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British Library Pens Agreement with ARTiSTORYBritish Library Pens Agreement with ARTiSTORY

Contract will see British Library licensing projects expand globally.

License Global

April 21, 2023

2 Min Read
Yizan He, ARTiSTORY, and Caroline Brown, The British Library.
Yizan He, ARTiSTORY, and Caroline Brown, The British Library.ARTiSTORY

The British Library and ARTiSTORY have announced a partnership for global licensing agreements. This is the first agency contract the British Library has signed for global IP licensing rights. The agreement will see a range of global British Library branded products and event collaborations celebrating the Library’s extensive collection, facilitated by the global team at ARTiSTORY.

With a collection of more than 170 million items, including artifacts from every age of written civilization, the British Library cares for the nation’s archive of printed and digital publications, adding around three million new items to their collection every year. As the national library of the U.K., the institution gives access to the world’s most comprehensive research collection and provides information services to academic, business, research and scientific communities. Their collection features a variety of material resources, from books and newspapers, to sound recordings, patents, prints, drawings, maps and manuscripts.

“The British Library is a hugely respected, leading cultural institution on a global scale, with such a vast collection of artifacts,” says Yizan He, founder, chief executive officer, ARTiSTORY. “We aim to help them grow and expand their licensing projects in a variety of new markets and industries. We are thrilled to be establishing this partnership with the British Library, providing us the exciting opportunity to share their extensive collection with an international audience.”

Related:ARTiSTORY to License The British Library in Greater China

“The British Library has been collaborating with ARTiSTORY on IP licensing in the China market and we are excited to strengthen this partnership by expanding our brand licensing offer in the global market,” says Caroline Brown, head, commercial services, The British Library. “The Library’s rich and varied collection is for everyone and we are looking forward to sharing it with more people across the world through these creative products and innovative projects.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

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