Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
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A Curated Introduction To Curation by Andy Dickinson

Robin Good: Here's another good example of curation at work. Andy Dickinson, has used Storify to create a "curated reference" of his lecture about curation for his first year undergraduate students. 


The "storified" reference contains links to tools, video clips, and many contributions which allow any learner interested in this topic, to follow a selected path from which it is possible to wander off and explore in many interesting directions.


Useful. Informative. Inspirational. 8/10 


http://storify.com/digidickinson/jn1013-curation-and-aggregation?awesm=sfy.co_hX4 

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Introduction to Content Curation for Marketers by Sue McKittrick

Introduction to Content Curation for Marketers by Sue McKittrick | Content Curation World | Scoop.it

Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy. 

 

I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK).

 

Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge. 

 

As a real-world example she utilizes Adobe's highly successful online curated magazine www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there. 

 

If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them. 

 

Full article: http://www.contentmarketinginstitute.com/2012/02/content-curation/ 

 


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