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Written by John Colanzi


It's amazing how long it took me to start my first ebook I didn't think of myself as an author.

I knew that information was creating a fortune for others, but who was I to think I could write a book?

I knew allrepparttar reasons to do it. The task just seemed so daunting.

I started out writing and submitting articles. It didn't seem as hard, although sometimesrepparttar 108490 words came slow.

The old story of use it or lose it is so true. Once I started getting some positive feedback, I could feel a shift in my thinking.

The more I wroterepparttar 108491 easier it got. As my articles began to circulaterepparttar 108492 feedback began to increase.

Maybe I am a writer!

Web sites and newsletters starting picking up my articles and some ezines were publishing everything I submitted.

I started writing more articles, and they started becoming easier to write. It was an ever increasing cycle.

Designing Your Ebook Sales Page

Written by Shelley Lowery


Writing and designing a great ebook is an essential part of your success. However, it is only a small part of your overall strategy. In order to be successful, you must develop and implement a strategic plan that includes all ofrepparttar following:

- A great ebook - A web site specifically designed to sell - Persuasive ad copy written with passion, excitement and benefit - An easy ordering process - A powerful marketing strategy

Each step will play a very important role in your overall success. You must plan each step very carefully and develop your strategy to its fullest potential. If even one step fails, your sales will suffer.

Designing Your Sales Page

When you're ready to design your sales page, keep in mind, repparttar 108489 most important part of your page is your sales copy. Fancy web sites and graphics don't make sales...words do.

Your sales page should have one specific purpose -- getting your potential customer to take action. It should be simple in design and focus on one specific product.

Design your page in standard HTML and avoid using Flash or anything that requires fancy plug-ins. You want your page to load as quickly as possible and draw your visitor's attention to your text.

Another consideration of great importance isrepparttar 108490 Search Engines. You must specifically design your page to rank high inrepparttar 108491 Search Engines. Including good META tags is a step inrepparttar 108492 right direction. However, META tags are only a small part of preparing a page forrepparttar 108493 Search Engines. Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank. Visit Search Engine Watch to learn more. http://www.searchenginewatch.com/

If you'd like a head start on designing your sales page, you can find some free templates here:

http://www.freesitetemplates.com/

Writing Effective Sales Copy

Your words arerepparttar 108494 most important part of your entire marketing strategy. Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Pack your copy with all ofrepparttar 108495 benefits your ebook has to offer. Tell your potential customer exactly what your ebook will do for them. Identify a specific problem and promote your ebook asrepparttar 108496 solution. Write to persuade -- that'srepparttar 108497 bottom line.

Your sales letter should begin with a powerful headline that DEMANDS ATTENTION. This headline might be inrepparttar 108498 form of a question that identifies a problem, or it may be inrepparttar 108499 form of an intriguing statement. Your headline isrepparttar 108500 most important part of your entire sales copy. If it doesn't immediately grab your visitor's attention, they most likely won't read any further. Developing a great headline should take more time than writing your entire sales letter. It's that important.

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