Submitting content to the iTunes store can be completed for free through iTunes Connect. Musicians, artists, writers and other professionals can take advantage of digital distribution and eliminate the need to go through a third-party digital distributor by using iTunes Connect, which will send your content straight to Apple for consideration and, if accepted, inclusion into the iTunes library. The streamlined submission process allows submission of music, movies, books, podcasts and TV shows.

Music, TV and Movie Submissions

Navigate to the iTunes Connect website (see link in Resources).

Choose an option from the drop-down menu that identifies the type of content you want to submit -- TV, movies or music. Choose "Yes" or "No" depending on if your company has already sold TV, movies or music on the iTunes store.

Check the requirements for the type of content you want to submit. To submit music, you must have 20 albums available for submission, TV requires 50 hours of network-aired TV and you must have at least 5 feature-length movies to submit under the movie category. Click "Continue" if you meet the requirements.

Enter your personal information on the iTunes Store Account page and click "Continue."

Enter your company information, and check the check boxes for each country to which you are authorized to distribute. Click "Continue." You'll need your EIN or Social Security number as well as your business website address.

Check the check boxes for each genre that matches your submissions, confirm you have the rights to sell the content and include information about your catalog. Then, read the terms of services, and check the "Accept" box if you agree to iTunes' terms.

Confirm that you entered the correct email address, and press the "Submit" button to complete your application. After the application has been reviewed Apple will contact you with instructions on how to upload content, if your application is accepted.

Book Distribution

Navigate to the iTunes Connect website (see link in Resources).

Choose "Books" from the drop-down menu. Click "Continue."

Click the "Get Started" button, and choose "Create a Free Books Account" or "Create a Paid Books Account" depending on the type of account you want. Paid accounts require a valid tax ID and bank account.

Enter your personal information and Apple ID. Check the check box that confirms you agree with the Terms of Service, and click "Continue."

Enter your contact information into the required fields, read the Terms of Use and press "Continue."

Click the link to download and install iTunes Producer. Then, when the basic book information has been entered into iTunes Producer, click "Deliver." Apple will notify you when your application is approved and will provide you information on how to upload your content.

Podcast Submission

Launch iTunes, and click "iTunes Store" under the Store section.

Click on the "Podcasts" tab.

Click the "Submit a Podcast" link in the Podcast Quick Links section.

Enter the URL to the podcast in the Podcast URL field, and press "Continue." Check your email for a confirmation email after you complete the wizard. Once your podcast is approved, you will receive another email. Twenty-four hours later your podcast will be available in the iTunes store.

Tip

  • You must have a Mac computer to create and submit books to iBooks.
  • If you only have a single album or book to sell, consider using a third-party commercial distribution service such as CDBaby.com or TuneCore.
  • The application process can take some time, but Apple will contact you with a decision once your application has been reviewed.

About the Author

Avery Martin holds a Bachelor of Music in opera performance and a Bachelor of Arts in East Asian studies. As a professional writer, she has written for Education.com, Samsung and IBM. Martin contributed English translations for a collection of Japanese poems by Misuzu Kaneko. She has worked as an educator in Japan, and she runs a private voice studio out of her home. She writes about education, music and travel.

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