Questionnaire layout

To improve the response rate and limit the number of respondents who quit before finishing, the questionnaire layout should take into account the following:

  • Organize your questionnaire as paragraphs with transitional phrases to make it easier for the respondent to follow.
  • Put several questions on the same page (3 to 4) to limit the number of clicks required to access the following page. For mobile phones, present one question per page.
  • In general, deactivate a return to the preceding page, except for individual evaluations or training questionnaires.
  • Filters (“if the answer is A, go to question 5 via”) and display conditions (“if the answer to the precedent question is A, do not display item X via”) allow adapting the questionnaire to each respondent profile.
Questionnaire layout

Graphic personalization of the questionnaire

This crucial step is often neglected. It enables maximizing the response rate and enhancing your brand image. On the one hand, respondents will find the brand’s familiar and reassuring visual world. On the other, by harmonizing the visual elements with brand colors, the questionnaire will feature a pleasant graphic style that is attractive and ergonomic.

All visual elements contribute to echoing your brand’s visual world.
Don’t forget any of them

  • Top page strip
  • Bottom page strip
  • “Next” page button
  • Progress bar
  • Question separators
  • Page background
  • Question number
  • Checkbox
Personnalisation graphique du questionnaire

Tip

Call on us for graphic creation services when we collaborate
for the first time. We will adapt your graphic guidelines
to questionnaire constraints.

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