Generation 4.0
Working @ the Intersection
of People and Technology

      Erin Logsdon
 Consultant, Digital Solutions
    ...
What is a generation?
• All the people living at the same time or
  of approximately the same age.




   http://www.flick...
Source: http://www.flickr.com/photo_zoom.gne?id=361142443&size=o
4 Generations
• Traditionalists
  – 1925-1942

• Baby Boomers
  – 1943-1960

• Generation X
  – 1961-1981

• Generation Y
...
Traditionalists
Communication
           Boomer & Gen X   Traditionalists

• Honor the chain of command
• Offer them job security
• Value ...
Baby Boomers
Generation X
Communication
        Boomer --> Generation X
• Get to the point
• Use e-mail
• Give them space
• Get over the notion of d...
http://www.flickr.com/photo_zoom.gne?id=474399662&size=m




What do they want?




                                  &
  ...
Source: http://www.flickr.com/photo_zoom.gne?id=19861632&size=l
Generation Y
Communication
      Boomer & Gen X Gen Y

• Challenge them
• Ask them their opinion
• Find them a mentor
• Provide timely ...
Source: http://www.flickr.com/photo_zoom.gne?id=431708434&size=m




What do they want?




                     Source: h...
http://www.us.randstad.com/2008WorldofWork.pdf
Librarians by Age




        http://www.ala.org/ala/ors/reports/membership_younger.pdf
Where did they go?
Technology View
• Anything that is in the world when you were
  born is normal and ordinary and is just a
  natural way th...
Online over time
COMMUNICATION
How can I reach you?
•   Phone
•   Web
•   Email
•   IM
•   Text Messaging
•   Twitter
•   RSS
•   Print
•   In Person
•  ...
Email is
Dead!
Long Live
Email!
OMG!
In the fourth quarter of 2007,
American cellphone subscribers
for the first time sent text
messages more than they ph...
Instant Messaging

  1.7 billion
  Instant Messages sent across
  AOL's messaging networks
  (AIM and ICQ) each day,
  dur...
Facebook had

44 million+
unique visitors in October 2008




               Source: http://siteanalytics.compete.com/mysp...
Media in the Lives of 8-18 year-olds




                  Generation M: Media in the Lives of 8-18 year-olds, Executive S...
Media in the Lives of 8-18 year-olds




                  Generation M: Media in the Lives of 8-18 year-olds, Executive S...
Integration
Quiz Time!
   Which generation is the largest
   user of public libraries?
Generation Y!




            http://www.pewinternet.org/PPF/r/231/report_display.asp
http://www.pewinternet.org/pdfs/Pew_UI_LibrariesReport.pdf
The IMLS National Study on the Use
of Libraries, Museums and the
Internet




                  http://interconnectionsrep...
Image Source: Cayusa
Questions?

Contact Info:
Erin Logsdon
logsdon@nelinet.net
508.597.1946

Additional Info:            Source: http://www.fl...
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Generation 4.0: Working at the Intersection of People and Technology

  1. 1. Generation 4.0 Working @ the Intersection of People and Technology Erin Logsdon Consultant, Digital Solutions NELINET, Inc.
  2. 2. What is a generation? • All the people living at the same time or of approximately the same age. http://www.flickr.com/photo_zoom.gne?id=2028762948&size=m http://www.flickr.com/photo_zoom.gne?id=525742850&size=m
  3. 3. Source: http://www.flickr.com/photo_zoom.gne?id=361142443&size=o
  4. 4. 4 Generations • Traditionalists – 1925-1942 • Baby Boomers – 1943-1960 • Generation X – 1961-1981 • Generation Y – 1982-2002 http://www.flickr.com/photo_zoom.gne?id=35724835&size=m
  5. 5. Traditionalists
  6. 6. Communication Boomer & Gen X Traditionalists • Honor the chain of command • Offer them job security • Value their experience • Appreciate their dedication Source: http://www.cnn.com/HEALTH/library/WL/00045.html
  7. 7. Baby Boomers
  8. 8. Generation X
  9. 9. Communication Boomer --> Generation X • Get to the point • Use e-mail • Give them space • Get over the notion of dues paying • Lighten up Source: http://www.cnn.com/HEALTH/library/WL/00045.html
  10. 10. http://www.flickr.com/photo_zoom.gne?id=474399662&size=m What do they want? & Source: http://www.flickr.com/photo_zoom.gne?id=581816877&size=m
  11. 11. Source: http://www.flickr.com/photo_zoom.gne?id=19861632&size=l
  12. 12. Generation Y
  13. 13. Communication Boomer & Gen X Gen Y • Challenge them • Ask them their opinion • Find them a mentor • Provide timely feedback Source: http://www.cnn.com/HEALTH/library/WL/00045.html
  14. 14. Source: http://www.flickr.com/photo_zoom.gne?id=431708434&size=m What do they want? Source: http://www.flickr.com/photo_zoom.gne?id=131488403&size=m
  15. 15. http://www.us.randstad.com/2008WorldofWork.pdf
  16. 16. Librarians by Age http://www.ala.org/ala/ors/reports/membership_younger.pdf
  17. 17. Where did they go?
  18. 18. Technology View • Anything that is in the world when you were born is normal and ordinary and is just a natural way the world works. • Anything that is invented between the time when you are 15 to 35 is new, revolutionary, and exciting, and you can possibly get a career in it. • Anything invented after you are 35 is against the natural order of things. » Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy
  19. 19. Online over time
  20. 20. COMMUNICATION
  21. 21. How can I reach you? • Phone • Web • Email • IM • Text Messaging • Twitter • RSS • Print • In Person • Facebook/MySpace
  22. 22. Email is Dead! Long Live Email!
  23. 23. OMG! In the fourth quarter of 2007, American cellphone subscribers for the first time sent text messages more than they phoned, according to Nielsen Mobile. Since then, the average subscriber’s volume of text messages has shot upward by 64 percent, while the average number of calls has dropped slightly. Source: http://www.nytimes.com/2008/09/29/technology/29drill.html?_r=2&adxnnl=1&pa rtner=rssuserland&emc=rss&adxnnlx=1222650007- Xrmxs+XS6Lh4rxM9s9uCMQ&oref=slogin&oref=slogin
  24. 24. Instant Messaging 1.7 billion Instant Messages sent across AOL's messaging networks (AIM and ICQ) each day, during the quarter ended June 30, 2007 http://corp.aol.com/whoweare/facts.shtml
  25. 25. Facebook had 44 million+ unique visitors in October 2008 Source: http://siteanalytics.compete.com/myspace.com+facebook.com/?metric=uv
  26. 26. Media in the Lives of 8-18 year-olds Generation M: Media in the Lives of 8-18 year-olds, Executive Summary
  27. 27. Media in the Lives of 8-18 year-olds Generation M: Media in the Lives of 8-18 year-olds, Executive Summary
  28. 28. Integration
  29. 29. Quiz Time! Which generation is the largest user of public libraries?
  30. 30. Generation Y! http://www.pewinternet.org/PPF/r/231/report_display.asp
  31. 31. http://www.pewinternet.org/pdfs/Pew_UI_LibrariesReport.pdf
  32. 32. The IMLS National Study on the Use of Libraries, Museums and the Internet http://interconnectionsreport.org/
  33. 33. Image Source: Cayusa
  34. 34. Questions? Contact Info: Erin Logsdon logsdon@nelinet.net 508.597.1946 Additional Info: Source: http://www.flickr.com/photo_zoom.gne?id=327122302&size=m http://del.icio.us/taxonomylady/generations

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