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Magazines > Marketing Library Services > March/April 2020

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Volume 34, Number 2 — March/April 2020
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
INSIDE THIS ISSUE

Examples to Emulate

Page 1
 

Fighting a Challenge to the Collection With a Coalition of AdvocatesClick for FREE full-text article.
By Peter Bromberg
Would you know what to do if someone challenged an item in your physical or digital collections? You’ll want to read this cautionary tale about a parent in Utah who claimed she found pornography in a K–12 database and took her story to the media. An education board quickly decided to cancel the database access across the state. Luckily, library advocate Peter Bromberg and his colleagues knew how to quickly build a coalition and how to create and disseminate messaging to fight the censorship attempt. He lays out their action plan for others to follow when necessary.

 

How-To

Page 2
 

Designing Your Marketing Items to Be Accessible
By Angie Brunk

There’s a lot to consider when doing graphic design for posters, fliers, videos, or any campaign materials. While marketers often think about branding, colors, and messaging, they often don’t think about accessibility. But you can learn all about it from author Angie Brunk, who was born with a visual impairment. Now she’s a librarian who has studied both communications and user experience design. She discusses the foundations of accessibility thinking and explains how to make graphic design accessible to everyone. Brunk includes links to useful tools and wraps up with a checklist to help readers make their marketing campaigns more inclusive.

 

How-To

Page 3
 

Transforming the Graphics Department Workload With Self-Service Flier Templates
By Nathanael Roesch
The Free Library of Philadelphia has 54 locations that host more than 30,000 events each year. All the programmers want great collateral to publicize their activities, but there are only two graphic designers. They couldn’t keep up with requests for publicity materials, but hiring more designers wasn’t an option. So they solved their problem by creating design templates and assembling stock images, enabling anyone to make their own branded, customized fliers quickly and efficiently. Here, Nathanael Roesch explains the process that he and his colleague used to work through the challenges and arrive at a very effective solution.

 
Interviews With Marketing Masters Page 4
  Bonnie Mager Puts Invercargill, NZ, on the World Map
By Judith Gibbons

Chances are you’d never heard of the Invercargill City Libraries & Archives in New Zealand—until Bonnie Mager took over its social media. Meet the mastermind behind some of the most viral library posts of the past few years. Having librarians reading mean tweets and staffers imitating Kardashians put tiny Invercargill on the map.
 
ICYMI Page 12
  Good News, Top Librarians, and New Star Trek
by Kathy Dempsey

This issue’s tidbits cover amazing Gallup Poll results, the annual call for entries for the PR Xchange Awards, various award winners, and a new book on the intrinsic value of libraries. There’s also a great new feature on Patron Point’s marketing automation platform, a new Core Value of Librarianship for ALA, and a new Star Trek series that showed off an interesting futuristic archive.
 
 




 

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