Sharon Sullivan
ssullivan@gjfreepress.com

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April 4, 2013
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KAFM Radio offers chance for free exposure in Grand Junction

Listen up, nonprofits!

Ask your friends and supporters to support another local group - KAFM Community Radio Station - during its spring on-air membership drive, and you could win three months of free daily announcements about your favorite nonprofit organization.

Additionally, the winner will receive a 15-minute interview once a month for three months, plus links to its website via the KAFM page.

GRAND JUNCTION, Colo. - The non-commercial community radio station (88.1 FM) is operated primarily by volunteers and is supported largely by memberships and donations. Twice a year, the station conducts on-air membership drives when new and renewing members pledge any amount of money toward keeping the station running.

The nonprofit contest stems from the radio station's Healthy Communities initiative, said longtime former board member John Anglim. The station's daily noon-hour public affairs programming often features interviews with nonprofit directors.

"The board was looking for a way to make a stronger connection to our fellow nonprofits," Anglim said. "KAFM can help them expand their base, which is crucial for nonprofits."

Last year's winner was Mesa Developmental Services (now called STRIVE), who used the three months of free messaging to promote its concert series at the Western Colorado Botanical Gardens, Anglim said.

Here's how it works: On Thursday, April 11, between noon and 1 p.m., the station will solicit pledges of any amount from people who designate the nonprofit of their choice. At the end of the hour, the organization with the highest dollar amount pledged will win the three months of daily on-air messaging.

"It's a win-win," KAFM Executive Director Tedi Gillespie said.

It's a creative way to support their organization and the station at the same time, she said. Helping nonprofits is the "heart of what we do here."

Roice-Hurst Humane Society has won a few times since the contest was founded several years ago.

"KAFM has always been awesome," Roice-Hurst communications chair Elaine Johnson-Craig said. "It's been a great tool for getting our mission and events out.

"It's certainly an audience we love to reach - whether it be volunteers, doctors, donors - people who are involved in the community and care."

For more information about the station, visit kafmradio.org or turn on the radio at 88.1 on the FM dial.


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The Post Independent Updated Apr 4, 2013 03:48PM Published Apr 4, 2013 03:48PM Copyright 2013 The Post Independent. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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