The Pilot Newspaper Partners With Innovectra

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Publisher Launching Community Portal With Moore County Telephone Directory

The Pilot newspaper and Moore County Telephone Directory are ideal media partners for Innovectra

The Pilot Newspaper announced today that the company is launching a new community portal for Moore County, NC at http://www.mooco.com. The site, which is being designed and hosted by Internet Yellow Pages and local search pioneer, Innovectra, will provide local consumers and out-of-area visitors with community information about the Sandhills area in North Carolina.

The http://www.mooco.com site features an online directory powered by the Moore County Telephone Directory and links to area news, arts, and entertainment from The Pilot newspaper. "This online initiative will complement our traditional media business," stated David Woronoff, publisher at The Pilot. "We will continue to evolve the site, its features and functionality in order to capitalize on the growing trends of social networking and mobile Internet access. Innovectra brings the capabilities and expertise needed to develop our product plans and execute our go-to-market strategies," added Woronoff.

"The Pilot newspaper and Moore County Telephone Directory are ideal media partners for Innovectra," according to Thomas C. Lewis, president and CEO at Innovectra. "David and his team have demonstrated their ability to be the leading local source of community information. By adding local search-related Internet features and web 2.0 applications to the mix, the mooco.com portal is positioned well to support the online needs of the local audience and out of area visitors," added Lewis.

The Pilot newspaper and Moore County Telephone Directory provide on-line consumers with easy access to a database of local business listings and area shopping information. The new http://www.mooco.com site will feature a powerful keyword search application for Internet Yellow Pages, complete with local business profiles, online video, coupons, web site and e-mail links, lead sites, interactive maps and much more.

About The Pilot
Based in Southern Pines, NC, The Pilot is a national award-winning newspaper that has served Moore County, including Pinehurst and Southern Pines, NC and the surrounding area for the past 89 years. The company is the leading information source for the communities it serves as publisher of The Pilot, PineStraw magazine, the Moore County Telephone Directory and http://www.mooco.com.

About Innovectra
Innovectra provides "world class" web, mobile and social network based local search solutions for online directory publishers. One of the first companies to create electronic directories, Innovectra currently publishes over 800 Internet Yellow Pages directories. They provide a complete suite of interactive online media products and services that "optimize" and "monetize" local search, including ActivImpact, ActivDirectory and a full suite of advertiser solutions.    For more information, visit the Innovectra Corporation web site at http://www.innovectra.com.

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