Latest RAJAR Digital Radio Listening Data

  • techUK techUK
    Thursday09Aug 2018
    News

    Digital listening share grew by 3% year on year from 48.7% to 50.2% but fell back by 1.4% quarter on quarter from 50.9% to 50.2% .

Digital listening share grew by 3% year on year from 48.7% to 50.2% but fell back by 1.4% quarter on quarter from 50.9% to 50.2% .

This slight decline was driven by in in-home digital listening hours (which decreased 4.6% year on year) as opposed to in  car and workplace listening hours which increased by 14% year on year. A contributing factor was the reduction in listening via digital TV which declined 16% year on year perhaps impacted by the warm weather.

Looking at age demographics  there was no significant change with all ages remaining over 50% digital listening, excepting the 65+ age groups.

There were strong performances by digital-only stations and listening to digital-only stations grew by 11% year on year. The leading digital station BBC 6 Music recorded its second biggest audience and the No 1 commercial digital station KISSTORY  grew its audience by 16.7% year on year to exceed 2 million listeners for the first time.

There were strong performances from Heart 80s, Heart Extra, Smooth  Extra, Absolute 90s, Jazz FM, Virgin Radio, Magic Soul and Magic Chilled.

For Digital Radio UK press release on digital listening results click here.

This quarter was too early to judge the impact of the World Cup which kicked-off on 14 June, so the beneficial impact of sports listening is expected to reflected in next quarter's data.

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