ProZ.com Translation Forums http://www.proz.com/forums/ Topic: field of specialisation: PR and Advertising en-us Tue, 21 Jan 2020 16:51:24 +0000 Tue, 21 Jan 2020 16:51:24 +0000 http://www.proz.com/faq support@proz.com (ProZ.com Support) support@proz.com (ProZ.com Support) field of specialisation: PR and Advertising | not the only one Marta Fernandez-Suarez (X) ProZ.com suggestions http://www.proz.com/post/533730#533730 Sat, 17 Mar 2007 10:12:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Marta Fernandez-Suarez (X)<br/><b>Post title:</b> not the only one<br/><br/>Just adding that I found these two categories under different fields in two other places also:<br /><br /> [url removed] <br />If you go to Joining Lisa>Membership Application, you stumble on the categories, which allow you to choose a great deal of fields, among them, you can choose, jointly or separately Advertising and Public Relations.<br /><br /> [url removed] <br />If you go to Find a Linguist>Translator, you find that they count Advertising and Public Relations as two distinct categories.<br/><br/>Regards field of specialisation: PR and Advertising | thanks, and yet Marta Fernandez-Suarez (X) ProZ.com suggestions http://www.proz.com/post/533048#533048 Fri, 16 Mar 2007 09:41:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Marta Fernandez-Suarez (X)<br/><b>Post title:</b> thanks, and yet<br/><br/>Hi<br /><br />Thanks for your comments. In my experience, ads are normally managed by the same people who manage press releases, that is, by the Press department (also, as far as my limited experience goes, called PR or Public Relations department). When it comes to translating though, translating a press release requires a very different (if somehow connected) skill than translating an ad.<br /><br />Marketing texts (eg. brochures) may be however less "flowery" than press releases and less condensed than ads. Then, there are as well different kinds of ads, aren't they? The easy to translated ones (I think), that is, very short ones like "banners", and the very condensed ones of a considerable size, which require a lot of experience to translate.<br /><br />I must have translated at least 300 press releases (between press releases and editorials, which, in my case, was pretty much the same), and yet, I do not feel I could translate a full page ad without taking a course first. This is why I would like to be able to choose PR only, without having to say I can translate an ad, which would not be true.<br /><br />You are perfectly right though in saying that both normally come from the same departmental source. Maybe ProZ could make a subsection within PR, so you can opt out of Advertising. <br /><br />I don't know, the difference between a translator with experience in press releases and one with experience in ads, might be like the difference between a novel writer and a poet...<br/><br/>Kindest regards,<br/><br/>Marta<br/><br/>[quote]Andrea wrote:<br />I've always thought that PR stands for Public Relations.<br /><br />Now I'm confused :p<br />[/quote]<br /><br />About this, sorry for confusing some of you. I guess my text might have not been very clear and I must have given the impression I did not know what PR stood for. Of course I did (everybody does), I just did not think that I had to clarify things because the initial letters of "press release" happen to match "PR".<br /><br />----------------<br /> <br />Hi Samuel,<br /><br />I agree with you too. Having PR experience does not mean you can necessarily translate PR, whatever type of PR it is. The different fields in PR and marketing are very much disconnected and having experience in one, does not mean you can translate all sorts of texts coming from marketing and PR departments.<br /><br />The ITI places "marketing", "public relations" and "advertising" as three independent areas of the Business section (you can see this if you look for members and see the options to select).<br/><br/>[Edited at 2007-03-16 13:19]<br><br>[Edited at 2007-03-16 13:20] field of specialisation: PR and Advertising | I agree Samuel Murray ProZ.com suggestions http://www.proz.com/post/532966#532966 Fri, 16 Mar 2007 08:05:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Samuel Murray<br/><b>Post title:</b> I agree<br/><br/>[quote]Marta Fernandez-Suarez wrote:<br />Regarding the fields of specialisation for our profile, would it be please possible to make "Advertising" and "PR" two different and independent categories. It would be good to be able to choose just one of them.[/quote]<br /><br />The fact that advertising is often used in a PR campaign, doesn't mean that advertising is a subset of PR. After all, the PR person might also do word processing, he might use the telephone, he will certainly drive to places, etc... but that doesn't make WP, telecoms and transport subsets of PR.<br /><br />Ditto marketing... some people seem to think that advertising and marketing are somehow intertwined -- they are related in that they have the same ultimate end-goal, but they involve completely different things.<br /> field of specialisation: PR and Advertising | PR and Advertizing are always together Germaine07 ProZ.com suggestions http://www.proz.com/post/532742#532742 Thu, 15 Mar 2007 22:49:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Germaine07<br/><b>Post title:</b> PR and Advertizing are always together<br/><br/>I do not question the validity of your request but I think it really don't matter. The people coming to you with a PR problem do not know the difference between PR and Ad. On employment websites PR is always in the same category with ad. To look even more closer, a lot of people do not know the difference between Marketing, Advertisement, PR and Communication. Only the practitioners of those job really care. As a Market Research Analyst I've being dealing with the same situation for so many years that it does not bother me any more.<br />You have a though, as a group of professionals we should be able to label everything properly at Proz.<br />Nadine field of specialisation: PR and Advertising | PR is quite different from advertising:-) Lia Fail (X) ProZ.com suggestions http://www.proz.com/post/532610#532610 Thu, 15 Mar 2007 19:03:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Lia Fail (X)<br/><b>Post title:</b> PR is quite different from advertising:-)<br/><br/>See, as just an introduction to teh generic subject of promotion: <br /> [url removed] field of specialisation: PR and Advertising | Moving the thread Natalie ProZ.com suggestions http://www.proz.com/post/532532#532532 Thu, 15 Mar 2007 16:54:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Natalie<br/><b>Post title:</b> Moving the thread<br/><br/>to ProZ.com suggesions forum.<br /><br />Natalia field of specialisation: PR and Advertising | PR vs. Ad Katerina Fragkiadaki ProZ.com suggestions http://www.proz.com/post/532502#532502 Thu, 15 Mar 2007 16:07:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Katerina Fragkiadaki<br/><b>Post title:</b> PR vs. Ad<br/><br/>PR stands for a generic term. Advertising is just a small but crucial part of a PR campaign, which can include anything, e.g. press releases, performances and whatever a good PR manager can think of... field of specialisation: PR and Advertising | PR continued Agnieszka Hayward ProZ.com suggestions http://www.proz.com/post/532480#532480 Thu, 15 Mar 2007 15:40:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Agnieszka Hayward<br/><b>Post title:</b> PR continued<br/><br/>[quote]Andrea Riffo wrote:<br /><br />Hi, Marta,<br /><br />I've always thought that PR stands for Public Relations.<br /><br />Now I'm confused :p<br/><br/>Andrea [/quote]<br /><br />same here ;) field of specialisation: PR and Advertising | PR Andrea Riffo ProZ.com suggestions http://www.proz.com/post/532394#532394 Thu, 15 Mar 2007 14:27:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Andrea Riffo<br/><b>Post title:</b> PR<br/><br/>Hi, Marta,<br /><br />I've always thought that PR stands for Public Relations.<br /><br />Now I'm confused :p<br/><br/>Andrea field of specialisation: PR and Advertising Marta Fernandez-Suarez (X) ProZ.com suggestions http://www.proz.com/post/532334#532334 Thu, 15 Mar 2007 13:38:00 +0000 <b>Forum:</b> ProZ.com suggestions<br/><b>Topic:</b> field of specialisation: PR and Advertising<br/><b>Poster:</b> Marta Fernandez-Suarez (X)<br/><br/>Hello<br /><br />Not sure if more people would think or wish likewise, please say so if you do. I would like to ask ProZ to do this:<br /><br />Regarding the fields of specialisation for our profile, would it be please possible to make "Advertising" and "PR" two different and independent categories. It would be good to be able to choose just one of them.<br /><br />I believe "advertising" is very much a field on its own right, and not everyone who may have a great deal of experience translating press releases would be able to translate a full page ad.<br /><br />Thanks in advance.<br /><br />Kindest regards,<br /><br />Marta<br/><br/>[Edited at 2007-03-16 10:57]
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