Meaning of clickbait in English:

clickbait

noun

mass noun
  • (on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

    ‘these recent reports of the show's imminent demise are hyperbolic clickbait’
    as modifier ‘a clickbait article’
    • ‘They're essentially just clickbait blog posts.’
    • ‘I'd tell any business to skip the clickbait lists and create something that is genuine and unique.’
    • ‘My reaction to his article was, "Clickbait".’
    • ‘A computer programmer who was bored of seeing "clickbait" headlines online has developed a browser extension to seamlessly alter them to her liking.’
    • ‘It's a big company "making a statement" on a hot button issue that journalists LOVE to use for clickbait.’
    • ‘He wanted to avoid the usual clickbait gossip.’
    • ‘That headline was serious clickbait.’
    • ‘The list-happy website is brimming with clickbait for the socially anxious.’
    • ‘They, too, write viral headlines, post clickbait, and compete for mindshare.’
    • ‘Once you get past the kind of goofy clickbait intro and read into the article, she ends up making a very good defense of the legitimacy of figure skating as a sport.’

Origin

1990s from click and bait.

Pronunciation

clickbait

/ˈklɪkbeɪt/
https://www.lexico.com/definition/clickbait
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