Home http://www.interiority.co.za Sun, 01 Feb 2015 11:38:58 +0000 Joomla! - Open Source Content Management en-gb Services offered http://www.interiority.co.za/index.php/services-offered http://www.interiority.co.za/index.php/services-offered

Interiority offers a number of services to assist nonprofits in building and improving their online media services. You can outsource some of your social media work to us. Having worked in the nonprofit sector for 20 years, we understand the needs and issues you face, and how to repackage your content for your social networks. Having published three successful and popular e-books on developing an online media strategy, implementing your online media strategy, and evaluating your online media, we are more than qualified to help you make the most of the online media possibilities for your nonprofit. [Download our free e-books on the Nonprofit Network website]

We can

  • source content using your website, annual report and other publications
  • market your events and workshops
  • advocate for your cause
  • create a newsfeed with content related to your issues from related organisations and articles in the media
  • develop a following of relevant people who are interested in the issues you need to communicate about

Getting started with social media is immensely time-consuming, particularly when you are learning the ropes yourself. Let us help you get through the teething period with one of our cost-effective social media packages.

Over time, we can mentor you to manage more of the social media work yourself, and ultimately you should be able to fully manage your social media within your organisation. We do this by building up a strong following for your organisation, and establishing simple routines for you to follow over time.

 

Basic package

  • Twitter only, 3 days a week for 30 minutes per day
  • Cost: R1500 per month

*Note this contract is for a minimum of 1 year 


Standard package

  • Twitter only, weekdays for 30 minutes per day
  • Includes monthly meeting to discuss strategy and content (on-site if you are based in Cape Town)
  • Cost: R2500 per month

 

Advanced package

  • Twitter, weekdays for 30 minutes per day
  • Facebook for 3 - 5 times per week
  • Includes monthly meeting to discuss strategy and content (on-site if you are based in Cape Town)

 

Managing your website content and other social networks

  • We can write, edit and develop content for your website and blog
  • We can manage a variety of social networks
  • We can maintain your website with regular updates.

Pricing dependent on your specific needs.

 

Contact us to discuss your nonprofit's
online media needs

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ruen@interiority.co.za (Super User) Uncategorised Tue, 01 Apr 2014 16:39:50 +0000
Mentorship http://www.interiority.co.za/index.php/4-mentorship http://www.interiority.co.za/index.php/4-mentorship

I am receiving an increasing number of requests for workshops on social media for NGOs -- helping people understand what platform they should use, what are the pros and cons, and how effective is it for advocacy and fundraising? A workshop just isn't enough to cover all aspects, and most people feel energized by a workshop but then get "lost" after a few weeks. Instead, I am running a mentorship programme.

How will it work?

Each month we will meet in a group of 3 - 5 NGO staff who manage social media platforms. We will create a plan and set goals for the month; I will evaluate how you are doing throughout the month and give you regular feedback and advice.

Costs

You would need to sign up for a minimum of 4 sessions, once a month. Costs depend on your specific needs, but range from R250 to R500 per session.

Ready to get started?

Contact me for further information.

*At the moment the mentorship will be based in Cape Town only, but do contact me if you are based elsewhere in the country and I will let you know what is possible.

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sleightj@gmail.com (James Sleight) Uncategorised Sun, 12 Feb 2012 18:18:01 +0000
Why Social Media http://www.interiority.co.za/index.php/why-social-media http://www.interiority.co.za/index.php/why-social-media

What is social media?

Social media is the use of web-based and mobile technologies for interactive communication. While your website may be used as a tool to broadcast information, social media allows you to share information and receive comments, as well as giving your community the opportunity to share information and content with you.

An activist in Egypt explained: “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world." 

How can this benefit my non-profit organisation?

  • Learn and connect with related non-profit organisations globally; share resources and knowledge
  • Reach a wider audience with your news; learn from your community's responses to your posts
  • Further your cause by encouraging your supporters to use their networks to spread the word; social media is about sharing information
  • Raise funds or support by teaching people about your cause; share interesting facts and statistics to encourage interest.

 

Here are some examples from actress Alyssa Milano:

Social media gives us a platform to use our voice for positive change. Last year for my 37th birthday, I mobilized a campaign to raise money to support Charity: Water’s clean water project in Ethiopia. I asked all of my Twitter followers to make a donation and spread the word through Twitter and Facebook. We raised $92,568, bringing clean water to 4,628 people, 928 families in 19 communities. It was the best birthday present I could have ever asked for.

As a Goodwill Ambassador for UNICEF, I again went to Twitter after the Haiti earthquake to challenge major corporations and organizations to match my donation of $50,000. The Twitter challenge garnered enough visibility to receive dollar-for-dollar matches from three organizations and double matches from two others. This resulted in $400,000 dollars for UNICEF to help the victims of the Haiti earthquake.

 

Social media helps you learn, teach, and grow.

But I don't have the time!

If you clearly define your goals, and understand how the various mediums work, this does not require you to invest all your time online. The fact is you have to make the time. This is an important communication tool that simply cannot be ignored. Start with the basics.

LISTEN. Follow related organisations on Twitter, and 'like' them on Facebook. Listen to what they are saying, and how they are saying it. Use their examples to

LEARN what you need to do. See what works and what doesn't. See what is possible for you to achieve in the time you have available. And finally

DECIDE what you want to achieve. Sign in and get started!

Still wary?

Contact me and I will mentor you through the process. I have worked with the South African non-profit sector for over a decade, developing an understanding of both the content, resource and technical challenges the sector faces. I can help you develop an effective online presence for your NGO.

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sleightj@gmail.com (James Sleight) Uncategorised Sun, 12 Feb 2012 18:16:45 +0000
How we can help improve online media for your nonprofit http://www.interiority.co.za/ http://www.interiority.co.za/

From the revolution in Egypt where people used Facebook to organise and mobilise, to President Zuma’s State of the Nation address in which he responds to a woman's pleas on the Presidency's Facebook page, to a man in Pakistan inadvertently tweeting the events leading up to the assassination of Osama bin Laden, the importance of online media simply cannot be ignored. Social media is everywhere and is integral to any communications strategy.

Your online community needs to be cultivated.  While anyone can send a simple message on Twitter, it takes strategic thinking and skill to use the medium effectively and minimise the risk to your brand. A fast growing industry of professional Social Media Strategists shows this is not just a “techie thing", any more than writing an article is "simply typing". To recognise this, is the first step towards using social media to enhance and grow your work.

I can help:

  • evaluate your website and give you practical advice to improve the site to enhance usability
  • mentor you in your social media work by helping you develop a strategic plan and meet with you monthly to guide your work
  • manage your online presence for you
  • help you develop a social media policy for your organisation.

 

Interiority is the founding organisation of the Nonprofit Network. I have written three popular books on online media for nonprofits, which can be downloaded directly from the Nonprofit Network website.

Contact me for more information.

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sleightj@gmail.com (James Sleight) Uncategorised Sun, 12 Feb 2012 18:14:27 +0000
About Interiority http://www.interiority.co.za/index.php/about-interiority http://www.interiority.co.za/index.php/about-interiority

Interiority is founded and directed by Ruendree Govinder, who has more than 15 years experience in technology and electronic information management in the non-profit sector. She decided early on to combine her computer expertise with her social conscience, and focussed her energy on helping non-profit organisations navigate the digital world. Not only does she have extensive technical skill in designing and developing websites and cultivating social media communities, she has considerable editorial experience in print media as well. This grounding in more traditional media gives her an ease and familiarity with text that is often lacking in the technical fields.

Ruen has worked to bridge the digital divide for her non profit clients; not only bringing them up to speed, but showing them how to use technology economically and tailor it to their individual needs and capacities.  She is an award winning web developer and has worked with many clients including Robben Island Museum, Centre for the Study of Violence and Reconciliation, Black Sash, University of Cape Town Departments, Red Cross Children’s Hospital, the District Six Museum, and many more. This gives her a vast and intimate knowledge of the sector, it’s needs and future direction.

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sleightj@gmail.com (James Sleight) Uncategorised Sun, 12 Feb 2012 18:13:06 +0000
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