Your SlideShare is downloading. ×
0
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Cheryl Black, Convio: Proactive vs. Reactive Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Cheryl Black, Convio: Proactive vs. Reactive Social Media

1,503

Published on

Cheryl Black, Social Media Marketing Specialist, Convio …

Cheryl Black, Social Media Marketing Specialist, Convio
Twitter Handle: @CLBlack425

Join us as we explore the pros to having a proactive calendar and the value in reactively participating in conversations with your constituents. Key takeaways will include learning how to create an integrated calendar, identify opportunities for reactive engagement, and how and when to schedule content in advance.

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,503
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Learn what your supporters are saying and sharing about your organization.Drive traffic to your various web properties—website, blog, Facebook, etc.Improve results on search engine result pages with keyword rich content.Drive visitors to online donation pages.Enable supporters to distribute messages about your organization through their social web presence.Empower your most passionate and influential supporters to promote your organization.Enable grassroots movements in real-time and rapidly respond to unforeseen events.Humanize your organization by not limiting communications to traditional methods or messages.Acquire new contacts and build your email housefile.Increase trust and loyalty from your supporters by allowing them to share their voice through feedback forums.
  • Transcript

    • 1. Proactive, Reactive, Interactive. Creating and engaging in purposeful conversation.©Convio, Inc. | Page 1
    • 2. Cheryl Black©Convio, Inc. | Page 2
    • 3. Today’s Agenda• Why Social Media?• What it Means to Be Really Proactive• How to Be Proactively Reactive• Conversation Starter: Inviting Reactions• The Perfect Recipe• Ingredients for Success©Convio, Inc. | Page 3
    • 4. Why Social Media? *From Convio’s Next Generation of American Giving study, 2010©Convio, Inc. | Page 4
    • 5. Why Social Media? 1. Learn what your supporters are saying 2. Drive traffic 3. Improve results 4. Drive visitors to online donation pages. 5. Enable supporters to distribute messages 6. Empower your most passionate and influential supporters 7. Enable grassroots movements 8. Humanize your organization 9. Acquire new contacts 10. Increase trust and loyalty from your supporters©Convio, Inc. | Page 5
    • 6. I’m Proactive – I say stuff! Its the Kelly & Kim show today on @LiveKelly! West coast be sure to tune into to ABC & watch! Feels good to be back in LA! Quick trip!©Convio, Inc. | Page 6
    • 7. What it means to Be Really Proactive • Have a goal • Plan in advance • Use all your tools ©Convio, Inc. | Page 7
    • 8. Percent of Facebook posts | Tweets containing linksSupporters can’t share content you don’t publish and broadcast online ©Convio, Inc. | Page 8
    • 9. New Year with NTEN©Convio, Inc. | Page 9
    • 10. Pathfinder International – Girl 2 Woman©Convio, Inc. | Page 10
    • 11. Too Much of a Good Thing©Convio, Inc. | Page 11
    • 12. How to Be Proactively Reactive • Comment • Seek out chats • Answer questions • Say thanks©Convio, Inc. | Page 12
    • 13. Conversation Starter: Inviting Reactions • Host a chat • Survey followers • Ask questions • Say thanks ©Convio, Inc. | Page 13
    • 14. Social Media - The Perfect Recipe There is no perfect recipe, howeve r….©Convio, Inc. | Page 14
    • 15. Ingredients to Success Invest in a management toolSet goals and plans Dedicated time Use real people Genuine interest ©Convio, Inc. | Page 15
    • 16. Thank you!• Presentation slides can be provided to you in a email.• Get free research on our website – www.convio.com• Want more on SocialMedia for Nonprofits?We’ve got guides, tipsheets, videos, etc.Please visit:www.convio.com/socialmedia ©Convio, Inc. | Page 16
    • 17. Let’s talk. Connect with us. ConnectionCafe.com Twitter.com/Convio Facebook.com/ConvioInc YouTube.com/ConvioInc Slideshare.net/Convio©Convio, Inc. | Page 17

    ×
http://www.slideshare.net/SM4nonprofits/cheryl-black-convio-proactive-vs-reactive-social-media
www.slideshare.net
crawl=CC-MAIN-2015-22
254861
application/http; msgtype=response
sha1:2MCT3Y6DFLR7LM4CBH7NQTB7OG2V46TZ
<urn:uuid:5f6746c6-a704-482a-b071-a30d2201f0c3>
2015-05-30T11:20:48Z
108.174.2.100
sha1:3AE4G75LD5HKCJRCGXOQNCXH3MMTSHL6
<urn:uuid:0c745cf4-4bee-4610-ba9a-ae535b9ea58d>
http://www.slideshare.net/SM4nonprofits/cheryl-black-convio-proactive-vs-reactive-social-media
length
response
<urn:uuid:d53c7b77-1438-449e-826b-22ffa32f0c7d>
robots: classic
hostname: ip-10-180-206-219.ec2.internal
software: Nutch 1.6 (CC)/CC WarcExport 1.0
isPartOf: CC-MAIN-2015-22
operator: CommonCrawl Admin
description: Wide crawl of the web for May 2015
publisher: CommonCrawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf