tag:blogger.com,1999:blog-16726900.post5327494461896423473..comments2020-06-01T11:26:31.377-04:00Comments on The 'M' Word - Marketing Libraries: Thoughts on an Unstaffed "Library Express" Branch in WANancy Dowdhttp://www.blogger.com/profile/05334494927083951535noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-16726900.post-323651352386088542009-12-19T14:04:40.097-05:002009-12-19T14:04:40.097-05:00This reminds me of a few articles I keep reading (...This reminds me of a few articles I keep reading (also in Library Journal) about GoLibrary and other mobile library services (like those DVD redboxes). In a way, I don&#39;t think it&#39;s a terrible idea because you&#39;re still providing a great service (giving people what they want) without personal interaction (most ppl. communicate online, anyway). <br /><br />It&#39;s also good because it gives people the privacy and flexibility of being able to get materials without anyone knowing what they&#39;re taking (it&#39;s still a fear that we look and judge every item a patron takes! Hahah...there&#39;s no time for that.) Although, yes, it does essentially reduce staff, it can also free up staff to do other essential tasks, like ordering, weeding, etc. that might not get done because of time-consuming circ. duties.<br /><br />From a marketing perspective, I think that it shows we&#39;re focused on patron needs and respond accordingly. It also shows that we&#39;re in step with current trends of many things becoming self-service (i.e., ordering online, getting DVDs at the supermarket, self-checkout machines at the grocery stores, etc.). While I do have some security concerns about the operation at this unmanned branch (regardless of the cameras), the bottom line is that I think it&#39;s a GREAT idea. It&#39;s forward thinking and cost-effective. <br /><br />As for calling it a &quot;library&quot;, yes, I still think it should hold that name, but at the same time, do we call going to the ATM going to the bank? Maybe the focus should be less on the name and more on the user stats. that come from this new service. I think this is a great alternative to completely closing down a branch, also, if a system ever came to that unhappy crossroads.Suni J. Minoricshttps://www.blogger.com/profile/10579842057620561069noreply@blogger.comtag:blogger.com,1999:blog-16726900.post-85265191316390430852009-12-10T05:44:58.797-05:002009-12-10T05:44:58.797-05:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.com
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