Digitale Dialoog

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Op deze pagina kun je het boek “Digitale Dialoog, de sociale media-almanak voor gemeenten”, integraal downloaden of per hoofdstuk.

Download hier de pdf van het hele boek Digitale Dialoog (23 MB)

Hoofdstuk indeling
Het boek is ingedeeld naar de fasen van het groeimodel dat Ewoud de Voogd en Coen Göebel onlangs hebben gepresenteerd op Frankwatching. In het hoofdstuk In stappen groeien naar de netwerkende gemeente dat in het eerste gedeelte is opgenomen, is het groeimodel tevens nader toegelicht. Tevens is per fase een toelichtend hoofdstuk opgenomen. De hoofdstukken uit de vorige boeken zijn tevens ingedeeld naar het groeimodel.

Voorwoord: op zoek naar een goede wisselwerking tussen overheid en burger – Bas Eenhoorn
Inleiding: tijd voor de volgende stap online – Ewoud de Voogd & David Kok

Sociale media en gemeenten: stand van zaken 2014

Sociale media, de laatste cijfers – David Kok
Maar wat wil die burger nou? – David Kok
Burgers twitteren niet met de gemeente – Peter Joosten
Gemeenten en sociale media 2014, van claxoneren naar converseren – Niels Loeffen, Ewoud de Voogd & David Kok
>>NB Bekijk hier de kaart van Nederland met alle scores per gemeente en bekijk hier de infographic van het onderzoek!
In stappen groeien naar de netwerkende gemeente – Coen Göebel, Niels Loeffen & Ewoud de Voogd
De raadsgriffie en sociale media: op zoek naar content – David Kok

> Fase 1: introductie

Van ranking the stars naar ranking the ambtenaar – Lieke en Richard Lamb
De digitale kloof dichten – Hans Versteegh
welke kansen bieden internet en sociale media (niet)? – Chris Aalberts
De Nationale Postcode Loterij als social business – Selma Hetharia
De gemeentetweet – het sociale netwerk met twee gedaanten – Piet Bakker
Waarom alle ambtenaren moeten twitteren (of niet)ruim 200 tweets van ongeveer 35 deelnemers aan een tweetup, uitgeschreven door @davidkok
De business case voor sociale media bij gemeenten – Boyd Hendriks
Interactie en participatie: het wiel is al uitgevonden! – Ronilla Snellen
Externe ondersteuning bij het opstarten van sociale media – Niels van Laatum
Interactief communiceren voor politici werkt – Sanne Kruikemeier

> Fase 2: introductie

Bijblijven op de digitale snelweg – Coen Göebel
Want een film zegt eigenlijk veel meer dan een pak papier – Merel van Kessel
Webinars: vraag het de burgemeester! – Nico Verspaget & Joris Kok
Netwerken op LinkedIn – Jan Willem Alphenaar
De kracht van LinkedIn voor de afdeling HR – Jacco Valkenburg
Webcare: hoe gaat het gemeenten werkelijk af? – Oliver de Leeuw
De basis van webcare – Jeroen ‘s-Gravendijk
Intern online communiceren: naar slimmer werken – Huib Koeleman
De kracht van interne sociale media – Hilda Boerma & Koen Wemmenhove
Organiseren zonder e-mail – Kim Spinder
Hoe schrijft u een bericht van waarde – Pieter Flieringa
Webrichtlijnen: waarom ook alweer? – Gerrit Berkouwer
In een modern archief past ook sociale media – John Jansen
Hoe om te gaan met privacy van burgers – Tinga Kleefman
Hoe vrijblijvend is het gebruik van sociale media – Roy Johannink, Eveline Heijna & Miranda Brummel
Paringsdans van twitterende raadsleden tijdens de gemeenteraadsverkiezingen – Niels Loeffen & Aart Paardekooper
Raad uit de spagaat – Pascale Georgopoulou
Communiceren vanuit de raadsgriffie – Pascale Georgopoulou & David Kok

> Fase 3: introductie

Utrecht en de ontwikkeling van social – Peter-Paul Hellings
Bijzondere mensenwerk – webcare bij de gemeente Rotterdam – Petra Berrevoets
Co-creatie: bezint eer ge begint – Joyce van Dijk
Cocreatie met netwerken: samen bereik je meer! – Abdul Advany & Martijn van der Weijden
‘Mensen willen best meehelpen aan het verbeteren van hun buurt, maar van de gemeente willen ze vooral zo min mogelijk last hebben.’ – David Kok in gesprek met Willem Dudok
Doen en duiden in de Doe-Democratie – portaal voor participatie – Jens Steensma
Gemeente Eersel voorstander WhatsAppgroepen voor buurtpreventie – Nicky Fischer-van de Vliert & Michiel Oldenhof
Gemeentelijke ‘communiticatie’ – gebruik bestaande buurtcommunities – Lex de Jong
Heeft het buurtinitiatief toekomst – Linda Commandeur
De opkomst van online burenhulp platformen – Roosmarijn Busch
De Open Buurtbegroting: voor participatie en transparantie – Jeroen van Spijk
Praktijk met digitale en interactieve Planning en Control – Mark van Dam & Herrie Geuzendam
De (digitale) toekomst van de gezonde wijk – Janine van Oosten-Bake & Gerco Buijk-Dijkstra
‘Luisteren, duiden, doen’ in de praktijk – Aart Paardekooper
Passende communicatie (met Factor-C) – Carola de Vree-van Wagtendonk
Content is koning, strategie de keizer – David Kok in gesprek met Xaviera Ringeling
(Be)sturen en verbinden in Losser – Michael Sijbom & Irma Nadorp
Sociale media voor de wethouder – Kees Telder

> Fase 4: introductie

Kanteldenken over sociale media bij de overheid – Nynke Schaaf
Het hernieuwde maakbaarheidsgeloof – David Kok in gesprek met Dimitri Tokmetzis
Government follows Technology: Online. Altijd. Overal. – Ger Baron
Een beter imago begint bij jezelf – David Kok in gesprek met Thomas Marzano
De Online Communicatie Architect – Annemarie van Campen
Van monitoren naar anders handelen – Renata Verloop & Marije van den Berg
De burger is koning. Je medewerker superheld! – Sofie Verhalle & Elien Vanhaesebroeck
Organisatie/gemeente overstijgend samenwerken, hoe doe je dat? – Robin Albregt
De toekomst van digitaal; hoe ga je om met mobiel, draagbare technologie en het ‘internet van dingen’ – Brechtje de Leij

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