DATA, DELIVERY, & WORKFLOW 2017

Sessions designed for metadata managers, content managers, analysts, and production managers, with overlap into marketing optimization.

This year's sessions will push publishers to consider how data affects their processes, with a deep focus on how data can help you optimize and customize your business for today’s multi-channel marketplace. Sessions will explore using data to target audiences, engineering metadata for impactful discovery, innovative advancements in printing technologies, using data in acquisitions, and more.


Author
Kristen McLean

Executive Director of 
Business Development, NPD Book

Customization—Exciting New Horizons for Growth

When it comes to discovering new revenue in our centuries-old industry, we tend to think incremental rather than exponential, but customization offers brand-new opportunities that are additive, high-growth, and perfectly designed for today’s hard-to-please consumers. In this session we’ll take a look at several case studies where publishers and retailers are using customization to provide their customers with exciting new products that build the bottom line and deliver high-value to the end-users. Along the way we’ll discuss how customization intersects with some of the macro trends which are driving today’s retail industry, as well as the challenges and questions to answer when setting up a customization program of your own.

Author
Brittyne Lewis

Head of Product,
LibreDigital

The Virtual Bookshelf: Fitting Story to Search Query & Driving Discoverability

So your book is published and for sale across a wide variety of platforms, but how do you ensure it's being discovered and bought? Merchandising books in today's online virtual bookshelf is hard - it requires good quality metadata, marketplace omniscience, and tech smarts to master online retail giants' search engines. Come learn about how you can help impact product placement online and increase total sales. Brittyne Lewis will outline real world opportunities and practical methods in SEO that you can take advantage of today so that you can fit the right story with the right search query and drive discoverability.

Author
Kristen McLean

Executive Director of 
Business Development, NPD Book

Foundational Data Techniques: How Do You USE Data for Marketing

Of all of the many uses we have for data in publishing, one of the most powerful (and sometimes misunderstood) activities is how to apply data to optimize your marketing efforts. In this session, book data guru Kristen McLean will walk attendees through a series of accessible tools and strategies to help you get the most out of your marketing. From audience mapping and indexing, to lead qualification, message testing and more, attendees will leave this session with practical tips and techniques they can apply immediately to improve their efforts, regardless of their role or the size of their company. This session will appeal to Data, Production, and Marketing professionals.

Author
Joshua Tallent

Director of Outreach & Education, 
Firebrand Technologies

MetaDATA: How to manage your most important data asset

Book metadata is arguably the most important data asset a publisher owns. The quality and accuracy of your metadata will have a direct impact on discoverability and sales. This session will provide you with practical recommendations you can use to raise the quality of your metadata and address common problems and limitations at the major online retailers.

Author
Pete Larson

Owner and President,
Bethany Press International

Leveraging Print Technology for Increased Revenue

The realization that printed books will remain the major source of revenue for publishers has helped reinvigorate the industry. Publishers are looking for ways to augment their printed books while maintaining sufficient margin and efficient inventory control.  In this session, we will look at some current and future technologies that printers are employing to provide publishers with a wider variety of finishing options, quicker turn times, and more features without having to tie up money in inventory.

Author
Gabe Wicks

VP of Creative Services,
HarperCollins Christian Publishing

Audio Books 101

Audio Books are the fastest-growing category in the publishing sector presently, and many market analysts predict the momentum will only increase over the next few years. If you’re not in this business, you should be. This session will help you get started by navigating through the basics of content-selection, casting, production and distribution. Led by an award-winning producer who has made every possible mistake and is willing to talk about it with you instead of seeing a therapist. This session will appeal to Data, Production, and Marketing professionals.

Check back for more updates...

Brain Trust Leads

Team Member

Kristen McLean

Executive Director of Business Development, 
NPD Book

Team Member

Joshua Tallent

Director of Outreach & Education, 
Firebrand Technologies

We thank the following companies for their support of the industry and this event:

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For more information on sponsoring this event, contact sponsorship@ECPA.org
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