OIP Social Networking Team tag:blog.lib.umn.edu,2010-04-13:/stord005/oipsocialnetworking//12127 2010-07-28T16:55:44Z Movable Type Enterprise 4.31-en Info on Punch Pizza's Strategy tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.243939 2010-07-28T16:52:50Z 2010-07-28T16:55:44Z I thought this was a great analysis of one of the brands we've discussed as being proficient in social media. http://www.arikhanson.com/2010/07/28/digital-case-studies-punch-pizza/... Kate Sophia http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=3879 I thought this was a great analysis of one of the brands we've discussed as being proficient in social media.

http://www.arikhanson.com/2010/07/28/digital-case-studies-punch-pizza/

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New entry tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.236717 2010-06-03T14:18:11Z 2010-06-03T14:22:05Z al;ksdjf jasldkfjasl;kjdfl;kasjd fl;kjasdl; kjflaksdjflkasjdf... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 al;ksdjf jasldkfjasl;kjdfl;kasjd fl;kjasdl;

kjflaksdjflkasjdf

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Social Media Breakfast tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.235180 2010-05-17T17:47:34Z 2010-05-17T18:02:58Z This is the group I spoke of in our meeting. It's Social Media Breakfast and its members range from techies to marketeers with a common thread of leveraging social media for good. I've attended really interesting sessions on community engagement,... Sonja Froyen http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=19963 This is the group I spoke of in our meeting. It's Social Media Breakfast and its members range from techies to marketeers with a common thread of leveraging social media for good. I've attended really interesting sessions on community engagement, journalism and health care. Even if the topic isn't compelling to you, the other attendees are.

This Friday they're meeting in our own backyard — the State Fair Ground. It's free. I'm going. Come check it out.

RSVP to the event:
http://smbmsp26.eventbrite.com/

Join the SMB Ning Network:
http://smbmsp.ning.com/

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Questions to ask when investigating use of social networking tools tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.234589 2010-05-10T15:21:46Z 2010-05-10T15:26:47Z Antonia in the Learning Abroad Center shared these questions to ask themselves when strategizing social networking tool use. Overall Questions: • What's your IMC (Integrated Marketing Communications) strategy? What's your overall social media strategy? • What are your specific goals... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Antonia in the Learning Abroad Center shared these questions to ask themselves when strategizing social networking tool use.


Overall Questions:
• What's your IMC (Integrated Marketing Communications) strategy?
What's your overall social media strategy?
• What are your specific goals and how will you measure them?
• How will you legitimize the time spent on this to your leadership/the rest of staff?


Facebook
Do you want a group page? with fans?
Do you want a profile? with friends?
Will one person control the postings?
Or will you allow anyone to post something?
If you are sharing UofM formal communication, what will you do about having to duplicate your efforts via email too?
• Who's your primary audience for FB content?
• Will your facebook page/presence be marketed outside of FB? How?
• What is your posting strategy? (How often? What does your FB "voice" sound like? What kind of content? Photos? Video?)
• Do you intend on using FB's system of measuring metrics? (Or integrate with 3rd party program like Google Analytics?)
• Do you respond/how do you respond to questions, praise, complaints, etc. posted?
• What about content authorization & control, outside marketing?

Twitter
Who is in charge of tweeting?
How are you recruiting followers?
What are you tweeting?
• Again: what's your overall strategy? Voice? How often will you post?
• How do you advertise on it?
• Who manages the followers?
• What's your "following" policy?
• Do you want to engage in 3rd party analytics?
• Attach it to a TwitPic account to take advantage of visual imagery?
• Policy for retweets?
• How do you take advantage of hashtags?
• Is it a public or private account?)

Blog
Are you liable for the activities on the blog? (UofM Student Code of Conduct)
Who is blogging for you?
Who is reading your unit's blog?
• How do you market/advertise on it?
• Do you give bloggers topics/specific writing points to write about?
• Who moderates/manages comments?
• How do you manage comments?
• Do you allow staff to comment?

MyUPortal
Do you have permanent real estate on any or some portals?
If not, can you ask other on-campus allies to fill their cells on MyU Portal with your content?
• Who updates? How often?
• What if you feel like you don't have any timely content to post?
• How do you measure quality of you content/effectiveness of the medium?

LinkedIn
What will you offer to graduates?
Study Abroad Alumni- How to talk to future employers about your time abroad? what skills did you develop that other candidates do not have?
Why should you be part of their network?

MySpace
Seems too outdated to even entertain
Why?
Do you have a band?

YOUTUBE:
• What content do you have? Or would you generate it specifically for youtube?
• Who makes, edits, produces video?
• Do you allow comments, and if so, who moderates them?
• How do you promote you video?
• Do you allow your videos to be embedded elsewhere? Are there liability issues involved with that?

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Social Media Stats by Media/Age/Education tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.231340 2010-04-21T19:08:46Z 2010-04-21T19:56:02Z Saw this on Twitter today - thought you might like to see it. http://www.iamblog.nl/wp-content/uploads/2010/04/social-media-demographics9.png... Marlene Johnshoy http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=3913 Saw this on Twitter today - thought you might like to see it.
http://www.iamblog.nl/wp-content/uploads/2010/04/social-media-demographics9.png

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Environment Review - YouTube tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230287 2010-04-20T21:00:34Z 2010-04-20T21:11:57Z Please add comments regarding pros and cons of this environment. YouTube... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Please add comments regarding pros and cons of this environment.

YouTube

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Environment Review - Ning tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230286 2010-04-20T20:59:41Z 2010-04-20T21:00:26Z Please add comments regarding pros and cons of this environment. Ning... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Please add comments regarding pros and cons of this environment.

Ning

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Environment Review - Twitter tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230285 2010-04-20T20:58:49Z 2010-04-20T20:59:28Z Please add comments regarding pros and cons of this environment. Twitter... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Please add comments regarding pros and cons of this environment.

Twitter

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Environment Review - My Space tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230284 2010-04-20T20:57:28Z 2010-04-20T20:58:42Z Please add comments regarding pros and cons of this environment. My Space... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Please add comments regarding pros and cons of this environment.

My Space

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Environment Review - Linked In tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230283 2010-04-20T20:56:12Z 2010-04-20T21:02:53Z Please add comments regarding pros and cons of this environment. Linked In... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Please add comments regarding pros and cons of this environment.

Linked In

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Environment Review - Facebook tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230281 2010-04-20T20:55:16Z 2010-04-20T21:02:31Z Please add comments regarding pros and cons of this environment. Facebook... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Please add comments regarding pros and cons of this environment.

Facebook

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Environment Review - UofM Library Blog tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230280 2010-04-20T20:49:36Z 2010-04-20T21:12:25Z Please add comments regarding pros and cons of this environment. UofM Library Blog... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Please add comments regarding pros and cons of this environment.

UofM Library Blog

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UofM Institute for New Media Studies tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230270 2010-04-20T20:33:15Z 2010-04-20T20:35:00Z The Institute for New Media Studies is a center for creation, innovation, and examination of content and messages and the effects of new media technologies and techniques on their forms and functions. The goal is the imagining and testing of... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 The Institute for New Media Studies is a center for creation, innovation, and examination of content and messages and the effects of new media technologies and techniques on their forms and functions. The goal is the imagining and testing of innovative forms, development of new knowledge about functions, and generation of greater understanding of the impacts of these changes in the media landscape.

Their website can be found HERE

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David Jones Quote tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230203 2010-04-20T17:45:21Z 2010-04-20T17:46:07Z Young, digitally empowered consumers will punish those that don't [behave in a socially responsible way] and reward those that do. Social media has given people real power to act. Old leaders don't understand the impact of social media. It is... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Young, digitally empowered consumers will punish those that don't [behave in a socially responsible way] and reward those that do. Social media has given people real power to act. Old leaders don't understand the impact of social media. It is a medium the young people of the world control.
David Jones, global chief executive, Havas Worldwide, Guardian.co.uk | 3.19.10

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UofM Social Networking Guidelines tag:blog.lib.umn.edu,2010:/stord005/oipsocialnetworking//12127.230195 2010-04-20T17:23:21Z 2010-04-20T17:27:05Z Social networking guidelines for the UofM can be found HERE:... stord005 http://blog.lib.umn.edu/cgi-bin/mt-cp.cgi?__mode=view&blog_id=12127&id=15354 Social networking guidelines for the UofM can be found HERE:

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