<![CDATA[Cathy Britt · Storify]]>https://storify.com/CathyABrittNodeJS RSS ModuleThu, 11 Feb 2016 00:28:35 GMT<![CDATA[Collaborations for Cause]]>

The first annual Collaborations for Cause conference set out to build strong, lasting bridges among creative multimedia storytellers, non-profits, socially responsible corporations and supporting communities. I left inspired. Here's an overview of the sessions and some takeaways...

Storified by Cathy Britt · Sat, May 05 2012 21:01:50

The New Media Frontier: NPOs, NGOs and Government Agencies

Russell Sparkman (FusionSpark Media) started things off with a snapshot of where we are today, why everything we've always known about communications has changed, and why it will never be the same.
Quality, quality, quality...must be QUALITY content.

Stories from the Multimedia Toolbox

Benjamin Drummond and Sara Joy Steele (BDSJS) showed how a multimedia toolbox can help both local nonprofits and international organizations reach new audiences across a multi-platform media landscape. 
Video is not always the right tool. Find the right tool in your toolbox. The opportunities are endless...
Out of the projects that Sara and Benj presented, their Natural Histories Project resonates the most with me. Not only because the subject matter is so closely aligned with my new position at the Burke Museum of Natural History & Culture, but because I love the simplicity of its presentation and how much passion the images and interviews convey.
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<![CDATA[Becoming a U.S. Citizen]]>

After sitting through my uncle's naturalization ceremony to become a United States citizen, I wanted to know more about the process immigrants must go through to be granted citizenship. Here's a brief look at the process, tests and the ceremony.

Storified by Cathy Britt · Fri, Apr 13 2012 19:30:20

First, meet Uncle Bob -- a new citizen of the United States

My uncle Bob grew up in Canada - near Vancouver, B.C. - but has lived in the United States for the past 32 years. On Thursday, April 12, he and 79 others were granted U.S. citizenship in front of Seattle's Mayor McGinn and other officials during a Naturalization Ceremony.
Uncle Bob with Seattle Mayor McGinn · BrittCAT

What's the naturalization process for immigrants?

The timeline for naturalization appears to vary dramatically for each person. Here's the process immigrants must go through to become U.S. citizens:

The Tests: Civics & Writing

I have to admit, it's good to have a refresher on the Civics portion of the test because I honestly couldn't remember some of the answers. Junior high and high school history and civics classes seem so long ago… 

These Civics Flash Cards are very helpful to flip through:
Try the "Naturalization Self Test" and see how you do!
Study, study, study...
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<![CDATA[3 Screen Min, White Space & Branded Content at SXSW]]>

Some more of my SXSW takeaways...

Storified by Cathy Britt · Fri, Apr 06 2012 17:53:18

The view between sessions at #sxsw. The sun is finally shining through the windo @ Austin Convention Center http://instagr.am/p/ICpkjLA7Bx/ · Cathy Britt

3 Screen Minimum: Convergence of TV & Social Media

A full 70 percent of US tablet owners say they use their devices while watching TV.

White Space: Shaping Nothing for Clean Design

Not only was this talk full of interesting fundamental design theories, it was entertaining and a good mix of nerdy. Perfection. 
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<![CDATA[Social ROI & "Your Marketing Sucks. Think Local."]]>

A few of the SXSW sessions I attended.

Storified by Cathy Britt · Fri, Apr 06 2012 18:11:47

What's So [Bleeping] Hard About Social ROI?

Your Marketing Sucks: Why You Need to Think Local

"Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online.


Why does local matter for every brand? 86% of consumers use the internet to find a local business. 20% of all searches on Google have local intent. 1 in 3 mobile searches is local. Google map use is 40% local. After looking up a local business on a smart phone, 61% of users called the business and 59% visited. 100% of consumers are local."

Top Tweets according to Reach Local's blog:
“So simple - we are all local. We live somewhere, so #market to us there w/ an integrated strategy.” – Amy Daniels, @amedaniels

“Search engines are the number 1 source of online information on local businesses for local consumers. Requires strategy.” – Evan Schmidt, @e_sosh

“45% of marketers not geo-modifying their paid search = local fail.” – Steve Agganis, @sagganis

“88% of those who look for local info on a smartphone take action within a day.” – LindsayVaughn, @lindsayvaughn

“More and more search has local intent. Are you thinking about that in your marketing?” – Victoria Harres, @victoriaharres

“67% consumers would not purchase a product/service after reading 1-3 negative reviews” – Elysa Rice, @elysa

“Host events to invite local influencers and get to know them”  – Andrea Dunbeck, @acdunbeck

“Local marketing includes local reputation management/monitoring” – Andrea Dunbeck, @acdunbeck

“100% of all people live somewhere! Quote from #sxlocalchat . Obvious but shows the importance of local brand identity!” – Wayne Edmiston, @wayneedmiston 

Taking it all in...

My #sxsw badge got some bling! #pbs #buttons · Cathy Britt
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<![CDATA[Learning from the best & the brightest in public media]]>

This is a compilation of some of the sessions I attended during my first Interactive Media Association (iMA) conference in Austin, TX on March 7-8, 2012. #iMAconf

Storified by Cathy Britt · Fri, Apr 06 2012 18:13:40

Listen up!

SoundCloud was kind enough to record most of the sessions for us to enjoy again and share with others. So, here you go:

Session: Lessons from Argo (Or Winning at Digital News Without Spending Millions)

"Hiring rockstars" was a common theme of this session. 
Matt Thompson's "Dark Secrets of the Online Overlords"

New NPR CEO Gary Knell makes his first remarks to #pubmedia audience

Listen in:
New NPR CEO Gary Knell keynote #imaconf: Public media is a "jedi force" that should work to cover "mosaic" of America. http://pic.twitter.com/16XHKZHA · amelson

Session: What's your Digital Strategy Elevator Pitch? 

Thank goodness you can't see my attempt at acting in this SoundCloud audio recording of "What's Your Digital Strategy Elevator Pitch?" We were asked to divide into small groups, think of a problem, consider who is affected by the problem, introduce a solution, state how the solution solves the problem, propose the initial investment needed and the ROI -- all in our 1-minute elevator pitch. It was tough to limit ourselves to 1-minute but the groups had a lot of fun with this activity. Our pitch? We came up with "Wait, Wait I'm Buffering..." 
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