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Macmillan Publishers = Morons

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February 01, 2010 – Comments (1)

So, these guys pulled Checklist Manifesto from Kindle. Visit their site, and they want $24 (exactly the same price as the hardcover) for the eBook.

Mamiillan, you don't get it. And I'll never buy another book from you.

How's that for optimizing your revenues?

Sj

1 Comments – Post Your Own

#1) On February 03, 2010 at 1:25 AM, scottm1279 (95.68) wrote:

First off, MacMillan didn't pull their books from Amazon, Amazon refused to sell them.

 Secondly, every publisher's website that I've visited has the same price for the ebook as it does for the hardcover.  The reason is that bookstores cried foul when the publishers started selling books for lower than MSPR on their own websites.  At least that's what I've read.

It kind of makes sense, if you think about it.  The publisher could sell any book at the same price that they sell it to a bookstore without any markup, and it wouldn't affect their bottom line.  The bookstores need to sell at some sort of a profit above that cost.  If a bookstore discounts a book that's a marketing strategy to get someone into their store.  If the manufacturer undercuts their retailers, that's just rude, and bad business ion the long run.

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