MyLeaky Login

Join the largest Harry Potter Social Network on the Web! | FAQ

In the News

Are You Ready? Scholastic Begins the Countdown

Books
Posted by: Melissa
May 19, 2003, 05:16 PM

Well, fellow witches & wizards (and sneaky muggles) - it begins. Over the next month you'll be seeing hundreds of articles about one of the largest launches in the history of the book - TLC even has something due out this week to celebrate this massive undertaking.
Scholastic has announced a huge marketing campaign including billboard promotions, four Major League Baseball teams, thousands of midnight events around the country and an incredible amount of promotional material: three million mini bumper stickers; 400,000 buttons; 50,000 window clings; 9,500 easelbacks and 24,000 standees with a countdown clock. (Editor's Note: Kudos to the fan who can get me one of each of these.)

Are you ready? Is Harry ready?

Previous Article | Next Article Browse all Recent Books News

1 Comment

Wicca_thumb
3560 Points

Rock on.

Posted by Brosia, OoM 2 [WBM] on November 01, 2009, 04:18 PM report to moderator
You must be logged in to MyLeaky to comment. Please click here to log in.

Finding Hogwarts
PotterCast Interviews Jo Rowling! Click here to Listen! The Books Everything...Half-Blood Prince...and the rest of the HP Films Leaky Apps
Learn to knit your own 'Weasley Sweater'. Learn to brew your own 'Butterbeer'. Find out how at Leaky Crafts!

Scribbulus Essay Project

Issue 28 - Dec. 2013

Scribbulus is THE place for Leaky Cauldron readers to submit their essays and opinion pieces!
See more over at Scribbulus!

Guess That Book

"This solid silver, mate?"[br]"Yes," said Sirius, surveying it with distaste. "Finest fifteenth-century goblin-wrought silver, embossed with the Black family crest."[br]"That'd come off, though," muttered Mundungus, polishing it with his cuff.
http://www.the-leaky-cauldron.org/2003/5/19/are-you-ready-scholastic-begins-the-countdown
www.the-leaky-cauldron.org
crawl=CC-MAIN-2013-48
24878
application/http; msgtype=response
sha1:PJU7L6LPYYXODUKRTPD5LBBOTES45DWD
<urn:uuid:4c87e063-40fd-4f15-816f-2aefce80138d>
2013-12-19T06:47:08Z
54.244.112.138
sha1:JL5JDXZLINIJAIZ5DEGOWSZIWC3LRGDU
<urn:uuid:aef508b8-2b5d-48e0-9b68-515eba6fd820>
http://www.the-leaky-cauldron.org/2003/5/19/are-you-ready-scholastic-begins-the-countdown
response
<urn:uuid:c65f569b-a30c-40fd-a1da-df7aa6156dd8>
robots: classic
hostname: ip-10-33-133-15.ec2.internal
software: Nutch 1.6 (CC)/CC WarcExport 1.0
isPartOf: CC-MAIN-2013-48
operator: CommonCrawl Admin
description: Wide crawl of the web with URLs provided by Blekko for Winter 2013
publisher: CommonCrawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf