IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent’s award-winning content during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Deb Vanasse, March/April 2018
Making News »

PUBLISHED MARCH/APRIL 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — To win at the news game, publishers need to craft newsworthy angles, strategically pitching stories that focus less on the book and more on the content journalists seek. To its own author and publisher, every book seems like news. After all, the effort to …

Angela Bole, January/February 2018
Director’s Desk: Moving the Conversation »

PUBLISHED JANUARY/FEBRUARY 2018 by Angela Bole, CEO, Independent Book Publishers Association — If you look closely, you’ll notice something different about the masthead on this issue of IBPA Independent magazine. Starting this year, IBPA Independent will be published bimonthly as opposed to every month. In your hands, you hold the January/February issue focusing on “the …

Alexa Schlosser, January/Febraury 2018
Roundtable: Musings on the Past and Future »

PUBLISHED JANUARY/FEBRUARY 2018 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Nine independent and author publishers reflect on 2017 and look forward to 2018 What did you learn about publishing in 2017 that will inform you moving forward? What will you do differently? Kate Foster (KF): Rushing to hit a release date does …

Alexa Schlosser, January/February 2018
The Power of Self-Publishing »

PUBLISHED JANUARY/FEBRUARY 2018 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — David Emerald Womeldorff and Donna Zajonc are the power couple behind the bestselling self-published book The Power of TED* (*The Empowerment Dynamic), which hit 100,000 copies in print late last year. But success didn’t happen overnight. In September 2005, guests at David Emerald …

Kelly Abbott, January/February 2018
It’s All About the Hustle: 5 Ways to Promote Your Work »

PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street — When it comes to writing, it’s not enough to be good. Often, what differentiates a good writer from a great one is the hustle, or relentless pursuit and promotion of one’s craft. 1. Social Media From LinkedIn to Facebook to Snapchat, leveraging social media …

Roy M. Carlisle, January/February 2018
17th Edition of the CMOS Reaffirms its Relevance »

PUBLISHED JANUARY/FEBRUARY 2018 by Roy M. Carlisle, Acquisitions Director, Independent Institute — No one should underestimate the powers of discernment belonging to Russel David Harper, the more-than-capable “principal reviser” of the new 17th Edition of the Chicago Manual of Style. Writing in his preface, he says, after alluding to major shifts happening in the modern …

Elsa Evripidou and Nick Fletcher, January/February 2018
The New Frontier of e-Books: c-Books »

PUBLISHED JANUARY/FEBRUARY 2018 by Elsa Evripidou and Nick Fletcher, Monsoon Tide — A lot is being made in the press currently about the relative demise of e-books and the resurgence of their conventionally printed counterparts. Experts in the field have pointed out a number of reasons for this, including: People seem to be reconnecting with …

Steve Gillen, January/February 2018
A Few Lessons in Publishing and Copyright from 2017 »

PUBLISHED JANUARY/FEBRUARY 2018 by Steve Gillen, Lawyer & Partner, Wood Herron & Evans — As we ring in 2018, a look back on what we learned about publishing and the law In with the New Year, out with the old. But before we toss 2017, let’s look at a few lessons it left us at …

Brian Feinblum, January/February 2018
How to Get 1 Million Page Views »

PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT — Many authors want to sell lots of books, get media attention, win awards, hit a bestseller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can …

Jeniffer Thompson, January/February 2018
The Truth About Keywords and Building Your Audience »

PUBLISHED JANUARY/FEBRUARY 2018 by Jeniffer Thompson, Founder, Monkey C Media — In the age of digital marketing it’s critical that you attract the attention of your audience and, more importantly, retain their attention. But how do you rise above the noise of your competition and get noticed? Ironically, I’ve got one word for you: keywords. Well, …

Deb Vanesse, January/February 2018
Industry Trends: Obstacles and Opportunities »

PUBLISHED JANUARY/FEBRUARY 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Watch Joshua Robertson’s video recap of this article! Which developments over the past year—e-books, audiobooks, artificial intelligence, Amazon—portend opportunity, and which pose obstacles to be navigated? With the turning of the calendar to a new year, publishers take stock of industry trends. E-books versus …

Brooke Warner, January/February 2018
Tracking the Wins: Looking Back on 10 Years of Independent Publishing »

PUBLISHED JANUARY/FEBRUARY 2018 by Brooke Warner, Publisher, She Writes Press — In 2007, an aspiring author reached out to me to ask for support in self-publishing her book. I was still working in traditional publishing at the time, but I’d started to consult on the side. She was adamantly indie, wanting to forego the traditional …

Angela Bole, December 2017
Director’s Desk: Let’s Get Weird in Austin this April »

PUBLISHED DECEMBER 2017 by Angela Bole, CEO, Independent Book Publishers Association — “Keep Austin Weird” is the slogan adopted by the Austin Independent Business Alliance to promote independent businesses in Austin, Texas. As the Independent Book Publishers Association, we can certainly get on board with that! That’s why we’re bringing the annual IBPA Publishing University …

Alexa Schlosser, December 2017
Wattpad: Redefining Storytelling »

PUBLISHED DECEMBER 2017 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Wattpad is a community-driven publishing platform that’s turning itself into a full-fledged entertainment company. The Motorola Razr was the coolest phone to have in 2006. That same year, Toronto-based Wattpad launched its reading app on the Razr. Today, Wattpad is still a mobile-first …

Deb Vanesse, December 2017
Freelance Editors: Find and Cultivate Top-Notch Talent »

PUBLISHED DECEMBER 2017 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers must understand the nuances of editing, search for the right talent, and foster good relationships to reap the benefits of a perfect editorial fit. Within the past decade, market changes have created a healthy supply of freelance editorial talent. But in the wide-open …

Belinda Pollard, December 2017
Why Are Book Editors So Expensive? »

PUBLISHED DECEMBER 2017 by Belinda Pollard, Publishing Consultant — An editor and author break down the two main reasons why the cost of editing services is so high. I’m going to let you in on a secret. Book editors are expensive. And, yes, I am one of them, but I’m also a writer. Every time …

Julia Schopick, December 2017
Good Q&As in Your Media Packet Lead to Better Interviews »

PUBLISHED DECEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant — In my September 2016 column for IBPA Independent, “Taking to the Waves: Using Radio to Get the Word Out,” I wrote about how to use radio interviews for disseminating your important messages and selling more books. I told you how to find the …

Scott Berkun, December 2017
Don’t Be Precious (with Your Ideas) »

PUBLISHED DECEMBER 2017 by Scott Berkun, Author/Speaker — Three magic words for people who create things are: Don’t be precious. Being precious means you’re behaving as if the idea you’re working on is the most important thing in the history of the universe. It means you’ve lost perspective and can’t see the work objectively anymore. …

Sandra Wendel, December 2017
Editing: An Example of Doing Whatever It Takes »

PUBLISHED DECEMBER 2017 by Sandra Wendel, Author and Editor — When prospective authors ask me what it will take to edit their manuscripts, I think back to one particular story, and I say: “Whatever it takes to get your story out of your head and into print.” Sometimes it takes a lot more than commas …

Stacey Atkinson, December 2017
Help Desk: What Can an Editor Do for You? »

PUBLISHED DECEMBER 2017 by Stacey D. Atkinson, Owner, Mirror Image Publishing — Hiring an editor will be one of the best investments you can make in your book. Editors are an integral part of your publishing team, and they work with the goal to help you, as an author or publisher, create a polished and …

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