Episode 128 – Whale Math, Landing Pages, and Rosalind James

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Question of the Week: Do you think too many authors and piracy are the reason Colleen Hoover’s book sales have decreased? Why or why not? If you were her, how would you use your large following to try to turn things around?

This week, Jim and Bryan took on the latest in news and tips! After thanking their latest patron Matthew Paulson and his book The Ten-Year Turnaround (available here: http://www.amztk.com/tenyearturnaround ), the two trailblazers took on tips related to paid advertising, email collection, and erotica promo sites. News stories included Barnes & Noble blame, Hugh Howey’s publishing projections, some trad pub “Whale Math,” Colleen Hoover’s industry thoughts, and Rosalind James’ slow and steady approach to making readers happy. This week’s Question of the Week: Do you think too many authors and piracy are the reason Colleen Hoover’s book sales have decreased? Why or why not? If you were her, how would you use your large following to try to turn things around?
What You’ll Learn:
  • Why success in self-publishing may be “pay to play”
  • The best way to collect email addresses from readers
  • Where erotica authors should go to promote their books
  • What Barnes & Noble’s CEO blames for his company’s issues
  • Why Hugh Howey thinks bookstores in malls would work better than big box stores
  • An example of “Whale Math” from the traditional publishing industry
  • Why Colleen Hoover thinks her book sales have dropped
  • How to sell more books by giving the readers what they want
Links:
Question of the Week: Do you think too many authors and piracy are the reason Colleen Hoover’s book sales have decreased? Why or why not? If you were her, how would you use your large following to try to turn things around?

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