Article Author - "Shepard, Aaron"


Independent Articles
Aaron Shepard, May 2015
Pointers on Readings for Kids »

PUBLISHED MAY 2015 by Aaron Shepard, self-publisher Authors of children’s books have many opportunities to read their stories, and children love to hear them. If you can bring your stories to life, you unlock their potential for young listeners—and perhaps the potential of reading in general. You are living proof that reading is not boring. …

Aaron Shepard, June 2014
Make Your Kindle Book Look the Way It Should: Preview, Proof, and Test »

If you’re publishing on Kindle, chances are you want your book to look good on it. But that may require a task not usually performed: testing your e-book thoroughly. No, it’s not always enough to check your Kindle book in Amazon’s online previewer—and even someone you pay to convert may miss a problem your readers …

Aaron Shepard, September 2013
The Stigma of POD »

The Stigma of POD: September 2013 by Aaron Shepard Nowadays, there’s an odd belief circulating that self-publishing a book as print-on-demand will keep it out of bookstores. Actually, the opposite is true. Let’s follow Susan Self-Publisher as she visits her local Barnes & Noble, book held proudly in hand. Her mission is to convince Michael …

Aaron Shepard, June 2012
Why Don’t Those Sales Figures Match? »

It’s common for new publishers who use Lightning Source to hang on their computers trying to correlate sales at Amazon—as reflected by jumps in sales rank—to Lightning sales. When they see no correlations, they may conclude that Lightning’s reporting is faulty or even dishonest. So let me state in the strongest terms that italics can …

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