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Tripped Up By Acronyms

Marydee Ojala @ 9:55 am

OK, this made me laugh. So I thought I’d share. The subject line of an email from a PR firm that just hit my inbox was "AACR Implements Collexis’ Reviewer Finder and Journal Dashboard." How, I wondered, could the Anglo American Cataloging Rules implement something from Collexis? Much as I admire Collexis and their technology, I just couldn’t put cataloging rules in the context of finding peer reviewers for academic, scientific and professional journals.

It helps to read the full text of press releases, not just the subject line. The AACR referred to here is the American Association for Cancer Research.

When I see him in Scottsdale (at Buying & Selling eContent), I’ll have to ask Darrell Gunter, Collexis EVP/CMO, if he’s ever tried using his product to review cataloging rules.

1 Comment

  1. Marydee, looking forward to seeing you in Scottsdale, Az.

    Note the headline from the press release reads as follows: “American Association for Cancer Research (AACR) Deploys Collexis’ Reviewer Finder and Journal Dashboard Applications”.

    I am curious as to the subject line that you refer to as it does not appear in the actual press release.

    Hope this helps and I am glad that you had a chuckle today. :)

    Best regards,

    Darrell W. Gunter (not Darren :):):)

    Comment by Darrell Gunter — February 18, 2009 @ 2:32 pm

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