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2012 CAMEX Demo Presentation

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  • Note on Methodology introduced for 2006 Bowker employed a new methodology for 2006 to report the annual title output statistics. The older methodology had focused on books with prices and with subject classifications to report on trends in average price and in market segments. To obtain a more accurate picture of total title output, the following enhancements were made for the 2006 statistics: --The total count now includes ISBNs that have not been assigned a subject (Unclassified items). --The counts now include ISBNs without prices. --A number of additional book bindings were added to the counts. For example, Stapled and Laminated. To provide comparable prior year data, the numbers for 2002-2005 data were restated using the new methodology. *Non-traditional consists largely of reprints, often public domain, and other titles printed on-demand. The number also includes records received too late to receive subject classification.
  • YOU HAVE THE COMMUNITYLULU PROVIDES TO PLATFORMITS FREE THRU NMS PARTNERSHIPQUICK - by mayEASY – no implementation resources neededNO UPFRONT COSTSFREE TO PUBLISH - no set-up costs
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    • 1. NMS Community-based Self-Publishing & eCommerce Powered by Lulu CAMEX MARCH 2012
    • 2. The Publishing Industry is Experiencing a Seismic ShiftSource: Bowker Industry Report, New Book Titles & Editions, 2002-2010
    • 3. Creating Opportunity to Monetize Content in Multiple Formats• Less than 10% of English language books published in the US each year are stocked by bookstores• Authors generally receive less than 15% of the retail revenue from the sale of their books• Lulu believes these factors have led to a proliferation of unpublished authors and deter potential authors from ever starting to write. US $112 The untapped The untapped B. Long Tail Long Tail content market - book market content in any form
    • 4. Lulu has built a Best in Class Platform for Self-Publishing… Easy tools for publishing A comprehensive set multiple formats of services A global fulfillment network for print- on-demand A one-stop shop for managing the marketing, distribution, and sales of books & eBooks A robust, open platform to build a business
    • 5. … and NMS has an EstablishedCommunity of Content Creators
    • 6. Write something up in here.
    • 7. Launch A Community-based Self- Publishing BusinessWith Lulu’s Branded Publishing & eCommerce Solution
    • 8. What’s in it for you? Grow custom content available through your stores Engage in a green/sustainable business model Remain current in rapidly evolving publishing industry Marketing and professional services support from Lulu Sell content more profitably
    • 9. Benefits Speed Ease of use (no implementation resources) No upfront costs
    • 10. How the partnership will work: Print Books
    • 11. PUBLISH
    • 12. CONFIDENTIAL – DO NOT DISTRIBUTE
    • 13. SELL
    • 14. SNEAK PEEK
    • 15. New Branded Publish ApplicationLulu’s new Publish Application will include all the benefits of our current wizard but will provide an improved interface and the option to complete any step in any order!
    • 16. Branded Author Management Portal
    • 17. Fully Branded E-Commerce SiteOur fully branded eCommerce Siteswill include:• Branded Landing Page• More Customizable Options• Branded Product Pages• Branded Checkout Pages
    • 18. FOR A LIVE DEMO VISIT THE NACS OPPORTUNITY HUBTO SCHEDULE A ONE ON ONESESSION VISIT BOOTH #7130

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