
How The Museum of Modern Art is Online

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December 30, 2008
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The Museum of Modern Art in New York City has over 101,000 Facebook fans on two official pages: 55,787 here and 45,925 here.
Two nearly-identical pages notwithstanding (wouldn’t life be easier with one?), the content includes information on hours, directions, current exhibitions, upcoming events, pictures, videos, and more.
It’s fair to say the central focus is on […]

Thank you for reading my article. If you enjoyed it, please consi

The Museum of Modern Art in New York City has over 101,000 Facebook fans on two official pages: 55,787 here and 45,925 here.

Two nearly-identical pages notwithstanding (wouldn’t life be easier with one?), the content includes information on hours, directions, current exhibitions, upcoming events, pictures, videos, and more.

It’s fair to say the central focus is on the Facebook page walls, where any of those fans can scribble a message:

MOMA Facebook wall

Scrolling backwards in time through the month of December, I counted over 60 unique wall posts by visitors from around the world. If the purpose of a wall is a guestbook, then it serves the purpose.

But the museum must realize these fans are manually opting to include a “Fan of MoMA” link on their personal pages, right? Can it hurt the museum to post a quick comment, even once a week, saying, “Thank you for your comments?”

What if someone asks a question, such as Marie Vlasic above? Is anyone responding?

I ask because MoMA is clearly participating on Twitter, with its 1,624 followers:

MOMA on Twitter

While I could clearly ask this question over Twitter (where it seems an answer would be more forthcoming than on both Facebook pages), there’s only so much I can write in 140 characters.

Also, might I suggest the person(s) behind @MuseumModernArt spruce up their bio section by following past advice to the @LATimes and better identify themselves?

Thank you for reading my article. If you enjoyed it, please consider receiving more strategies and tips by feed reader or email. If you use Twitter, I am at @ariherzog.


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