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Articles tagged podcasts (253)

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By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: A podcast network for tweens, NPR updates its fee model, Luminary’s collapse, and a few more thoughts on 2019.
No word yet on whether the ceremony will be sponsored by MeUndies, ZipRecruiter, or Squarespace.
“The big change is commercial, which is that we had advertisers who started to come to us last year and say, ‘We are only going to buy two kinds of ad next year, print and podcast. What have you got?'”
The podcast industry is bigger, richer, more professionalized, and more corporate than when Hot Pod launched five years ago today. Here are the worries that’ll need to be addressed in the next five years.
“She said…‘What you’re describing in the episode is what I’ve lived and what my family has experienced.’ She started sharing her experience. That completely changes the mood, the direction of the conversation.”
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
Plus: RedCircle wants to build monetization for podcasting’s middle class, Gastropod turns five, and adventures in music licensing.
Plus: NPR expects Podcast $$ to surpass Broadcast $$ by next year.
Plus: Some borderline bad behavior by podcasters, and New York Public Radio gets a new CEO.
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