﻿ 12 books, 16 cities, millions of readers – a readership promotion we have never seen before : Kraków Miasto Literatury UNESCO

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02 November
2016

12 books, 16 cities, millions of readers – a readership promotion we have never seen before

“Read PL” – the largest campaign promoting readership starts today (2nd of November), with a scope that exceeds the pilot programme seen last year. Thanks to the free e-book and audiobook libraries on 600 advertising media in 16 cities, as well as a strong entry into the virtual world, the Read PL campaign will reach millions of Poles. The readers will be able to enjoy 12 books, written by world-class authors such as Stephen King, David Lagercrantz, Jacek Dukaj and others.

Starting today (2nd of November), free e-book and audiobook libraries appeared on the streets – more precisely, citylights on bus stops, used for advertising purposes, as well as posters. Every such library contains a code, allowing the passers-by to rent books free of charge. The codes are accompanied by slogans, enticing people to use them, including: “What would you do to get free access to 12 best-selling books?” or “This QR code does not disappoint!” However, that is not all! The participants will be able to share codes with their friends using an application, and thus getting involved in active promotion of reading. “The last year’s pilot campaign in six cities showed us that we managed to find a way to convince people to read – using unique form, large-scale campaign, featuring good and popular books. This time Read PL will not only span the entire country, but as a campaign, it is going to have an unprecedented scale”, said Izabela Helbin, director of the Krakow Festival Office, organiser of the campaign.

The Read PL campaign is innovative not only due to its scope, range and creative use of city space, but also thanks to the selection of books, which includes best-selling and legendary novels. The Read PL collection comprises titles which are considered to be the classics of their respective genres, such as Other Songs by Jacek Dukaj or The Shining by Stephen King, as well as new discoveries, such as Trawers by Remigiusz Mróz, considered to be the hottest name in Polish mystery scene, The Girl in the Spider’s Web by David Lagercrantz, who took up the Millennium series after Stieg Larsson, or The Red Captain by Dominik Dan, which became a basis for the film starring Maciej Stuhr. The virtual library also offers the biography of Elon Musk, the greatest visionary of the 21st century, as well as books for the lovers of scientific trivia – W rzeczy samej by Marek Miodownik, as well as for the fans of the Polish language. and Paulina Mikuła. The library’s offer is complemented by Thief’s Magic by Trudi Canavan, first part of the Millennium’s Rule series, as well as Kajko i Kokosz. Szkoła latania, a famous story for youth about a magical chair created by Andrzej Maleszka and The Eighth Life by Georgian writer Nino Haratischwili. “Eight of the titles will be available in two versions – as e-books and audiobooks, including two super-productions, recorded with the leading Polish actors. For the first time, we are also offering a comic book”, said Paweł Polański of Woblink.com, co-organiser of the campaign.

The application, which enables the participants to download the books was completely redesigned. Many new functions are available to our users. Currently, all books can be borrowed using a single code, we also added the possibility to invite up to five friends to the campaign, thus giving them access to the entire collection. In order to take advantage of the offer, you have to download Woblink application from App Store or Google Play and go to the “Read PL” tab. From there, you can scan the QR codes, which grant you free access to the books. The “Read PL” campaign will run until November 30th. You can find the map of free e-book libraries at www.czytajPL.pl.

 

The campaign was organised by: Krakow Festival Office (operator of the UNESCO Krakow City of Literature programme and Woblink.com platform.

Among the publishers who took part in the campaign were: Audioteka, Filia, Galeria Książki, Karakter, Media Rodzina, Prószyński i S-ka, Sound Tropez, Wydawnictwo Literackie, Klub Świata Komiksu, Wydawnictwo Otwarte, Znak, Czarna Owca.

Partner cities: Częstochowa, Gdańsk, Katowice, Poznań, Toruń, Wrocław.

Other cities taking part in the campaign: Warsaw, Łódź, Bielsko-Biała, Bydgoszcz, Białystok, Lublin, Rzeszów, Sosnowiec, Szczecin.

Partner: Book Institute.

Media patronage: Lubimy Czytać, Kawerna, Niestatystyczny.pl.

 

czytaj-pl_mapa

 

The project was financed from the funds of the Ministry of Culture and National Heritage as part of the Heritage as part of the National Readership Development Programme.

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