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<p>Not every emotion can be re...

Not every emotion can be reduced to an emoji, and not every thought can be conveyed via tweet.

Cynical Readers

Cynical Readers

We have become cynical readers – we read in the disjointed, goal-oriented way that online life encourages & we stop exercising our attention. 

We read just as much if not more. We live in a text-gorged society in which the most fleeting thought is a thumb-dash away from posterity. It's how we read that changed.

Reading in the digital age

Reading in the digital age

Online life makes us into a new kind of reader: Our attention fractures. Online reading is about clicks, and comments, and points. 

The opposite of the traditional reading experience, with lineal structure, that demands our full attention.

We are primed for distractions

We are primed for distractions

One famous study found humans would rather give themselves electric shocks than sitting alone with their thoughts for 10 minutes.

Books as a marketing platform

Books as a marketing platform

A book is really just a reverse-engineered TED Talk. It's a platform that lets you do a speaking tour.

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