Êíèãè äëÿ ìîáèëüíûõ è ñîòîâûõ òåëåôîíîâ, ìîáèëüíûå êíèãè äëÿ ñìàðòôîíîâ, ñêà÷àòü áåñïëàòíî

Êîòîâà Ìàðãàðèòà Âëàäèìèðîâíà

Êîòîâà Ìàðãàðèòà Âëàäèìèðîâíà
Ñòðàíà:Ðîññèÿ
Ãîä ðîæäåíèÿ:Íåèçâåñòåí
Êîòîâà Ìàðãàðèòà Âëàäèìèðîâíà – êàíäèäàò ýêîíîìè÷åñêèõ íàóê, íåçàâèñèìûé áèçíåñ-êîíñóëüòàíò ïî ðàçëè÷íûì àñïåêòàì ýêîíîìè÷åñêîé äåÿòåëüíîñòè, ïñèõîëîãèè è ïîñòðîåíèþ ìåæëè÷íîñòíûõ êîììóíèêàöèé â áèçíåñå.
Ñòàðøèé ïðåïîäàâàòåëü Ñàðàòîâñêîãî ÃÀÓ. Íàó÷íî-ïåäàãîãè÷åñêèé ñòàæ – 5 ëåò; 6 àâòîðñêèõ ñâèäåòåëüñòâ î ãîñóäàðñòâåííîé ðåãèñòðàöèè íàó÷íûõ ðàçðàáîòîê â ñôåðå ìåíåäæìåíòà è èííîâàöèé. Áîëåå 70 ïóáëèêàöèé, â òîì ÷èñëå 5 âêëþ÷åííûõ â ïåðå÷åíü ÂÀÊ ÐÔ (Âûñøåé àòòåñòàöèîííîé êîìèññèè).


Êíèãè àâòîðà

Àëüòåðíàòèâíàÿ ñèñòåìà ïðîäàæ

Ñêà÷àòü Àëüòåðíàòèâíàÿ ñèñòåìà ïðîäàæ  Ñêà÷àòü

Îáùàÿ îöåíêà: 4.2, ãîëîñîâ: 6
Àëüòåðíàòèâíàÿ ñèñòåìà ïðîäàæ
Æàíð:Áèçíåñ, ôèíàíñû
Ãîä èçäàíèÿ:2014
Ñêà÷èâàíèé:230
ßçûê:Ðóññêèé
Â óñëîâèÿõ ãèïåðêîíêóðåíöèè íà ðûíêàõ ñáûòà ñîáñòâåííèêè êîìïàíèé â áîëüøèíñòâå ñâî¸ì ñòàíîâÿòñÿ ÇÀËÎÆÍÈÊÀÌÈ ðàáîòû ïðîäàæíèêîâ èëè îòñóòñòâèÿ òàêîâîé.
Îñîáîå âíèìàíèå îáðàùåíî íà ïîèñê íàèáîëåå ýôôåêòèâíûõ ïóòåé ïðîäâèæåíèÿ òîâàðîâ èëè óñëóã â ðåàëüíûõ ýêîíîìè÷åñêèõ óñëîâèÿõ. Ïðîäàæè, ìåíåäæìåíò, ìàðêåòèíã, è âñ¸, ÷òî ñ ýòèì ñâÿçàííîå, äåéñòâóåò êàê åäèíûé ìåõàíèçì â áîðüáå çà ïåðåäåë ðûíêà è çàõâàò ëèäèðóþùèõ ïîçèöèé ñðåäè ðàâíûõ. Ìíîãèå áèçíåñ-ïðîöåññû óæå íå ïîääàþòñÿ íàó÷íîìó îáîñíîâàíèþ è àíàëèçó. Âñ¸ ïîä÷èíåíî êîíúþíêòóðå è ãðóïïîâûì èíòåðåñàì.
Íå îêàçûâàþò æåëàåìîãî âëèÿíèÿ è ðàíåå ïðîâåä¸ííûå òðåíèíãè è êîíñàëòèíãè. Ñèñòåìà ïðîäàæ, âûñòðîåííàÿ ïî ÿêîáû ïðîôåññèîíàëüíûì òåõíîëîãèÿì, ïåðèîäè÷åñêè äà¸ò ñáîè è íå ïðåäîñòàâëÿåò æåëàåìîãî ðåçóëüòàòà â âîïðîñàõ óñèëåíèÿ ïðîäàæ.
Ïðîòèâîñòîÿòü äàííîìó ïðîöåññó ñòàíîâèòñÿ âñ¸ áîëåå ñëîæíî è ïðîáëåìàòè÷íî. Íåîáõîäèì íîâûé, ïðèíöèïèàëüíî îòëè÷íûé îò ïðèâû÷íîãî ïîíèìàíèÿ ïîäõîä ê ïðîäàæàì. Îá ýòîì è ïîéä¸ò ðå÷ü â íàñòîÿùåé êíèãå.
Òåõíîëîãèè ïðîäàæ, ïðåäñòàâëåííûå â äàííîé êíèãå, â îñíîâíîì ÿâëÿþòñÿ àâòîðñêèìè.
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