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Serving Communities Outside the Walls of the Library – Using Mobile Library Services to reach the Underserved.

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Bookmobiles are the perfect Outreach Vehicles. Come join our panel of experts and discuss serving communities outside the walls of a library--- the urban poor, suburban, rural areas including town …

Bookmobiles are the perfect Outreach Vehicles. Come join our panel of experts and discuss serving communities outside the walls of a library--- the urban poor, suburban, rural areas including town centers, ranches, gathering places, and farmer’s markets. Learn about some unique programs and ways to reach out to all parts of your community including children, seniors and non-English speakers.

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  • Stats gathered on 4/11/12, are historical since launch
  • Harder to measure, because our internal blogs are so prevalent. Stats from 4/6/12 and 4/11/12. Are historical from launch. Former site had roughly 290,498 pageviews during this time last year. That’s a difference of over 300,000 (382,786) views.
  • Facebook only allows for stats over the last 90 days. Stats pulled on 6/21/12Flickr: Stats pulled on 4/11/12, stats are historicalTwitter: Stats pulled on 4/6/12 for @marinlibrary and 4/11/12 for @annetkentroomNext the top five flickr photos
  • Stats are historical and taken on 4/6/11
  • http://www.marinlibrary.org/using-the-library/outreach-services/bookmobile/blog/27095
  • https://www.facebook.com/marincountyfreelibrary
  • http://www.flickr.com/photos/62952406@N07/sets/72157627619702465/
  • @marinlibrary
  • http://www.youtube.com/user/marinlibrary?feature=results_main
  • http://pinterest.com/castatelibrary/california-libraries/
  • Transcript

    • 1. Serving Communities Outside the Walls of the Library USING MOBILE LIBRARY SERVICES TO REACH THE UNDERSERVED ALA ANNUAL, ANAHEIM, CA JUNE 23, 21012 AMANDA JACOBS FOUST
    • 2. Marin County Free Library: Overview All staff are encouraged to participate 1-2 hours per month/30 minutes per week Five social media platforms: o Blogs o Facebook o Flickr o Twitter o Youtube
    • 3. Featured Blogs Stats Four Featured Staff BlogsCombined total of 90 entries 8,704 pageviewsAverage views per entry: 98
    • 4. Internal Blogs/The Website Total pages views for site: 673, 284 Total Visitors: 66,888 Average visit duration: 3:31 minutes Average page views per visit: 4.13 Of interest: Mobile Usage Top 5 Devices 1. Apple iPads 2. Apple iPhone 3. Apple iPod Touch 4. SonyEricsson LT15i Xperia Arc 5. HTC EVO 4G
    • 5. Facebook, Flickr & Twitter Facebook: 163 Likes Flickr:  634 photos on the site  Flickr views: 17,731  Average view per photo: 27  Daily average of views: 65 Twitter @marinlibrary:  284 followers  2298 tweets• Twitter @annetkentroom:  216 followers  920 tweets
    • 6. Youtube 29 videos 2055 views Average view per video is 71 Top 5 Videos on Youtube:1. Banned Books Week Virtual Readout: A Reading from Sylvester and the Magic Pebble2. Mt. Tamalpais and Muir Woods Railroad, 19263. Winnie the Witch4. Webstar Computer Build Tutorial5. Hotel Rafael March
    • 7. Why? Promote the library and it’s value to our communities Reach out to people where they are already getting their information Proactive customer service Publicize events and services Replicate in-person experience online
    • 8. How… website
    • 9. How… blogs
    • 10. How… blogs
    • 11. How… blogs
    • 12. How… Facebook
    • 13. How… Flickr
    • 14. How… Flickr
    • 15. How… Flickr
    • 16. How… Flickr
    • 17. How… Flickr
    • 18. How… Flickr
    • 19. How… Twitter or #bookmobile
    • 20. How… Twitter
    • 21. How… Twitter
    • 22. How… YouTube
    • 23. Honorable Mention: Pinterest
    • 24. Best Practices Include photos or videos whenever possible Limit one link per post Blog posts: 300-500 word limit Facebook: Six words, plus visual content & link ideal, 3-5 times per day Twitter: 20 times per day. Include visuals, one link and don’t forget hashtags Don’t be afraid to make mistakes Have fun!!!
    • 25. Tips & Tricks Maintain a social media binder at each location with logins, cheat sheets, toolkits and resources Become a subject specialist Maintain a calendar posting commitments Use a content creation form to develop posts and brainstorm Talk to colleagues and patrons for inspiration Sign up and use platforms to get a feel for their strengths and differences. Use Hootsuite or similar tools
    • 26. Resources King, David Lee. (May 27, 2011). Facebook for Libraries. American Libraries. http://americanlibrariesmagazine.org/features/05272011/facebook-libraries Abram, Carolyn & Pearlman, Leah. (2010). Facebook for Dummies Cheat Sheet. Dummies.com [website]. http://www.dummies.com/how- to/content/facebook-for-dummies-cheat-sheet.html Video tour. http://www.flickr.com/tour/ (Simple, easy-to-follow instructions and overview) Help section. http://www.flickr.com/help/ (Organized by category; simple explanations) FAQs. http://www.flickr.com/help/faq/ (Offers FAQ search box or topics divided by categories) College Degrees [website]. (2008). 50+ resources for Libraries: Getting Started, Uses, Tools, & Guides. http://www.collegedegrees.com/blog/2008/06/24/how-to-make-flickr-work-for-your-library-50-resources/ Ault, Julia. (July, 2010). Using Twitter as your Personal Learning Network (PLN): Part 1 - Building Your Toolbox. http://www.slideshare.net/juliadesigns/usingtwitteraspln-part1 The Twitter Glossary has more lingo: http://support.twitter.com/entries/166337-the-twitter-glossary Article - How Libraries Can Leverage Twitter: http://andyburkhardt.com/2011/04/26/how-libraries-can-leverage-twitter/ AtYourLibrary.org [YouTube channel]. (2011). American Library Association. http://www.youtube.com/user/AtYourLibraryOrg?ob=5#p/u/0/J74d_0UYoYs Flipspotlight: Nonprofit Video Toolkit. (February 14, 2008). Cisco [tutorial]. http://www.youtube.com/user/flipvideospotlight Part 4 about editing is particularly helpful. King, David Lee. (February, 2011). 5 Tips [3-part video series]. WebJunction. http://www.davidleeking.com/2011/02/24/5-tips-for-editing-videos/ http://www.davidleeking.com/2011/02/17/5-tips-to-video-what-to-say-how-to-look-good-saying-it/ http://www.davidleeking.com/2011/02/09/5-tips-on-videocameras-and-lighting/
    • 27. Questions? Amanda Jacobs Foust Electronic Services Librarian afoust@marincounty.org (415) 473-7451
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