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.: December 2009 --> Do eBooks threaten traditional books? Not at all

Do eBooks threaten traditional books? Not at all

» A Brand, A Plan, A Channel: eBooks and Mass Market "We shouldn't make the mistake of assuming a growing new format will upend the entire industry (remember the fear concerning audiobooks?). The format will dictate the content and this makes for one of the most exciting shifts in the industry since the rise of mass-market paperbacks." - Ryan Chapman, Internet Marketing Manager, Macmillan. (via tra)
 [ 12.11.09 ]




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