Facebook Journalism

Facebook is being used as a mass communication tool, transforming the definiti
Description - Social networking sites like Facebook have taken citizen journalism to the next level. This year, Facebook was proved to be a reliable source for spreading messages, from emergency warnings to activism campaigns to gaining political favor.

Implications - More people are looking to news sites and blogs created by citizen journalists to obtain news, facts, product reviews and entertainment. This is largely due to the fact that people consider content from friends to be more credible than traditional news media which is typically paid for by advertisers.

Facebook is one of the easiest, cheapest and most rapid forms of media to create buzz. People are more likely to endorse a product or service or a support an icon or leader if their friends are doing the same.
SCORE: 3.2
Mild Top 4 Examples: 15,825 Total Clicks Apr 07 - Sep 07
Popularity
Activity
Freshness
DEMOGRAPHICS
Grassroots Facebook Campaigns Against HSBC Successful!
SCORE: 4.9
Warm 5,727 Clicks Pub: Sep 4, 07
Grassroots Facebook Campaigns Against HSBC Successful!
Social network users are beginning to recognize the potency of their power as grass roots social and political groups are rapidly forming. Just look at what happened this week on Facebook. "Social networking… [More]
Politicians on Facebook - Social Networking to Win Votes
SCORE: 3.3
Mild 4,376 Clicks Pub: Apr 21, 07
Politicians on Facebook
Social Networking to Win Votes
Savvy Canadian politicians are turning to online social networking sites like Facebook to connect with younger voters. Others, like Timmins, Ontario MP Charlie Angus, arenâ€™t quite there yet. â€œMoving… [More]
Facebook, SMS Warn Of School Shootings - Networking For Safety
SCORE: 4
Mild 3,358 Clicks Pub: Sep 28, 07
Facebook, SMS Warn Of School Shootings
Networking For Safety
Facebook, the most widely used social networking tool among students, is not only one of the best ways to keep tabs on your social life, but is also being recognized for the its ability to alert people… [More]
Oxford Uses Facebook to Find and Fine Students
SCORE: 0.7
Untested 2,364 Clicks Pub: Jul 23, 07
Oxford Uses Facebook to Find and Fine Students
University of Oxford officials are using Facebook to find - and fine - troublemakers. After exams, students traditionally indulge in a spasm of "trashings" - rowdy revels that include dousing classmates… [More]
Related Examples
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