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Content Strategy 101 for Publishers and Authors
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Content Strategy 101 for Publishers and Authors

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In this free WEBcast, Content Strategy 101 for Publishers and Authors, we’ll explore what content strategy means for publishers and authors when “the book” is only one of many potential vehicles to …

In this free WEBcast, Content Strategy 101 for Publishers and Authors, we’ll explore what content strategy means for publishers and authors when “the book” is only one of many potential vehicles to “publish” a story.

“Content” now means more than just the words and pictures that end up in a book, physical or digital. It can mean enhancements like audio and video; core and enriched metadata, like reviews, indexes and bibliographies; social reading and transmedia opportunities; and even user-created content like commentaries, fan fiction/art/videos, etc.

* How must author and editorial roles evolve, and where are the opportunities for publishers?
* What rights issues come into play when thinking beyond the traditional book deal?
* Where is the line between sales and marketing, and how to determine ROI for both?

CONFIRMED SPEAKERS

* Dan Blank, Founder, We Grow Media
* Peter Costanzo, Director of Online Marketing, The Perseus Books Group
* James Mathewson, Editor in Chief, ibm.com
* Robert Pratten, Founder, TransmediaStoryteller.com

Moderated by: Guy LeCharles Gonzalez, Chief Executive Optimist, Digital Book World

For more information: http://bit.ly/aZaJuu

Published in: Education, Business, Technology

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  • 1. DigitalBookWorld.com | @digibookworld | #dbw Dan Blank Founder, We Grow Media Peter Costanzo Dir. Online Marketing, The Perseus Books Group James Mathewson Editor in Chief, ibm.com Robert Pratten Founder, TransmediaStoryteller.com Moderator: Guy LeCharles Gonzalez Chief Executive Optimist, Digital Book World NOTE: The hashtag for today’s WEBcast is #dbw Content Strategy 101: For Publishers and Authors WEBcasts
  • 2. DigitalBookWorld.com | @digibookworld | #dbw Digital Book World 2011 will present the proven innovators working at the intersection of publishing and technology who have the experience, insights and strategies to meet the challenge of successfully managing risks and seizing opportunities. January 24-26, 2011 | http://dbw2011.com NEW FOR 2011: INTENSIVE WORKSHOPS
  • 3. DigitalBookWorld.com | @digibookworld | #dbw Dan Blank - @danblank Peter Costanzo - @petercostanzo James Mathewson - @James_Mathewson Robert Pratten - @ZenFilms Guy LeCharles Gonzalez - @glecharles NOTE: The hashtag for today’s WEBcast is #dbw Content Strategy 101: For Publishers and Authors WEBcasts
  • 4. DigitalBookWorld.com | @digibookworld | #dbw Content Strategy 101: For Publishers and Authors Blank - @danblank | Costanzo - @petercostanzo | Mathewson - @James_Mathewson | Pratten - @ZenFilms | Gonzalez - @glecharles "To truly differentiate yourself online, you must offer content that specifically and authentically embodies your brand. Your content must be unique to your organization, in topic and tone. Your content must help your audience do something — better, smarter, and with greater ease.” CONTENT STRATEGY FOR THE WEB Kristina Halvorson http://contentstrategy.com/
  • 5. DigitalBookWorld.com | @digibookworld | #dbw Content Strategy 101: For Publishers and Authors Blank - @danblank | Costanzo - @petercostanzo | Mathewson - @James_Mathewson | Pratten - @ZenFilms | Gonzalez - @glecharles “The central message of content strategy in 2010 is that it’s not enough to think tactically about content. To serve our clients and readers, we have to look beyond individual battles and ensure that the whole array of individual campaigns and choices works together to meet a clearly defined set of overarching goals.” What Do Content Strategists Do? Erin Kissane, Incisive.nu http://bit.ly/cUMRWc
  • 6. DigitalBookWorld.com | @digibookworld | #dbw Content Strategy 101: For Publishers and Authors Blank - @danblank | Costanzo - @petercostanzo | Mathewson - @James_Mathewson | Pratten - @ZenFilms | Gonzalez - @glecharles CONTENT STRATEGY... is not about "content" or "strategy." It is about the goal: creating connections between people, ideas, solutions, and passion. --Dan Blank CONTENT STRATEGY... is organizing your resources to target the right content at the right people at the right time. --Robert Pratten
  • 7. DigitalBookWorld.com | @digibookworld | #dbw Content Strategy 101: For Publishers and Authors Blank - @danblank | Costanzo - @petercostanzo | Mathewson - @James_Mathewson | Pratten - @ZenFilms | Gonzalez - @glecharles “Web content is fundamentally different from print content. The central difference is the reader/writer relationship. As a rough generalization, in print, the writer is in control of the story. On the Web, the reader is in control of the story.” The search-first approach to content strategy. James Mathewson http://bit.ly/a6Tx6i
  • 8. DigitalBookWorld.com | @digibookworld | #dbw Content Strategy 101: For Publishers and Authors Blank - @danblank | Costanzo - @petercostanzo | Mathewson - @James_Mathewson | Pratten - @ZenFilms | Gonzalez - @glecharles “Apps are not appealing as reading material. They work more as a companion to the book, but we've learned a lot working on them.” -Peter Costanzo
  • 9. DigitalBookWorld.com | @digibookworld | #dbw Content Strategy 101: For Publishers and Authors Blank - @danblank | Costanzo - @petercostanzo | Mathewson - @James_Mathewson | Pratten - @ZenFilms | Gonzalez - @glecharles Measuring Return on Investment in Transmedia – http://bit.ly/bIM69t
  • 10. DigitalBookWorld.com | @digibookworld | #dbw Q&A Dan Blank - @danblank Peter Costanzo - @petercostanzo James Mathewson - @James_Mathewson Robert Pratten - @ZenFilms Guy LeCharles Gonzalez - @glecharles NOTE: The hashtag for today’s WEBcast is #dbw Content Strategy 101: For Publishers and Authors WEBcasts
  • 11. DigitalBookWorld.com | @digibookworld | #dbw Thank You for Attending. Next Episode: The Roundtable is webcast live every Thursday @ 1pm EST / 10am PST, and is now available as a podcast at: http://feeds.feedburner.com/DBWRoundtable Keep in Touch Follow us on Twitter, join our LinkedIn Group, and subscribe to our blog feed to receive the latest information on our events, and insights on the latest news and trends from top publishing strategists and technology experts.

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