The Bookseller - Mills & Boon https://www.thebookseller.com/tag/mills-boon en Mills & Boon goes pink for breast cancer charities https://www.thebookseller.com/news/mills-boon-goes-pink-breast-cancer-charities-869446 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2018/09/28/Mills%20%26%20Boon%20breast%20cancer%20awareness.png?itok=PpUk51pa" width="192" height="181" alt="" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Mills &amp; Boon&nbsp;is partnering with Asda for Breast Cancer Awareness Month in October to raise funds and awareness for breast cancer campaign, 'Tickled Pink'.</p> <p>The HarperCollins romance imprint&nbsp;will donate 10% of the sales of nine Mills &amp; Boon titles available at Asda from the 4th October to two leading breast cancer charities,&nbsp;Breast Cancer Now and Breast Cancer Care.</p> <p>The 40p donation per title sold will be boosted with the help of 20 Mills &amp; Boon authors who will go&nbsp;into Asda stores to help&nbsp;with a fundraising collection&nbsp;between&nbsp;Friday 5th to Sunday 7th October. Authors will be visiting 20&nbsp;Asda stores across the UK including locations in Scotland, England and Wales. The ampersand in the Mills &amp; Boon logo will be replaced by the Tickled Pink ribbon for the duration of the month.</p> <p>Joanna Rose, marketing director at Mills &amp; Boon, said: “We know that many of our authors and readers, and their friends and family, have been affected– directly or indirectly –&nbsp; by breast cancer, and we are delighted to be able to support this important and worthy cause. &nbsp;</p> <p>“Mills &amp; Boon books are written by women for women, and it is fitting that we are working with Asda to help fight a disease that affects so many women every year.”</p> <p style="text-align: center;"><img alt="" src="/sites/default/files/M%26BTickledPink.jpg" style="width: 800px; height: 331px;"></p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2018-09-27T16:44:00+01:00">September 27, 2018</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><li class="item-inline"><a href="/tags-bookseller/asda">Asda</a></li><li class="item-inline"><a href="/tags-bookseller/breast-cancer-awareness-month">Breast Cancer Awareness Month</a></li><li class="item-inline"><a href="/tags-bookseller/ticked-pink">Ticked Pink</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Thu, 27 Sep 2018 15:49:24 +0000 Heloise Wood 869446 at https://www.thebookseller.com https://www.thebookseller.com/news/mills-boon-goes-pink-breast-cancer-charities-869446#comments Mills & Boon commissions 10 stories set in UK's most romantic places https://www.thebookseller.com/news/mills-boon-reveals-10-new-stories-based-around-uks-most-romantic-places-839131 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2018/07/30/First%20Kiss%20at%20the%20Causeway.png?itok=1X8u5AU0" width="192" height="181" alt="First Kiss at the Causeway" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Mills &amp; Boon has commissioned 10 short stories to celebrate the UK's most romantic spots.</p> <p>The HarperCollins romance imprint has teamed with PR agency Taylor Herring to launch a nation-wide summer reading campaign, revealing the&nbsp;top beauty spots with&nbsp;short stories inspired by the areas.</p> <p>Fairy Pools on the Isle of Skye, Scotland, has been revealed as the UK’s most romantic place, followed by Grasmere in the Lake District and Bath. Meanwhile Paris, Santorini in Greece and Venice have been chosen as top romantic destinations overseas. A longlist of places was drawn up by a panel of travel experts from UK travel, news and magazine publications before being whittled down by a national poll of 2,000 people.</p> <p style="text-align: center;"><img alt="" src="/sites/default/files/2018/07/30/image001_3.jpg" style="width: 600px; height: 400px;"></p> <p>Each of the top 10 UK places has now been celebrated in a specially commissioned Mills &amp; Boon short story set in that location. They include "A Scandalous Liaison on Skye" and "A Passionate Portmeirion Proposal", all&nbsp;freely available on the publisher's&nbsp;<a href="http://www.millsandboon.co.uk/PlacesToFallInLove">website</a>. They have been written by local authors with “extensive knowledge of the area” and feature “exclusive” Mills &amp; Boon cover art.</p> <p>Lisa Milton, the imprint’s executive publisher, said: “With all of us looking for any opportunity to bring a little extra romance into our hectic lives, holidays in these places offer the perfect chance to switch off and rediscover romance.&nbsp; Readers everywhere can find an instant escape with Mills &amp; Boon - and whether you are reading on holiday or at home, our brand new stories will whisk you away to some of the most romantic places in the UK.”</p> <p>Mills &amp; Boon&nbsp;<a href="https://www.thebookseller.com/news/mills-boon-woos-new-readers-644896">relaunched</a> in January, the first facelift for the 110-year-old brand in a decade with sleeker logo and revamped covers, refreshed point-of-sale material, a beefed-up book club and the brand’s first engagement with the blogging community as well as various commercial partnerships. The PR campaign was also managed by London-based Taylor &amp; Herring.</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2018-07-30T09:44:00+01:00">July 30, 2018</span><li class="item-inline"><a href="/genre/contemporary-romance">Contemporary Romance</a></li><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/books">books</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><li class="item-inline"><a href="/tags-bookseller/lisa-milton">lisa milton</a></li><li class="item-inline"><a href="/tags-bookseller/taylor-herring">Taylor &amp; Herring</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Mon, 30 Jul 2018 08:47:24 +0000 Heloise Wood 839131 at https://www.thebookseller.com https://www.thebookseller.com/news/mills-boon-reveals-10-new-stories-based-around-uks-most-romantic-places-839131#comments Mills & Boon ties knot on Royal wedding packs for libraries https://www.thebookseller.com/news/reading-agency-ties-knot-mills-boon-royal-wedding-packs-788821 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2018/05/18/Mills%20%26%20Boon%20192x181.png?itok=Qr9oOCCC" width="192" height="181" alt="Mills &amp; Boon" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Mills &amp; Boon&nbsp;is partnering with the Reading Agency to celebrate the Royal Wedding.</p> <p>The HarperCollins&nbsp;romance imprint has collaborated with the literacy charity on the #RoyalRomance campaign to deliver “bespoke Royal Wedding packs” to libraries nationwide, all of which have sold out in 24 hours with 100 libraries signing up.</p> <p>Mills &amp; Boon has also published two exclusive e-book story collections,&nbsp;<em>A Bride for the Playboy Prince </em>and <em>The Royal Wedding Collection</em> – containing a selection of romantic and steamy stories where princes meet their match, to celebrate Prince Harry and Meghan Markle’s nuptials on Saturday (19th May).</p> <p>The Royal Wedding packs include bunting, poster, bingo cards, balloons and books to encourage libraries to share photos of their displays on wedding day using #RoyalRomance, to win a hamper. Social activity from Mills &amp; Boon channels will be running alongside the wedding, with a downloadable wedding party pack available from its <a href="http://www.millsandboon.co.uk/royalromance">website</a>.&nbsp;</p> <p>Lisa Milton, executive publisher for Mills &amp; Boon, said: “It doesn’t get more romantic than a Royal Wedding, so who better to celebrate than Mills &amp; Boon, the UK’s number one romance publisher.</p> <p>“We can’t wait to see the creative library displays and royal wedding parties taking place across the UK to celebrate a real royal romance. Mills &amp; Boon is all about happily ever after, after all.”</p> <p>A range of publishers have commemorated the wedding including&nbsp;Bonnier Zaffre which <a href="https://www.thebookseller.com/news/zaffres-new-rom-com-joins-publisher-party-royal-wedding-773331">announced</a> the e-book publication of&nbsp;romantic comedy, <em>The Royal Wedding</em>, last month as well as a Royal Wedding-themed colouring book from Trapeze <a href="https://www.thebookseller.com/news/trapeze-publish-royal-wedding-colouring-book-747086">revealed</a> in March.</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2018-05-17T16:45:00+01:00">May 17, 2018</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/tag/reading-agency">Reading Agency</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Thu, 17 May 2018 15:50:14 +0000 Heloise Wood 788821 at https://www.thebookseller.com https://www.thebookseller.com/news/reading-agency-ties-knot-mills-boon-royal-wedding-packs-788821#comments HQ promotes Rose and Brett to strengthen marketing team https://www.thebookseller.com/news/hq-promotes-rose-and-brett-743066 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2018/03/02/HQ%20192x181_0_25.jpg?itok=Ji8fKIDS" width="192" height="181" alt="HQ" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>HQ has promoted Joanna Rose and Claire Brett to strengthen&nbsp;its marketing team.</p> <p>Rose will become divisional marketing director while Brett has been appointed to head of marketing.</p> <p>Rose, currently Mills &amp; Boon brand director, will oversee divisional marketing for HQ, HQ Digital and Mills &amp; Boon. She was previously head of marketing at Orion and head of group marketing at Hachette Children’s Books joining HQ in November 2015. She recently directed the rebrand of Mills &amp; Boon and will lead the romance imprint and HQ marketing teams, reporting to executive publisher, Lisa Milton.</p> <p>Brett, currently HQ campaign manager, will become head of marketing for the imprint. She will be assuming the position from&nbsp;departing head of marketing, Alison Lindsay, who left at the end of February to join Laurence King Publishing.</p> <p>Brett, who was previously deputy marketing director at Orion before joining HQ in January 2017, will report to Rose.</p> <p>HQ is currently recruiting for a campaign manager and a Mills &amp; Boon marketing Director.</p> <p>Milton said: “Great marketing makes a huge difference to book sales and to do so you need a great team. I am therefore delighted to promote Jo Rose into this new divisional marketing director role. Jo brings huge knowledge and creativity as well as incredible leadership and management skills. As Jo takes on responsibility of HQ marketing in addition to Mills &amp; Boon, I know she will be skilfully supported by Claire Brett in her new HQ head of marketing role."</p> <p>She added: “Claire is one of the most creative and thoughtful marketeers in our industry and I know her campaigns will be key drivers of our success for our HQ books and authors. As we build HQ, we continue to develop and grow, within 15 months we’re achieved a lot, but our ambitions are huge. Jo and Claire will help us to aim high, and then higher.”</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2018-03-01T14:30:00+00:00">March 1, 2018</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/tags-bookseller/hq">HQ</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tags-bookseller/joanna-rose">Joanna Rose</a></li><li class="item-inline"><a href="/tags-bookseller/claire-brett">Claire Brett</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Thu, 01 Mar 2018 14:31:15 +0000 Heloise Wood 743066 at https://www.thebookseller.com https://www.thebookseller.com/news/hq-promotes-rose-and-brett-743066#comments Harlequin buys five romance books from Heath https://www.thebookseller.com/news/harlequin-buys-five-books-heath-707401 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2018/01/10/The%20Kings%20Elite%20192x181.png?itok=Ewe56fCo" width="192" height="181" alt="The Kings Elite" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Harlequin has inked a five-book deal with romance author Virginia Heath.</p> <p>The deal includes a new series, The King’s Elite, and first of the new novels will be published in 2018.</p> <p>Linda Fildew, senior editor for historical romance at the HarperCollins imprint Harlequin and Mills &amp;&nbsp;Boon, acquired world rights from Kate Nash of the Kate Nash Literary Agency.</p> <p>The books will be published by Harlequin Historical in the US and M&amp;B&nbsp;Historical in the UK.</p> <p>Heath is a former history teacher who lives near London. She was first published in 2013 by M&amp;B. Her third novel, <em>Discerning Gentleman's Guide,</em> was shortlisted for a RONA (Romantic Novel of the Year Award).</p> <p>&nbsp;</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2018-01-10T14:15:00+00:00">January 10, 2018</span><li class="item-inline"><a href="/historical">Historical</a></li><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/rights">rights</a></li><li class="item-inline"><a href="/tags-bookseller/virginia-heath">Virginia Heath</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><li class="item-inline"><a href="/tag/harlequin">Harlequin</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tags-bookseller/harlequin-mills-boon">Harlequin Mills &amp; Boon</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Wed, 10 Jan 2018 14:17:19 +0000 Heloise Wood 707401 at https://www.thebookseller.com https://www.thebookseller.com/news/harlequin-buys-five-books-heath-707401#comments Mills & Boon woos new readers https://www.thebookseller.com/news/mills-boon-woos-new-readers-644896 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2017/09/28/Mills%20%26%20Boon%202017%20192x181.png?itok=XoCb1HL7" width="192" height="181" alt="" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Mills &amp; Boon (M&amp;B) has revealed a “huge” relaunch lined up for January, the first facelift for the brand in a decade. The rebrand features a sleeker logo and revamped covers, refreshed point-of-sale material, a beefed-up book club and the brand’s first engagement with the blogging community. There will also be a raft of commercial partnerships and retail promotions for the romance imprint which will go live on 1st January.</p> <p>Lisa Milton, executive publisher of its Harlequin UK publishing division, unveiled the plans to <em>The Bookseller</em> with Jo Rose, who was promoted to the new role of M&amp;B brand director in January. When Milton joined the publisher two years ago, what she found “exciting” about the brand was realising “how big and how hidden” it was. M&amp;B became an imprint of HarperCollins in 2014 following the publisher’s acquisition of Harlequin, but Milton conceded that while the brand is “big and profitable”, in the past 12 years its retail sales have been in decline. M&amp;B went from selling two million copies in 2009 to 700,000 in 2016, according to Nielsen BookScan. Strong e-book sales - digital formats accounted for 45% of its business in 2014 - have come at the expense of its direct business.</p> <p>The 18-month transformation project began with an internal steering group, which led to “some bonkers ideas”, according to Milton. The resulting plan included commissioning consumer insight from research agency Blinc and polling 1,000 women. Rose said: “We went into it with an open mind - to the extent that we asked, ‘Should we still be called Mills &amp; Boon?’ There are 300,000 people [in the UK] who are loyal to the brand and it delivers to them fantasy, escapism and it’s like a bar of chocolate - it’s cheap, easy and always delivers in the same way.”</p> <p style="text-align: center;"><img alt="" src="/sites/default/files/2017/09/28/Historical_Front-Back-Paperback.jpg" style="width: 600px; height: 400px;"></p> <p style="text-align: center;"><em>A new-look paperback from Mills &amp; Boon.</em></p> <p>HC “tested the elasticity” of these readers and whether they would stay with M&amp;B through various changes, and judged that the group “is so loyal that these readers will”. Rose said: “One of the researchers went into a shop and said, ‘No one’s buying Mills &amp; Boon’. And the manager said, ‘You’re here on the wrong day. Everyone comes on the day they come out, they come in knowing what they want.’ It’s like magazine publishing in a way: the titles are on the shelves for a month and then they’re off. So the researcher went back the following Thursday and said, ‘I was nearly knocked down by all these people’.”</p> <p>The research also explored those who “aren’t reading Mills &amp; Boon”. Rose said: “There’s a universe of around 2.5 million women who are reading romance at least once a fortnight. They have a positive association with [M&amp;B] but this association is fixed in time, when they were 17 or remember their gran reading them... [But] the branding and the packaging was wrong for them.”</p> <p>The research led to a brand proposition - instant romantic indulgence - and a style guide used to refresh the branding, communications and web presence. The 12 existing series have been revamped with slicker covers, some with new titles and new taglines, with the “sexiest ever” series, Dare, launching in January. The team worked with design agency Pentagram to look at how it could deliver things in a different format to reach a different audience, according to Rose. The new logo downplays the ampersand, which had dominated, instead focusing on the words Mills and Boon.</p> <p>Milton is putting her name as a point of contact to the revamped book club, through which readers subscribe to monthly mail-outs, which Rose said provide useful opportunities for upselling through promotions. She said: “We are growing it. It’s smaller than it was but very profitable, and we’re recruiting into it. There is definitely a growth area for direct mail.”</p> <p style="text-align: center;"><img alt="" src="/sites/default/files/2017/09/28/Mills%20%26%20Boon%202017%20POS.jpg" style="width: 600px; height: 348px;"></p> <p style="text-align: center;"><em>New point of sale for Mills &amp; Boon features a revamped logo.</em></p> <p>The transformation also led to engagement with the blogging community for the first time, with 150 bloggers now working as “brand advocates” who will help the publisher “reach and connect with romance readers and reading communities”. Meanwhile, Milton said retailers have given “fantastic responses” to the new point-of- sale, which features a teal shade as part of the new “grown-up colour palette”, veering away from pink.</p> <p><strong>Branching out</strong></p> <p>Milton declined to disclose further details about point of sale, the “huge PR campaign” planned with communications company Taylor Herring, or elaborate on promotional partnerships, but did reveal she wants to widen Mills &amp; Boon into wider retail spaces. She said: “It’s my ambition to see it stocked in places where it hasn’t been sold. I’d love Waterstones to be a stockist, and I’d love a few independents.”</p> <p>Milton also declined to share the financial details of the “significant investment” or the desired sales uplift she has in mind, but told <em>The Bookseller</em> she is keen to recruit more staff if the relaunch goes well. She said: “We have taken on new staff [over the past 18 months], including in the press office and sales team... more than that, it’s predicated on growth. I hope we will take on more people because we would have grown so much.”</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2017-09-28T14:15:00+01:00">September 28, 2017</span><div class="field field-name-field-written-by field-type-text field-label-above"><div class="field-label">Written By:&nbsp;</div><div class="field-items"><div class="field-item even">Heloise Wood</div></div></div><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tags-bookseller/harlequin-uk">Harlequin UK</a></li><li class="item-inline"><a href="/tags-bookseller/lisa-milton">lisa milton</a></li><li class="item-inline"><a href="/tags-bookseller/jo-rose">Jo Rose</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Fri, 29 Sep 2017 04:00:00 +0000 sarah.shaffi@thebookseller.com 644896 at https://www.thebookseller.com https://www.thebookseller.com/news/mills-boon-woos-new-readers-644896#comments Mills & Boon launches weekly e-book serial https://www.thebookseller.com/news/mills-boon-launch-scandalous-weekly-digital-series-630891 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2017/09/01/a%20list.png?itok=WpxaYKKT" width="192" height="181" alt="A List" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Mills &amp; Boon is&nbsp;launching its first weekly serial:&nbsp;a new 12-part digital-only series, called&nbsp;Secrets of the A List, to be written by 11 of its existing authors.</p> <p>According to HarperCollins, the co-authored&nbsp;series&nbsp;will be "packed with drama, intrigue and scandal" and&nbsp;perfect for fans of "Big Little Lies", "The Affair", "Brothers &amp; Sisters", "Dynasty" and "Dirty Sexy Money".&nbsp;</p> <p>Set in the "seductive" scenery of glamorous California, it&nbsp;follows the prestigious Marshall family, renowned for their ability to fix the screw-ups of the super rich until a terrible accident befalls the family and their own sordid secrets start to be revealed.</p> <p>The serial is in 12 parts and the first&nbsp;will be published on Sunday 3rd September and is free to download.&nbsp;Subsequent parts will be released weekly from then until Sunday&nbsp;19th November, priced at 99p each.</p> <p>Lisa Milton, executive publisher of Mills &amp; Boon, said the publisher was responding to changes in reading habits to cater to a "new type of reader".&nbsp;</p> <p>"Over the past few years we’ve started to see a big change in the way people are reading,’ said&nbsp;Milton. "More and more, people are reading in bite size chunks on the go on their phones, tablets and e-readers and we’re thrilled to be offering a weekly dose of scandal and glamour perfect for this new type of reader."</p> <p>Authors who will be writing across the series (one author per part) are: Joss Wood,&nbsp;Clare Connelly,&nbsp;Donna Hill,&nbsp;Reese Ryan,&nbsp;Helen Lacey,&nbsp;&nbsp;Michelle Major,&nbsp;Yahrah St. John,&nbsp;Cat Schield,&nbsp;Dani Collins,&nbsp;Karen Booth, and&nbsp;Maya Blake who&nbsp;has&nbsp;written two parts.&nbsp;</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2017-09-01T09:15:00+01:00">September 1, 2017</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/rights">rights</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Fri, 01 Sep 2017 12:50:17 +0000 Katherine Cowdrey 630891 at https://www.thebookseller.com https://www.thebookseller.com/news/mills-boon-launch-scandalous-weekly-digital-series-630891#comments Wedding photographer scoops Mills & Boon contract https://www.thebookseller.com/news/wedding-photographer-scoops-mills-boon-contact-competition-win-607821 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2017/08/07/prima%20192x181.png?itok=OfmcP3g6" width="192" height="181" alt="Prima " /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>A wedding photographer has won a publishing contract with HarperCollins imprint Mills &amp; Boon after winning <em>Prima Magazine’s</em> Love to Write competition.</p> <p>Tracy Gow will also receive £500, and the first chapter of her novel will be featured in the magazine alongside an interview. Features editor and fellow judge Karen Swayne said Gow's untitled novel had "intriguing characters, a stunning setting and a storyline which left us wanting to know more”.</p> <p>It is the second year the competition has run. This year’s judges included Swayne, <em>Prima</em> editor Gaby Huddart, books editor Nina Pottell, Mills &amp; Boon editor Bryony Green and the imprint’s authors Jessica Gilmore and Annie O’Neil.</p> <p>Entries were judged based on the “entrants’ ability to create relatable characters, a fresh author voice and delivering emotional impact”.</p> <p>Gow, who will be writing for the romance imprint under the pseudonym Ella Hayes, owns a wedding photography business but “had always dreamed of writing romance”.</p> <p>The writer, who is based in Kinross, Scotland, revealed she was “still pinching herself” about the news.</p> <p>She said: “I was utterly delighted to receive the news of my win and I’m still pinching myself. When you have ambitions to become a writer, it can feel like an uphill struggle trying to attract the attention of an agent or publisher, especially when you have a demanding day job which steals so much of your time.</p> <p>“Winning <em>Prima Magazine’s</em> Love to Write competition has given me a huge boost. It’s hugely important to me that readers enjoy my story so I’m working hard on the rest of the book and I’ll be keeping my fingers crossed that it’s a big hit with Mills &amp; Boon readers.”</p> <p>Swayne said: “Tracy's entry stood out from the rest as it was not only very well written, but had intriguing characters, a stunning setting and a storyline which left us wanting to know more.”</p> <p>Rachel Dove won the first competition in 2015. Her novel <em>The Chic Boutique On Baker Street </em>was published by Mills &amp; Boon in April last year.</p> <p>In March the imprint <a href="http://www.thebookseller.com/news/mills-boon-gets-graphic-sexiest-series-yet-507821">launched Dare</a>, billed as the “sexiest” Mills &amp; Boon series ever.</p> <p>&nbsp;</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2017-08-07T09:30:00+01:00">August 7, 2017</span><li class="item-inline"><a href="/genre/contemporary-romance">Contemporary Romance</a></li><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/books">books</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><li class="item-inline"><a href="/tags-bookseller/prima">Prima</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Mon, 07 Aug 2017 08:37:15 +0000 Heloise Wood 607821 at https://www.thebookseller.com https://www.thebookseller.com/news/wedding-photographer-scoops-mills-boon-contact-competition-win-607821#comments Mills & Boon gets graphic in ‘sexiest’ series yet https://www.thebookseller.com/news/mills-boon-gets-graphic-sexiest-series-yet-507821 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2017/03/14/millsandboon_4.jpg?itok=y3CB-V13" width="192" height="181" alt="Mills &amp; Boon" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>HarperCollins imprint Mills &amp; Boon has launched Dare, a new series of “sexually graphic storytelling [with] strong, independent women and sizzling hot heroes”, with “highly explicit sexual encounters”. It is billed as the “sexiest” Mills &amp; Boon series ever. Four titles will publish a month, in print and e-book, from January 2018.</p> <p>Executive publisher Lisa Milton left said: “The stories will capture the imagination of readers by balancing graphic sex scenes with the relatable dilemmas and challenges faced by the characters. They’re the perfect quick, escapist romance fix for 21st-century women.”</p> <p>Senior editor Kathleen Scheibling added: “The heroines are empowered, independent, fearless women who don’t need a man—but when they choose one, it’s on their terms.” Dare’s editorial team is acquiring manuscripts from its offices in London, New York and Toronto.</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2017-03-14T15:30:00+00:00">March 14, 2017</span><div class="field field-name-field-written-by field-type-text field-label-above"><div class="field-label">Written By:&nbsp;</div><div class="field-items"><div class="field-item even">Lisa Campbell</div></div></div><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tags-bookseller/dare">Dare</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Wed, 15 Mar 2017 06:00:00 +0000 francesca.pymm_232490 507821 at https://www.thebookseller.com https://www.thebookseller.com/news/mills-boon-gets-graphic-sexiest-series-yet-507821#comments HarperCollins promotes Bates to associate publisher https://www.thebookseller.com/news/harpercollins-nick-bates-promoted-associate-publisher-458871 <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.thebookseller.com/sites/default/files/styles/large/public/field/image/2017/01/06/harpercollins_18.png?itok=hzfYcD2w" width="192" height="181" alt="HarperCollins" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>HarperCollins' sales and marketing director Nick Bates has been promoted to associate publisher, as one of three promotions with its&nbsp;sales and Harlequin teams.</p> <p>Bates will have responsibility for design, marketing and PR for both HQ and Mills &amp; Boon, as well as for publishing operations.</p> <p>Further promotions see&nbsp;JP Hunting&nbsp;promoted to sales director for Harlequin, having worked at HarperCollins for over seven years, latterly as head of children’s sales. Hunting will report to group sales director Oliver Wright and will work closely with executive publisher Lisa Milton and the HQ and Mills &amp; Boon teams. The children’s division will be recruiting a new head of UK Sales.</p> <p>Anna Derkacz has been appointed to the role of sales director for fiction, non-fiction and Avon. Derkacz joined HarperCollins from Penguin Random House in <a href="http://www.thebookseller.com/news/derkacz-joins-harpercollins-as-sales-director-316507">2015</a> on a fixed-term contract, originally to cover maternity leave for&nbsp;Laura Fletcher&nbsp;who decided to leave in October last year. Derkacz&nbsp;has now been formally confirmed in her new role.</p> <p>Wright said: “I’m delighted to announce these new roles for both JP and Anna – both are hugely talented and have excelled in working with our sales and publishing teams, as well as with our customers and authors. I look forward to seeing them and their teams go from strength to strength.”</p> <p>Milton said: “Nick has played a very significant role in the Harlequin integration - with a very wide remit and myriad responsibilities, he has been at the heart of our successful transition in every area. As Harlequin develops, we need to expand our team, and by making Nick our associate publisher and JP our new sales director, we are shaping ourselves for ongoing success. I’m very excited to see how they both develop their new roles.”&nbsp;</p> </div></div></div> <span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2017-01-05T15:30:00+00:00">January 5, 2017</span><li class="item-inline"><a href="/article-type/news">news</a></li><li class="item-inline"><a href="/categories/books">books</a></li><li class="item-inline"><a href="/tags-bookseller/anna-derkacz">Anna Derkacz</a></li><li class="item-inline"><a href="/tags-bookseller/nick-bates">Nick Bates</a></li><li class="item-inline"><a href="/tag/harpercollins">HarperCollins</a></li><li class="item-inline"><a href="/tags-bookseller/oliver-wright">Oliver Wright</a></li><li class="item-inline"><a href="/tags-bookseller/lisa-milton">lisa milton</a></li><li class="item-inline"><a href="/tag/mills-boon">Mills &amp; Boon</a></li><li class="item-inline"><a href="/tags-bookseller/hq">HQ</a></li><li class="item-inline"><a href="/tags-bookseller/jp-hunting">JP Hunting</a></li><div class="field field-name-field-subscriber field-type-list-boolean field-label-above"><div class="field-label">Subscriber :&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-premium field-type-list-boolean field-label-above"><div class="field-label">premium:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-sticky-to-category field-type-list-boolean field-label-above"><div class="field-label">Sticky at top of category lists:&nbsp;</div><div class="field-items"><div class="field-item even"></div></div></div> Thu, 05 Jan 2017 15:45:39 +0000 Katherine Cowdrey 458871 at https://www.thebookseller.com https://www.thebookseller.com/news/harpercollins-nick-bates-promoted-associate-publisher-458871#comments
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