Using social media during events

The use of social and digital media can greatly enhance live events. It can be used to: Promote an event Generate buzz and anticipation for a forthcoming event Enable participants to connect with one another before an event and plan networking opportunities Enhance the event itself by providing additional information, experiences and opportunities for the ...

Social media measurement and evaluation in education

I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing and communications. So, this is a tricky subject to tackle in a day (possibly even in a lifetime) so trying ...

Five ways your school can use social and digital media on a shoestring

Social media doesn’t need to require a huge financial investment, and doesn’t even always need a huge investment in time. Here are five ways to help you get the most out of social and digital media without blowing a big budget. 1.    Design Having good and consistent looking design across all of your social and ...

Integrating social media with the student engagement journey

Earlier this week I had the pleasure of speaking at the Hobsons University conference in London. I’m a great believer that we cannot treat social media in isolation and if we do so we miss out on: cross-promotion opportunities providing a more coherent and tailored audience experience developing a measurable approach by breaking audience journeys ...

A checklist for choosing your social media platforms

This post originally appeared on the CIPR Education and Skills Sector Group blog earlier this month. Head over there to check out other blog posts written specifically for PR professionals working in the education sector.   The temptation to sign up to each and every “shiny new thing” in social media is immense. And there ...

The Keys to the (Burger)Kingdom

Burger King has just been purchased by McDonalds – or so says their recently hacked Twitter account. Giving out the keys to your twitter account is not something that should be done lightly. We see far too many organisations happily dishing out log in details to many different members of staff, and even individuals outside of ...

Making assessments about the technology in the PRACTICAL assessment for your social strategy

So the “T” stands for technology in our PRACTICAL guide for things to assess in your organisation for implementing your social strategy. A fairly major one this considering we’re talking about implementing social technologies. There are so many things to consider here, and others who explore the actual technologies themselves in far more depth than ...

Assessing culture in the PRACTICAL organisation assessment for your social strategy

Does implementing social media in an organisation make the culture of that organisation more open? Or does the culture need to be more open in order for you to successfully implement social media? For me organisation culture is one thing that can really make or break the implementation of a social strategy. And yet it ...

Assessing risk: our PRACTICAL guide for organisation considerations for social media

We now reach the R in our PRACTICAL guide for organisation considerations for developing your strategic approach to social media. So, today we look at assessing risk. Yep, this is a heavy one for day two but who am I to change the way in which we spell the word “practical”? So, assessing the risk ...

Putting people first: PRACTICAL organisation considerations for your social media strategy

Yesterday I introduced a new blog series that we’re now running for the next nine days. This series introduces the PRACTICAL guide for organisation considerations when developing your social media strategy (or better still thinking about how to integrate social media into your communications strategy). So the P in our PRACTICAL guide is for people. ...
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