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Creating Order From Digital Chaos | GigaOM

Creating Order From Digital Chaos | GigaOM | Social Media Content Curation | Scoop.it

Giuseppe Mauriello: I read this interesting article on GigaOM by Jim Hornthal that published an excerpt from his TED ebook “Haystack Full of Needles: Cutting Through the Clutter of the Online World to find a Place, Partner, or President.”

 

Here are some points that they caught my attention:

"What happens when data is huge? We get lost. Discovery, not search, will produce the next data-exploration breakthrough.

 

In the modern era, information overload has become an even larger problem than information scarcity. Data is generated by the ton, and most of it is not remotely relevant or useful. The way we search has even created a gray market in this thin veneer of content, often referred to as “faux content.”

 

Estimates vary but all point to evidence that a great percentage of the web today is simply manufactured sites created specifically to scoop up visitors in search of ad dollars. The effect isn’t just a nuisance, and makes sifting through the ever growing tons of online data even more confounding.

 

The back-link game, or the process by which websites can purchase inbound links — Google’s original secret sauce that generated results based on the “authority” of a web page — has become vital to generating superior search results, and the multibillion-dollar search-engine optimization industry is built on reverse-engineering the actual search algorithms for commercial gain.

 

Rich Skrenta, the CEO of the spam-free search engine Blekko, frames this de-evolution in an interesting way: “Today, the Web has become a tragedy of the commons, a social system ruled by spam — over 90 percent of URLs today are pure junk!”

 

Fortunately, there is a growing band of innovators who have taken up the challenge and are tackling those issues — with startlingly similar approaches. Their universal mission is to employ relevant, expert-based pattern recognition to generate a useful consumer outcome.

 

For these passionate discovery engineers, the goal is not to find a needle in a haystack, but instead to present a haystack of needles, an array of potential valuable answers to a growing list of useful and impactful questions..."

 

Read full original article here:

http://gigaom.com/2012/10/20/creating-order-from-digital-chaos/

 

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Why Content Curation Is Here to Stay

Why Content Curation Is Here to Stay | Social Media Content Curation | Scoop.it
The debate over the rules of content creation and curation continues to rage. We spoke to some experts for their opinion on the issues surrounding copyright and monetization.

Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and up until very recently, it was left to technology. Content creation, meanwhile, was a human effort.

But all that changes with curation — the act of human editors adding their work to the machines that gather, organize and filter content.
By Mashable May 3, 2010
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The Curation Economy and The Three 3C’s of Information Commerce | Brian Solis

The Curation Economy and The Three 3C’s of Information Commerce | Brian Solis | Social Media Content Curation | Scoop.it
I always appreciate when a very complex and important subject is simplified to ease understanding. Curation is no exception.
The truth is that for several years there were two kinds of people in social media, those who create content and those who consume it.

Historically, creators were among the digital elite, the so-called digerati, as only a small percentage was actively dedicated to creating. But there’s a world wide web out there and everyday people consuming social content dramatically outnumber the digerati.
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Future of Film | Filmmaking, Festivals, And Filtering The Flood

Future of Film | Filmmaking, Festivals, And Filtering The Flood | Social Media Content Curation | Scoop.it
The future of film can be found in curation - a new way to mix a professional point of view with the wisdom of your friends, neighbors and trusted sources.

What is Curation? Why does it matter?

Because content creation is going to continue to grow exponentially - film audiences are going to need to find new ways to filter the deluge of new content, and new ways to find and filter have the potential to create new audiences and new economics.

EDT By Steven Rosenbaum
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Now Trending... Curation

Now Trending... Curation | Social Media Content Curation | Scoop.it
The explosion of information has created a need to group data in meaningful ways. Curation encourages users to form niche communities around their passions by sharing content that centers on their core specialty.

Rosenbaum says: "The new media moguls won't be makers; they'll be finders, endorsers and presenters."
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http://www.scoop.it/t/social-media-content-curation/p/3047004748/creating-order-from-digital-chaos-gigaom?tag=rosenbaum
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