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Thursday, November 6 • 12:45pm - 2:00pm
Guided Encounters: Mapping Content Strategies

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The ecology of scholarly content and user behavior and expectations are changing. Cognitive maps and tools of librarians, vendors and publishers must adapt to keep pace. Discussants will describe our cardinal points of departure and examine how we provision for an environment of format agnostic, platform neutral content. Do our perspectives need to evolve to overcome the challenges of the changing content environment? Our survival may be dependent on successful strategies and tools to avoid being bypassed.Librarians, vendors and publishers are collaborators in this shared scholarly communication ecosystem. Each will reflect on how the upheavals are affecting our models and tools to reshape collection development and management. Revamped evidence-based assessment and analyses are indispensable methodologies to develop content strategy maps. Leveraging resources from the three worlds of library, vendor and publisher encourage integrated approaches and alliances in this shifting panorama.Discussants will identify and articulate what each knows and will need to know about the uncertainties that test each of us in an environment where resource renewal is cyclical and unpredictable. How do we manage in these uncharted territories? Our ability to stay relevant in unexplored terrain is vital.Presenters will engage the audience in brainstorming opportunities to navigate the unmapped landscape. We anticipate that this session will be provocative and stimulate conversations. Discussants invite audience comments and encourage attendees to use blogs and social media to trade and share their own visions. We encourage attendees to offer unconventional or untried ideas.

Moderators
GY

Gail Yokote

Associate University Librarian for Collection Services, University of California, Davis

Speakers
LA

Lenny Allen

Director, Institutional Accounts, Oxford University Press
JM

Jan Maxwell

Collections Strategist, Ohio State University


Thursday November 6, 2014 12:45pm - 2:00pm
Pinckney Room, Francis Marion Hotel 387 King Street, Charleston, SC 29403
https://2014charlestonconference.sched.com/event/1qvtPmf/guided-encounters-mapping-content-strategies
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