English

JUL 26

Marketing strategy, marketing plan, and marketing tactics: Why you need all 3!

Join us for a one-hour webinar to learn practical lessons from three library marketing professionals who will share real-world examples and straightforward tips that will make sense for your library marketing efforts regardless of what you currently have in place.

This event is on-demand.

Presenters include:

  • Kathy Dempsey, Author, Editor and Library Marketing Maven: Kathy founded the marketing consultancy named Libraries Are Essential and she’s the author of The Accidental Library Marketer. Kathy has been the Editor of the Marketing Library Services newsletter for 23 years and was formerly Editor-in-Chief of Computers in Libraries magazine.
  • Liz Breed, eLibrary Coordinator, Library of Michigan: Liz has worked in libraries for 15 years, with a variety of positions at Capital Area District Libraries and Kent District Library. She also worked as the Assistant Director for Public Services at Jackson District Library. Prior to entering librarianship, Liz worked in marketing research.
  • Mary Stein, Assistant Library Director, East Baton Rouge Parish Library, Baton Rouge, Louisiana: Mary has been a creative force at the East Baton Rouge Parish Library for more than 30 years.

View recording

Date

26 July 2018

Time

2:00 PM – 3:00 PM
Eastern Daylight Time, North America [UTC -4]
https://www.oclc.org/en/events/2018/mktgstrat_072618.html
www.oclc.org
crawl=CC-MAIN-2022-40
62576
application/http; msgtype=response
sha1:J7NNUJIWJZALUOQYREWYYXBUDU2F4C5L
<urn:uuid:b09cacdf-855e-4798-a804-bdf31aa3d3c7>
2022-10-03T05:53:44Z
132.174.0.132
text/html
sha1:ZTK64J2VJSTZ5C27WSPMKF4FYKU236IR
<urn:uuid:12fa27d6-48ed-4368-a2fd-7f27e0cbb0c7>
https://www.oclc.org/en/events/2018/mktgstrat_072618.html
response
<urn:uuid:4040495c-e14e-4a3f-8231-f716a661bb31>
isPartOf: CC-MAIN-2022-40
publisher: Common Crawl
description: Wide crawl of the web for September/October 2022
operator: Common Crawl Admin (info@commoncrawl.org)
hostname: ip-10-67-67-88
software: Apache Nutch 1.19 (modified, https://github.com/commoncrawl/nutch/)
robots: checked via crawler-commons 1.4-SNAPSHOT (https://github.com/crawler-commons/crawler-commons)
format: WARC File Format 1.1
conformsTo: https://iipc.github.io/warc-specifications/specifications/warc-format/warc-1.1/