Why is #100MentirasComunes popular right now?

Do you know why #100MentirasComunes is trending on Twitter? Click here, and in your own words, write a short definition and help your fellow Twitterers.
Category: | Most recent: August 14 at 04:40 UTC | First appearance: August 13 at 22:46 UTC | Source: User-Created | Permalink

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http://whatthetrend.com/trend/%23100MentirasComunes
whatthetrend.com
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sha1:U4LI6FTRYJLZVBTRJ3XNTDOWFXVSVPEX
<urn:uuid:d5a61fc7-e856-4829-97d0-4a710ac3cc21>
http://whatthetrend.com/trend/%23100MentirasComunes
response
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robots: classic
hostname: ip-10-16-133-185.ec2.internal
software: Nutch 1.6 (CC)/CC WarcExport 1.0
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operator: CommonCrawl Admin
description: Wide crawl of the web with URLs provided by Blekko for October 2014
publisher: CommonCrawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf