New Release: The Indie Author Power Pack Publishing Resources

For the last few months I have been secretly planning an assault on the New York Times bestseller list. Today, I can finally announce the release of the book I’m hoping will do the trick. The Indie Author Power Pack: How To Write, Publish & Market Your Book contains three top-rated guides: Write. Publish. Repeat by Sean Platt and Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market A Book (2nd ed.) by Joanna Penn + Bonus Content! It’s only available for a limited time, and you can pre-order it now for just 99c at: Amazon | Apple | B&N | Kobo | $0.99 The box will launch on Monday, November 3, but if you pre-order Read More…

Don’t Wait For Permission: Why Authors Should Be Entrepreneurs Marketing Publishing

The self-publishing blogosphere usually focuses on making money from genre fiction, and tends to advise producing as much quality work as you can as quickly as possible, and then marketing it aggressively. That’s not bad advice at all, but there are many other types of books, several different kinds of authors, and multiple ways you can approach making a living. Joanna Penn (writing as JF Penn) has hit the New York Times and USA Today bestseller lists with her fiction, but also has an extremely popular blog and podcast aimed at writers, as well as several non-fiction books. I invited her along today to talk about her latest – Business For Authors: How To Be An Author Entrepreneur – in Read More…

Let's Get Digital 2 Problems Fixed, New Kindles Launched & More Publishing Resources

I’ve info below on six new Kindle devices which launched today below, but first some welcome news: Amazon seems to have fixed things at its end. Those who purchased the old version of Let’s Get Digital should be able to now download the new version with a few clicks via Manage My Content & Devices (formerly Manage My Kindle) in their Amazon account. Note: none of these problems affected new purchasers. More detailed instructions below, but for those who don’t know what I’m talking about, I decided to upload the new expanded and updated second edition of Let’s Get Digital directly over the old version. I explain the reasoning here, but the general idea was to thank the readers who supported me over the last three years Read More…

Who's Afraid of Very Cheap Books? Publishing

A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true. Why So Cheap? Self-publishers are fond of 99c pricing for a number of reasons. It’s the lowest price you can set at Amazon, Apple, Barnes & Noble, and Kobo without making your book free, and it has an obvious impulse buy appeal to readers. This price point is particularly popular Read More…

5 Book Marketing Myths You Need To Forget

Anyone familiar with Joanna Penn’s blog – The Creative Penn – will know what an excellent resource it is for writers, particularly on marketing, where she regularly offers no-nonsense advice that actually works. When I heard she was writing a book on marketing, I was eager to see what she would come up with, and managed to wangle an advance copy. How To Market A Book is a comprehensive guide to book marketing, with a much wider scope than something like my own Let’s Get Visible. I can see it being particularly useful for those who are struggling to get to grips with marketing (or to fit it into their busy schedule), but I think everyone could get something from it (including Read More…
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