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m3n4.net April 26, 2018


Facebook to prioritize news from 'high quality' and 'trustworthy' sources

20 January 2018, 05:14 | Vera Richards

Sullivan Getty Images

Sullivan  Getty Images

With less of their content getting into news feeds, publications are likely to covet "broadly trusted" grades from users. Last week, Zuckerberg said he wanted to promote meaningful social interactions between users by cutting down on public content like news.

CEO Mark Zuckerberg announced on Friday the social media network is using surveys to rate news organizations and assign them trust scores.

While many lauded this attempt at addressing the problems on the social media site, Facebook's solutions appear to be making everything so much worse. Zuckerberg acknowledged that having Facebook itself or a third-party consultant to determine the publishers will introduce a layer of subjectivity.

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Executives have regularly backed away from claims that, as one of the world's most influential information portals, Facebook acts as a media organization - with the responsibilities to separate fact from fiction that go along with that mantle.

Facebook is rolling out a major change to its News Feed: pushing up news articles that come from "high quality" sources, and pushing down the others.

The trust ranking will help to address fake news stories, said David Chavern, president of the News Media Alliance, a trade group for old-line USA newspapers.

News Corp, owner of the New York Post and other outlets, responded to the earlier Facebook announcement with a pledge to look for "any signs that the weighting of news sites is politically motivated".

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The change will affect not only links posted by news outlets but also news stories that individuals share, Facebook said. After some difficulty, Zuckerberg and Facebook chose to let users rank news source trustworthiness.

At the same time, Zuckerberg said the amount of news overall on Facebook would shrink to roughly 4 percent of the content on the News Feed from 5 percent now. "And we're starting next week with trusted sources".

These aren't foolproof remedies for avoiding fake and biased sources on Facebook - but as Facebook continues to make changes to its News Feed, they may become increasingly important.

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