Tag: book category

Hardcover or Soft? by Dan Poynter, the Book Futurist

Hardcover or Soft? by Dan Poynter, the Book Futurist

Traditionally and historically, books were manufactured in hardcover first. If they were successful, a softcover version would follow. And then sometimes a mass-market paperback a couple of years later. The traditional industry wisdom said that the three editions appealed to different segments of society. The early adopters purchased the hardcover. Most bought the softcover because […]
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