February 4, 2013 by

So you've probably heard -- something called a “Ziff Davis” now owns the keys to the IGN kingdom. While the rest of the world discusses theories about what this means for your favorite gaming sites, I thought I’d take a moment to explain what this means for us, from us, for you.

In short, IGN now has a new parent company. Other than that, not a whole lot changes about who we are. Our voice and our focus on games and entertainment coverage will remain the same. We’ll still post dozens of news stories, videos, reviews, features and previews every day. In fact, you probably won’t even notice a difference.

IGN, professional video games since 1963

So why the big ownership change? Our former owner, News Corp., is in the process of reorganizing its business, and IGN has known for some time that we were not a good fit for the new direction of the company, hence IGN sought to spin off. This process has been ongoing for months.

You may know Ziff Davis best for its time as the publisher of Electronic Gaming Monthly, Official PlayStation Magazine, Computer Gaming World, Xbox Nation and even our sister site 1UP.com back in the day. And while that incarnation of Ziff Davis was deeply rooted in print publishing back then, the Ziff Davis of today is a completely different entity with new owners and a new executive staff that’s focused solely on digital publications.

For us, Ziff Davis is a great fit. With sites such as ComputerShopper.com, PCMag.com, Geek.com and ExtremeTech.com, Ziff Davis is a leading online tech publisher. With sites like IGN.com, 1UP.com, GameSpy.comAskMen.com, and UGO.com, IGN adds flagship gaming, entertainment and men’s lifestyle brands to Ziff Davis’ portfolio.

This is one of those great cases where two companies are pair well with each other. Ziff has reemerged as a digital business and is focused on gathering the best digital properties around. With our gaming and men's lifestyle sites, IGN adds complimentary verticals to the mix. From a structural perspective, we’re excited to join an organization that is more aligned with IGN in size, scale, and focus so we can be a more integral part of the organization.

Most importantly, Ziff Davis knows that IGN is a leader in games reporting. ZD understands that our readers and viewers are our most important asset, and we will keep focusing on what we do best – creating world-class editorial and video coverage of your favorite video games, movies, television shows and comic books. Our coverage, our editorial voice, our focus and interests will remain the same - providing the best editorial content and BEYOND!, all for you. 

So take heart friends. All is well. As always, let us know what you think and ask us any questions in the comments below, and stay tuned for more on this as we go out on our first date with Ziff Davis today. Here’s to a long and loving relationship!

Your ever-faithful Beard-in-Chief,

Case

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