Category: Audio

The Audio Channel


 

Bardowl launches streaming audiobook subscription service

Bardowl App Icon In a move that will either be hailed as bringing publishing in line with the demands of a perma-streaming society or derided as pandering to a generation increasingly unaccustomed to having to pay for entertainment, Bath company Bardowl has launched a Spotify-style service allowing users to listen to as many audiobooks as they like for a fixed monthly fee of £9.99. Accessed via a free app for iPhone and iPad, subscribers are able to stream any of the company’s library of audiobooks on the go, with unlimited access to all available titles.

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Can Audio Books Be Cool?

I’m not going to lie – I’ve always thought audio books were lame as hell.  The disappointing nephew of the hardback; the ugly duckling of the literary landscape. They bring back memories of long car rides to boring towns when my mum would put on a tape of some Victorian period drama read by an artist’s rendering of Jane Austen. Invariably I would hear half of it and then miss some and then hear some more of it and the leaps in narrative would piss me off and the English accent would clash with the Australian landscape, and the cases for the tapes were ugly and would get under my feet  – a car accident waiting to happen. 

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Top 5 digital promo tools: Part 1 – Audio

In an era where you’re competing with umpteen websites, Facebook feeds, Twitter streams and mobile apps – promoting new books and publications can be somewhat daunting. Over the course of the next few days, I’ll show you a few tools that are highly effective, low cost (or free) ways of promoting books and authors, engaging with readers and generally doing all you can to sell more books. The first area we’ll look at is audio. Often overlooked in the rush to create YouTube videos or trailers; audio is still hugely popular. I can honestly say that there hasn’t been a project that I’ve worked on where the number of audio streams accessed or number of podcasts downloaded hasn’t ended up surprising me and my clients alike. It’s definitely worth thinking using a tool like Soundcloud as part of your promotional efforts.

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