Shorty Awards

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The Shorty Awards
9th Shorty Awards
Shorty.png
Awarded for "Honoring the best of social media"
Country United States
Presented by Sawhorse Media
First awarded February 11, 2009; 8 years ago (2009-02-11)
Official website shortyawards.com

The Shorty Awards, also known as the "Shortys", is an annual awards show, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social web.

The awards are organized by the co-founders of startup company Sawhorse Media.[1] Greg Galant is CEO and Co-founder and Lee Semel is CTO and Co-founder of Sawhorse Media.[2] Since their creation in 2008, the awards have expanded beyond Twitter to recognize content creation on other social networking sites, including YouTube, Tumblr, Instagram, Vine, Snapchat, YouNow, Periscope and Facebook.[3]

An awards ceremony is held each spring and streamed live. Each award recognizes the entire body of work of the content creator for the calendar year, rather than an individual tweet or post. A 2012 Forbes magazine article about the awards commented: "The Shortys recognize that social media is about more than who can get the most followers ... we are creating millions of pieces of new writing that will define our generation. ... These writings ... are creating our history of record."[4]

List of ceremonies[edit]

Ceremony Date Venue Host City Host Ref.
1st Shorty Awards February 11, 2009 Galapagos Art Space New York City Rick Sanchez
2nd Shorty Awards March 3, 2010 The Times Center
3rd Shorty Awards March 28, 2011 Aasif Mandvi
4th Shorty Awards March 27, 2012 Samantha Bee and Jason Jones
5th Shorty Awards April 8, 2013 Felicia Day
6th Shorty Awards April 7, 2014 Natasha Leggero
7th Shorty Awards April 20, 2015 Rachel Dratch
8th Shorty Awards April 11, 2016 Mamrie Hart

First Annual Shorty Awards[edit]

The awards were created in 2008 by tech entrepreneurs Greg Galant, Adam Varga, and Lee Semel of Sawhorse Media.[5][6] They invited Twitter account holders to nominate the best twitterers in general categories such as humor, news, food, and design.[7] Winners were chosen by more than 30,000 twitterers during the voting period.[5] The founders of Twitter first heard about the awards after the contest had gotten underway, and expressed support for it.[5]

The first Shorty Awards ceremony was held on February 11, 2009, at the Galapagos Art Space in Brooklyn, New York. Approximately 300 people attended the event.[8] The event was hosted by CNN anchor Rick Sanchez and featured in-person guest appearances by prominent Twitter users MC Hammer and Gary Vaynerchuk and a video appearance by Shaquille O'Neal.[9][10] The awards, which were voted on by Twitter users, were distributed in 26 categories.[5] At the ceremony, the true identity of advertising category winner @PeggyOlson was revealed to be Carri Bugbee, owner of the public relations company Big Deal PR in Portland, Oregon.[11]

First Annual Winners by category[12][edit]

Category Winner
Best in Advertising Peggy Olson, @PeggyOlson
Best in Apps brightkit, @brightkit
Best Brand Action Wipes, @MarthaVan
Best in Business Paw Luxury, @PawLuxury
Best in Design Yiying Lu, @yiyinglu
Best in Education RubyLearning, @RubyLearning
Best in Entertainment Flashlight Worthy Books, @FLWBooks
Best in Finance StockTwits, @StockTwits
Best in Food Foodimentary, @foodimentary
Best in Green green jaden @greenjaden on twitter
Best in Health Debra Wendler, @ADHDParenting
Best in Humor Charles Trippy, @charlestrippy
Best in Music Hunter Burgan, @tranquilmammoth
Best in News BNO News, @BreakingNewsOn
Best in Nonprofits Athletes for a Cure, @athletes4acure
Best Personal Arleen Boyd, @AlohaArleen
Best in Photography Kyle Reese, @Twipphoto
Best in Politics Justin Hart, @justin_hart
Best in Science NASA's Phoenix Mars Lander, @MarsPhoenix
Best in Social Media Dan Zarrella, @danzarrella
Best in Sports Jackie, @girlwithnoname
Best in Startups Hanniversary, @hanniversary
Best in Tech Twitter Tips, @Twitter_Tips
Best in Travel Cruise Source, @cruisesource
Best in Video Games Justin McElroy, @justinmcelroy
Best in Weird Martin Sargent, @martinsargent

Second Annual Shorty Awards[edit]

Voting for the second Shorty Awards opened on January 5, 2010, in 26 official categories. A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.[12][13]

The second Shorty Awards competition introduced a panel of judges called the Real-Time Academy of Short Form Arts & Sciences whose members were Craig Newmark, David Pogue, Kurt Andersen, Caterina Fake, Joi Ito, Frank Moss, Alberto Ibargüen, Sreenath Sreenivasan, MC Hammer, Alyssa Milano and Jimmy Wales. After public nominations determined the finalists, the Academy decided on the winners.

Winners were announced at a ceremony held in the Times Center in The New York Times building in Manhattan, and were streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly added Real-Time Photo of the Year and a special humanitarian award.[14]

Second Annual Winners by category[15][edit]

Category Winner
Best in Advertising Frank Adman, @FrankAdman
Best in Apps TweetDeck, @TweetDeck
Best in Art deviantART, @deviantART
Best Brand Whole Foods, @WholeFoods & Sesame Street, @sesamestreet
Best Celebrity Nathan Fillion, @NathanFillion
Best Cultural Institution Lewis Ginter Botanical Garden, @lewisginter & Reduced Shakespeare Company, @reduced
Best in Customer Service Bonnie Smalley, @ComcastBonnie
Best in Design Smashing Magazine, @smashingmag
Best in Entertainment True Blood HBO, @TrueBloodHBO
Best in Finance The Suze Orman Show, @SuzeOrmanShow
Best in Food Foodimentary, @Foodimentary
Best in Government Cory Booker, @CoryBooker
Best in Health Rachael Dunlop, @DrRachie
Best in Humor Mrs. Stephen Fry, @MrsStephenFry & David Thorne, @27bslash6
Best in Innovation Betty Draper, @BettyDraper
Best in Literature Arjun Basu, @arjunbasu
Best Journalist William Bonner, @realwbonner & Rachel Maddow, @maddow
Best in Music Ivete Sangalo, @ivetesangalo & Ted Leo, @tedleo
Best in News The Diane Rehm Show, @drshow
Best Nonprofit TWLOHA, @TWLOHA
Best in Politics The Nation, @thenation
Best in Science Jen Scheer, @flyingjenny
Best in Sports Bill Simmons, @sportsguy33
Best in Tech Soldier Knows Best, @SoldierKnowBest
Best in Travel Twitchhiker, @twitchhiker
Best in Weird The Llama, @DoWhatITellYou

Special Awards[edit]

Category Winner
Real-Time Photo of the Year Janis Krums, @jkrums for "Plane on the Hudson"
Special Humanitarian Award Carel Pedre, @carelpedre

Third Annual Shorty Awards[edit]

The nomination period for the third annual Shorty Awards opened in January, 2011, and ran through February 11, 2011, except for new categories that had extended nomination deadlines.[15] There were 30 official categories, and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. A Marketing Jury within the Real-Time Academy of Short Form Arts & Sciences judges the Shorty Industry Awards and determines the winners from among the paid entries.[16] Winners were announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center.[17][18] Other Shorty Awards presenters were scheduled to include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.[18]

Third Annual Winners by category[19][edit]

Category Winner
Best Actor Neil Patrick Harris, @ActuallyNPH[20][21]
Best Actress Stana Katic, @Stana_Katic
Best in Apps COLOURlovers, @colourlovers
Best in Art One Stop Poetry, @Onestoppoetry
Best Author Shawn Stewart, @treatwomenright & John Green, @realjohngreen
Best Celebrity Kim Jae-joong, @mjjeje
Best Charity The Trevor Project, @trevorproject
Best Comedian

(in Conjunction with the New York Comedy Festival)

Harrison Greenbaum, @harrisoncomedy[22]
Best Cultural Institution Tyneside Cinema, @tynesidecinema & Science Gallery, @ScienceGallery
Best in Customer Service Research In Motion, @BlackBerryHelp
Best in Design Codeorama, @Codeorama
Best in Entertainment Barney Stinson, @Broslife
Best in Fashion Ann Li, @AnnLouieLi
Best Fan Page Ke$ha Time, @keshastime & Hey Britney, @heybritney
Best in Finance Slow Money, @SlowMoney
Best in Food Epic Meal Time, @epicmealtime
Best in Gaming Adam Montoya, @SeaNanners
Best in Government Cory Booker, @CoryBooker
Best in Green Mud Baron, @Cocoxochitl
Best in Humor The Dark Lord, @Lord_Voldemort7
Best in Innovation Rene Silva Santos, @Rene_Silva_RJ
Best Journalist West Wing Report, @westwingreport
Best in Music Jonas Brothers, @JonasBrothers
Best in News Lei Seca RJ, @LeiSecaRJ & The Young Turks, @TheYoungTurks
Best Nurse Ronivin Pagtakhan, @ronnievinn & Matthew Browning, @MatthewBrowning
Best in Politics Marina Silva, @silva_marina & The Bloggess, @TheBloggess
Best in Science MythBusters, @MythBusters
Best Social Media Expert Facts About Boys, @FactsAboutBoys
Best in Sports New Orleans Saints, @Official_Saints
Best in Tech Soldier Knows Best, @SoldierKnowBest
Best in Television Attack of the Show, @aots & Sesame Street, @sesamestreet
Best in Travel JD Andrews, @earthXplorer
Best in Weird Alli Trippy @AlliTrippy & OMG I do this, too, @omgidothistoo

Special Awards[edit]

Category Winner
Real-Time Photo of the Year Douglas H. Wheelock, @Astro_Wheels for "Moon From Space"
Connecting People Shannon Miller, @shannonmmiller
Foursquare Location of the Year SXSW, @SXSW
Foursquare Mayor of the Year Baratunde Thurston, @baratunde
Microblog of the Year on Tumblr The Daily What

Fourth Annual Shorty Awards[edit]

The 4th Annual Shorty Awards brought together Tracy Morgan, Ricky Gervias, Tiffani Thiessen and more as the voting platform grew to its largest reach yet. 1.6 million tweeted nominations were made across categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and more.

The ceremony took place on March 27th, 2012 at the New York TimesCenter and was hosted by the hilarious Daily Show with Jon Stewart correspondents (and married couple) Samantha Bee and Jason Jones. The show kicked off with welcomes from Anderson Cooper and Piers Morgan, with the Gregory Brothers performing live.

Tracy Morgan was featured in an exclusive video short made for the ceremony. Mayor Bloomberg also accepted an award presented by Foursquare co-founder and CEO Dennis Crowley.[23]

Fourth Annual Influencer Winners by category[24][edit]

Category Winner
Best in Activism Justin Wedes, Occupy Wall Street, @OccupyWallStNYC[25]
Best Actor Nathan Fillion, @NathanFillion
Best Actress Tara Strong, @tarastrong[26]
Best in Apps Instagram, @Instagram
Best Band Jonas Brothers, @JonasBrothers
Best Celebrity Justin Bieber, @justinbieber
Best Charity Random Acts, @therandomactorg
Best Comedian Jim Norton, @JimNorton & Matt Walker, @funnymatt
Best Director Alfredo Flores, @AlfredoFlores & Katherine Brooks, @thekatbrooks
Best Fake Account The Fake ESPN, @TheFakeESPN & Dilma Rousseff, @diimabr
Best Fansite Sherlockology, @Sherlockology
Best in Fashion Luke Reichle, @redcarpetluke
Best in Finance Goldman Sachs Elevator Gossip, @GSElevator
Best in Food Epic Meal Time, @EpicMealTime & Mud Baron, @Cocoxochitl
Best in Gaming The Sims 3, @TheSims3
Best in Government NASA, @NASA
Best in Green Jerry James Stone, @jerryjamesstone
Best in Humor Ryan Higa, @TheRealRyanHiga & Christian Beadles, @LittlecBeadles
Best Journalist Andy Carvin, @acarvin
Best Life Saving Hero FDNY, @FDNY
Best in Music Justin Bieber, @justinbieber
Best in Photography Adam Bouska, @bouska
Best in Science Nature News & Comment, @NatureNews
Best in Social Fitness Christopher Brisley, @TakeAChallenge
Best Sports Team Liverpool Football Club, @LFC
Best in Travel Charles Trippy, @charlestrippy
Best Television Show Attack of the Show, @aots
Best Video Blogger Fafa the Groundhog, @FafaGroundhog
Best in Weather Andy Gabrielson, @FindTheTornado
Best Web Show Awkward Black Girl, @awkwardblkgrl
Best YouTube Star Curtis Paradis, @CurtisParadis

Fourth Annual Brand Winners by category[24][edit]

Category Winner
Best Branded YouTube Channel KungFu Panda 2 YouTube Brand Channel
Best Integration of Social Media with Live Television Viacom (MTV Networks): VMA Twitter Tracker
Best Location-Based Marketing Walgreens: Check-ins That Make a Difference
Best Overall Brand Presence on Facebook Nickelodeon: SpongeBob GayPants
Best Overall Brand Presence on Tumblr BBC America: Doctor Who Tumblr
Best Overall Brand Presence on Twitter Bob Maron: @CharlieSheen
Best Social Commerce Viking Range Corporation: Leanne Gault
Best Social Media Campaign for Film Paramount Pictures: Super 8 Movie - Super 8 Secret
Best Social Media Campaign for Gaming Promethium Marketing: Discover Your Legacy - Assassin’s Creed: Revelations
Best Social Media Campaign for Television USA Network: Psych HashTag Killer
Best Social Media Manager Stephanie Schierholz, @NASA
Best Use of a Hashtag on Twitter Bob Maron, @CharlieSheen
Best Use of Facebook in a Campaign HBO: True Blood “Immortalize Yourself” Facebook Application
Best Use of Foursquare in a Campaign Walgreens: Check-ins That Make a Difference
Best Use of Game Mechanics (Gamification)

in a Social Media Campaign

Nickelodeon’s ‘Kids’ Choice Awards 2011’
Best Use of Social Media for a

Consumer Product or Service

360i: Dentyne Safe Breath Alliance
Best Use of Social Media for Customer Service Research in Motion: Support At The Scale of BlackBerry
Best Use of Social Media for News CNN Worldwide: The Global Networks of CNN Dominate on Social Media
Best Use of Social Media for Sports Major League Baseball: MLB Fan Cave
Best Use of Social Media in a Mobile Campaign Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon
Best Use of Social Media in an Awards Show Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker)
Best Use of Social Media In Real Life (“IRL”) Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World
Best Use of Twitter Ad Platform Edelman: Volkswagen’s All-New 2012 Beetle Launch
Best Use of the Twitter in a Campaign 9/11 Commemoration
Best Use of Video in a Social Media Campaign CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading
Best Viral Campaign BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference
Boldest Social Media Campaign of 2011 VH-1: Do Something Awards: Give a Shit!

Special Awards[edit]

Category Winner
The Shorty Vox Populi Award Agnes Monica, @agnezmo
Quora Answer of the Year Matan Shelomi for answering,“If you injure a bug, should you kill it or let it live?

& Justin Freeman for answering, “What’s the best way to escape the police in a high-speed car chase?

Foursquare Mayor of the Year Michael Bloomberg, @MikeBloomberg
Real-Time Photo of the Year Stefanie Gordon, @Stefmara, for tweeting a photo of Space Shuttle Endeavour from a commercial airliner

& Louise Macabitas for the photo “Police Pepper-Spraying UC Davis Students.”

Microblog of the Year on Tumblr We Are the 99 Percent, created by Christopher Key

Fifth Annual Shorty Awards[edit]

The 5th Annual Shorty Awards brought together Felicia Day, James Urbaniak, Kristian Nairn, Hannibal Buress, Carrie Keagan, Chris Hardwick, David Karp, Coco Rocha, and more as the voting platform grew to its largest reach yet. 2.4 million tweeted nominations were made across categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and more.

The ceremony took place on April 8th, 2013 at the New York TimesCenter and was hosted by Actress Felicia Day. The show was heralded in with videos of Felicia Day exploring NYC’s internet culture as well as Mayor Michael Bloomberg welcoming the audience with Internet-speak. During the night, Wolf Blitzer announced early poll results of what’s trending during the Shorty Awards and Jimmy Kimmel was given the Lifetime Achievement Award.

The audience was also shown an interview of the Mars Curiosity Rover led by comedian and actor, Seth Green before accepting the Shorty Award for Foursquare Mayor of the Year.

Fifth Annual Influencer Winners by category[27][edit]

Category Winner
Best Actress Selena Gomez, @selenagomez & Tara Strong, @tarastrong
Best Actor Misha Collins, @mishacollins
Best Band One Direction, @onedirection
Best Singer Greyson Chance, @greysonchance
Best Celebrity Justin Bieber, @justinbieber
Best in Celebrity Fashion Selena Gomez, @selenagomez & Sophia Abrahão, @sophiaabrahao
Best Charity Random Acts, @RandomActsOrg
Best Comedian Rafinha Bastos, @RafinhaBastos
Best Fake Account Charles_HRH, @Charles_HRH
Best Fansite Sherlockology, @Sherlockology & 0ne-directi0n-updates
Best in Food Rosanna Pansino, @RosannaPansino & Miss Angela Davis, @MissAngelaDavis
Best in Gaming Monark, @Monark & Felix Kjellberg, @PewDiePie
Best GIF Maker T. Kyle MacMahon & Ryan Broderick
Best in Ireland Bry, @Bry & Niall Horan, @niallofficial
Best Non-Human Sarcastic Rover (Jason Filiatrault) @SarcasticRover
Best in Social Fitness Cassey Ho, @blogilates
Best Video Blogger Tigresa Voadora, @maspoxavida
Best Web Show Bravest Warriors, @BravestWarriors
Best YouTube Star Cauê Moura, @cauemoura
Keep Good Going Award Kathy Zucker, @kathyzucker
Foursquare Mayor of the Year NASA, @NASA
Quora of the Year Kenyatta Leal
Tumblr of the Year Texts from Hillary

Fifth Annual Brand Winners by category[27][edit]

Category Winner
Best Large Social Media Agency 360i, @360i
Best Location-Based Marketing VH1 Save The Music
Best Mid-Sized Social Media Agency Deep Focus, @deepfocus & Carrot Creative, @carrot & Suite Spot LLC
Best Overall Brand Presence on Tumblr The Daily Show Election Center, @TheDailyShow
Best Social Media Manager Andy Cohen, @BravoAndy
Best Social Media Presence of a CEO Ian Schafer, @ischafer
Best Use of Social Media for Video Games Benn Achilleas, @mrbennbenn & Martin Moore
Best Use of Facebook for Marketing PandaQuest: Be the Next Chengdu Pambassador
Best Use of Promoted Tweet, Trend, or Account Joe Pierce, Jordan Jacobson, Rachel Ford, Angelika Husmann, Jeanette Brown-Green & Jason Dolenga
Best Viral Campaign Old Spice Muscle Music

Special Awards[edit]

Category Winner
GIFStar Award Michelle Obama, @FLOTUS
Real-Time Photo of the Year Benjamin Lowy, @benlowy
Shorty Special Lifetime Achievement Award Jimmy Kimmel, @jimmykimmel

Sixth Annual Shorty Awards[edit]

The ceremony took place on April 7th, 2014 at the New York TimesCenter and was hosted by Comedian Natasha Leggero. The show brought together appearances by Patton Oswalt, Jamie Oliver, Kristen Bell, Jerry Seinfeld, Moshe Kasher, Julie Klausner, Miss USA Erin Brady, Guy Kawasaki, Matt Walsh, Retta, Us the Duo, Big Boi, Gilbert Gottfried, Thomas Middleditch, Jon Benjamin, Billie Jean King, Leandra Medine and more. Big winners of the year included #BatKid, Jerry Seinfeld, Virgin America Remixes the Safety Video, Retta, and Will Ferrell.

Sixth Annual Influencer Winners by category[28][edit]

Category Winner
Best in Activism Against Suicide, @AgainstSuicide
Best Actor Aaron Paul, @aaronpaul_8
Best Actress Retta, @unfoRETTAble
Best in Apps Digg, @digg
Best in Art Rachel Ryle, @rachelryle
Best Athlete Billie Jean King, @BillieJeanKing
Best Author Neil Gaiman, @neilhimself
Best Band Fifth Harmony, @FifthHarmony
Barnes & Noble College’s #BNCollege Boston University’s College of Communication, @comugrad
Best Blogger Terrance Gaines, @BrothaTech
Best in Brazil Midia NINJA, @midianinja & Porta dos Fundos, @portadosfundos
Best Celebrity Ian McKellen (@IanMcKellen)
Best Charity Nature Conservancy, @nature_org
Best Comedian Patton Oswalt, @pattonoswalt
Cox BLUE’s #BusinessInfluencer Guy Kawasaki, @GuyKawasaki
Best Director Paul Feig, @paulfeig
Best in Education Paulo Pirula, @Pirulla25
Best Fake Account Modern Seinfeld, @SeinfeldToday
Best Fansite News for TV Majors, @N4TVM
Best in Fashion Man Repeller, @ManRepeller
Best in Food Jamie Oliver, @jamieoliver
Best in Gaming Polygon, @Polygon
Best GIF Maker Trent Nelson, @trenthead
GIF of the Year Matrix Cat[29]
Best in Government NASA Goddard, @NASAGoddard
Best in Green Sustainable Cities, @sustaincities
A&E’s Instagram Video of the Year I Look Good by Paul Zedrich[30]
Instagrammer of the Year Dukk Deuce, @Dukk2
New York Life’s #KeepGoodGoing Award Dr. Jen Arnold, @JenArnoldMD
Kickstarter of the Year The Veronica Mars Movie Project
Muck Rack's Best Journalist Sarah Jones, @SarahJReports
Best Maker DIY, @DIY
Best Museum Museum Nerd, @museumnerd
Best in Music Questlove, @questlove
Newsworthy Photo of the Year Pope Francis Introduction by Roberto Luigi [31]
Best Non-Human Cancellation Bear, @TheCancelBear
Best in Photography David Guttenfelder, @dguttenfelder & Liz Eswein, @newyorkcityliz
Best Podcaster This American Life, @ThisAmerLife
Best in Science Black Girls Code, @BlackGirlsCode & Neil deGrasse Tyson, @neiltyson
Best Small Business The Brooklyn Circus, @TheBKcircus
Best in Social Fitness Tyler Graham, @_Tyler_Graham_
Best Sports Team Los Angeles Dodgers, @Dodgers
Best in Teen Activism Buddy Project, @ProjectBuddy
Tumblr of the Year Amy Poehler’s Smart Girls at the Party
Best TV Show Scandal, @ScandalABC
Best in the UK Ryan McHenry, @RyanWMcHenry
Best Video Blogger Jullien Gordon, @JullienGordon
Vine of the Year My reflection is cooler than me by Chad Jaxon Perez[32]
Univision's Best Vineographer Cupcake Dude, @TheDudeBakes & Pinot, @Pinot
Best Web Show Comedians in Cars Getting Coffee, @JerrySeinfeld
Best in Weird Buck Wolf, @wolfb
Best YouTube Star Kid Fury, @KidFury

Sixth Annual Brand & Organization Winners by category[28][edit]

Category Winner
Best Brand on Twitter American Express
Best Brand on Vine Oreo - 360i & GE & Mashable
Best Brand on Instagram GoPro
Best Brand on Pinterest Whole Foods Market
Best Brand on Snapchat Wet Seal - ICED Media
Best Brand on Tumblr Doctor Who & BBC America
Best Brand on YouTube WWE
Best Facebook Page GoPro
Unmetric’s Best Facebook Campaign Turning the Internet Red, Human Rights Campaign
Best Facebook Contest This Is SportsCenter, Briggs

& Stratton’s Mower Mouth Contest by Lindsay, Stone & Briggs

Best Branded Mobile App The WWE App
Best Branded Real-Time Response to

a Major Event or Cultural Phenomenon

United Nation’s #theworldneedsmore - Leo Burnett New York
Best Contest Wheat Thins Flavor Protection - AKQA New York
Best Fortune 500 Brand on Social Media American Express
Best Integration of Social Media with Live Television The Voice: Instant Save - NBC, Talpa, Warner Horizon, One Three Media, Telescope
Best Listicle 27 Worst Moments Of John Oliver’s First 6 Minutes Hosting The Daily Show - Comedy Central
Best Mobile Campaign Join the Realm: Mobile, HBO - Definition 6
Best News Twitter Account Al Jazeera America
Best Social Good Campaign #SFBatKid, Greater Bay Area Make-A-Wish Foundation - Clever Girls Collective
Best Social Integration with a TV Commercial never.no & Leo Burnett
Best Social Media Campaign for Film The Wolverine - Way to Blue & Jump! Creative
Best Tumblr Campaign “The Signal” Lexus - Team One
Best Twitter Campaign #SFBatKid, Greater Bay Area Make-A-Wish Foundation - Clever Girls Collective
Best Use of a Hashtag on Twitter The Voice: Instant Save - NBC, Talpa, Warner Horizon, One Three Media, Telescope
Best Use of Animated GIFs The Purge - Universal Pictures and Brigade Marketing
Best Use of Gamification Dodge: Hands On Ron Burgundy Game - Wieden+Kennedy
Best Use of Humor Halloween Treats Gone Wrong, P&G / Oral B - Publicis Kaplan Thaler
Best Use of Social Media by One

Brand Responding to Another Brand

Snack Attack, America Honda Motor Co., Inc. - RPA Advertising
Best Use of Social Media for a Consumer Brand WestJet Christmas Miracle: Real -Time Giving
Best Use of Social Media for Auto Industry Nissan - Versa Note Amazon Partnership - TBWA\Chiat\Day
Best Use of Social Media for B2B Jobsite and Seven
Best Use of Social Media for Consumer Electronics The Most Retweeted Brand Tweet Ever, Nokia - Wunderman
Best Use of Social Media for Customer Service Samsung Mobile US Digital Marketing Team - Edelman
Best Use of Social Media for Fashion Maui Jim - Moxie
Best Use of Social Media for Financial Services Tweet & Shoot We Are Tennis by BNP Paribas - We Are Social
Best Use of Social Media for Food & Beverage Say It With Bacon, Kraft Foods (Oscar Mayer) - 360i
Best Use of Social Media for Healthcare Break Dengue - ZN
Best Use of Social Media for Luxury Goods Need For Tweed, Harris Tweed Hebrides - Leo Burnett New York
Best Use of Social Media For Music Avicii x You - Universal Music, House of Radon, Seventy Agency, At Night Management
Best Use of Social Media for News Goodbye DOMA, Hello Marriage Equality: msnbc’s Google+ Hangout
Best Use of Social Media for Retail or E-Commerce DollarShaveClub.com - Conversocial
Best Use of Social Media for Sports WWE WrestleMania 29
Best Use of Social Media for Telecom O2 Be more dog - VCCP
Best Use of Social Media for Television @MTVFR hacked Twitter with #TeenWolfFr - Darewin
Best Use of Social Media for Travel WestJet Christmas Miracle: Real -Time Giving
Best Use of Social Media for Video Games LEGO Marvel Super Heroes
Best Use of Social Media In Real Life United Nation’s #theworldneedsmore - Leo Burnett New York
Best Use of Video in a Social Media Campaign Virgin America Remixes the Safety Video
Best Viral Campaign WestJet Christmas Miracle: Real -Time Giving
Most Creative Use of Technology for a Campaign Tweet & Shoot We Are Tennis by BNP Paribas - We are Social
Best Small Agency Clever Girls Collective
Best Mid-Sized Agency Carrot Creative
Best Large Agency 360i

Seventh Annual Shorty Awards[edit]

The Seventh Annual Shorty Awards was hosted by comedian Rachel Dratch and took place on April 20, 2015 at The Times Center in NYC. The Real-Time Academy, the judging body of the Shortys, tripled in size for the 7th annual Awards and included additions such as Alton Brown, Mamrie Hart, Nikki Glaser, OK Go, Shiza Shahid, The Fine Bros, Debbie Sterling, Dan Savage, Deena Varshavskaya, Palmer Luckey, and more. Panic! at the Disco was the musical guest at the ceremony.[33] On-stage presenters included Kevin Jonas, Bill Nye, Bella Thorne, Wyclef Jean, Emily Kinney, Tyler Oakley, and more.

Seventh Annual Influencer Winners by category[34][edit]

Arts and Entertainment[edit]

Category Winner
Best Actor Chris Pratt @prattprattpratt
Best Actress Bella Thorne @bellathorne
Best Band HAIM @HAIMtheband
Best Celebrity Conan O’Brien @ConanOBrien
Best Comedian Hannibal Buress @hannibalburess
Best Musician Questlove @questlove & Lorde @lordemusic
Best Singer Taylor Swift @taylorswift13
Best TV Show The Tonight Show Starring Jimmy Fallon @FallonTonight
Best Vine Artist Ian Padgham @origiful & Alicia Herber @leeshespieces
Best Vine Comedian Brandon Bowen @BrandonRayBowen
Best Vine Musician Shawn Mendes @ShawnMendes
Vine Star of the Year presented by Univision Thomas Sanders @foster_dawg
Best Web Show SourceFed @sourcefed
Best YouTube Comedian Jenna Marbles @Jenna_Marbles
Best YouTube Guru presented by FYI Michelle Phan @MichellePhan
Best YouTube Musician Pentatonix @PTXofficial
YouTube Star of the Year presented by A&E Smosh @smosh

Creative and Design[edit]

Category Winner
Best Artist Katie Rodgers @paperfashion
Best Director Alfredo Flores @alfredoflores
Best in DIY Bethany Mota @bethanymota
Best in Fashion Nicole Warne @garypeppergirl
GIF of the Year Tiger Cub & Boy
Best Instagrammer C+C Mini Factory @CCMiniFactory
Best in Photography Nat Geo Photography @NatGeoPhotos
Best Pinner HonestlyWTF @HonestlyWTF
Snapchatter of the Year Jerome Jarre @jeromejarre
Vine of the Year The 9 Month Vine by Ian Padgham @origiful

& The Evolution of Sharing by Maris Jones @themarisjones

News and Media[edit]

Category Winner
Best Athlete Lauren Fleshman @laurenfleshman
Best Author Susan Orlean @susanorlean
Best Blogger Maria Popova @brainpicker
Best in Food Alton Brown @altonbrown
Best in Healthy Living Kris Carr @Kris_Carr
Best Journalist Wesley Lowery @WesleyLowery
Newsworthy Photo of the Year Ebola in Liberia by Daniel Berehulak @berehulak
Best in Science Bill Nye @billnye
Tumblr Blog of The Year If They Gunned Me Down
Best in Weird Saved You A Click @SavedYouAClick

Tech and Innovation[edit]

Category Winner
BN Student presented by Barnes & Noble College Alexia Raye @AlexiaRaye
Business Blogger presented by Cox Business Jeff Barrett @BarrettAll
Emoji of the Year Poop Emoji
Best Fake Account Bored Elon Musk @BoredElonMusk
Best Fansite Taylor Swift Web @TaySwiftdotcom
Best in Gaming Felix Kjellberg @pewdiepie
Best Non-Human Congress Edits @congressedits
Best Parent Marala Scott @MaralaScott
Best Podcast Serial @serial
Top Breakout reddit Community Serious Eats

Global Issues[edit]

Category Winner
Best Activist Katie Meyler @katiemeyler
Best in Brazil Marina Silva @silva_marina
Best Charity The Gates Foundation @gatesfoundation
Best in Green Climate Desk @ClimateDesk
Best Teen Hero Malala Yousafzai @malala

Special Award[edit]

Category Winner
Distinguished Achievement in Internet Culture The Vlogbrothers @hankgreen @johngreen

Seventh Annual Brand & Organization Winners by category[edit]

By Industry[edit]

Category Winner
Best in Auto Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group
Best in B2B This Is a Generic Brand Video produced by Dissolve
Best in Consumer Electronics Samsung Takes a Bite Out of the Competition produced by Big Spaceship
Best in Education Mute the Mouth: An Above the Influence Game produced by Atmosphere Proximity
Best in Events 2014 MTV Video Music Awards produced by MTV
Best in Fashion, Beauty and Luxury All Things Hair - Big Hair Meets Big Data produced by Weber Shandwick for Unilever
Best in Film Devil Baby Attack produced by Thinkmodo
Best in Financial Services #TDThanksYou produced by Diamond Integrated Marketing
Best in Food & Beverage Arby’s™ Pop Culture Hat Trick produced by Agency: Edelman; Client: Arby’s Restaurant Group, Inc. (ARG)
Best in Games EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships
Best in Government & Politics NASA Social Media produced by NASA

& The Story of Jokowi’s Impromptu Walkabout Campaign produced by BERAKAR KOMUNIKASI

Best in Health & Fitness Google Glass Helped Kids in Hospital Visit Zoo produced by Memorial Hermann Health System & The Houston Zoo
Best in Home & Decor Ikea hej produced by Agency: Razorfish Germany, Client: IKEA Deutschland, Partners: Bright Solutions GmbH, Floorplanner
Best in Hospitality Meet Me at Starbucks produced by 72andSunny, m ss ng p eces, Co.MISSION, Ideas United
Best in Music Kings of Leon & NachoVision produced by Phear Creative
Best in News #Tiananmen89 produced by BBC World Service and BBC Chinese
Best in Retail & E-Commerce Best Buy Hinting Season produced by Best Buy, CP+B, PLUS Productions, Starcom USA
Best in Sports adidas Brazuca produced by We Are Social
Best in Technology Live From Space produced by Mullen, National Geographic
Best in Television BoJack Horseman produced by Netflix and Ignition
Best in Tourism Travel Wisconsin’s #BragBadge Social Listening Campaign produced by The Wisconsin Department of Tourism and Laughlin Constable
Best in Travel Happiest Travel Day produced by Mullen
Best in Wine, Beer & Spirits Friends Are Waiting produced by Momentum Worldwide, Anheuser Busch

By Platform[edit]

Category Winner
Best on Twitter @NBAOfficial Instant Replay on Twitter produced by NBA Social Media
Best on Vine Lowe’s Vine TapThru produced by BBDO New York
Best on Instagram GoPro produced by GoPro

& Thrown Back Thursdays produced by Expedia, 180LA

Best on Snapchat The Maze Runner: #SurviveTheNight produced by VaynerMedia, FOX Home Entertainment
Best on Tumblr HBO’s “Beautiful Death” Countdown for 'Game of Thrones’ produced by HBO & 360i
Best on YouTube GoPro: Best on YouTube produced by GoPro Media
Best on LinkedIn Wells Fargo produced by Enterprise Social Media

By Campaign[edit]

Category Winner
Best Twitter Campaign The Bench produced by Renegade & Leo Burnett Detroit
Best Facebook Campaign Lidl Fan Cup / Play online. Shoot offline. produced by MRM//McCANN
Best Multi-Platform Campaign Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability
Best Tumblr Campaign Starbucks Pumpkin Spice Latte Fall 2014 produced by Swift + Starbucks
Best Social Good Campaign Humane Society Silicon Valley presents Eddie the Terrible produced by Humane Society Silicon Valley
Best Ambassador & Celebrity Campaign Sphero & Zach Braff / Wish I Was Here Holiday Engagement produced by Sphero, Zach Braff, Wish I Was Here, Topspin Media

Innovative Technology[edit]

Category Winner
Best Integration with Live Television NFL Total Access Social Experiencen produced by NFL Network/NFL Media Group
Best Mobile App Ken Burns, the Definitive American History App produced by Big Spaceship

& WE THE ECONOMY 20 Short Films You Can’t Afford to Miss produced by Vulcan Productions and Cinelan

Most Creative Use of Technology Wake Up & Smell The Bacon produced by Kraft Foods/ Oscar Mayer, 360i, Olson Engage, Starcom MediaVest Group, Dirty Robber
Best Use of Gamification Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability
Best Social Media Tool American Red Cross & Bitly - Hope.ly produced by BBDO New York

Content and Media[edit]

Category Winner
Best Contest or Promotion Foot Locker Horse With Harden produced by BBDO New York

& #iamheretotakeyourjob Intern Draft produced by Havas Worldwide Chicago

Best Data Visualization Trulia’s 25 Most Appetizing Cities for Zombies produced by Trulia, Olson Engage, and The Vyater Group
Best Use of a Hashtag #PutACanOnIt produced by Red Bull Media House
Best Use of Video Proud to Play produced by 72andSunny, Google, YouTube
Best Use of Humor Devil Baby Attack produced by Thinkmodo
Best Use of a Meme EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships
Best Use of a Animated GIFs EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships
Best Photography and Graphics First Ever Selfie with Jesus produced by The Flash Pack
Best Real-Time Responso Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group
Best IRL Activation #TDThanksYou produced by Diamond Integrated Marketing

Prestige Awards[edit]

Category Winner
Best Small Business Casper: Bedtime is Back produced by Casper
Best Large Business FedEx Delivers More Than Packages produced by FedEx Services
Best Small Agency breensmith
Best Mid-Size Agency Big Spaceship
Best Large Agency VaynerMedia

Eighth Annual Shorty Awards[edit]

The Eighth Annual Shorty Awards were held in NYC at the TimesCenter on April 11, 2016. They were hosted by YouTuber, Writer and Comedian Mamrie Hart with musical performances from Nico & Vinz. Big winners of the night included Bill Wurtz, DJ Khaled, Misty Copeland, Casey Neistat, Dwayne Johnson, Hannah Hart, Troye Sivan, Baddie Winkle, Kevin Hart Taraji P. Henson and more.[35] [36]

See also[edit]

References[edit]

  1. ^ Media, Sawhorse. "Sawhorse Media | Uncovering the best of the social web | Sawhorse Media". sawhorsemedia.com. Retrieved 2016-05-13. 
  2. ^ http://sawhorsemedia.com/team/ "Sawhorse Media Team"
  3. ^ Khosla, Proma. "5 moments from the Shorty Awards that show the power of new media". Mashable. Retrieved 2016-05-13. 
  4. ^ Dube, Jon. "Why The Shorty Awards Matter", Forbes, March 26, 2012, accessed February 20, 2013
  5. ^ a b c d Holmes, Elizabeth: "Surviving the Drama of the Twitter Awards", The Wall Street Journal
  6. ^ Neisser, Drew: "How the Shorty Awards Became the Oscars of Social Media", Fast Company
  7. ^ Stone, Brad: "From the Twittersphere: Trophies for the Best Tweets", The New York Times Bits Blog
  8. ^ Otterman, Sharon: "The Scene at the Shorty Twitter Awards: Chatter", The New York Times
  9. ^ Vilensky, Mike: "The Media Is Twittering Away Its Short Time on Earth", New York Magazine
  10. ^ Capistrano, Daniela: "MC Hammer, AFI's Hunter Burgan Celebrate Twitter Mania At Shorty Awards", MTV News
  11. ^ Turnquist, Kristi: "Portland's Carri Bugbee plays Peggy Olson of 'Mad Men' on Twitter", The Oregonian
  12. ^ a b [1], Second Annual Shorty Awards Site, Archived
  13. ^ Bunz, Mercedes: "'Twitter Oscars' open for public votes", The Guardian
  14. ^ Ciarallo, Joe: "In Second Year, Shorty Awards Get A Bit More Formal", Mediabistro
  15. ^ a b Matheson, Whitney: "The Shorty Awards call for (brief) nominations", USA Today
  16. ^ Haile-Mariam, Sara: "Shorty Awards Extend Submission Date in Honor of Social Media Week", Social Media Week
  17. ^ "Events: The 3rd Annual Shorty Awards", New York Daily News
  18. ^ a b D'Zurilla, Christie: "Kiefer Sutherland enlisted as Shorty Awards presenter", Los Angeles Times
  19. ^ "The Shorty Awards - Honoring the best of Twitter and social media". 3rd.shortyawards.com. Retrieved 2016-05-13. 
  20. ^ [2], Shorty Awards Site
  21. ^ [3], 2011 Shorty Awards on LiveStream.com
  22. ^ "#EmergingComedian finalists on how Twitter has changed their careers". Official Shorty Awards Website. 2011-11-15. Retrieved 2011-12-20. 
  23. ^ "Shorty Awards honors social media, NASA, Bloomberg". www.cbsnews.com. Retrieved 2016-05-13. 
  24. ^ a b "Shorty Awards honors social media, NASA, Bloomberg". www.cbsnews.com. Retrieved 2016-05-13. 
  25. ^ "Congratulations to the Winners of the 4th Annual Shorty Awards!". shortyawards.com. 
  26. ^ "Shorty Award winners Cassey Ho and Tara Strong on Fox News Live". shortyawards.com. 
  27. ^ a b "The Shorty Awards - Honoring the best of social media". 5th.shortyawards.com. Retrieved 2016-05-18. 
  28. ^ a b Team, The Deadline (2014-04-08). "Shorty Awards Winners Announced". Deadline. Retrieved 2016-05-18. 
  29. ^ "Matrix Cat was nominated for a Shorty Award". shortyawards.com. 
  30. ^ "When your hair & outfit is on point your like..... #bitchilookgood #zonavy #fab #fabulous #gay #gayboy #gpoy was nominated for a Shorty Award". shortyawards.com. 
  31. ^ "Pope Francis Introduction by Roberto Luigi was nominated for a Shorty Award". shortyawards.com. 
  32. ^ "My reflection is cooler than me #MirrorLandContest #MindBlown #GasPedal #TwerkTeam was nominated for a Shorty Award". shortyawards.com. 
  33. ^ "Exclusive: Panic! At the Disco Playing 2015 Shorty Awards; Brendon Urie on Being 'Last Man Standing'". Billboard. Retrieved 2016-05-18. 
  34. ^ "Shorty Awards 2015 Winners: Full List Of Celebrities, Bloggers And Social Media Mavens Who Walked Away With An Award". International Business Times. 2015-04-21. Retrieved 2016-05-18. 
  35. ^ "Shorty Awards: The Complete Winners List". The Hollywood Reporter. Retrieved 2016-05-18. 
  36. ^ "8th Annual Shorty Award Brand and Organization Winners". shortyawards.com. Retrieved 2016-05-18. 

External links[edit]
https://en.wikipedia.org/wiki/Shorty_Awards
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