Promoting Your Content to Your Library Patrons - Librarian Resources

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Promoting Your Content to Your Library Patrons

After your library has gained access to Taylor & Francis Group digital content, either through short-term free trial access or following a purchase, your next challenge may be ensuring that your users know about it and are making the most of their access.

One of the first steps is ensuring the discoverability of the product by integrating it into your library catalogue, so that your library users can find the resources when searching the catalogue.  But how else can you highlight your resources to your users?

There are a range of marketing materials which you can use to help promote the wealth of content available at your institution’s library.  These materials include flyers, posters, web banners and social media images, and can be downloaded from our Promote Your Content webpage.

Also included on this page, is a useful infographic outlining some ideas for how you can use these marketing materials to increase awareness of the resources available at your library.  Take a look at this infographic for more ideas and explore the materials available on the Promote Your Content webpage.

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