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The Pledge

What is the pledge?

Consumer Reports WebWatch has developed five general guidelines to improve the trustworthiness of all Web sites. These guidelines call for easy-to-find disclosures of site identity, ownership, policies on advertising, sponsorships, customer service and privacy; and making a commitment to quickly and prominently correct wrong information.

We invite your organization or company to adopt the Consumer Reports WebWatch guidelines to improve Web site credibility. Here's how:

  • Refer to our guidelines to review your organization's site to ensure all appropriate disclosures are made, and make any necessary changes. Disclosures should be in plain language, and should be easy to find from a frequently visited page, such as the "Home Page" or "About Us" page, with links as appropriate.
  • Fill out the pledge form for a quick site inspection, to ensure our staff agrees that your site has met the guidelines.
  • Sites that comply with the guidelines will be listed on the Consumer Reports WebWatch site.

Fill out The Pledge Form


 
Take the 'Pledge'
Is online credibility important to your Web site?

We challenge you to take the Consumer Reports WebWatch pledge
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Guidelines Compliant Sites
Is Your Favorite Site 'Praise-Worthy'?

For a list of companies supporting the Consumer Reports WebWatch guidelines to promote credible information practices on the Web, click here.
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'Praise-Worthy' Ads
View our 'Praise Worthy' ads that ran in U.S. newspapers...view
Tell Us What You Think
Tell us what you think is important to consider in developing guidelines to improve credibility on the Web...view

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