended. thank you for sharing this!!LibTechiehttp://www.blogger.com/profile/16784960609240717639noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-79412079651168235482011-02-23T19:31:24.521-05:002011-02-23T19:31:24.521-05:00great post! there were a lot of really valuable su...great post! there were a lot of really valuable suggestions...<br /><br />Also -- Jesse, I am sure you have already seen this but just in case you haven&#39;t (for calculating value) http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/makingthecase/library_calculator.cfmJessicanoreply@blogger.comtag:blogger.com,1999:blog-16726900.post-22277536038384686922011-02-22T19:34:53.113-05:002011-02-22T19:34:53.113-05:00I was thinking about all the different value that ...I was thinking about all the different value that a library adds to a community. I wonder what the value it is to one household, or one student, the impact of people getting better high paying jobs (or even just a job), what is the way that it helps with safer neighborhood because there is a place for children to occupy their time in a constructive way. What about the seemingly limitless about of research resources. <br /><br />And you don&#39;t hear people <br />protesting about the $30k-60k we spend to keep one criminal locked up each year. <br /><br />I&#39;m actually working on a cool research project to show the value of libraries. This is just amazing!Jesse Willoughbyhttp://www.blogger.com/profile/04957579561003381907noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-16121852542890949432011-02-18T15:02:00.897-05:002011-02-18T15:02:00.897-05:00Excellent advice. Libraries need to be taking an ...Excellent advice. Libraries need to be taking an outside-in approach to marketing and to strategic planning in general. We probably have to continue collecting the stats, but collecting the stories of the people we serve is more important than ever before. Every touchpoint between patron and institution should include an opportunity for the patron to easily provide information about how the library helped him or her.Michael Henry Starkshttp://www.blogger.com/profile/11617272735545773860noreply@blogger.com
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