DAM New York 2024

DAM and the Digital Experience

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Jennifer Pflaumer

Principal

Paroo, LLC

Jennifer launched her asset management consulting firm, Paroo, in 2009 after realizing the need for concentrated information management solutions for businesses across all industries. Her expertise includes liaising between key business groups and IT departments to manage digital assets, creating information strategies, and performing systems analysis and design.

Paroo’s clients have included media and entertainment organizations, non-profit performing arts institutions, real estate developers and global consumer products manufacturers. Jennifer is consistently able to understand her client’s needs, providing strategic oversight and sustainable process and system recommendations to propel the businesses to the next level. 

She earned her Master of Library and Information Science (MLIS) from UCLA, with a focus on human-computer interaction, digital media, and information architecture.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US
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