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Meet the "social" researchers, Milan Zdravković

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EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media

EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media


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  • All presentations from the workshop:

    1. Introduction to WS Marketing Strategies & Social Media
    http://www.slideshare.net/milanzdravkovic/1-introduction-20030548

    2. Group work
    http://www.slideshare.net/milanzdravkovic/group-work-ws-marketing-strategies-social-media

    3. Social Broadcasting vs. Traditional Online Advertising
    http://www.slideshare.net/milanzdravkovic/social-broadcasting-vs-traditional-online-advertising-milan-zdravkovi

    4. The Facebook ABC
    http://www.slideshare.net/milanzdravkovic/the-facebook-abc-anna-mossolova

    5. Meet the 'social' researchers
    http://www.slideshare.net/milanzdravkovic/meet-the-social-researchers-milan-zdravkovi

    6. 'Social EURAXESS' Guidelines for Facebook
    http://www.slideshare.net/milanzdravkovic/social-euraxess-guidelines-for-facebook-milan-zdravkovi

    7. Post lunch challenge exercise
    http://www.slideshare.net/milanzdravkovic/post-lunch-challenge

    8. Case study: EURAXESS - Research in Estonia
    http://www.slideshare.net/milanzdravkovic/case-study-euraxess-research-in-estonia
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  • 1. Meet the “social”researchersMilan ZdravkovićWho are EURAXESS “customers”?
  • 2. ◦ One study1has found that happiness tends to becorrelated in social networks. When a person ishappy, nearby friends have a 25 percent higherchance of being happy themselves.1James H. Fowler and Nicholas A. Christakis. 2008. "Dynamic spread of happiness in a large social network: longitudinal analysis over 20 yearsin the Framingham Heart Study." British Medical Journal. December 4, 2008: doi:10.1136/bmj.a2338.How long does it take to publish?
  • 3. How long does it take to publish a..◦ Book?◦ Paper?◦ Post?As time goes by..
  • 4. As time goes by..What happens when you tweet a paper?
  • 5. What Happens When You Tweet a Paperit’s been downloaded 535 times since it went liveMelissa Terras, The Impact of Social Media on the Dissemination of Research: Resultsof an Experiment, Journal of Digital Humanities, Vol.1, No.3, 2012
  • 6. ◦ “The internet and social media have created asuper-Guttenberg press for the academic sector,allowing researchers to crowdsource edits andfeedback”◦ “It is when you move from merely consuming toproducing social media that you are likely to noticesome of the biggest changes”Why researchers are social online?
  • 7. Why researchers are social online?◦ Social networks are changing the way in which the web isused, today and will be used, tomorrow– Users generate their own content– The number of published patent applications on socialnetworks in USA has been growing at about 250% peryear over the past five years◦ Virtual environments for rapid, cost-effective sharing ofknowledge and information◦ Social networks also play a key role in hiring, in businesssuccess, and in job performance.– Networks provide ways for companies to gatherinformation, deter competition, and conspire in settingprices or policies.Why researchers are social online?
  • 8. Why researchers are social online?◦ Social intelligence– More open networks, with many weak ties and socialconnections, are more likely to introduce new ideas andopportunities to their members than closed networks withmany redundant ties◦ They earn the social capital– the value that an individual gets from the social network– Instant peer-review◦ Social media can lead to the creation of a higher public profile(which then needs some management)– This might deliver crowd-funding for your researchKey problem of a research today?
  • 9. Key problem of a research today◦ Fragmentation– Research results are not shared or evaluatedacross scientific disciplines– One of the most favorable benefits of the socialnetworks for researchers is cross-sectoral linkingof researchers and scientists, helping, forexample, a biologist to find a statistician forhighclass data analysisAcademic research cycle
  • 10. Academic research cycleResearchers are using social media to..
  • 11. Researchers are using social media to◦ Connect with other researchers around the world◦ Discover the latest research and trends◦ Collaborate with others on their research projects◦ Promote their research work even beyond theacademic world◦ Engage and seek feedback (peer-review) fromresearchers, venture capitalists, public, etc.◦ Share their research in creative ways to inspiremore interestSocial tools for researchers
  • 12. Social tools for researchers: Examples 1/2◦ store, manage and share references & citations◦ generate citations and bibliographies◦ ask or answer to a question◦ find who is reading the content you are interested in◦ search & discover content (articles)◦ read & annotate articles◦ add, organize and share papers (self-archiving)◦ import papers from other research software◦ provide and receive personal recommendationsSocial tools for researchers
  • 13. Social tools for researchers: Examples 2/2◦ getting reputation score◦ follow other people contributions◦ request access to articles◦ create or participate in public and private discussion groups◦ manage identity◦ create personalized workbench (by using widgets)◦ gain access to analytical report regarding access to papers◦ submit or find and browse research jobs◦ submit or find and browse event announcements◦ submit or find and browse scientific data◦ organize lab data and materials◦ whiteboardsProblems
  • 14. Problems◦ Trust◦ Multiplicity of platforms– Identity management– Critical mass of researchers on a single platformneeded◦ Privacy issues◦ Online social research is different from“conventional” one– Research process is today driven by the journalindustry– Researchers are not social? Culture of “secrecy”,“sharing” is not an incentive?
  • 15. ◦ “The real value of social media for scientists (aside fromteaching us to communicate concisely) may be that we areforced to think about how to share ideas with a broaderaudience, one that ultimately pays for most of our research:taxpayers. Public conversations about our research makescientists accountable for delivering something of value tothose taxpayers ... The days of scientists communicating onlywith each other, in the languages of our individual disciplines,and relying on science journalists to translate for the public,are rapidly coming to an end.”G. Small in Nature, vol. 479, page 141
  • 16. What do you thinkresearchers need?

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