Optimal bundling strategy for digital information goods: network delivery of articles and subscriptions

Article Abstract:

The key factors that determine the optimal bundling strategy for digital information goods have been studied through an N-good bundling model. Results indicate that pure unbundling is superior to pure bundling, even in the presence of some degree of economies of scale, when consumers patronize only a subset of the bundle components. This finding should encourage academic journal publishers to offer individual articles and journal subscriptions via the Internet.

Author: Chuang, John Chung-I, Sirbu, Marvin A.
Periodical Publishers, Periodicals, Scientific & Technical Journals, Economic aspects, Marketing, Electronic publishing, Electronic marketing, Science journals

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Incentives for strategic vertical alliances in online information product markets

Article Abstract:

Issues concerning the study of information product markets available on the Internet are discussed. A detailed analysis of the advantages for vertical alliances between content and network providers is presented.

Author: Oh, Christopher, Jungsuk, Chang, Suk-Gwon
Research, Product information, Online services, Internet services, Vertical integration

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Digital identity: how users value the attributes of online identifiers

Article Abstract:

Users' valuation of online identifiers is analyzed using a conjoint analysis survey method in South Korea.

Author: Kim, Tai-Yoo, Lee, Jongsu, Park, Yuri, Mueller, Milton L.
South Korea, Surveys, User groups, Identification, Identification (Physical), Authentication, Authentication (Identity), User group

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