You’ve recorded and edited your podcast. You’re now ready to share it with the world. However, you’ve now got to think about hosting. How exactly do you publish and share your first podcast on the Internet?

First of all, you’ll have to host your audio file on a specialized platform. You’ll then want to reference it on various directories so that you can easily share it. So how exactly do you navigate through this jungle? We’re here to tell you everything.

An image of a podcaster looking to share their podcast.

Gather all your facts together

Before making your choice, you’ll want ask yourself the right questions.

  • How many episodes do you plan to record?
  • How long will these episodes last?

These elements will directly determine which hosting platforms you choose to use. The longer your podcast, the heavier it will be. The weight and size of your podcasts are important information when it comes to choosing the sites on which to publish your audio file.

Once you have answered these questions, ask yourself whether you want to go ahead with a free or paid solution.

Host your podcast for free

The MacGyver approach:

Hosting your podcast on Archive.org: The idea behind Archive.org is simple: bring together a huge online library. The website provides you with free hosting for your files and in exchange, you allow them to be viewed by all. All you need to do is create an account and upload your podcasts.

Hosting your podcasts with Google Drive: Google Drive can be a great ally when it comes to hosting your podcast. The only prerequisite: having a Google account, although it’s not at all complicated to create one. 😉 The rest is so simple: Create a new folder and upload your MP3 file. Remember to activate the sharing settings so that everyone can listen to and download your podcast.

Hosting your podcast on Soundcloud: The music sharing platform is also popular with podcasters. Easy to use and free for up to 3 hours of content, it’s ideal if you’re looking to test out your project. Beyond this, you’ll need to look into a Pro account starting at 6€/month.

The advantages of these solutions are obvious: Aside from being free, they offer a quick way to make your podcast available. However, they reach their limits as soon as your podcast starts to attracts a bigger audience.

In the long run, you might prefer other alternatives. You might look towards paid platforms that are specialized in podcast hosting, a popular option for many professionals.

Paying solutions

The Rambo approach:

Hosting your podcast on a web server: Purchasing a web hosting package may be a good idea as this will allow you to create a website to upload your podcasts, have access to statistics, etc…

For example, OVH offers web hosting from $3.35/month.

There a number of platforms specialized in podcast hosting such as Spreaker, Blubrry, or Libsyn. Solutions as such often limit the duration of your podcasts and come at a significant cost.

Where to reference your podcast?

Hosting your file is great, making it available is better. This is where online directories like iTunes come into play.

To make your podcast available on iTunes you will need:

  • An iTunes Store account
  • The RSS feed of your podcast. The RSS feed is an XML file containing all your podcast’s data. If you do not have an RSS feed, you can easily create one using Blogger, for example.

Head over to the Itunes Store in the Podcast category and click on submit a Podcast. Allow about 3 days for your podcast to be published.

You can also reference your podcast on Deezer, for that you simply have to send a message to the team in charge of podcasts at this address: talkpartners@deezer.com

Got any questions or want to clarify how you can host your podcast? Give us a message.

hello@ausha.co

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