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How to Read More in Less Time and Comprehend More

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How to Read More in Less Time and Comprehend More

The one piece of advice that is common when coming from successful people is to read more. They dedicate their knowledge about their specific fields to reading.

“Once you learn to read, you will be forever free.”

– Frederick Douglas

If you want to learn about anything, read.

If you want to grow, read.

If you want to polish your skills, read.

If you want to sharpen your mind, read.

Reading isn’t limited to only books. With the internet comes a ton of reading material to choose from. You don’t even have to go out to get a newspaper or magazine; everything is online. Why not make the most of it. Reading – books, newspapers, magazines, poems, stories, blogs, articles – anything counts.

With so much to read, one question that I usually come across is how to find time to read. Now, this is one of the questions that you can answer the best because you know your schedule better than anyone else. Like everything else you do, you need to find time to read.

How to find time for reading

How to Read More in Less Time and Comprehend More

“If you are going to get anywhere in life you have to read a lot of books.”

– Roald Dahl

Look at your schedule, find the time that you spend watching TV, shows, YouTube videos, Netflix. Reserve half of that time for reading. Calculate the time it takes to commute (if you use public transport) and reserve it for reading. Find the days you have appointments that have a little waiting time, take a book along.

The point here is to read in the little time gaps you get. If you can’t find out a few hours space to dedicate to reading, sprinkle it in between your commitments.

Better yet, you have to make reading your priority, you need to find time for it. If you really want to do something, saying you don’t have time means you don’t really want to do it. Because when you really want to, you find the time.

Why should you base reading goals on your reading speed?

How to Read More in Less Time and Comprehend More

If you want to set a routine then being realistic about it is the best way to go. Just because Warren Buffett reads 500 pages a day, doesn’t mean you have to. Take inspiration from things and tweak it according to your situation, following others down to the T can actually ruin the whole thing for you.

Find out how many pages you can read on an average, or how many words per minute. Staples (the popular office supply chain) has a test you can take to find out how fast you read. They collected reading speed data as part of their advertising campaign for selling e-readers. The speed reading tool used for the campaign is available online to try.

Use the speed reading tool, take the test, and see how fast you can read.

The test also asks questions based on the passage you read to see if you actually comprehend what you read. Just reading fast means nothing if you can’t actually retain the information.

According to the data on how fast other demographics read against yours, which can be seen after you answer the question, the average adult reads 300 words per minute.

Here are the demographics shown on the Staples graph-

  • Third-grade students – 150 words per minute
  • Eight grade students – 250 words per minute
  • Average college student – 450 words per minute
  • Average “high-level executives” – 575 words per minute
  • Average college professor – 675 words per minute
  • Speed readers – 1,500 words per minute
  • World speed reading champion – 4,700 words per minute

If you are not a regular reader, chances are you will fall between eight grade students and average college student, that is, 250 to 450. People who never read, easily fall under the eight grade students mark.

This isn’t to judge your reading speed as slow or anything. You just need to know this so that you can make a realistic timetable for your reading.

What kind of reading is best for you?

How to Read More in Less Time and Comprehend More

“Reading is a basic tool in the living of a good life.”

– Mortimer J. Adler

There are four types of reading that are used by most of us.   

1. Scanning – Scanning means looking for only specific information while reading, like using keywords.

Examples of this are: searching for a name in a phonebook, searching for your favorite soup on the menu.

2. Skimming – Skimming is the opposite of scanning, here you gather the main idea of the text, then you look for information or lines to back up the general idea of the text. This is used to read more in less time.

Examples of this are: reading other people’s reviews while buying products, reviewing your notes before an examination.

3. Intensive Reading – This is one of the most time-consuming reading techniques because it is used to retain information for the long term, so you read every word carefully.

Examples of this are: reading legal documents, reading business proposals, non-fiction works.

4. Extensive Reading – Extensive reading is the technique used when you read for pleasure. You choose your material, your pace, and the way you comprehend. This helps you read for fun while helping you improve your writing, better your vocabulary, and increase your comprehension power.

Examples of this are: Fiction, poetry, fun articles.

Now that you know the main kinds of reading we do depending on different material and different situations, you need to figure out what are you aiming for. If you are looking to read more, then you surely are aiming for intensive or extensive reading.

Intensive Reading works best for non-fiction because you want to actually use the information in real life, make lifestyle changes based on what you read, and apply your knowledge obtained from reading. For this, you need to remember what you read and grasp the concepts entirely.

To get the most out of a book, what you can do is make notes as you go. Use highlighters to highlight the paragraphs that you find important, use sticky notes to write your thoughts, scribble in the margins, use tons of page markers. Writing a review of the book, once you are done, also helps. When you come back to the book in the future, you will be able to recall information based on your takeaways from the book.

Extensive reading works best for fiction is because you aren’t reading to retain information. You are reading for entertainment, for fun, to just enjoy. This is one of the most popular hobbies and the reason why fiction sells.

Fiction has important lessons to teach too, but those are mostly life lessons hidden away in the story. Although this is done for fun, you actually improve your reading, writing, vocabulary, and comprehension skills, which is why you are always suggested to pick up reading as a hobby.

Why do you want to read more?

How to Read More in Less Time and Comprehend More

“In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.”


– Mortimer J. Adler

People thinking about reading more boils down to two things: reading faster, and reading lots. A combination of both is every book lover’s dream. When both are incorporated simultaneously, it can boost your reading routine to another level. Both of the things, when done alone on their own, have their benefits too.

Reading more can mean different things for different people:

  • Having more time to read
  • Reading faster/ Speed reading
  • Reading more books
  • Finishing all the books started but never finished
  • And so on

Tips for reading more

How to Read More in Less Time and Comprehend More

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”


– Dr. Seuss

I would suggest taking a speed reading class to pick up some things, but apart from that, here are some techniques you can use.

  • Listen to audiobooks – People who have difficulty reading can start by listening to audiobooks. Listening to audiobooks means you do not have to take time out of your routine apart to do it, you can listen to it while doing other things. Many people have started realizing how beneficial it is.

    You can listen to audiobooks while cleaning your home, doing laundry, cooking, commuting, taking a walk, going to the gym, etc. Even by incorporating it in your daily routine you actually get to listen to a lot more than having to take time out to read.
  • Adopt a new way – If you really have no time to read, say you work two jobs and are thinking of starting your own business. You would obviously want to learn all you can. There’s where you have to think outside the box.

    You can listen to reviews by people who have read a particular book you want to read and get the summary. Most of the time, people give their opinion with the review so it sort of takes away the privilege of forming your own opinion. So if that doesn’t bother you then go for it. Listen to 3-4 people whose opinions you value.

    If you are really short on time, then use a service like Blinkist, which has summaries of almost all the popular non-fiction books and are adding more daily. I have a premium subscription of Blinkist and make it a point to read at least one summary each day. And this is apart from the reading I do on a daily basis. Blinkist basically helps me decide which books I want to read by reading a 15-minute summary of that book. The best part is that these summaries are available in text as well as audio format. This changes the way we consume books.
  • Take up reading challenges – Reading challenges motivate everyone, if you would like accountability for your challenges, then join reading groups. Goodreads and Facebook have reading groups that support each other to reach their reading goals. There are various reading challenges that run on YouTube and Instagram that you can participate in. There are also yearly challenges you can participate in, keeping track of the books you read based on the genre, publication, author, and so on. You can find my yearly challenge on Goodreads here.
How to Read More in Less Time and Comprehend More
  • Use a pen as a pointer – Remember how we were always told to read with our fingers pointing at the words when we were kids, it’s the same thing. This technique makes sure to keep your eyes directed at the sentence you are reading and also doesn’t let you lose your place in the paragraph.
  • Buy an e-reader – An e-reader like Kindle means you don’t have to carry a bulky book any place you go. If you are not into the book you are reading, you can quickly change the book. There are tons of free books. You can get any book you want, no matter where you are. The books cost you less in terms of money as well as the time required to get a physical book. This gives you no other reason not to read. For the record, I use a Kindle Paperwhite.
  • Make time to read – Saying I don’t have time just won’t do if you really want to incorporate reading into your routine. You have to give up some other hobby to fit reading in, or you just would have to find time to do both.

Reading more depends as much on your decision as it does on a mixture of all of these tips. If you decide that no matter what, you are going to find time for reading, then you have half the battle won already.

“Luckily, I always travel with a book, just in case I have to wait on line for Santa, or some such inconvenience.”


– David Levithan

Some classes you can take to learn how to speed read and comprehend what you are reading-

Entrepreneurs

How to Build a Thriving Community on the World’s Largest Social Media Platform

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How to Build a Thriving Community on the World's Largest Social Media Platform

Facebook is the world’s biggest social media platform. And if you have a community page on the site, then you have limitless potential to grow it into an active meeting place for people who are interested in the same things as you. 

But even though starting an online community on Facebook is an easy process, attracting new members and keeping them interested in the community can be difficult since there will be many competing pages that cover interests similar to yours. 

If you have just started a community and are unsure of the steps to take next, then the following tips will definitely help you in building a thriving community on the world’s biggest social media platform.

Always Publish Relevant, Informative Content

How to Build a Thriving Community on the World's Largest Social Media Platform

When publishing content to your Facebook community, you have to focus on two core areas – relevance and information. 

Firstly, only publish posts that are completely relevant to the members of your community. For example, if you have started the community with a description which states that it will deal with superhero movies, then you must only publish content in that specific genre. You should also only encourage discussions within the topic.

Just because you saw a meme of a cat that got a million likes, it does not mean you share it with the members. Never do such a thing. Although you might benefit from such a move in the short term, you will dilute the focus of the community by sharing unrelated stuff. 

And other members might stop being active in the community since they are not always getting what they expected – superhero updates.   

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

-Leo Burnett

Secondly, always make sure that most of the posts you share within your community have information which the members find valuable, unique and interesting. For example, if your community is focused on topics like home care, then you can share content that helps them rectify air filter problems in the air conditioning. 

The tips that are immediately effective, while remaining unique and not shared a million times before, will be valued. 

The methods you share should be workable enough that the member can implement the tips and correct air filter issues. If your methods do not produce desired results, then too, the members will start losing interest in the community.  

So, as long as the material you share is both relevant and informative, your community is guaranteed to grow.

Use Facebook Live

How to Build a Thriving Community on the World's Largest Social Media Platform

If you have been avoiding using Facebook Live, then it is time you rethink your decision. Facebook Live is one of the fastest-growing aspects of the platform. And the reason for its growth lies in the fact that people like to see other people live on-screen rather than read their ideas through a post on the community page. 

And in certain subject matters, having a regular Facebook Live session can bring about greater bonding among community members, while also attracting newer users. 

For example, if you have a community page dedicated to the NBA, then you can use Facebook Live to stream your reaction and viewpoints about a game in real-time. And if you are really good at presenting fresh insights into the game in a way that interests the audience, then the members will definitely wait to watch your live reaction to the next game.

Share Member Questions and Suggestions

How to Build a Thriving Community on the World's Largest Social Media Platform

Try to let the members know that you care about them and value their opinions. A good way to do this will be to answer some of the member questions and discuss suggestions. You can do this through a regular text-based post, but a video post is ideal since your audience will see you and are more likely to connect with what you express. 

For example, if you run a community that focuses on hair care, and someone raises a question as to how hair can be made shinier, then be sure to cover the topic in your next post while mentioning the name of the person who brought it up. 

Similarly, if someone suggests an effective method of removing dandruff from hair, their solution should also be shared with the community. When the members see that their questions and suggestions are being valued, they are more likely to remain active in the community.  

Interviews

How to Build a Thriving Community on the World's Largest Social Media Platform

Another good way to build a thriving community is by conducting exclusive interviews. The interview need not be with a big shot. Instead, you can conduct a video interview with someone who has achieved some success in the particular field that you are interested in. 

If the interviews are informative and useful to the members, they will continue to actively participate in the community. 

For example, imagine that you have a Facebook community covering, ‘Counter-Strike Global Offensive.’ You can conduct weekly or bi-monthly interviews with people who have jumped in the rankings, inquiring how they did it and discussing tips and tricks that can help other players. 

If your interview makes the members more knowledgeable about the game, then you will definitely succeed in keeping the community active and growing.

Hold Events

How to Build a Thriving Community on the World's Largest Social Media Platform

If your community page mostly consists of members who are concentrated in specific geographic areas, then you can consider setting up special meet-up events as well. 

For example, if your community is focused on Photoshop Tips, and you are an expert when it comes to the software, then you can conduct special training seminars at a few cities for free or a nominal amount. 

This will bring members together at a physical location and will likely increase their commitment to the community. And if you are solid on the business side, you can even conduct such events at zero cost and turn in a profit by soliciting sponsorship and selling Photoshop add-ons and relevant software as an affiliate.

In addition to the above, there is one more important thing that you have to remember – always treat your members with respect. Just because you own the community does not mean that you go about rejecting differing viewpoints of the members and behave negatively with them.

Work up your leadership skills when you manage a community. People need to know they can trust you and count on you. If you’re respected, what you say and do becomes more valuable. 

Whatever suggestions they provide, accept them if right, and politely reject if not. If you remain fair with the members, then they will see you as a good administrator, which will ensure that the community remains active for a long time.

Final Thoughts

Facebook is a very powerful tool that comprises of a widespread audience. You should be dedicated to creating a community because you want to bond with people not because you want to push your business. If you keep pushing your business, chances are that people won’t stay around long. Build a relationship first, and it will automatically convert into business.

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Self Improvement

Why Prioritizing Tasks Can Lead to Success

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Why Prioritizing Tasks Can Lead to Success

We often have a lot of things that we would like to do – some short term and some part of our long term goals. There are only so many hours in the day. Knowing how to dedicate those hours to goals that actually matter is very important to achieve success.

Everyone has the same hours given to them in a day and how we spend those hours defines what we are going to achieve. You see many people working non-stop yet some of them succeed while others don’t. What do you think sets these people apart?

The people who are crushing it have realized the importance of prioritizing the tasks they dedicate their time to. The importance of time management is something that when learned will help you achieve wonders. 

“Think of your priorities, not in terms of what activities you do, but when you do them. Timing is everything.”

-Dan Millman

To achieve what you want, it is really important to learn how to prioritize – there will always be a plethora of things you want to do but they will never all be at the same level in the priority chart. You need to learn to teach yourself to decide on what is important and stick to doing that.

Why Prioritizing Tasks Can Lead to Success

Under the guise to achieving success and doing as much as we can, we’ve all had that feeling where we’re working at an incredible pace and intensity. Even after that, we see ourselves making very little progress. 

The reason it feels like our progress is low or we are making no progress at all is because it is exactly that. The notion that we can possibly be doing a million things back-to-back and still be effective is preposterous, to say the least.

People often mistake being busy with being productive. When you keep all your tasks at the same level of priority, it is easy to be sucked down the path of being busy rather than being productive. Busy without productivity is one of the major reasons for failure. It is sad because you won’t know that the issue is you, the feeling of doing a lot and still failing is enough to demotivate you into doing nothing.

It is Important to Remember That We Have Constraints

Why Prioritizing Tasks Can Lead to Success

You need not be doing the most to succeed, you need to be doing the things that you need to succeed. Individuals and businesses alike need to prioritize their focus. As individuals or as growing businesses we have constraints in terms of resources and time. 

None of these things come in abundance so we need to be highly vigilant when doling out our time and resources to certain tasks.

It is highly important for a person or business to spend their time on the most important areas that can drive success.

“In all planning, you make a list and you set priorities.”

-Alan Lakein

To work our best and to make the most with the constraints we need to take into account, it is important to not take up unnecessary work. This applies to professionals heavily. When you are working with others, it can be difficult to say ‘no’ to extra work that keeps coming your way but you need to understand that it is not rude or unprofessional to say ‘no’ time to time when you have your own important tasks you would rather be doing.

We somehow grow up with the notion that we need to fill our plates as high as we can – that might come with attending weddings and buffets and trying to make the most of the spread. It doesn’t work in the professional sense though, all it will do is overwhelm you. Do not take on more work than you can manage to do. 

“You have to decide what your highest priorities are and have the courage – pleasantly, smilingly, non-apologetically – to say ‘no’ to other things. And the way you do that is by having a bigger ‘yes’ burning inside. The enemy of the ‘best’ is often the ‘good’.”

-Stephen Covey

Otherwise what happens is that all the unnecessary tasks keep us from doing the work that we are actually supposed to do. It also stems from our inability and hesitance to say ‘No.’ Most people have a hard time saying ‘no’ to requests, if you are one of them, then you better start asserting yourself and start turning down requests that take away from your productivity. If you start doing extra work for everyone else, you will never be able to get the free time you need to enjoy your life or take care of your priorities or to take care of yourself. No matter how busy you are, you need to find time for self-care.

How Does Prioritizing Your Tasks Work

Why Prioritizing Tasks Can Lead to Success

Like we have already established, it is really important to know what tasks need to be done when. You can use any indicators that make the most sense to you when setting priorities. My process includes dividing all the tasks into high-priority, priority, and low-priority. You can also call them must-do, should-do, would-like-to-do – whatever clicks with you. Give them a number, or assign a letter or color to make it simpler for you to consult the list.

Suppose,

A is high-priority,

B is priority,

C is low-priority,

now write down the letters next to the tasks; now you know which ones to do first. This also helps isolate the tasks to further organize your tasks in a workable fashion.

One thing to keep in mind is to not add more than 2-3 tasks in the high-priority section. Chances are that the high-priority tasks are the most stressful ones and there is only so much stress we can handle in a day. If all your tasks for the day fall in that section then you are most probably setting yourself up for failure.

“When you have too many top priorities, you effectively have no top priorities.”

-Stephen Covey

Also, try to get the MITs (Most Important Tasks) out of your way first. Many people just try to handle various activities as per their instinct or according to whatever they are in the mood for and end up never doing the important things. Later, they might blame it on ‘not having enough time’, which obviously is untrue.  

It can be tempting to do all the smaller tasks first so that you have more completed tasks on your list. While it might seem like a good idea and might make you feel that that will make you feel accomplished and push you toward working more, it is rarely what will happen. The reality is that your mind will be tired doing a myriad of mundane tasks and by the time you reach the important and heavy work for the day, your mind will not be at the sharpest causing you to procrastinate.

“Things which matter most must never be at the mercy of things which matter least.”

-Johann Wolfgang von Goethe

For example, imagine that you are required to submit a report by tomorrow evening. But you have a few personal activities that are pending, including watching a movie, a send-off party, and visiting your friend who is in the hospital. 

Now, if you give priority to your personal activities, then your report might not be ready by evening the next day. This can lead to various complications on the professional front while not tending to your personal work might do the same to your personal life. To avoid this, you have to arrange the activities as per their importance to you. 

Here are the tasks you have –

  • Complete the report
  • Watch a movie
  • Attend the send-off party
  • Visit your friend in the hospital

Tasks like watching a movie can be done any other day so it has the least importance in the bunch. Next, visiting a friend who is at the hospital may be necessary. But again, since you can visit them on any of the upcoming days depending on how serious they are and how long they are going to be in the hospital, you can postpone it. If this friend is close to you, then it will be a priority. See that this particular task has a lot more branches to consider to make a decision than a simple root cause.

Next, the send-off party that is scheduled today can be one of your priorities since you won’t be able to attend it on any other day. And lastly, the report will come at the top of the priority list since it is related to your work.

“In all planning, you make a list and you set priorities.”

-Alan Lakein

Now that you have identified the priority of the activities, the only thing left to do is to follow them. So, start doing your project today and check-in at the party later in the night for a few hours if you can’t put it off. Tomorrow, you can continue with the project and finish it off. 

Then, you can visit your friend in the hospital after you submit your report. Most hospitals will have visiting hours so that is another thing you have to take into account. If the hours are in the evening, you can drop by before you go to the party. 

You can then finish the day by watching a movie late at night. And by following this tactic, you will never make an excuse for ‘not having enough time’ when required to do something within a time limit. That being said, managing all the things in quick successions takes a lot of determination, self-restraint, and a sense of commitment and accountability

This becomes easier over time. If you are new to the game, you might have to let go of the party altogether along with the movie because the report and a friend bound to the hospital will take precedence.

Final Thoughts

Without priorities, the tasks we have lose their luster. For us to do our best and keep working toward our goal, we need to identify the tasks that require most of our attention. Because without knowing what tasks will help us achieve our long-term goals and dreams, it becomes easy to be sucked into doing a lot of unrelated tasks daily without making an actual impact. Prioritizing tasks makes sure that you do not stray from the path of achieving success.

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Entrepreneurs

How Influencer Marketing Helps You Put Your Business on the Map

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How Influencer Marketing Helps You Put Your Business on the Map

In today’s times, social media is a life-changing tool for small businesses. The plethora of platforms available at our disposal to use – to benefit us and our businesses in ways that didn’t seem possible earlier – offers huge opportunity to engage with a community of prospects at a fraction of cost. 

The key, however, is targetting the right audience and then coming up with resourceful ideas to pull them in. This is where influencer marketing comes in. Influencers are people who have a community of people following them with same interests. 

“Influencers are people. People (or maybe personas) with a brand and an audience. What makes them attractive to advertisers is their ability to speak to a very defined group of fans. The way the ecosystem is maturing looks a lot like the internet in the early days.”

-Mike Schmidt

You don’t have to go out there to look for individuals with same interests, you can look for influencers that work with your field and have millions of potential customers ready for you to convert into leads.

This practice has made marketing so much more lucrative and easier. You will be a fool to not use social media to its full potential when it comes to affluential marketing. The success of a good social media marketing campaign is in its ability to reach out to the audience and engage with them, rather than to sell stuff. 

Simply running your social media accounts on autopilot or pushing content only to put your products out through Twitter, Facebook or other social media accounts to a huge number of fake followers is simply not the right way to do it.

This is when you can use influencers to do the work for you. Though it’s kind of a new landscape for a substantially large number of people even in the marketing industry, influencer marketing has been around for quite a long time. What people don’t realize is that they exist and function within a nuclear testing ground of marketing strategies and yet, for the most part, is unaffected by it. 

Influencer marketing was a concept spawned out of this idea – It’s not what is being said that’s important, it’s WHO says it that makes it count.

What is an Influencer

How Influencer Marketing Helps You Put Your Business on the Map

In essence, brand marketers “inspire” or reward strategic “influencers” to get the sales pitch out to the target customer base instead of doing it themselves directly. Influencers are basically entities (people or enterprises) who have a definite large number of followers who appreciate the content put out by the influencer. 

This credibility is built over years of research, building networks, and regular engagement with authoritative figures. This is largely evidenced through social media platforms like Facebook, Twitter, and Instagram. 

Over time, the influencers garner a fan base. This fan base could also be supporting an idea or philosophy that the Influencer represents through his actions or body of work, such as published articles online, political/non-political campaigns, video content, podcasts, or other multimedia content.

How Influencer Marketing Helps You Put Your Business on the Map

Corporate marketing personnel utilize social media and content marketing to drive the message across to a target audience. Influencers are expected to spread these specially crafted content through their personal social media channels and blogs. 

In some scenarios, the content is created by brand marketers. But most of the time, influencers create their own customized content.

So how exactly does this all work out?

“Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people. If you look back, consumers have really only had a voice for about the last 10 years. As that happened, people started to talk about things they were passionate about, building audiences and providing real valuable content to people.”

-Todd Cameron

In today’s setting, an influencer can work by reaching out to your target audience and persuading them to pay attention to your business through the following techniques:

  • Writing blogs about your business, reviewing products and services.
  • Posting information or updates about your products and services through social media accounts.
  • YouTube review videos on products and services.
  • They can provide you permission to guest post on their portals, which is subscribed to by your target audience.

Influencers can do any one of the above or any combination of the above to help your business brand make an impact on your target audience. 

But how exactly do you set this in motion?

How Influencer Marketing Helps You Put Your Business on the Map

Influencing the Influencer

One thing to keep in mind is that influencers are running a business themselves. They are not going to be helping you just for the sake of it unless you have a pre-existing relationship with them. Make sure to research the market value for the niche and approach the influencer with a proposal based on their influence and work. Making use of influencers essentially translates to the two following scenarios:

Building Rapport

You will need to cultivate relationships with some of these major influencers so they end up subscribing to your blog and/or start following you on your social media channels. To make this happen, your existing content needs to be relevant to their content and needs to have solid verifiable credibility. If these influencers link to your content from their sites or share it on their social network channels, you have scored major points for your business.

Direct Approach

You get in touch with influencers directly and persuade them to publish your content on their personal social media platforms, thereby getting an audience of their followers. Of course, for that to work, again you need to have established credibility in the first place. In this scenario, you score points as soon as your content gets published on their platforms.

Your interactions with influencers need to be based on genuine rapport and common interests. You have to prove that you are happy and capable to add value to whatever enterprise or campaign your influencers may be running. You have to show that you have a genuine interest in developing a favorable network while facilitating authors of quality content to gain exposure online.

Final Thoughts

With the influx in the influencer marketing business, it is smart to invest in people who can bring you targeted leads. You have to be thorough in your research because it is a numbers game, some influencers are not above using fake followers to show a big number to you. Along with their following, be sure to check their engagement activity – the huge number of followers isn’t going to be buying your products but the people taking the time to engage probably are.

“Any influencer can get a ‘one-night stand’. Trusted social influencers leverage data and help the brand define success to get a call back the next day.”

-Brian Fanzo

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