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SOS

I'd rather not be passing the hat on a fine spring Saturday morning. But MUG needs your help.

In 2013, we moved MUG from an ad-based site to one that is fully reader-supported. Since then, we've made periodic appeals to support MUG and many of you have responded generously.

MUG has always been a small site, operated by me, with generous collaborators like Joe Holmes of joe's nyc, Chris Willets of the skint and Jason Polan of Every Person in New York who syndicate on MUG for the dubious glory, rather than cold, hard cash.

In spite of our collaborators' generosity and yours, MUG needs cold, hard cash to continue. As you may know, we accept no freebies or comps or tickets or meals or samples or anything, which means we pay for everything to do our research. There are tech costs. And the cost of living.

We've considered various options to fund MUG, including a mix of advertising and contributions or charging a yearly fee for the newsletter. We still think the voluntary, pay-what-you-like model suits MUG's temperament best. As I wrote in a letter like this one last year, it's important for us to be transparent about our fundraising. Our annual budget is $50,000 and to date, we've raised just over $14,000. We're quite a bit behind where we were last year at this time, which was roughly halfway to our goal.

A contribution of any size makes a big difference. We suggest an annual 'subscription' to MUG of $15. Whether you give more or less, we hope you will give something.

Here's to another year of MUG!

Sincerely,
Charlie Suisman



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