Andrew Schwartz—Information Adept

Making the complex simple

Andrew Schwartz

Technical Writer

Instructional Designer

Webmaster
Copywriter

Information Architect

Content Strategist

Technical Writing Samples

see my Resume for more detailed information

Andrew Schwartz

Technical Writer

Marketing Samples

see my Resume for more detailed information

  • FiXS Handout—Created for Intellicheck-Mobilisa to promote FiXS (Federation for Identity and Cross-Credentialing Systems) buy-in for Intellicheck customers
  • ID-Check PowerPoint Presentation—Sales presentation illustrating ICM ID-Check system to potential customers. This will automatically download, or you must download it, to view
  • IM 2101 Handout—Brochure for IM-2101 Handheld ID system (hardware & software solution)
  • IM 5100 Handout—Brochure for IM-5100 Defense ID complete system
  • Fugitive Finder Handout—"Gatefold" brochure to sell IM 2100 Fugitive Finder system to governmental agencies
  • KSFH&H Practice Description—Marketing piece created for Kaye, Scholer, Fierman, Hays & Handler, a high-end law firm, in 2000. This is a scanned document, but I had to reproduce the covers, as they didn't scan well

Andrew Schwartz

Copywriter

Miscellaneous Samples

see my Resume for more detailed information

  • How to Use the Dell Latitude 11 Tablet PC—This PowerPoint presentation was created September 2016 for Bimbo Bakeries, USA. It is a "pure" PowerPoint deck created in PowerPoint 2016 for use by a trainer in a live classroom training situation. It teaches specific methods and techniques required by Bimbo sales personnel to operate the tablet in the absence of a keyboard. This will automatically download, or you must download it, to view
  • So You Think You Know Gilbert & Sullivan?—An online quiz created for the Gilbert & Sullivan Light Opera Company of Long Island, a 501(c)(3) non-profit educational organization
  • Johnson & Higgins BIS-LinkInternal newsletter for employees of the MIS department at J&H, 1993
  • Quick Styles (MS Word) Demo—This was created in Captivate in 2007 (the last time I had access to a personal copy of that application) to demonstrate an e-learning module, including a short quiz at the end. It could be much improved, but that will have to wait
  • CMT Help—I created this TWiki (wiki) site for my most recent employer, before they decided to move the documentation effort to a Canadian office. It is still (and may forever be) "under construction," 2016

Andrew Schwartz

Instructional Designer

Webmaster

What's the Difference?

These two terms—Information Architecture and Content Strategy—are often confused with each other, as they overlap in many ways. They are, in my experience, quite different things, but are best viewed as part of a single, organic, whole.

Information Architecture is the structure that is created to hold the information you want to be seen by whoever; the menus, pages and their layout, navigation, etc.

Content Strategy is the actual information you intend to deliver.

The melding of these two comprises the User Experience (UX) that an individual perceives when visiting a website or undertaking a learning task. I think this must be both educational and engaging, and in all the work I have ever done I have tried to accomplish the goal of making the UX the best I can. UX is a very hot topic nowadays, and you can get a certification in it, but I have escaped that, so far.

I think a very good article on this subject can be found here, and I encourage you to read it, if you have the inclination.

 

Andrew Schwartz

Information Architect

Content Strategist

Andrew Schwartz

Technical Writer

Instructional Designer

Webmaster
Copywriter

Information Architect

Content Strategist

A website such as this one, is like a life: it needs constant improvement and change, or else it is a dead thing.

 

Please be so kind as to visit my Online Resume, and my Musings pages, for much more about me, who I am, what I've done and what I can do for you.

 

Oh, and more samples (hard copy and other things) are available by personal request.
http://gomad.org/samples.html
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