Survey analysis  Emily Spencer
Question 1 & 2I’m very glad that I received a high number of      Would you buy Off Thepeople who would buy my magazine. I...
Question 3, 4 & 5      How old are you?                  Half of people who took my survey were my15%                     ...
Question 6 & 7      What other magazines does               The feedback to question seven was varied         this remind ...
Question 8 & 9What asects of Off The Record                The feedback was very varied for question       interest you?  ...
Question 10 & 11 If you like OTR what other forms of                 Nearly half of my feedback said they     entertainmen...
Question 12 & 13                                           I took a picture of some of the feedback from                  ...
Question 14 & 15   What areas dont work?                                         Feedback for question fourteen was again ...
Question 16 & 17      How is the singer represented?                   Feedback is good and varied for                    ...
Question 18 & 19         Please describe the masthead                  The masthead in question eighteen is               ...
Question 20 & 21Is the imagery appropriate? When genre  of music does the imagery represent?                        A lot ...
Question 22 & 23        Is the layout clear? Does it catch              Over half of respondents found that the           ...
Question 24 & 25      Please comment on the                      Everything again that was said on                        ...
Question 26 & 27    How is the artist portrayed?                 The feedback is great here and                           ...
Question 28 & 29 What do you think of the overall theme?                      Feedback was great here again as it         ...
Question 30         Please leave general comments                                        I would buy this                 ...
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Survey analysis

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Survey analysis

  1. 1. Survey analysis Emily Spencer
  2. 2. Question 1 & 2I’m very glad that I received a high number of Would you buy Off Thepeople who would buy my magazine. I believe Record?this shows that this shows my magazine 33%appeals to many people. This is very positivefeedback. Yes 67% No If so, why is this? My type of music From nearly half of the reason 10% why people would buy my10% Imagery magazine is music shows that I 45% managed to appeal to my target 20% Looks interesting audience, also as 20% said it looks 15% interesting shows I used the Use of colour feedback from my first Interesting stories questionnaire and has worked.
  3. 3. Question 3, 4 & 5 How old are you? Half of people who took my survey were my15% target audiences age which is good. However I’m 13 - 19 also pleased that quite a large amount were older 50% 35% 19 - 25 as it shows a variety of ages looked and responded 25+ to my magazine. Are you Male orOver half of the people who took my survey were Female? 45%females, again I am pleased with this because myartist is female and they can relate to her. However I Maleam also pleased that just under half were males and 55%my feedback uses a range of males and females. Female How fair do you think the price is? Just under half of my feedback thought the price was fair, this is good as it shows they are willing 20% 35% to pay this price. A fair amount thought it was Very Fair 45% Fair very fair which is even better. However 20% thought it was unfair, this may lead to be Unfair decreasing the price slightly
  4. 4. Question 6 & 7 What other magazines does The feedback to question seven was varied this remind you of? which is positive as it shows my magazine isn’t 15% similar to one particular magazine. The highest10% Kerrang magazines were Kerrang and Q! Which is again 35% useful as they were my inspirations and were I Q!5% had a few ideas from. 15% 20% Uncut Revolver What music do you think the readers of Off The Record listen to? All the feedback here is positive 5% Rock as most of the answers were the genre of music I was using. As my 10% 15% 35% Metal magazine varied in bands with Screamo slightly different genres the 20% Heavy metal 15% feedback reflects this. Indie Pop/ Rock
  5. 5. Question 8 & 9What asects of Off The Record The feedback was very varied for question interest you? eight which is good as it shows many aspects Images of the magazine interests my audience. I’m 10% Music glad I used a variety of aspects of the 25% Band feedback reflects the positivity of using 15% them. Article 10%20% Competition What aspects could be changed 10% 10% Gigs to interest you more? Reviews More imagesQuestion nine has positive and negative Brighterfeedback, although I have a fairly high amount 35% 20% colourssaying nothing needs to be changed there a 10% More coverquite a few things that participants thought 15% 20% linescould be changed. These may need reviewing. More bands Nothing
  6. 6. Question 10 & 11 If you like OTR what other forms of Nearly half of my feedback said they entertainment do you enjoy? enjoy live gigs, this is good because my magazine has reviews of live gigs. 10%10% Tv/Movies However different forms of entertainment 20% were mentioned so I may feature them Live gigs throughout my magazine. 15% PC games/ X-box 45% Other I didnt like OTR What words best describe this magazine? Good The feedback for question eleven is also very varied, this is a good thing though as 25% 25% Rubbish the thoughts for my magazine are Amazing different, most of the feedback is positive Interesting 20% but 20% was negative. This may need to 10% 10% Boring be reviewed. 10% Other
  7. 7. Question 12 & 13 I took a picture of some of the feedback from question twelve. This is because again it was very varied but mostly positive. Other feedback said that it was interesting, colours were nice and consistent throughout the magazine. Some people thought the text was a little too small so this may be something I need to change. What areas work best?The feedback again was varied for question 5% Imagethirteen but only 5% of people though thatnothing worked within the magazine. I am very 25% 25% Layoutpleased with this as my audience found that a 15% Text 30%lot of areas within the magazine worked, this is Designpositive and shows my magazine reflects othermagazines. None of it
  8. 8. Question 14 & 15 What areas dont work? Feedback for question fourteen was again very good, over half of the responses said 10% Image that there was nothing that didn’t work. 15% However image, layout, design and text had Layout small percentages saying that they didn’t 60% 5% Text work, I may create a survey asking why this Design is but generally most things work well. 10% None of it Does the cover catch your attention?Most responses stated that the cover catchespeoples attention which is great feedback, this 20%is exactly what I aimed to do using my first Yessurvey feedback. There is a small percentage 80% Nowhich says it doesn’t catch peoples attentionwhich may be something I need to work on.
  9. 9. Question 16 & 17 How is the singer represented? Feedback is good and varied for question sixteen which means10% my singer comes across Cool 20% 30% interestingly. All the things I Interesting aimed to do whilst taking my 15% Fun photo shoot was accomplished. 25% Happy Rock and Roll Is the text clear? Too much/not enough? The text is something I need to work on according to my feedback. Some people thought it was unclear and not enough. 20% 40% Clear However quite a lot of responses said it Unclear was enough and clear, however I will 30% Enough 10% still look at it as it is a problem that Not enough occurs occasionally throughout this surveys feedback.
  10. 10. Question 18 & 19 Please describe the masthead The masthead in question eighteen is described with positive (logo) feedback, people thought it was 9% suited which I agree with, however 10% Interesting some people found it a bit too plain 23% Cool which I also think, this may need 58% Suited to genre looking at but most of the feedback Plain was positive towards the masthead. Is the contents page easy to follow? Please rate on the scaleMy contents page was rated easy to follow asover half rated it between 6 and nine and below.some even felt it was worth a 10. I also had a 15% 10% 1 to 330% low rate, this means that maybe I need 20%to restructure the contents page and make it 3 to 6easier to follow. 55% 6 to 9 10
  11. 11. Question 20 & 21Is the imagery appropriate? When genre of music does the imagery represent? A lot of people found the imagery appropriate which is good again. Most of the feedback reflected 15% Yes 30% the feedback from my first survey 15% No as I followed that and it has Rock worked. 10% 10% Metal 20% Indie Festival How easy is it to tell its the same magazine as the front This is very good feedback once cover again, three quarters of people thought it was easy to tell the contents 15% page was from the same magazine as Easy the front cover. This shows I have kept 85% Difficult a house style all the way through.
  12. 12. Question 22 & 23 Is the layout clear? Does it catch Over half of respondents found that the your attention? layout was clear which is great as more people are likely to read it because it’s easy 9% Yes its clear 10% to follow, however quite a large percentage of people said it wasn’t clear which means No, its not clear I need to look at this. Only a small amount 23% 58% said that it catches their attention which is Yes it catches your again something I need to look at. attention No it doesnt catch Please comment on the layout my attention ClearAll of feedback for the layout was 20% 20% Goodpositive for question twenty-three whichis great; people found it clear, liked the 15% 20% Like the picturespictures thought it caught their attentionand thought it was good that not 25% Good that its not all straighteverything was straight. Catches your attention
  13. 13. Question 24 & 25 Please comment on the Everything again that was said on question twenty four was positive. imagery Respondents though it was suited to the genre which is great as house style 26% 32% Suited to genre is maintained, the placing was Nice placing commented as good and they found 16% 26% Good the artist cool looking which means it She looks cool is someone they can look up to. Please comment on the font choiceOver half of the responses found that the Suited 15%font choice was suited, which is greatbecause again house style is maintained. 10% Not easy toHowever some people found it wasn’t easy readto read, this is a problem which occurs 20% 55% Cooloften and needs to be looked at. clear
  14. 14. Question 26 & 27 How is the artist portrayed? The feedback is great here and everything I wanted. They found that Looks like shes the artist looked like she was in a 10% in a band band which she is, she looks20% Cool cool, intelligent and thoughtful which is exactly what I was trying to 55% 15% Intelligent achieve. Thoughtful Please comment on the use of textPeople thought that the text wasinformative easy to follow and 21% 31% Easy to followgood, however is was brought to myattention that it was too small. However it Too smallhas to be taken into consideration that the 32% 16% Informativepicture was scaled down and the text would Goodbe bigger when printed onto a double pagespread.
  15. 15. Question 28 & 29 What do you think of the overall theme? Feedback was great here again as it (Housestyle) Looks cool was all positive. A large percentage found that the house style was 20% 25% continuous which is exactly what it Continuous should do, and respondents found it20% was easy to tell the pages were from 35% Fits well with genre the same magazine. Easy to tell its the same magazine Pretty much half of the feedback from question twenty-nine Where do you think this magazine thought that the magazine would would be sold? 7% be sold in a newsagents which is good as people think it is worthy of a shops. People also thought 27% 49% Newsagents that it could be sold online which WHSmith is great as I would be selling it Shop 17% digitally and physically. Online
  16. 16. Question 30 Please leave general comments I would buy this magazine 15% 30% A bit plain 10% Interesting 25% 20% Well done No comment leftNot that many general comments were left, but the ones that were left were mostlypositive. People said they would buy my magazine which is great, and some peopleeven said well done. However some found it a bit plain which may mean I need tolook over everything and try to change it slightly to create a more interestingmagazine that would appeal to a large range of audiences and meet customersatisfactions.

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