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Facing the Challenges of Self-Publishing

Written by  admin   |   Tuesday, 31 July 2012 23:33
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For first-timers in self-publishing, challenges often come one after another. Not all folks are internet-savvy enough to sail through the process with ease. It is highly expected that beginners will find some stumbling blocks here and there. In order to prepare for these challenges, it would help if you know what they are and how to deal with them effectively.

Designing the Book Cover

Because the cover is the first thing that potential buyers see in a book, it is only imperative for the cover to act as a magnet that will pull buyers closer to your product. But since not everyone is gifted with artistic abilities, you cannot expect all authors to be able to design the covers for their books.

The best solution you could find is to hire the services of book cover designers. But do not just hire and trust the first company that you can find. Check the feedbacks from previous clients first so that you would at least know the quality of their work. If the company has more positive reviews, then you can go ahead and see what they can offer.

Promoting the Book

Popular or not, you need to promote your self-published book so that your target audience would know that you have something to offer. Authors who are already well-known in their fields would have an upper hand on this but newcomers could also give it a try. Social networking sites could be a good start for promotional campaigns. You can use them to your advantage because, aside from the fact that their services are for free, the wide networks could also bring your work closer to your target readers.

Marketing a self-published book is not an easy task. Always remember that all aspects of marketing and promotion are delegated to you. Therefore, you need to devise an approach that will work effectively in reaching out to like-minded people who will appreciate your work.

Getting More Downloads

A greater number of authors who self-publish their work are aiming for profit and not just popularity. Establishing a name in the industry is good but making more profit is a lot better. Although some authors write mainly for the love of writing, majority of writers are still after the sales that they can make with their published book.

In order to get as many downloads as possible, a self-publisher must employ a competitive pricing strategy on his or her books. Others even sell their books for as low as 99 cents just to sell more copies. And according to surveys, books that cost between $0.99 and $2.99 make more sales compared to those that cost higher. With quality content and attractive pricing, you will have a greater chance of earning more from your work.

 Self-publishing is a difficult yet rewarding task. In order to achieve success in this undertaking, you have the option of asking for help from the book-making experts of The Fast Fingers

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