Tag Archives: Strategy

Digital Marketing. Still four P’s but everything else has changed by Matt Holland

An appraisal objective this year was to learn more about digital marketing to better understand and improve the Virtual Library and Knowledge Service (VLKS) marketing effort. The aim was to complete a MOOC (Massive Open Online Course) on digital marketing. … Continue reading

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Ch-ch-ch-changes … from Clinical Librarian to Manager by Tracey Pratchett

As 2015 draws to a close and after being in post for 8 months, I’m reflecting on my experience as a new Knowledge and Library Services Manager. I really loved being a Clinical Librarian and never saw myself returning to … Continue reading

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Revalidation, a work in progress … by Matt Holland

Probably an article about Revalidation on the LIHNN Clinical Librarianship blog was inevitable.   If you have been waiting, here it is.  It may not be the one you’re are expecting.  It’s part information, part reflection. The science bit.  Colleagues who … Continue reading

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Who sold you this then? Ten strategy writing tips for small libraries by Matt Holland

We are all strategists now. How do we write a strategy that goes beyond box ticking? Here are ten ideas taken from the experience of writing strategy for a small health library. Before you proceed, you need to read the … Continue reading

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Crowd sourcing the PEST Analysis by Matt Holland

January. LQAF 2015 is on the horizon. You will be planning revising the library strategy then? Yes? No? Oh well. In the spirit of sharing tasks that are common to us all, here is a first draft of PEST 2015. … Continue reading

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Information literacy/information skills teaching will eat your library service, if you are not careful by Matt Holland

Does your focus on information literacy teaching effect your service delivery to the detriment users? Here are some possibly heretical thoughts to keep in mind when trying to deliver big library information skills teaching through a small (health) library and … Continue reading

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