Survey Sample Size: What Should It Be?

Your survey sample size, or the number of people from your target population that you distribute your survey to, has a big impact on both your costs and your data. If you pay to distribute your survey to every single college graduate in a particular class, your costs will be astronomical. But if you just…

(Infographic) Your Fantastic Survey Audience and Where to Find Them

You spent your valuable time writing, designing, and implementing your survey, but now it’s on to what can be the most difficult part: getting responses. Survey success relies on determining the right audience for your survey, reaching them, and collecting their responses. In short, you need to find out who your fantastic audience is… and where…

How to Write Gender Questions for a Survey

When it comes to demographic survey data, gender and age are two of the most commonly asked questions. These basics are genuinely useful for analysts to slice and dice information. But the days of giving respondents only “Male” or “Female” as their gender options in surveys have long passed. The challenge for current users of…

Why You Need to Conduct an Offline Survey

Imagine yourself in the middle of one of the world’s largest running races, attracting more than 50,000 participants every year. Only, you’re not running. You’re conducting research. Daunted? Don’t be. With offline surveys, you can take SurveyGizmo with you anywhere in the world, even if there’s no internet connection.

The First Timer’s Guide to Surveying With Panels

Surveys are important research tools, and the results can have far-reaching impacts on your company’s business plan or the results of your PhD. dissertation. When so much is riding on your data, getting high quality survey results will be the difference between successful, accurate insights and unreliable noise. One of the most common questions we…

How To Find Survey Respondents

Finding survey respondents can be tough, but it doesn’t have to be. You put so much time and effort into designing a great survey, but when it comes time to release it into the world for respondents to find, we often find that surveyors are daunted. I have good news! There are a number of options…

Increasing Response Rates Part II: Using Incentives

In my last post (Increasing Response Rates: Part I), I talked about our five go-to tactics for improving survey response rates. In this post, we will dive deeper into how to use incentives by sharing real life failures and successes from four case studies. To quickly refresh your memory, our favorite tactics are: Share survey…

Increasing Survey Response Rates

We all fight the continuing battle against low-response rates. While much has changed since my first forays into building and distributing surveys, getting people to respond is still a challenge. My first professional experience with surveying occurred more than 35 years ago. I wanted to get the opinions of professionals at eleven different colleges in…
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