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| March 14, 2012, 1:45 pm

SXSW Interactive 2012, in links

Finished. The South by Southwest interactive festival is finished. There are still many days of Music and Film festival left, but interactive? Done.

Blogging about it? Not done. There are still Colorado stories from the festival to tell. Until then, here’s a collection of the best links from the SXSWi action in 2012:

| March 12, 2012, 1:15 pm

Denver author Erika Napoletano builds a buzz for her book at SXSW Interactive

Erika Napoletano’s got a middle finger for her website’s favicon (that’s the icon that appears when you bookmark a website). She wrote a book about why it pays for companies to be unpopular. Rather than stay at South by Southwest and network, Napoletano took an earlier flight home.

Denver author and online strategist Napoletano is nothing if not… edgy.

This is the first South by Southwest Napoletano has spoken at. She spoke to a full room Sunday morning about her new book, The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). Her parents were in the audience. After it was all over, how did she feel?

“I’m just grateful,” she said.

Is she really that earnest?

Read more…

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