Canadian E-Book Market Still Strong

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Books are displayed along side an Amazon Kindle device on November 4, 2015 in Seattle, Washington. (Photo by Stephen Brashear/Getty Images)

E-book reading is still strong in Canada. According to the results of a survey published this month by BookNet Canada, an organization that supports the publishing industry in the country, 48% of readers who read a book in the past year had read an e-book.

While this figure is "down slightly, year over year," it's still more substantial than the number of American readers who have recently read an e-book. Last year, the Pew Research Center found that 28% of people who read a book in the past year had read an e-book.

Canadian consumer purchase data is good, too A BookNet survey from last month found that consumers preferring to purchase an e-book increased by 3% in the first six months of 2017 over the same period in 2016.

And though sales have declined--following the pattern of the American market, which continues to see e-book interest plummet--digital revenues have grown, with a fourth of publishers indicating a 25% increase in 2016 over 2015.

I'm the managing editor of Ploughshares, the literary journal and publisher based in Boston, and a marketing consultant at Lennia Consulting Group. You can follow me on Twitter @ellenduffer.
https://www.forbes.com/sites/ellenduffer/2017/08/30/canadian-e-book-market-still-strong/
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