


The problem with local reviews

I love local reviews.  And local review sites like Yelp.  And I’m delighted to see reviews becoming increasingly commonplace – expected really – at local search sites from Google to yellow page publishers.

My problem is that I don’t know any of these people, so I don’t know if they like the same things as me.

My parents are small town people.  When they are looking for a place to eat they want value for money.  They want good food but nothing too exotic — and they don’t want to spend a lot of money.

I usually want something exotic — a bit unusual and out of the way.  But not too expensive.  And not TOO exotic.

So, my problem is that I don’t know if a reviewer is me or my mom.  Sure, if they’ve written enough reviews and I spend enough time reading them, I can probably get a sense of it.  But really, I was just looking for something to eat.  That shouldn’t need to be a major research project.

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