Comments on: Merchandising: Attractiveness as a form of access http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2/ An ongoing conversation among librarians with differing perspectives (public, academic, school, consortial, youth) but one shared goal: ensuring the health and relevance of libraries. [insert your own gardening metaphor here] Sat, 20 Sep 2014 15:40:32 +0000 hourly 1 http://wordpress.com/ By: jislsnhd http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2/#comment-5530 Thu, 12 Feb 2009 02:56:00 +0000 http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2#comment-5530 It is the Atlantica online Gold which make me very happy these days, my brother says Atlantica Gold is his favorite games gold he likes

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By: Peter Bromberg http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2/#comment-5271 Sat, 14 Oct 2006 18:19:00 +0000 http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2#comment-5271 Hi Ellen,

I think you have a good point. The simple act of keeping items merchandised and in the public eye probably accomplishes quite a bit.

I was actually just thinking about this after reading an article in the
NY Times
about why we eat. The article focuses on research by Professor Brian Wansink’s. It turns out (unsurprisingly) that we tend to eat more when there’s food right in front of us. I think there’s a strong parallel here to the power of merchandising. If we see a nice display of books when we walk into the library we’re more likely to “consume” what we see.

I’d also say though that once we’ve taken that first step of displaying our materials, we can further improve our customers’ experience, and promote increased circulation, but doing progressively more attractive and dynamic displays. I guess each library needs to decide on their own point of diminishing returns when putting time and energy into merchandising. I remember a quote that went something like, “A good poem is never finished, only abandoned.” I suppose the same could be said for a good display ;-)

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By: Ellen O'Brien http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2/#comment-5266 Sat, 14 Oct 2006 11:38:00 +0000 http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2#comment-5266 I wonder about this. One thing I’ve found with my staff is that they seem to more interested in keeping our upfront areas full than in using our most prominent displays to show off what’s new or what’s interesting. They do a much better job with our second floor (non-fiction and reference) than with our first floor fiction area which tends to have what’s new and a hodge podge of interesting but unrelated items. How important is content or theme rather than keeping things in the public eye?

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