Norwich businesses join forces to inspire people to read more

The Well-Read Roaster: A collaboration between The Book Hive and Little Red Roaster to encourage mor

The Well-Read Roaster: A collaboration between The Book Hive and Little Red Roaster to encourage more people to read. Photo: The Book Hive - Credit: The Book Hive

The Book Hive and Little Red Roaster have teamed up to inspire people in Norwich to read more books.

The Well-Read Roaster: A collaboration between The Book Hive and Little Red Roaster to encourage mor

The Well-Read Roaster: A collaboration between The Book Hive and Little Red Roaster to encourage more people to read. Photo: The Book Hive - Credit: The Book Hive

Called The Well-Read Roaster, the project sees book recommendations added to the backs of coffee packets.

The idea was created by Book Hive Bookseller, Joe Hedinger, who says the aim is to 'get more books to more people in more ways'.

He added: 'It's just one of several little initiatives we've been working on to help get new books out there.

'We spoke with Darren at the Little Red Roaster and he was incredibly enthusiastic about the idea and has even suggested we start offering free samples of their filter coffee in the shop on Saturdays.'

As well as tips about new novels, the coffee packets will also function as vouchers to get 20pc off selected titles at The Book Hive.

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