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592- Best practices in podcasting

In this episode of The Podcast Reporter, we review some ideas and suggestions from Ben Krueger of cashflowpodcasting.com that deal with suggested BEST PRACTICES for podcasting. This theme was discussed in a post from Ben Krueger in his site titled “Podcast Best Practices for 2021.”

Ben Krueger

As you may remember, I have known Ben since 2014, when we both were at an exhibit table at the very first Podcast Movement conference in Dallas. In my opinion, Ben is a professional podcaster who has delivered lots of good suggestions, especially for the aspiring and new podcasters. And he has posted many documents for free from his site that do add value.

In this post, he reviews some suggested BEST PRACTICES for the podcaster that may add value to the podcasting effort. It is highly recommended that you, as a podcaster, should list some best practices used by other podcasters of note. Then you can look at them and see if you can integrate some of them that may work well for your own podcast shows. Perhaps some of these can help your show to stand out as “value-driven content.” Remember, as Ben mentions, there really is no magic formula for everyone.

Here is a summary of the introduction by Ben about best practices and his discussion: Podcast best practices inevitably change from one year to the next. As the streaming landscape begins to mature, it’s never been more important to follow podcast best practices and deploy a range of strategies to attract engaged audio listeners. While the consumption of audio content is increasing, listeners only have so much time in a day to engage with podcasts.”

  • Provide your audience with as much value as possible;
  • Create a memorable podcast name and optimize titles: “Establishing a clear value proposition begins with a memorable podcast name.”
  • Strike a balance between creativity and authenticity;
  • Involve your target audience in the conception of the podcast, including the podcast name(s): “Launching a podcast without consulting your target audience is a poor strategy.”
  • Utilize Welcome and send-off phrases to build audience trust to help establish a sense of familiarity;
  • Consistency in how you open and close your episodes adds structure to your content;
  • Take note of how hosts in other podcasts within your niche open and close each episode;
  • Cross-sell other podcast episodes and related content;
  • Consistently schedule and publish new podcast episodes to have your listeners include your episodes as part of their routine;
  • Communicate your publishing schedule to your listeners;
  • Engage in marketing and promotion efforts: “…you cannot rely on organic discovery on these platforms to build an audience.”
  • What is recommended is  leveraging social media marketing to create awareness around your new podcast episodes.

Ben then sums up his post with the emphasis on delivering value to your audience: “Every best practice related to producing a podcast ultimately stems back to value creation.”

Thus, we hope that you can consume this post and see if any (or all) of these suggestions may help you to increase the value of your podcast show and to engage great listeners so that your podcast show can be a success and deliver the great value to your audience.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger and michaelandmike.com. All rights reserved.
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