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If 2015 had a single bright, shiny object in the digital media sphere, it was virtual reality (VR). The arrival of more affordable versions of Oculus Rift and Microsoft HoloLens and the mass availability of Google Cardboard helped proliferate the VR experience and stoke the inevitable speculation that personal, immersive experiences would be both the future of computing and digital content generally. Anyone who has donned VR gear can attest to the sheer coolness of the experience. In theory, VR could allow for wondrous immersive effects in journalism-moving us from reporting events to transporting audiences there.

Posted Mar 08, 2016

Managing Editor Inc (MEI), a leading provider of digital and print publishing and workflow solutions, announced the release of TruEdit 2.0, the latest update of the company's flagship content management solution. TruEdit 2.0 is a cloud-based, flexible workflow platform that manages the omnichannel content lifecycle for publishing teams and creative designers to produce content that is easier to distribute to websites, mobile apps, and print publications. Teams using TruEdit 2.0 are able to create, track, distribute and measure all digital and print content, meet the demands of continuous publishing to digital channels and shorten the time to market.

Posted Mar 02, 2016

Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.

Posted Feb 02, 2016

Ingram Content Group announces the acquisition of Aer.io, a service that allows publishers, retailers, and authors to sell and fulfill print and digital books directly to readers via their websites, blogs, and social networks. In addition, through Aer.io's marketing platform Aer.io Flyer, publishers, authors, and booksellers can promote ebooks and print books with a direct link to buy while taking advantage of Ingram's global distribution network.

Posted Dec 17, 2015

ProQuest, an information solutions provider, has completed its acquisition of Ex Libris Group, a global provider of cloud-based solutions for higher education. The businesses' complementary assets are being integrated, enabling existing services to be enhanced and sparking the creation of all-new solutions that will help libraries seize opportunities in rapidly changing technology, content, and user environments.

Posted Dec 17, 2015

New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across multiple touch-points. The report also points to the growing importance of tying real-time online interactions to existing consumer relationships - and the need to use customer data to do so.

Posted Dec 15, 2015

Boopsie, Inc. announced that it has integrated ZINIO's app for magazine lovers with its mobile platform-as-a-service for libraries worldwide. Since 2006, libraries have partnered with Boopsie to create customized apps that provide users with access to content from major eContent providers.

Posted Dec 10, 2015

At CCC, our mission is to make it easy for people around the world to get, use and share content while protecting the interests of creators, publishers and other copyright holders. Our RightFindTM content workflow solution suite provides employees with fast, easy access to the full range of high-value copyrighted information they want - anytime, anywhere. Integrated content spend analytics helps information managers make data-driven decisions related to subscriptions, licensing and more. No other content workflow solution today delivers the powerful combination of content, rights and information management expertise.

Posted Dec 01, 2015

Here at Acquire Media, we pride ourselves in serving customers all along the digital content supply line. This includes acquiring and licensing content all the way to creating user interfaces to display and link content from different providers. And, as the landscape of content providers, formats, protocols, and uses change, it has forced us to stay on the cutting edge. With this laser-like focus on innovation, Acquire Media gets to participate at the forefront of every new innovation in the ECM space. This includes those from the provider side of the equation and those from the content user side. As such, we at Acquire Media have a unique perspective on the entire landscape.

Posted Dec 01, 2015

hoopla digital unveiled support for Google Chromecast in the latest app update for Android, and iOS users in the U.S. and Canada. hoopla digital's support for Google Chromecast now connects the device with the service's Android and iOS apps. With the service update, featuring mirroring for enhanced user experience and navigation, public library cardholders can simply tap Google's Chromecast Cast button on a video title within the hoopla digital app to watch on their television at home.

Posted Nov 30, 2015

You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.

Posted Nov 30, 2015

I wondered: When did we get too lazy to navigate websites-that generally serve up plenty of content suggestions in the sidebar-using simple links and arrows? As soon as the previous thought entered my mind, I had to ask myself if I was just being a cranky ol' fuddy-duddy. But I'm not the only one who finds the infinitely scrolling page to be a plague among us. Jack Schofield wrote on ZDNet, "Sometimes, ‘infinite scrolling' means you can never get the information you want." Truth!

Posted Nov 24, 2015

No one has a crystal ball for looking into the future of content. How will people be viewing your content a year or 10 years from now? Will it be on a smartwatch or maybe as a hologram? The hologram example may be taking things a bit too far, but the point is that, as a content creator, you never know how your content will be used in years to come. If you want it to have staying power, you need to think about future-proofing.

Posted Nov 23, 2015

Mobile and cloud are the twin drivers that are changing the ECM world as we know it. As users increasingly demand access on the move, however there are still many issues to resolve between traditional back-office systems and the mobile world before enterprises will step out of their comfort zone.

Posted Oct 16, 2015

Despite Fast Company's reputation as a leader in progressive ideas about business, its mobile app was starting to seem stale. It was not exactly a problem, but as user expectations changed, it became clear that the app was going to need to evolve. Meanwhile, Adobe was starting to think about new ways to help its customers create more dynamic mobile apps. The two companies began a conversation that led to a collaboration in which Fast Company got a new, more dynamic web-like app, and Adobe was able to learn more about what kind of functions and features were of value to customers hoping to build these kinds of apps.

Posted Oct 14, 2015

In the Spring of 2015 Facebook announced its Instant Articles, a partnership with publishers that would allow those companies to host their stories directly on Facebook and push it to users in Facebook's mobile app. The announcement created a lot of initial buzz, but then largely fell from public view-though many publishers have been participating in the program. Now, Facebook says it is gearing up for a new push on the Instant Articles front.

Posted Sep 24, 2015

About 40% of unique visitors to the website of the digital food brand Epicurious come from mobile devices, and 20% come from tablets. It would have been easy as pie to group these non-desktop users together when the brand overhauled its website last February. Easy, but a very bad recipe. After all, mobile and tablet users are looking at different screen sizes and possibly consuming content differently.

Posted Sep 21, 2015

In this age of analytics, marketers are data detectives. A/B testing can help resolve many of their quandaries related to online marketing. But, first, what is A/B testing? It is a process in which you choose the best-performing version of a webpage, by randomly displaying different versions of your site to visitors and assessing the performance of each variant against a desired metric (such as clicks or sign-ups). You can test by tweaking one page element (such as headline, call to action, or image) at a time, or you can test changes to several page elements all at once (the latter is referred to as "multivariate testing"). Thus, when you use A/B testing, you are not flying blind. You're letting data drive your design choices and decisions. Think of A/B testing as "the scientific method meeting online marketing."

Posted Sep 16, 2015

Several publishers have made headlines over the past few years as they battled Amazon.com for the right to set their own ebook prices. Amazon.com wanted to contractually obligate the companies to set the prices at $9.99 or less. Big-name authors got involved, as did Stephen Colbert-whose publisher, Hachette, was in one of the longest and most contentious contract negotiations with Amazon (which, for its part, tossed its weight around by taking pre-order buttons off of Hachette books, and purposely filling books for Hachette books late). But Hachette and other publishers, like Harper-Collins and Simon & Schuster-as well as the rest of the so-called "Big 5"-eventually won the right to set their own prices. But as the Wall Street Journal points outin "E-Book Sales Fall After New Amazon Contracts," that may be coming back to haunt the companies now, which have seen their ebook revenue fall.

Posted Sep 08, 2015

Two weeks after its 2013 launch date, Electronic Arts, Inc. sold 1.1 million copies of its "SimCity 5" game, with digital downloads representing half of all sales. President Barack Obama's 2012 campaign website increased donation conversions by 49% and, ultimately, raised an additional $500 million. And Amazon famously changed its checkout button 6 years ago, increasing site revenue by $300 million. What's the common denominator in all three success stories and in countless other case studies across the internet? Each conducted A/B tests, which produced phenomenal results. And they're far from the fringe minority: 75% of strategic phase marketers rely on A/B testing to learn about customer behavior, per MarketingSherpa's 2012 "Website Optimization Benchmark Report."

Posted Sep 02, 2015

Evergage, a provider of real-time personalization, unveiled Evergage Recommend, an integrated recommendation system that is a native part of a full testing, targeting, and personalization solution. This new offering builds on the foundational real-time personalization capabilities of the Evergage Platform, incorporating dynamic suggestions of pertinent products or pieces of content that will resonate with individual visitors.

Posted Aug 11, 2015

Adobe announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its Digital Publishing Suite, offering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities, and media companies can repurpose existing content, empowering marketers, and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.

Posted Jul 30, 2015

For the 40th anniversary of Saturday Night Live, NBC wanted to introduce a new app that would make it easier for viewers on the go to connect with any one of the show's thousands of sketch comedy pieces. NBC turned to MarkLogic to make the app possible.

Posted Jul 24, 2015

Web publishers are getting more creative in finding ways to keep visitors on their sites for longer periods and to retain the people who come from social media sites. Infinite scrolling is a fairly new and increasingly popular way of making website users more "sticky" by providing a passively loaded, never-ending stream of content. Is pagination yesterday's news?

Posted Jul 20, 2015

Rabt, a content personalization startup, completed a $325,000 seed funding round, led by Abhi Anuket, founder of the strategic investment company Magnivia Ventures, and his partner Jan Vorstermans of Qunova, an early-stage venture capitalist. Several angel investors from the United States, Europe, and China also participated in this funding round. The investment will be used to scale up the IT infrastructure, to launch new B2B features, and to expand the team.

Posted Jul 07, 2015

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