Swana Schuchmann in a red jacket and glasses
Swana Schuchmann in a red jacket and glasses

Words matter. Find the right ones.

Language is a crucial tool for inclusion. Language and imagery can represent diversity fairly, appropriately, and precisely; they can be authentic, respectful, and sensitive to discrimination. I support you in achieving this goal through sensitivity readings.

WHAT IS A SENSITIVITY READING?

A sensitivity reading is a careful, discrimination-critical review of textual and visual material that helps ensure inclusive content delivery, avoids stereotypes, effectively reaches a diverse audience, and enhances brand engagement

Sensitivity readings are a crucial component in responsibly crafting communication materials. They ensure that diverse experiences and identities are respectfully represented and that target audiences are inclusively addressed.

eine gelbe Grafik, die aussieht, wie ein Farbklecks.
eine gelbe Grafik, die aussieht, wie ein Farbklecks.

How to request a sensitivity reading
Simply get in touch with me via the contact form below or by email. I look forward to hearing from you and discussing your project!

Pricing and turnaround time
You can expect timely feedback that aligns with your project deadlines. The pricing structure is transparently listed here.

Foundations, (political) educational institutions, non-profit organizations, as well as existing clients, may qualify for special conditions. Please feel free to contact me for more information.

How do I calculate the hours required?
The number of required work hours varies depending on the complexity of the submitted material. Image-heavy materials, for example, typically require fewer work hours compared to academic texts. As a general guideline, you can estimate approximately one work hour per 10 pages. This applies to both the standard and pro rates (see pricing overview).

ein Foto von Swana Schuchmann, mit Notizbuch und Stift. Sie schreibt.ein Foto von Swana Schuchmann, mit Notizbuch und Stift. Sie schreibt.
SENSITIVITY READING FAQ

Types of sensitivity readings
My sensitivity readings usually cover all core diversity dimensions and issues of accessibility. You can choose which areas to focus on based on your project's specific needs.

Who can benefit from sensitivity readings?
Any organization, educational institution, publishers, authors, PR managers or individuals seeking to create inclusive and culturally sensitive content.

For which materials do you offer sensitivity readings?
I review scripts, research papers, online presence and external representation, marketing campaigns, internal communications such as guidelines, policies, code of conduct, and teaching materials for discrimination-sensitive language and imagery (photos, illustrations, etc.).

You are interested in the service? Great!
Now it's time to get in touch - at best via contact form below.
In a following videocall, we will get to know each other, talk about expectations, time frame, and the aspects you critically want me to review.

Afterwards, I will send you an individualized offer.

THE SENSITIVITY READING PROCESS

Submission & Evaluation

After we agreed on the terms, you submit the relevant content.
Rest assured that your submitted material is handled with the utmost confidentiality during and after the Sensitivity Reading process.

Feedback

You will receive comprehensive feedback, concrete suggestions, and recommendations to enhance your content's inclusivity, either in a written report or in a final workshop (or both). You can find details here.

Let's talk

💡 Psst! ... Sensitivity Readings can be combined with

I assess your submitted content (visuals and text) and identify areas that may require adjustment to improve sensitivity and accessibility.

PRICING

SENSITIVITY READING

✔️ Pre- and post-consultation,
30 minutes each (online)

✔️ Up to 10-page report with
concrete suggestions

✔️ Guaranteed completion
within 45 days

✔️ Sensitivity Reading
regarding both language
and imagery (intersectional,
all diversity dimensions, plus
desired focus areas)

✖️ No in-text commentary

STANDARD

65€

per
hour
PRO

85€

per
hour

✔️ Pre- and post-consultation,
30 minutes each (online)

✔️ Up to 20-page report with
concrete suggestions

✔️ Guaranteed completion
within 25 days

✔️ Sensitivity Reading
regarding both language
and imagery (intersectional,
all diversity dimensions, plus
desired focus areas)

✔️ in-text commentary

What do clients say?

”Swana Schuchmann’s sensitivity reading of our Healing Classrooms handbook gave us the opportunity to further develop our work and our existing approaches. Her excellent report, that was very detailed and comprehensive, provided us with many helpful suggestions to eliminate stereotypes, bias and potentially harmful illustrations and descriptions. The communication has always been appreciative and we are grateful for the cooperation that has encouraged us to continue to critically review our materials. We would always work with Swana again!”

Sophie Mrozynski I Education Content Officer
International Rescue Committee (IRC) Deutschland

TESTIMONIALS
a black and yellow logo of the international rescue committeea black and yellow logo of the international rescue committee

Let's get this started!

I am thrilled to working with you on your DEIB journey!

Please fill out the form.

The more specific the information you provide, the better - however, do not worry if you do not know some of the parameters yet. We will talk about everything in detail on our first call.

I am looking forward to our collaboration and wish you a wonderful day!


If you have any questions, please do not hesitate to reach out.
https://swana-diversity.com/en/sensitivity-readings
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