CHART OF THE DAY: Twitter Just Isn't Mainstream http://www.businessinsider.com/chart-of-the-day-twitter-news-source-2012-9/comments en-us Wed, 31 Dec 1969 19:00:00 -0500 Fri, 24 Mar 2017 21:37:21 -0400 Jay Yarow http://www.businessinsider.com/c/50662256eab8ea3708000007 Ted Rubin Fri, 28 Sep 2012 18:19:02 -0400 http://www.businessinsider.com/c/50662256eab8ea3708000007 The most important thing about News, and anything else published via Twitter, is that a great deal if the influencer community "is" utilizing Twitter for news, communication, and discovery. This information then finds its way to other publishing mediums be it Blogs, Traditional News Media, Facebook, Pinterest, Google+, the water cooler, or whatever others exist. Twitter is a tool that leads into other forms of social sharing. I consider Twitter a place to lay the groundwork where other people pick up things. Twitter is a seeding medium and a place to build engagement and interaction… it is not a broadcast medium, so it is not about the quantity of people listening at once, but the ability to lay it out there for those whose attention are drawn to what you have to say at any given moment and then where it spreads from there. It all happens very quickly and in real-time so Twitter enables news to spread very quickly, very often from the source, and to update immediately as it happens. http://www.businessinsider.com/c/5066117aecad04646e000001 Rocker Fri, 28 Sep 2012 17:07:06 -0400 http://www.businessinsider.com/c/5066117aecad04646e000001 You're comparing one service (Twitter) vs. an agglomeration (not fully defined) of basically all other competing sites? That's idiotic. Very few news services have 11% reach, FYI.
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