TY - JOUR AB - This review aims to provide an overview of the ideas, theories and research relating to the diffusion of innovations. It seeks to place the relationship between librarians and the Internet and related networked information within the context of diffusion research. It includes a brief background to diffusion research and a description of the basic model proposed by Everett M. Rogers. The theory of change agents and change agencies is discussed with the role of weak ties in the diffusion of ideas through communication networks. The implications of the need to achieve a critical mass in some applications of networked communication are outlined together with theories about critical mass. The review identifies the characteristics that make these technologies unique and discusses the implications for future research. Finally, the relevance of diffusion theory to librarians seeking to introduce new communication‐based technologies into academic departments is discussed. VL - 15 IS - 5 SN - 0264-0473 DO - 10.1108/eb045587 UR - https://doi.org/10.1108/eb045587 AU - Holland Matt PY - 1997 Y1 - 1997/01/01 TI - Diffusion of innovation theories and their relevance to understanding the role of librarians when introducing users to networked information T2 - The Electronic Library PB - MCB UP Ltd SP - 389 EP - 394 Y2 - 2021/04/23 ER -
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