BIMBO STRATEGY

THE teen fiction division of Simon & Schuster is exploiting the bimbo triumvirate to sell books. “Britney, Lindsay, Nicole . . . and now Kenzie,” reads the breathless blurb for Randi Reisfeld‘s novel, “Rehab,” out in July. It’s about a rising actress named Kenzie Cross, who parties too hard and ends up you-know-where. The catalog copy goes on, “At first she doesn’t really mind her posh quarters and its many perks, like having a private counselor and massage therapist – until it finally hits her why she’s really there . . .” A Simon & Schuster rep says the boldface trio don’t appear in the novel and their names were used only to promote its “timely and topical nature.”

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