0750635754

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Search Results: displaying 1 - 1 of 1   --> 0750635754 ( ISBN )  

 
 

Understanding Customers 1997-98 (CIM Student Workbook: Certificate)
Author(s): Rosemary Phipps, Craig Simmons
ISBN: 0750635754 ISBN-13: 9780750635752

Format: Paperback   Pages: 288 Edition: 3rd edition   
Pub. Date: 1997-07-21 Publisher: Butterworth-Heinemann Ltd
List Price: N/A

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Book Description

Understanding Customers 1997-98 (CIM Student Workbook: Certificate)

This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "Understanding Customers" module of the CIM Diploma; it has been endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Each unit has the same structure with the intention of making learning easier and more consistent, and contains objectives, test tasks, practical examples and case studies. There are also questions to test the reader's knowledge, advice on where to find out more, a succinct chapter summary, and revision tips.

 

 
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