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Social Media 301: Beyond Facebook, Twitter & YouTube

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Presentation given at the 2011 Association of Junior Leagues International, Inc. Annual Conference in Philadelphia, PA.

Presentation given at the 2011 Association of Junior Leagues International, Inc. Annual Conference in Philadelphia, PA.

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  • 1. Social Media 301: Beyond Facebook, Twitter & YouTube
    Susan Chavez
    #JLAC11
  • 2. Today we will learn about...
    Blogging alternatives
    Geosocial networking (& Location Based Services)
    Mobile websites & mobilization
    QR codes
  • 3. Blogging Alternative
    Why not use a traditional blog?
    Little time for writing
    Meant to be short-form
    Informal versus formal
    More dynamic
    Made for multimedia
    Easy to update
    Update on-the-go: mobile
  • 4. Blogging Alternatives
    Tumblr
    Posterous
    Storify*
  • 5. Blogging Alternatives
    Tumblr
    Short-form blog platform that allows users to post text, images, videos, links, quotes and audio. Posting can be done via computer, phone or email. Users can follow other users, or choose to make their tumblelog private.
  • 6. Blogging Alternatives
  • 7. Blogging Alternative
  • 8. Blogging Alternatives
  • 9. Blogging Alternatives
    Posterous
    Simple blogging platform that supports integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. Posting is particularly suited for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).
  • 10. Blogging Alternatives
  • 11. Blogging Alternatives
  • 12. Blogging Alternatives
  • 13. Blogging Alternatives
    Storify
    A platform to create stories using social media such as Twitter, videos and photos. Users search social media platforms and drag individual elements together to create a story. Elements can be reordered and text can be added to give a story more context.
  • 14. Blogging Alternatives
  • 15. Blogging Alternatives
  • 16. Blogging Alternatives
    Additional suggested uses:
    Temporary blog until launch of official blog
    Live blog events
    Describe event
    Post photos, video and/or audio
    Share content from partner websites
  • 17. Blogging Alternatives
    Can blogging & microblogging coexist?
    Yes!
    Content that doesn’t “fit” blog
    Unedited content
    Teaser content for blog or website
    Multimedia: photos & video
    Amateur quality
  • 18. Questions?
  • 19. Geosocial Networking
    What is it?
    Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests.
    -Wikipedia
  • 20. Geosocial Networking
    ???
  • 21. Geosocial Networking
    Sign in sheet
  • 22. Geosocial Networking
    Requires a smartphone
  • 23. Geosocial Networking
    Location with
    satellite access
    (just about everywhere)
  • 24. Geosocial Networking
    Location-based service application
  • 25. Geosocial Networking
    Choose your location & check in
  • 26. Geosocial Networking
    Share your location with friends
  • 27. Geosocial Networking
    Check-in
  • 28. Geosocial Networking
    Receive reward!
  • 29. Geosocial Networking
    Why check-in?
    Built-in reward system
    Compete with friends
    Sharing
    Discover new experiences
    Establish bonafides
    Trendsetter
    Expert
    Receive tangible rewards from businesses
    Free stuff
    Discounts
  • 30. Geosocial Networking
    4.6 billion people worldwide use mobile phones
    290 million in the U.S.
    85% of U.S. adults*
    17% of adult internet users report using geosocial services to share their location**
    2011 predicted to be a break out year for geosocial applications
    600+ million on Facebook
    105+ million on Twitter
    Over half of Twitter users are women
    * “Generations and Gadgets” February 3, 2011. Pew Internet & American Life Project.
    ** “Information 2.0 and Beyond: Where are we, where are we going?” March 29, 2011. Pew Internet & American Life Project.
  • 31. Geosocial Networking
    Existing Platforms
    Foursquare
    Gowalla
    Facebook Places
    Google Latitude
    Yelp
    Loopt
    SCVNGR
  • 32. Geosocial Networking
    Why does this matter for nonprofits?
    Get on the map!
    Increased brand awareness
    Insight on visitors
    Ideas for sponsorships/partnerships
    Fundraising potential
    Interesting marketing angle
  • 33. Geosocial Networking
    Check-in for Charity
    Save the Children Haiti Relief Fund fundraiser
    Held during 2010 South by Southwest Conference
    Corporate sponsorship by Microsoft & PayPal
    25¢ donated per Foursquare check-in (capped at $15,000)
    Cap reached with 35,000 check-ins in 48 hours
  • 34. Geosocial Networking
    Feeding America
    2010 Thanksgiving Hunger Awareness Campaign
    Collaboration with Waze
    Foursquare integration
    Prominent displays of food banks on map
    Navigation directions provided
    $1 per check-in capped at $2,000
  • 35. Geosocial Networking
    Big Love Little Hearts
    Small nonprofit funds lifesaving surgery for children in developing countries born with congenital heart defects
    Asked followers to leave a tip (fact about congenital heart defects) during check-ins
    Followers used “100x100” hashtag
    Check-in/tip reader donates $1 per check-in (capped at $25,000)
    Donor was recipient of corrective surgery for congenital heart defect who saw check-in on a friend’s Facebook wall
  • 36. Geosocial Networking
    Suggested tips:
    Claim your League’s headquarters
    Encourage members to check-in
    Create tips focused on your community impact and/or history
    Announce info sessions (if held at HQ)
    Check-in in the community
    Use League’s Twitter handle or a custom hashtag
    Create tips at League-founded agencies, sites of League work
    Develop specials for community members
    Gift item for check-in at info sessions
    Extra raffle ticket for drawings at events using League name/Twitter handle or hashtag
  • 37. Questions?
  • 38. Mobile Websites
    47% of adults in the U.S. obtain information via their mobile device*
    30% use the devices to get information or news about their local community*
    55% of mobile phone users go online via mobile device daily
    38% increase in mobile email viewing between 2009-2010
    52% increase in mobile online searches
    Easier & cheaper than developing a mobile app
    “How mobile devices are changing community information environments.” March 14, 2011. Pew Internet & American Life Project.
  • 39. Mobile Websites
  • 40. Mobile Websites
  • 41. Mobile Websites
  • 42. Mobile Websites
  • 43. Mobile Websites
  • 44. Mobile Websites
    QR code
    Quick Response code
    Two-dimensional bar code image
    Used to open a link to a website, send a SMS, or dial a phone number
    when scanned
    Increasingly used to engage
    with mobile phone users
  • 45. Mobile Websites
    Using QR codes
    Direct to “Contact Us” page
    Embed social media links
    Link to campaign page
    Donate Now page
    Email list sign-up
    Embed location direction
    Info session location
    Event location
  • 46. Mobile Websites
    Mobile Website Building Tips
    Develop goals
    Figure out which pages are most visited
    Simplify
    Images, if used, should be low-resolution
    Keep content fresh
    Latest news and/or blog post should be featured
    Don’t forget social network profile links
  • 47. Mobile Websites
    Mobile Website Building Tips
    Location Info
    Link to Google or Bing map
    Mobile optimize donation page
    Contact your website developer
    Test!
  • 48. Questions?
  • 49. Thank You!
    Keep in touch!
    Find me at: www.SusanChavez.com
    Connect on:______
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