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Social Media For Scientists Part 3: Win-Win

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I confidently believe that increasing the use of social media for outreach by scientists will positively affect how the public views and understands science. I stand by my statement that part of our job is to improve science communication, and as the world turns to the internet, social media is vital to that cause.

So let’s get selfish for a moment here: I’m telling you that you should take the extra time to add social media to your schedule (see my post on having time, too). But we all know that it’s hard to convince people to do something unless it directly benefits them (which is why we have tax write-offs for charitable donations, for example). So what do you, as a scientist, have to gain from engaging in social media?

A lot, actually. Here are five big ways that social media benefits you directly.

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