Is it a steal? The questions to ask about paid-for publishing

The Society of Authors and the Writers’ Guild of Great Britain have published a joint report looking into companies that charge writers for publication. You will not be surprised to learn there are a lot of shady goings-on in this area of the book business. For one thing, the sharks and charlatans like to muddy the waters with terms like ‘hybrid’ and ‘indie’ publishing. They’re able to do this because these terms mean different things to different people.

‘Hybrid’ originally meant authors self-publishing alongside working with a mainstream publisher. ‘Indie’ used to mean small independent presses not owned by one of the multinational conglomerates. These days, ‘indie’ has been co-opted by self-publishers (not with any underhand intent), while what used to be called ‘vanity’ presses would have you believe that ‘hybrid’ now means the author putting in money up front for a project, as well as the (alleged) publisher.

Now, there are currently a whole lot of different ways to work with a publisher. At the moment, I have five separate agreements on the go, and the details of each contract are different. For one, I have chosen to commission and pay for editorial input and artwork myself and to then supply the complete package to the publisher rather than have them undertake this part of the publishing process. These choices I have made are reflected in the royalty rate I receive. All of this information is readily available to me, the whole process is transparent, and at no point am I paying the publisher for anything. This is a legitimate way to do business.

Compare and contrast the sharks and charlatans. When I’ve been judging genre prizes and books come in from a publisher I don’t know, I go and check who I’m dealing with. Legitimate small presses I just haven’t come across before are easy to identify , but when it comes to vanity presses, the tell-tale info is often very deliberately and well hidden on websites. There are weasel words like ‘contributory’ and ‘partnership’ as well as hideous rights grabs buried under layers of obfuscation, just in case they are handed some real gem.

Though that is unlikely. When it comes to the books, vanity presses are almost always horribly, wretchedly obvious. I mean 99.99% of the time at least! I recall one first person narrative which included the detailed description of a knife that had just stabbed our heroine in the back where she couldn’t reach it. So… how could she see it then? The whole book – okay, the 65 pages I read before I quit – was full of these basic creative writing errors. There had been no meaningful editorial input at all – though I bet the author had paid well above the going rate for that, from what I read on the website. Things like this might be funny, except these authors sometimes contact prize judges, wondering why they haven’t been short-listed (yes, really) and it’s painfully clear they’ve been fed wholly unreal expectations by, well, con-artists. It’s awful to be the person trying to explain what’s happened to them.

So it comes as absolutely no surprise to me at all to see from this report –
• 94% of respondents lost money, typically in the thousands.
• The average loss was £1,861 with some writers reporting losses as high as £9,900.
• The median cost of publication was £2,000.
• A median of only 67 books were sold per deal, resulting in royalties of only £68.
• 59% of writers said their book was not available to buy in retail outlets

You can read the Society of Authors’ article here, and download the full report.

Do spread the word, and bookmark the info, in case you come across another writer in danger of being bamboozled.

Author: Juliet

Juliet E McKenna is a British fantasy author living in the Cotswolds, UK. Loving history, myth and other worlds since she first learned to read, she has written fifteen epic fantasy novels so far. Her debut, The Thief’s Gamble, began The Tales of Einarinn in 1999, followed by The Aldabreshin Compass sequence, The Chronicles of the Lescari Revolution, and The Hadrumal Crisis trilogy. The Green Man’s Heir was her first modern fantasy inspired by British folklore in 2018, and The Green Man’s Quarry in 2023 is the sixth title in this ongoing series. Her 2023 novel The Cleaving is a female-centred retelling of the story of King Arthur, while her shorter stories include forays into dark fantasy, steampunk and science fiction. She promotes SF&Fantasy by reviewing, by blogging on book trade issues, attending conventions and teaching creative writing. She has served as a judge for major genre awards. As J M Alvey, she has written historical murder mysteries set in ancient Greece.

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