The Inside Story on Kristen Eckstein’s Astounding Success with Kindle eBooks

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Kindle has been a hot topic for the past couple of years, and for good reason! Business owners are finally beginning to realize how being published on Kindle can boost their credibility and skyrocket their profits. 

Ellen Britt and I invited publishing expert Kristen Eckstein to share her expertise and experience with Kindle ebook publishing. Kristen will demonstrate how you, as an online entrepreneur can benefit from digital publishing in your business.

On this training by publishing industry expert, Kristen Eckstein, you’ll discover how to achieve success with Kindle ebooks:

  • Why Kindle is the place to be (the hard-core numbers may shock you)
  • How to steer clear of negative credibility-destroying Amazon reviews
  • Kristen’s personal nine proven marketing tactics that will help increase your passive income
  • Plus answers to many questions you may have about formating, word count and coverting your manuscript for Kindle

Who is Kristen Eckstein?
  • She’s been in the publishing industry for over 10 years, started 50 publishing companies and published over 200 books and e-books.
  • Her passive income skyrocketed 878% when she started writing and publishing a new Kindle book every week in Fall of 2013.
  • Several of her titles hit Amazon’s Top 10 Best Sellers lists before she marketed them!
  • Experts and international magazines started calling her out of the blue for interviews.
  • And she freaking rocks!

 This Hangout is sponsored by The Future of Ink.

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Denise Wakeman
Denise Wakeman is an Online Business Strategist and Co-Founder of The Future of Ink. Denise is the host of the popular Hangout show Adventures In Visibility, focused on helping small businesses and online entrepreneurs optimize, leverage, and strategically use social marketing tools like HOAs to gain visibility, build credibility and make more money selling their products and services. Denise is passionate about Adventure travel and how it can inspire you to think bigger and go for what’s possible in your business and life.
Denise Wakeman
Denise Wakeman
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  1. Kristen,
    I want to attach screen shots of the other two (2) systems I invested in.

    My reluctance is going after something that is repeated.

    I’m figuring I’d focus on the later stage modules of any program. That’d be the marketing and list building. So, my questions are:

    1. Will Kristen’s system fill the gaps or more of the same (I’d like to attach screen shots to indicate what I’m babbling about)?

    2. Should I just buy K’s eBooks on those areas of focus? Or is K’s system more to-the-bone material, insight and focus?

    I’m sure you can understand my position. I love the fact K is a legit author and writer but, don’t want to spend more money for more of the same stuff I already have.

    Shout back.

    I sent attachments to Denise’ blog. Did you see them?

  2. Love-it, Love-it, Love-it!

    Kristen ROCKED!

    Thank you Denise for brining her to us.

    I particularly liked the way y’all conducted the interview. Posing great questions and allowing Kristen to actually answer them. Most do a dreadful job of hosting by babbling more than the guest. Terrific job ladies.

    I’ve bought in to two (2) separate Kindle programs (neither of the creators are authors nor writers) and am a bit perplexed about several aspects of doing it right.

    I’m a writer and NOT a former K-mart staffer. Not that I’ve anything against K-mart nor those whom work there. But, hey come-on! To create a Kindle optimizing system if you don’t write? What gives?

    I’ve three (3) books already on CreateSpace and two (2) in Kindle. I’ve spent four years raising these kids and am ready to show them to the world. Actually, they’re already up on Amazon and I’m feverishly schooling myself on marketing tricks, tips and tactics. That’s why I bought the Kindle programs.

    http://www.amazon.com/Cant-Can-Bill-Calhoun/dp/9810770367/ref=sr_1_2?s=books&ie=UTF8&qid=1387357835&sr=1-2&keywords=bill+calhoun

    I could sure use your feedback on some questions I’m troubled about:

    1. In the programs I’ve invested in they explain how one needs to look at the contents of other bestsellers and perhaps use those lists for your own book. How important is that and does this mean I should go through my own books and edit, trash and re-hash my own books in order to meet popular content guidelines of those best sellers in my category?

    2. Kristen, you mentioned you have several sets of “eyeballs” go through your books before you release them. Can you suggest folks that we could engage to do the some for our books and advise on costing?

    3. As I’ve already written books and have yet to optimize on Kindle can I reverse the process Kristen speaks of? Where she mentions taking the Kindle series and eventually compiling them to create a book-version can I do it the other way around? If so, what would be your recommendations on how to do that so I can create several Kindle books?

    4. For the process of setting up the opt-in page, affiliate set up, etc. is it more optimal to have a VA handle all that so we can attend to the task of writing? What are we looking at budget-wise? Where/who would be the best resource to use?

    Thanks

    • Hi Bill, glad you enjoyed the Hangout with Kristen Eckstein. I will ping Kristen to let her know about your questions.

    • Hey Bill! Thanks for your feedback. One of the pet peeves I have with people selling Kindle programs is you’re right, they don’t know what they’re talking about if they haven’t done it! Makes me angry as all they see is the money they can make off authors like you… Anyway, here are answers to your questions:

      1. Never trash what you’ve already done. There. That was easy. 😉

      2. I wrote an entire (inexpensive – it’s only 99 cents) e-book about where to find those extra eyes: Author’s Quick Guide to Editing Your Book: http://www.amazon.com/Authors-Quick-Guide-Editing-Your-ebook/dp/B00GDPR0OA There are a lot of places you can find those eyes, too many to list just in this comment.

      3. Absolutely reverse engineer it! In fact that’s how I started the Author’s Quick Guide series. I repurposed content from my big book I’ve been working on for years and from other sources like workbooks and my blog. Repurposing is awesome! To get into recommendations here would make this comment about 10,000 words long. If you haven’t joined the challenge yet, do, as I’ll be training on that for sure. :)

      4. My VA won’t let me share her name anymore as she’s completely booked up with a waiting list… :( The best way to find a good VA is to attend a business event like NAMS (Novice to Advanced Marketing Systems). I find almost all my team members at live events. And yes, VAs are definitely the way to go for the techy stuff. You can expect to pay anywhere from $40-80/hour depending on the VA’s expertise.

      I hope that helped – I look forward to seeing you in the challenge!
      ~Kristen

      • Thanks K,
        Your answers were awesome.

        I’m stationed in Singapore so, unfortunately I won’t be able to attend ‘Live’ events. Heck, if I were back home in California I’d come-a-knocking-at your door and camp out for all the vital info.

        Okay, I’ll do as you’ve suggested and rock what I have and get on with it. That really, really helped. Being on the other side of the world–without direct touchy-feely mentors–can be a bit puzzling and a tad professionally lonely, at times.

        I’m gonna buy your kindle now.

        If I get in on your Kindle program–starts January right?–can I still grab the discount? When you expired it over here it was in the middle of the night.

        I’m so relieved and excited I’ve authentic author/writer feedback and will be in good hands come January.

        Bill

        • Hi Bill, you can get in on the Kindle in 30 Bootcamp and save $100 right now. /kindle30 use code special100

          I’ll see you there!

          • Kristen and gang, I want to attach screen shots of the other two (2) systems I invested in. My reluctance is going after something that is repeated.

            I’m figuring I’d focus on the later stages/modules of any program. That’d be the marketing and list building.

            So, my questions are:

            1. Will Kristen’s system fill the gaps or more of the same (I’ll attach screen shots to indicate what I’m babbling about)?

            2. Should I just buy K’s ebooks on those areas of focus? Or is K’s system more to-the-bone material, insight and focus?

            I’m sure you can understand my position. I love the fact K is a legit author/writer but, don’t want to spend more money for more of the same.

            Shout back.

            P.S. is there a window I can attach my shots?

  3. As usual, there is some really great stuff in this interview. I was glad to hear thoughts like this:
    -If you aren’t a skilled writer already/don’t have much experience, you probably won’t be able to write a decent book in a week
    -How well your book will sell depend on how much you put into it such as how visible you are online, how much you do to promote it, what the topic is/your niche

    Both of those may be a surprise to those who have fallen into the writing ebooks is a fast way to make money. If you already have a lot of content and marketing know how or a team in place, it can be. If you are starting from scratch, most likely not and not everyone will tell you that honestly.

    If you’re considering writing an ebook either for some income or to use as a marketing tool, this interview will give you an honest look at the work that needs to go into it, but also some encouragement for going for it and seeing what you might be able to accomplish.

    • Thanks for attending the Hangout, Cheryl. The last thing we or Kristen wants to convey is that you can do this without putting in the work. There’s no silver bullet!

    • GREAT insights Cheryl! Thanks for noticing that. There’s no easy button, and I’m frankly sick of those “experts” who say there is. It takes some butt-in-chair time… which reminds me, I’m procrastinating on my final self-imposed challenge e-book by hanging out here with you all… LOL! ~K :)
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