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Bruce McCall’s new book, “Fifty Things to do with a Book (Now that Reading Is Dead),” fondly dedicated to Johannes Gutenberg, tries to make light of the grim outlook for publishing by offering peppy suggestions of what you can do with those poor, huddled masses on your uselessly teeming bookshelves (or benches). McCall points out, for example, that you can use your excess fiction as a pulpy dam for seasonal floods (FEMA, take note). He encourages the green-conscious former readers among us to substitute the classics of the canon for skeet during weekend shooting practice (this bullet’s for you, Jane Austen!), and notes that smearing a copy of “Lassie” with lard will coerce your pooch to down that dog-eared copy (at least someone is still gulping up literature). It is especially ironic that McCall’s book is published by It Books, a new imprint at HarperCollins focusing on sports, pop culture, and the Internet—itself a response to what we should do with books (now that reading is dead).

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