Community Building Online with Social Media

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Slides to support a conversation with Association of Community Access Broadcasters people at their conference in Dunedin, October 2012. The conversation was more wide ranging than the slides suggest.

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Community Building Online with Social Media

  1. 1. Know Social MediaCommunity Building Online with Social Media © Know Social Media, 2012
  2. 2. About.me © Know Social Media, 2012
  3. 3. © Know Social Media, 2012
  4. 4. © Know Social Media, 2012
  5. 5. © Know Social Media, 2012
  6. 6. © Know Social Media, 2012
  7. 7. © Know Social Media, 2012
  8. 8. © Know Social Media, 2012
  9. 9. Twitter400 million tweets per day © Know Social Media, 2012
  10. 10. © Know Social Media, 2012
  11. 11. © Know Social Media, 2012
  12. 12. (Some) uses of social media Day-to-day  Entertainment communication  Recommendations Networking  Education Political  Mobilisation involvement  Publishing Promotion  Fandom Sharing news  New business Conversation models Disaster alert & recovery © Know Social Media, 2012
  13. 13. Social media is about ... Community Participation Engagement Serendipity Planning Openness Trust Commitment & Blogging! © Know Social Media, 2012
  14. 14. Online community  Common interests  Reciprocity  Emotional investment  Time  Social capital © Know Social Media, 2012
  15. 15. How many of you just click “accept”? © Know Social Media, 2012
  16. 16. We need to be mindful of Privacy Security Time Control Copyright Bullying Professionalism Fear? © Know Social Media, 2012
  17. 17. CIA funds Facebook © Know Social Media, 2012
  18. 18. Your turn1. How might social media be useful to community radio?2. What problems to you envisage?3. What have you tried already?4. What will you do tomorrow? © Know Social Media, 2012
  19. 19. Social media management Coordinating diverse activities & information Analysing social media performance Trouble-shooting problems and issues Simplifying content integration Scheduling content delivery Reporting © Know Social Media, 2012
  20. 20. Listening Scan for mentions, questions, trends, ideas, Automate regular searches Speed up response time Get ideas and feel for industry See what matters to people © Know Social Media, 2012
  21. 21. Set up search alerts©Turboweb & Know Social Media, © Know Social Media, 2012
  22. 22. Measuring engagement Checking how well your content is received Monitoring social media execution Has your content generated “engagement”? o Like o Conversation o Comment o Retweet o Share o Follow o Blog o Favourite © Know Social Media, 2012
  23. 23. Facebook insights 25
  24. 24. Policy and Guidelines Clarity around behaviour Staff usage vs. personal usage Minimises risk of employee involvement Employees represent organisation Work on guidelines collaboratively E.g., Department of Justice (Victoria), Cisco © Know Social Media, 2012
  25. 25. Who does what and when? Identify a social media champion (coordinator) Identify content producers Identity community managers Integrate social media tasks into existing jobs Schedule contributions to spread the load Queue up content in quiet times Coordinate around annual events, news, etc. © Know Social Media, 2012
  26. 26. Starting out Think carefully about aims with social media Decide on roles and resource activities Think about desirable behaviours Re-examine existing web presence & content Work out a content plan for months ahead Set up social media/web infrastructure Do: post, listen, respond, review, tweak, ... © Know Social Media, 2012
  27. 27. Social media practice Engage consistently and frequently Be transparent and authentic Avoid spam (i.e., 20% content advertise) Track mentions of business and competitors Respond quickly (within an hour) Be a good online citizen Monitor engagement and tweak accordingly Produce valuable, share/engagement worthy content © Know Social Media, 2012
  28. 28. http://knowsocialmedia.com http://twitter.com/nosocialmediahttp://facebook.com/knowsocialmedia

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