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2013 to 2018 Strategic Plan

MANITOWOC PUBLIC LIBRARY

2013 TO 2018 STRATEGIC PLAN

GOAL #1: INSPIRE LIFELONG LEARNING FOR CHILDREN, TEENS AND ADULTS

  • Present story times and provide collections for children that develop early literacy skills.
  • Engage teens by offering interactive programs and high-interest teen reading materials.
  • Offer activities for adults that encourage and support reading and free-choice learning.
  • Promote the discussion of books in a variety of ways.

GOAL #2: ENRICH THE COMMUNITY

  • Celebrate the community’s diversity.
  • Offer services for job seekers.
  • Promote library resources to business, education and service organizations.
  • Offer library services for homebound patrons.
  • Provide opportunities for volunteer service.

GOAL #3: BE A DESTINATION

  • Create welcoming and inviting environments both inside and outside.
  • Celebrate landmark Library accomplishments.
  • Develop a unique space for teens.
  • Contribute to downtown development.
  • Create comfortable spaces that highlight the architectural features of the building.
  • Create spaces for quiet and for social activities.

GOAL #4: CONNECT WITH TECHNOLOGY

  • Invest in technology and training for staff and the public.
  • Provide and maintain quality equipment to improve and expand access to high-speed Internet service.
  • Expand and improve access to ebooks and other digital resources.
  • Increase the use of wireless technologies.

December 17, 2012: Adopted by the Board of Trustees

2017 Review

MANITOWOC PUBLIC LIBRARY

2013 TO 2018 STRATEGIC PLAN

2017 Review

Goal #1:  Inspire Lifelong Learning for Children, Teens and Adults

  • Present story times and provide collections for children that develop early literacy skills.
    • We provided engaging, interactive story times based on the five early literacy skills (Talk, Sing, Read, Write, Play). These programs are very popular and well attended. We include books, fingerplays, felt board stories and activities, songs, and games all geared toward meaningful adult-child interaction, building a love of reading, and developing those crucial early literacy skills. In 2017, we offered 285 story times with a total attendance of 4,575!
    • We provided 374 Children Programs offered to 8,985 participants.
    • We updated our toy library by weeding out old or grubby toys and purchasing new, higher interest toys, such as coding games and STEM-based toys. Around 20 items were weeded and 10 new items were added.
    • We have started creating and re-organizing our picture books into Picture Book City. Ever have a child ask, “Where are all the princess books?” By shifting to a Picture Book City, materials will be much easier for children and adults to locate and the collection will be MUCH more browsable. All the dinosaur books will be in the same place! Looking for princess books? They’ll be all in one spot as well! Now, when you come in looking for truck books, you can go to one specific neighborhood and browse ALL of the truck books we have at once!
      Picture book city consists of 9 neighborhoods (Holidays, Concepts, Me, Culture, Nature, Vroom, Imagine, Play, and Favorites). Each of these 9 categories will have subcategories (for example, in the Me neighborhood, we would have subcategories of Bedtime, Birthdays, Bullying, Family, etc.).
  • Engage teens by offering interactive programs and high-interest teen reading materials.
    • In 2017, we continued the DAP program for the second year which emphasizes art, technology, and utilizing our Community Creation Room in collaboration with the Rahr-West Museum and promoted high-interest reading materials through displays and Battle of the Books.
    • We also held high-interest teen programs such as our Candy Sushi & Sharpie Tie-Dye, Chain Reaction (exploring the science of molecular and kinetic chain reactions), Hackers Club (a teen coding club) and Henna Tattoo programs.
    • M-TAC Board (Manitowoc Teen Advisory Council) of 4-5 members met every week with the goals of generating more teen involvement in the library, getting new, fresh ideas from teens regarding what kinds of events/services the library should provide, and providing a sense of teen ownership in the library.
    • We offered 68 Teen Programs offered to 590 participants.
    • Our teen librarian conducted regular outreach visits and book talks to schools. Lisa Pike started in June 2017. In the fall of 2017, Lisa did 5 book talks at two different schools, visited the Light twice to share library resources with teens, and went to Jefferson’s JCLC After school program every other week to teach a tween coding club.
    • In the YA area where the Dead on Arrival (DOA) was over 80% of the entire collection it has been reduced to 66% as of March 30, 2018. DOA are materials that have 1 or less circulations since they were added to the shelves. The percent’s are almost identical between 1 or no circs. What we have done to move this number are the following steps.
      • The YA selector was reassigned to the teen librarian.
      • The new selector first reviewed her collection and then made choices on what needed to stay and what needed to be removed.
      • The YA librarian then identified books with 1 or less circulations and started creating displays to show case them.
      • The selector also started being more aware of what the Young Adults wanted to read and selected on pop culture.
      • Circulation in YA is mirroring the library as a whole with a slight .15% decrease. I do think this will move upwards as we move into Summer Reading and Battle of the Books.
  • Offer activities for adults that encourage and support reading and free-choice learning.
    • We offered 257 Adult Programs to 3,605 participants.
    • 94 eBooks were added to the MPL OverDrive Advantage titles in 2017. In OverDrive popular books wait lists can be up to 4 plus months or longer before you can access them to read. In an effort to reduce our specific library OverDrive eBook user’s wait time we participate in the Advantage program. The Advantage program allows a library or system to purchase eBooks that will help reduce our patrons wait time for popular books by authors like James Patterson, Janet Evanovich, or titles that have drawn lots of media attention.
  • Promote the discussion of books in a variety of ways.
    • Facilitated Harry Potter, Dr. Who, and other cross-generational events that promoted curiosity and engagement through unique settings and environments

Goal #2:  Enrich the Community

  • Celebrate the community’s diversity.
    • Host/Facilitate MPSD student art show in May and other private area artists (Prigge, Stokes…)
    • Host/Facilitate Great Decisions and other informational/educational series, such as the Money Program, Human Trafficking, and Drugs in our Community
    • Developed mini-series focusing on domestic issues (suicide, drugs, human trafficking) in the fall which brought in ~200 attendees.
  • Offer services for job seekers.
    • Active partner with N.E.W. Curative (Green Bay) in training both adult and young adult candidates for job skills and experience
  • Promote library resources to business, education and service organizations.
    • We conducted 166 Community Outreach programs to 6,647 participants.
    • Heavily promoted library resources, such as 3-D printer, Balkanksy A/V, and CCR (Community Creation Room) sound recording to area church groups, local businesses and other city departments.
  • Offer library services for homebound patrons.
    • Bring books from Friends Used Book Sale to the incarcerated at Manitowoc County Jail.
    • In 2017, we brought materials to 4 senior centers and homebound individuals totaling 5,226 check out items.
  • Provide opportunities for volunteer service.
    • In 2017, volunteers donated a total of 2,936 Services Hours.

Goal #3:  Be a Destination

  • Create welcoming and inviting environments both inside and outside.
    • Through a generous donation in memory of Jean Dvorak, the Youth Department was able to purchase a puppet theatre, reading cabin, new kitchen set & accessories, and a light table and accessories. These new items allow for children and families to engage in rich dramatic play, which helps children learn essential early literacy skills through play!
    • Redeveloped green space along Franklin Street and removed diseased trees. Space will be considered for future programming and possible raised garden beds
    • Developed strategic management project for 1st Floor redesign which incorporates new social, environmental, and aesthetic upgrades. In 2017, the library underwent an analysis process to assess our current space and project out the needs of our community for the next 20 years, taking into consideration current needs as well. Our focus was on the goal of improving the patron experience
    • Mechanical and environmental upgrades to both ventilation and A/C systems that promoted sustainability and comfort (retrofit to new A/C refrigerant, new ventilation drive and filtering system, 2016-17)
  • Celebrate landmark Library accomplishments.
    • Our annual Great Decisions Series over 8 weeks brought 962 in attendance to discuss foreign affair issues.
  • Develop a unique space for teens.
    • Asked for teen input to first floor redesign process to give them ownership and solicit their feedback
  • Contribute to downtown development.
    • Aided and participated in Ice on 8th, Balloon Glow, Christmas Parade, Farmers’ Market, Windigo Fest, Harvest Fest, Krazy Daze, Subfest, EverGleams on 8th, Farmer’s Market & Sputnik Fest.
    • Partnered with Lakeshore Cinema for monthly Book & a Movie program.
    • Partnered with Blood Center of Wisconsin to hold blood drives at MPL.
    • Blood Pressure checks, monthly provided courtesy of Manitowoc Health and Rehabilitation Center.
  • Create comfortable spaces that highlight the architectural features of the building.
    • Developed strategic management project for 1st Floor redesign which incorporates new social, environmental, and aesthetic upgrades. In 2017, the library underwent an analysis process to assess our current space and project out the needs of our community for the next 20 years, taking into consideration current needs as well. Our focus was on the goal of improving the patron experience
  • Create spaces for quiet and for social activities.
    • Developed strategic management project for 1st Floor redesign which incorporates new social, environmental, and aesthetic upgrades. In 2017, the library underwent an analysis process to assess our current space and project out the needs of our community for the next 20 years, taking into consideration current needs as well. Our focus was on the goal of improving the patron experience

Goal #4:  Connect with Technology

    • Invest in technology and training for staff and the public.
      • Through generous donation, we were able to purchase 5 wireless hotspots for circulation to provide additional access to digital literacy for our community. The wireless hotspots allow our community to connect with the internet wherever they travel in the United States.
      • The Youth Department purchased Bloxels to use in our teen and tween programming. Bloxels are not just another tech toy. They are hands-on, brains-on, creativity and technology experience. Students can play fun games as they gain greater understanding of important topics like design logic, and computer science, computational thinking, and more through the games they create.
      • Children’s Librarian Susie Menk attended a Tech Days workshop in Fitchburg, WI. During this workshop, Susie gained hands-on experience working with new technology and started implementing her ideas in our monthly Coding Club for school-age children in the fall of 2017.
      • Audio/Visual Upgrades to Balkansky Community Room and public accessible Board Room (2016-17) – Including retrofits to projectors’ output to project in all video format sizes, widened/instant start wall screens to accommodate the new format sizes of video and still pictures, simplified control system for each audio/video component, integrated lapel and hands-free microphone broadcast system, installation of hearing-assisted T-Coil system covering the entire room (partnered with MCLS), expanded sound system to include wider range of decibel limits with better clarity. These upgrades give a better sound quality and visual performance for everyone, especially those with reduced audio and visual abilities.  The T-Coil system is a concealed/covert installation that works seamlessly with any hearing-assisted, privately owned device.  In other words, the pictures are bigger and clearer, the sound is crisper, and the controls are simplified to the point that programs and events offered have moved passed user-friendly to user-ready.
    • Expand and improve access to ebooks and other digital resources.
      • In 2017, we collaborated with MPSD to develop Virtual Library Cards. A virtual library card provides MPSD students and teachers online access to all of the digital resources which the library currently provides. It also gives in-house access to the library’s computers, materials and equipment. There is no fee or additional barriers for the students or teachers in using these virtual cards.
      • In December 2017, the Youth Department began offering a special program geared toward sixth graders called 6th Grade Library Explorer Program. The purpose of this program is to introduce students to the library catalog, free online library databases, and the Community Creation Room, so that the students will have the tools they need to do research and presentations for future school projects and assignments.
2016 Review

MANITOWOC PUBLIC LIBRARY

2013 TO 2018 STRATEGIC PLAN

2016 Review

Goal #1:  Inspire Lifelong Learning for Children, Teens and Adults

      • Present story times and provide collections for children that develop early literacy skills.
        • We provided engaging, interactive story times based on the five early literacy skills (Talk, Sing, Read, Write, Play). These programs are very popular and well attended. We include books, fingerplays, felt board stories and activities, songs, and games all geared toward meaningful adult-child interaction, building a love of reading, and developing those crucial early literacy skills.
        • We provided 338 Children Programs offered to 8,237 participants.
      • Engage teens by offering interactive programs and high-interest teen reading materials.
        • In 2016, we developed the DAP program which emphasizes art, technology, and utilizing our Community Creation Room in collaboration with the Rahr-West Museum and promoted high-interest reading materials through displays and Battle of the Books.
        • We also held high-interest teen programs such as Glow In the Dark Capture the Flag, our Book Face challenge, and our library-wide Star Wars event.
        • M-TAC Board (Manitowoc Teen Advisory Council) of 4-5 members met every week with the goals of generating more teen involvement in the library, getting new, fresh ideas from teens regarding what kinds of events/services the library should provide, and providing a sense of teen ownership in the library.
        • We offered 54 Teen Programs offered to 702 participants.
      • Offer activities for adults that encourage and support reading and free-choice learning.
        • We offered 265 Adult Programs offered to 2,677 participants.

Goal #2:  Enrich the Community

      • Celebrate the community’s diversity.
        • In 2016, we continued to develop our language collection, offering books in a variety of languages, such as Spanish, Hmong, and Japanese.
        • We developed the Citizenship Information Center which provides physical and digital resources to those seeking to become U.S. Citizens.
      • Offer services for job seekers.
        • Partnered with Job Center of Wisconsin & Department Workforce Development by compiling a list of services the library offers in-house or via the internet that pertains to job searching, offered Job Center workshops to the public at MPL and receive and post weekly recruitment events from the Job Center.
        • Partnered with Forward Service Corporation by providing library cards to clients for the use of MPL’s digital services to help with employment and training they need to find or get a job.
      • Promote library resources to business, education and service organizations.
        • We were a drop off site for the kids KAN campaign. We collected new school supplies to be distributed at Jefferson school to families chosen to need help providing this material.
        • We partnered with the city’s people committee to be a drop off site for the holiday toy drive.
        • In 2016, the Children’s department conducted outreach programs to get the library involved in our community, including outreach to the Child Safety Network and visiting story times (such as Pinecrest Historical Village).
        • We conducted 86 Community Outreach programs to 3,686 participants.
      • Offer library services for homebound patrons.
        • Bring books from Friends Used Book Sale to the incarcerated at Manitowoc County Jail.
        • Bring books to 8 senior centers and homebound individuals totaling 5,637 check out items.
      • Provide opportunities for volunteer service.
        • Partnership with N.E.W. Curative in Green Bay for Senior Partners, such as our senior aide who helped us with ongoing maintenance.
        • We had volunteers helping with our MakerSpace program over the summer in 2016 (junior high and high school students). In addition, we were fortunate to have Peg volunteer regularly in the Children’s department, prepping materials for displays and story times.
        • In 2016, volunteers donated a total of 3,394 Services Hours.

Goal #3:  Be a Destination

      • Celebrate landmark Library accomplishments.
        • Published & publicly celebrated library innovations, like Citizenship Information Center, Community Creation Room, T-Cell Hearing Tech partnered thru MCLS.
        • We held Doctor Who Day which brought in 300+ participants. This was a family fun day with activities for all ages focusing on Doctor Who.
        • Our annual Great Decisions Series over 8 weeks brought 875 in attendance to discuss foreign affair issues.
        • MPL partnered with HTR to feature weekly articles in Sunday Life Section of Herald Times Reporter. These weekly articles highlight services, events, and resources we have to offer the community.
      • Develop a unique space for teens.
        • In 2016, we rearranged the teen collection shelving to create a more welcoming and engaging space for teens.
      • Contribute to downtown development.
        • Aided and participated in Ice on 8th, Balloon Glow, Christmas Parade, Farmers’ Market, & Sputnik Fest.
        • Partnered with Lakeshore Cinema for monthly Book & a Movie program.
        • Partnered with Blood Center of Wisconsin to hold blood drives at MPL.
        • Blood Pressure checks, monthly provided courtesy of Manitowoc Health and Rehabilitation Center.
        • Historical Society and MPL coordinated transportation of historical School Records to be housed at MPL ongoing.
        • Hosted a “How To” Festival with 18 area businesses to demonstrate their skills and talents from “How to” pack a carry-on suitcase to “How to make Gak and the Science of Polymers” during National Library Week.
      • Create spaces for quiet and for social activities.
        • We enhanced mobility and adaptability of both Teen Scene & Franklin Room to accommodate Knitters’ Club, Coloring Club, DAP, Teen Lock-In Events, and Lakeshore Writers Group.

Goal #4:  Connect with Technology

      • Invest in technology and training for staff and the public.
        • We added the VHS to DVD Converter purchased by Friends of MPL.
        • We created a Fax and Scanner Center for the public.
      • Provide and maintain quality equipment to improve and expand access to high-speed Internet service.
        • The network closet upgrade included 3 new gigabit switches and a new firewall. This upgrade provided better network management and a clean-up of the mess of wires between the network panels and switches. This upgrade also improved the speed of communication between computers and city servers.
        • We added touch screen catalog stations in Children’s Department for ease of access.
      • Expand and improve access to ebooks and other digital resources.
        • We added Zinio to provide access to electronic magazines.
      • Increase the use of wireless technologies.
        • Installed numerous tablet, smart phone, & laptop charging outlets in strategic/hi-traffic areas throughout library.  Also installed T-Cell hearing aids at Service Desk & Balkansky Community Rooms.
        • In 2016, the Children’s department used educational apps to enhance story times and used the iPod to provide music for story times.
2015 Review

MANITOWOC PUBLIC LIBRARY

2013 TO 2018 STRATEGIC PLAN

2015 Review

GOAL #1: INSPIRE LIFELONG LEARNING FOR CHILDREN, TEENS AND ADULTS

          • Offer activities for adults that encourage and support reading and free-choice learning.
            Added Tutor.com and Gale Courses for free-choice learning.

GOAL #2: ENRICH THE COMMUNITY

          • Promote library resources to business, education and service organizations.
            Visited 88 organizations, reaching 2,179 people
          • Provide opportunities for volunteer service.
            Volunteers donated a total of 4,298 service hours

GOAL #3: BE A DESTINATION

          • Contribute to downtown development.
            In 2015, the average daily foot traffic into the library was 700 people
            Pete the Cat visited Balloon Glow
          • Create spaces for quiet and for social activities.
            Signs were put up designating the Franklin Street Room as the perfect spot to have a snack
            and talk on the phone.

GOAL #4: CONNECT WITH TECHNOLOGY

          • Invest in technology and training for staff and the public.
            Launched the Community Creation Room
          • Expand and improve access to ebooks and other digital resources.
            Added Tutor.com and Gale Courses for free-choice learning
          • Increase the use of wireless technologies.
            Added newer and stronger WiFi hubs
2014 Review

MANITOWOC PUBLIC LIBRARY

2013 TO 2018 STRATEGIC PLAN

2014 Review

GOAL #1: INSPIRE LIFELONG LEARNING FOR CHILDREN, TEENS AND ADULTS

          • Present story times and provide collections for children that develop early literacy skills.
            Ongoing
          • Engage teens by offering interactive programs and high-interest teen reading materials.
            Programs are ongoing
            Collection HQ will help us identify what books/material are of high interest
          • Offer activities for adults that encourage and support reading and free-choice learning.
            Ongoing and new digital service in 2015 – Gale Courses
          • Promote the discussion of books in a variety of ways.
            Staff recommendations shelf and Awesome @MPL widget on website

GOAL #2: ENRICH THE COMMUNITY

          • Celebrate the community’s diversity.
            Increase in Spanish language material purchased in 2014
            New Sunday afternoon programs to start in 2015
          • Offer services for job seekers.
            Continue to offer Learning Express digital service
            Goal in 2015 is to connect more directly with local HR personnel
          • Promote library resources to business, education and service organizations.
            Programs and services offered to parents at CESA, Head Start, and the Crossing
            Continue to provide A to Z Database
            Proposed Community Creation Room to be completed by 2015. This space would be a place for small businesses to create logos and other marketing pieces for their businesses.
          • Offer library services for homebound patrons.
            Continue to deliver material to homebound with volunteers
            Exploring the possibility of using conference calling or skype for book discussions
          • Provide opportunities for volunteer service.
            Increased personnel to organize the volunteers

GOAL #3: BE A DESTINATION

          • Create welcoming and inviting environments both inside and outside.
            Tiling project complete
            Proposed 2015 Foundation funds for outdoor landscaping
          • Celebrate landmark Library accomplishments.
            Continue to deliver anniversary celebration event with the Friends of MPL
          • Develop a unique space for teens.
            Thanks to Stacey B and staff this space has been launched
            A proposed Homework Help program will be launched in 2015
          • Contribute to downtown development.
            Since Mainly Manitowoc is not fully functioning, our participation in downtown associations has been lacking
            Continue to draw approximately 700 a day into the downtown area
          • Create comfortable spaces that highlight the architectural features of the building.
            Lighting project in main reading room complete
            Proposed adaptions of shelving will allow more light to reach the darker areas in the stacks
          • Create spaces for quiet and for social activities.
            Launched the DIBS booking software for the study rooms
            Continue to find ways to accommodate patrons who want to be social and those who want quiet

GOAL #4: CONNECT WITH TECHNOLOGY

          • Invest in technology and training for staff and the public.
            Purchased a subscription to Lynda.com that staff use for in-house training
          • Provide and maintain quality equipment to improve and expand access to high-speed Internet service.
            BCN line is in but we are still waiting for ESLS to upgrade the routers and switches
          • Expand and improve access to ebooks and other digital resources.
            In 2015 increased digital services with Tutor.com and Gale Courses
          • Increase the use of wireless technologies.
            New wireless hotspots installed in Fall 2014

December 17, 2012: Adopted by the Board of Trustees

Manitowoc Public Library © 2016
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