Review Spam

Review spam is a generic term used to describe reviews that are not genuine.

Review spam can be negative: posted, paid for or encouraged by competitors of a business (or people and businesses related to that competitor).

Review spam can be positive: posted, paid for, or unfairly encouraged by the business or product owner (or people and businesses with a vested interest in the well-being of the reviewed business or product).

Review spam is any review that is not impartial and unsolicited.

Jason Barnard

Examples:

  • The reviewer is actually a competitor of the business
  • The reviewer is actually the owner, an employee, or a marketer of the business he is reviewing
  • The reviewer never had a transaction with the business
  • The reviewer had a transaction, but is lying about the details of it
  • The reviewer received an incentive to write the review
  • The reviewer violates the guidelines on the platform on which he’s writing his review

Review spam is very common and very hard to detect.
https://kalicube.pro/entity/review-spam/
kalicube.pro
crawl=CC-MAIN-2021-17
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application/http; msgtype=response
sha1:S6KRMVUDGYB3PDTUMLCGIUY354PS6BNC
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2021-04-18T05:36:42Z
172.67.168.226
text/html
sha1:S3M52KQVR52BPTT7TDFJUJYSANDO5AMD
<urn:uuid:e09c8a46-deff-40ec-b63c-03527b14c0a6>
https://kalicube.pro/entity/review-spam/
response
<urn:uuid:7c8f9b1b-4af5-4a1c-8b89-eec9cc4f0cf3>
isPartOf: CC-MAIN-2021-17
publisher: Common Crawl
description: Wide crawl of the web for April 2021
operator: Common Crawl Admin (info@commoncrawl.org)
hostname: ip-10-67-67-207.ec2.internal
software: Apache Nutch 1.18 (modified, https://github.com/commoncrawl/nutch/)
robots: checked via crawler-commons 1.2-SNAPSHOT (https://github.com/crawler-commons/crawler-commons)
format: WARC File Format 1.1
conformsTo: https://iipc.github.io/warc-specifications/specifications/warc-format/warc-1.1/