Multiple Enthusiasms

Infinite jest. Excellent fancy. Flashes of merriment.

Tag: Sparks

“Blues’n How to Play’em” is the second (other) of my stories from the Sparks collection I published with Simon Smithson that I’m now making available individually for anyone who missed that limited-edition collection.

It was one of the most challenging stories I’ve ever written for a couple of reasons, not least of which was that it’s written in a Blues-y patois.

I realized when writing about “Struck by the Light of the Son” that both it and “Blues’n How to Play’em” began their lives as two-page stories based on Janet Fitch’s writing prompts. I know that I wrote an early draft of “Struck by the Light of the Son” as a story for the “fret” prompt; I can no longer recall the word for which I handed in what later became “Blues’n How to Play’em.” I do remember that the prompt was just an excuse; I’d already started the story a couple of times.

Honestly, I no longer remember the inspiration for the story. I know I workshopped it a few times, both at USC and in one of the myriad writers’ groups I once-upon-a-time found and joined on MySpace.

Wow that seems like eons ago.

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When Simon Smithson and I published Sparks, the deal as we had discussed it always included a 6-week clause. When Sparks did so well at the outset–flying up the Amazon rankings in multiple categories and hanging in as a “Hot New Release” over Christmas–we briefly discussed keeping it live longer, but ultimately decided against it.

I think it was the right decision for Sparks. The 6-week window introduced an element of scarcity it didn’t otherwise have.

Digital publishing, however, seems to favor what many businessfolk call the long tail and I like to call the long game, mainly because even though I (mostly) have an MBA, I still like to play.

Now, just a week or so ago, Amazon announced a new Kindle Singles program, which Wired hailed as a beacon to “save long-form journalism.” Basically, it’s Kindle-original content that’s longer than a magazine piece but “much shorter than a novel,” clocking between 5,000 and 40,000 words, it seems. According to Wired. According to that press release, the lengths hew to approximately that midpoint.

I liked the idea. When I first published Entrekin, I used Lulu to implement what I called the iTunes publishing model; the collection was available, but each individual story was available as a 99-cent PDF.

It was a rousing success. It sold way more copies than I’d ever expected. When I made the digital content free, the downloads skyrocketed.

And now that Sparks‘ time has passed, and now that Amazon has announced this Kindle Singles–which is pretty much exactly the model I implemented nearly four years ago–well, it felt rather natural to published both of my Sparks stories the same way.

So I’m going to, and I’m going to start with “Struck by the Light of the Son,” and I thought, hey, what a great opportunity to talk about it a bit.

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Seems like this week is always rather retrospective. Years in review, all that. Lots of sites running “Top Stories of 2010” posts, as though what wouldn’t have been news again last week suddenly is solely by virtue of when it was news. It’s like the East Coast blizzard froze the whole world, which is stuck hoping for thaw to begin tomorrow.

I thought about doing some best-of posts. The decade-best lists are some of the most popular posts on this site. Yesterday, however, I glanced through a list of movies that came out in 2011 and found precisely two I thought were remarkable: How to Train Your Dragon and The Social Network. The former was a surprise; it had a lot of heart and was a lot of fun, and it managed that rare thing of being a movie aimed at a younger audience that appealed across a wider age range without using irreverent humor and other such innuendo-based means. With Shrek, one of the things that increased its appeal was jokes that kids wouldn’t have gotten; it worked on multiple levels; Dragon, on the other hand, stuck mainly consistent in just trying to tell its story, and I think it was a better movie for it.

The Social Network demonstrates that The Curious Case of Benjamin Button and Panic Room were flukes from a guy who’s been getting better since the beginning, by which I mean that David Fincher had shown signs of improvement over his career and development as a director in years previous by making movies that were consistently better than the ones before. Se7en was fantastic after Alien3. The Game is underrated, and then there’s Fight Club, and then, just when you think that he’s got a style, signature shots, all that, Zodiac, which was the first time he just turned the camera on and followed the story (which isn’t to say his obvious style didn’t serve his other movies). And now The Social Network the rise and continued rise of Zuckerberg and Facebook, which was, on all levels, fantastic.

I read other movies people were raving about, but didn’t much like them when I sat down to check them out. Inception, in particular . . . just didn’t do it for me. Funny: I remember when The Matrix came out, and all the people who claimed not to “get it,” that it just never made sense to them, all that, and then watching Inception . . . my initial thought was “So it’s The Matrix but with dreams and less action?”

That thought never went away. It eventually became more negative, in fact, but one of my resolutions this year is to be more positive. Exciting is not about negativity, after all.

Other things that were exciting:

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I haven’t yet mentioned here: Exciting Books is doing well. Like, really well.

Like, bestseller-dom well.

The still-new reality of Amazon and a current literary marketplace is staggering. Used to be, bestsellers were determined by pretty much one place, and one place only: the New York Times. The infamous grey (or is it gray?) lady? The venerated bastion of journalism and culture, the heights to which every author aspired. Theirs always was the list to be on.

I’m not saying this is changing.

However.

Do you go to the paper for your news any more?

I don’t. I can’t remember the last time I even saw an actual newspaper I wasn’t picking up solely to throw away. Though I did download an issue of The Washington Post to my Kindle. It seemed like a good idea at the time.

If I want news–real, right now, happening-outside-my-window news–I come here. Well. Not here. Not to my site. I used to post, sometimes, about news, and mean to start again, but obviously not right here.

No, I come online. I come to dot-coms. CNN and MSNBC. I come, in fact, to Twitter, to see what’s trending.

Right now.

Which is why I think cracking the Amazon bestsellers list may be even more relevant than hitting the grey lady. Especially considering Sparks, a Kindle-only publication.

I don’t know how the NYT ranks its list, nor what figures it bases its tabulation upon. I know that it doesn’t include every sale in America; that’d be impossible.

For a newspaper.

Not for Amazon, though.

When Sparks broke the top 50 on Amazon, it legitimately meant that, right then, Sparks was selling more at a faster rate than other books. It wasn’t select bookstores. It wasn’t a sampling. It wasn’t a pre-tabulated list merely being confirmed.

It was in real time and based on real sales.

***

And speaking of sales:

Did you just get a new Kindle? Do you have an iPhone? An iPad or iPod? Any Android device? How about a PC or Mac?

Most importantly, do you like good books? Or know someone who does?

If so, you can take advantage of the Winter 2010 Exciting Books Fire Sale. Because that’s what you get when you apply sparks to kindle.

For the next few days, while I’m sitting around a fire with my faithful friends who are dear to me gathered near to me once more, Exciting Books is slashing its Kindle prices. Are you looking for stories for your new Kindle? Are you looking for something to read on a long weekend off? Have you had your fill of nog and ham? Ready to kick back, relax, and fall asleep next to the fire with your Kindle in your lap?

You need Sparks. Every Kindle does.

You also need Entrekin and Meets Girl.

So for the next week, for the low-low price of just 99 cents, you can experience Exciting Books. You can read fiction that inspires and thrills. You can read the sort of book that isn’t just going to stay with you but is going to make you want to approach a friend and say, “Hey, you know, I read these cool stories the other day.”

Exciting Books has a mission, and that’s it: to be the stories you want to share.

So this holiday season, fill your Kindle with Sparks and Exciting Books. Share Sparks and Exciting Books with those same friends who are dear to you, whether they are gathered near or not. Because Amazon and Kindle have a great, new function: you can gift a book to your friends. Just use the one-click.

Here’s Sparks.

Here’s Meets Girl.

Here’s Entrekin.

From Simon’s copy:

A sleepless traveler; a blues player who ain’t got soul. A lovelorn young man; a rising son. In the four short stories of Sparks, writers Will Entrekin and Simon Smithson bring you these characters and their journeys, over and through the streets and cities of the USA. Sparks contains a quartet of literary tales; of chasing dark dreams and falling sick with love, of trying to keep a house together and hoping just to get back

Introducing Sparks! The collection of four pieces of short fiction from Simon Smithson and Will Entrekin, published by Exciting Books, available for six weeks only, on Amazon.com. It’s a collection of stories about travel and loneliness, music and blues, love and alcohol, and family and frustration. And I guarantee that it will fix anything you’ve ever been sad about, ever, although that’s by no means guaranteed.

***

You’ve read what we’ve said about paradigms shifting, the changing of publishing and distribution. We haven’t mentioned the fetishizing of dead wood bound in cloth. We haven’t talked much (lately) about how bassackwards the business model of most corporate publishers is. I’ve stopped talking about Sarahs and vampires.

Because this is bigger. This is better.

This is Sparks. This is six weeks, four stories, two authors, aiming at 1,111,111 ebooks.

Simon’s a great writer (and I hope he’d say the same of me). His two stories are terrific, redolent as they are of air travel and gin. He’s the sort of writer who doesn’t tell you a story so much as allow you entrance into a new experience, and that is such a rare and bold talent to have.

So Sparks.

It’s here, for your purchasing pleasure. For a buck. So buy one for yourself and buy one for any of your friends.

Because it’s on Kindle. Which is on everything. You don’t need a Kindle. Do you have an iPhone, or an iPod, or an iPad? You can get the Kindle app from iTunes. It’s in the Android Marketplace for your Android Device. It’s on Blackberry. It’s on PC and Mac.

And like any scout worth his salt knows, the one thing kindle needs is sparks.

That’s how you start the fire, after all.

We hope you like it, and we hope you’ll share it.

And Hell, why not attend our Facebook event while you’re at it?

In the realm of the every day, the word “exciting” generally means something fun, something that gets the old ticker going, but in the realm of science, physics, and chemistry, excitation has a more specific meaning. In quantum mechanics, for example, excitation means any particle’s assumption of a higher state of energy.

When I think of excitation, I think of electrons. It’s been years since I formally studied chemistry and physics, but I remember electrons and their shells. Every electron has a nucleus: positive protons and neutral neutrons. Around this nucleus exists an electron cloud difficult to study because of the way it exists–in a quantum sense, only sporadically. Consider a city block, and imagine that some of the buildings exist only on days that begin with a T while others exist on days that begin with an S and others exist on all other days, mostly, you get a sense of quantum uncertainty and the existence of electrons–as particles and waves that are both only partially there simultaneously.

Most atoms–save those of the first few elements–have electron shells with multiple energy levels. The number of electrons is generally equal to the number of protons, but sometimes that leads to certain instability, or even propensity to react. Consider, for example, lithium, which has three protons and three electrons in its shell. Its first energy level is full, with two, but that leaves a third electron to react with just about anything it sees: imagine a horny, hyperactive dog who will hump any leg it finds and you’re thinking of lithium. On the other hand, back up one: helium has two protons, with two electrons in its shell, a full energy level. Helium also has a monocle and a top hat, and it wipes its white-gloved hands with disdain when it encounters any other elements. It will only speak to one under duress.

The thing about those energy levels is that, under the right circumstances, an electron can be induced to assume a higher state. This higher state of energy is called “excitation.” An excited electron is one that achieved a higher level than it had reached just a moment before.

***

Very exciting news around these parts. I’m thrilled, honored, privileged, and humbled (simultaneously) to be working with Simon Smithson.

During the past few months, I’ve found my excitement for all things stories and words and books rekindled. Which is a pun, mainly because Amazon’s Kindle might be the most significant source of my newfound enthusiasm. I swear, I haven’t had so much fun, nor read so much, nor bought so many books, since I don’t know when.

Perhaps the most brilliant thing about Kindle, though, is all it makes possible. It throws open the doors, kicks wide the gates.

There’s a new world of possibilities.

When I published my collection in 2007, neither Kindle nor iPhone actually yet existed. eReaders were niche gadgets, novelties at best and absurdities at worst, expensive and awkward and not really able to deliver a quality reading experience. The first Kindle was still six months away and would be expensive, even if its e-ink display would become (and remains) the best in the market.

Now Kindle is on every device out there. Jeff Bezos has been really smart to deliver the platform across devices, tying the reading experience to software, rather than hardware.

And it’s rather perfect for a couple of emerging authors to take advantage of.

Which is what Simon and I plan to do.

This week, we’re launching Sparks. He told you all the news with regard to the book.

What he didn’t really much go into was what it means for Exciting Books.

***

When I published my collection in 2007 and effectively founded Exciting Books, I’d already conceived of the model I aimed to ultimately follow with regard to writing and publishing. Back then, I wasn’t sure what sort of path my career would take, but I did know the sort of projects I ultimately hoped to work on: highly commercial, genre-busting blockbuster novels, which I’d intersperse with projects I saw as smaller.

Meets Girl for all intents and purposes, would fall into the latter category.

What I ultimately hoped to do was exactly what I’ve found myself doing, even if I wasn’t quite aware of it: leverage my experience and knowledge to bring publishing up to a new, and higher, energy level.

And now, with other authors.

Because this is how things change. A couple of blokes with a bold idea to excite things. Shake things up a bit while taking them up a notch. Which may mix metaphors, but hopefully doesn’t conceal my intention.

In the past year or so, I’ve reveled in quietude while trying to figure out how to do what I meant to do. I’ve moved to Manhattan, studied marketing, dedicated myself to writing better.

And now, I think it’s time to try some exciting things. In the spirit of which I figured it was time to redo the site header, retitling this here endeavor. In the spirit of which I intend to publish more often more exciting and interesting things, including but not limited to the stuff I’ve been learning over the past few years.

In other words, here goes everything.

Sparks marks the first Exciting Book that isn’t solely mine.

Exciting Books: When people talk about ebooks and epublishing, the ‘e’ they’re talking about is Exciting.

Please, allow me to introduce myself. I hope you guess my name.

If you don’t, it’s Simon Smithson. I’m a co-writer of Mr. Entrekin’s from The Nervous Breakdown.com, the online literary magazine that features authors from around the world. It’s a cool thing.

Will and I met on Myspace, originally, years back. We were part of a writing and editing group called Writers Who Don’t Suck, which, suffice to say, was a fairly ironic name. It was a busy hive of emo kids who wrote bad poetry about being tormented, misunderstood, and just waiting for the vampire who would see the real them, middle-aged sales reps who wrote bad fiction about assassins and snipers (so many assassins and snipers. You have no idea. If the assassin was a woman, it was a given that at some point she would survey her own breasts critically in the mirror), and twenty-somethings with a badly-disguised grudge against an ex or current (and soon-to-be-ex) boyfriend, girlfriend, or lover (and, on one memorable occasion, all three).

There was also, as a saving grace, a core group of writers who cared about literary merit, good editorial practice, and getting better at their craft. They were easy to pick, and Will was one of them. We tended to stick together, and one of the discussions we usually had was about the changing face of the business, and how the very existence of WWDS was something that would have been impossible in earlier times. This whole electronic world was undiscovered country, and the opportunities it yielded for networking, co-authorship, and writing groups were new and exciting.

Fast forward to 2010, and we’ve moved far beyond that. The Kindle and the iPad are grappling for a killer chokehold in the field of e-publishing, people are (once again, as they do every time anything happens in the world ever) predicting the death of the book, and the publishing industry, if reports are to be believed, is staffed entirely by a Keystone Kops-esque cabal of panicky idiots who are running shrieking through the halls of their golden palaces, terrified that Amazon is hiding in the closet and scrambling to steal all the computers before they go out of business forever.

In an era like this… two guys like Will and I can really clean up.

Which is why it’s my pleasure to introduce Sparks, the debut collection of stories by Messrs. Entrekin and Smithson from Exciting Books. Four pieces of short fiction, two apiece, available only on the Amazon Kindle platform, for six weeks only, from December 15, 2010, until January 26, 2011. It’s got a sale price of .99 cents. I think the stories are good, and if I were you and I had a Kindle, I’d pick up a copy.

Oh, and also, we’re going to be doing our damndest to sell 1,111,111 copies.

Why? Because we can.

The game has, officially, changed. Johannes Gutenburg never saw days like this coming; if he did, I would have asked him to write a foreword. These days, the role of the publisher is more dispensable than ever before. Authors can – and do – distribute their work directly to the reading public, because the delivery system has been put in place by Amazon, by iTunes, by this wonderful thing called the Internet. No one’s really sure which way is up at this point, but I believe there will always be a market for good fiction.

I’m also really curious to see if we can.

Our gameplan is this: the first day, we’re hoping to sell one copy. That’s it, that’s all, just one. The first week, ten. The second week, a hundred, and the third week, a thousand.

You can see where we’re going with this.

The stories are diverse in scope; music and travel and love and family are all themes, as is fate and choice and humanity. I’m proud of mine, as I hope Will is of his. What’s next is to see if we’ re right about the market – in this day and age where electronic dissemination has changed how we absorb music, news, TV, and gaming, what’s the next move for literature? Sparks is designed for the Kindle; the pieces are short fiction. Sparks is available only on the Kindle, and nowhere else. It’s the product of two guys who want to see what they can do in a world of exciting new opportunities, and we hope you’ll join us for the ride.
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