產品

SurveyMonkey 能滿足各種使用案例和需求。歡迎探索我們的產品，瞭解 SurveyMonkey 能為您提供什麼協助。

從全球首屈一指的線上調查問卷中，獲取以資料為導向的深入分析。

可與超過 100 款應用程式和外掛程式整合，讓您事半功倍。

建立並自訂線上表單，以收集資訊和付款方式。

利用內建的 AI 打造更優質的調查問卷並快速獲得獨到見解。

依實際需求量身打造解決方案，滿足您所有的市場研究需求。

範本

測量客戶對貴公司的滿意度和忠誠度。

瞭解如何讓客戶滿意，使他們成為您忠實的擁護者。

取得可化為實際行動的深入解析，以改善使用者的體驗。

向潛在客戶、受邀人等對象收集聯絡資訊。

輕鬆收集並追蹤活動邀請回函。

瞭解參加者的需要，使下一場活動更成功。

發掘能提升員工參與度並改善績效的深入解析。

瞭解與會者的想法和意見，把下一場會議辦得更好。

運用同儕意見回饋來協助員工改善績效。

打造更好的課程並改善教學方法。

瞭解學生對課程資料和教學狀況的評價。

瞭解客戶對您的新產品構想有何看法。

相關資源

使用調查問卷和調查資料的最佳實務

有關問卷調查、給企業的訣竅及其他主題的內容，都在我們的部落格。

SurveyMonkey 的使用教學與指南。

頂尖品牌如何透過 SurveyMonkey 推動成長。

Survey vs questionnaire: What's the difference?

Is a survey the same as a questionnaire?

Don’t worry if you don’t know the answer. You aren’t alone.

Many people, even professional researchers, still use the two terms interchangeably. While you’ve probably heard plenty of people use the terms as synonyms, it’s important to know the distinction in a survey vs questionnaire.

The difference between survey and questionnaire is that the latter includes any written set of questions; while the former is both the set of questions and the process of collecting, aggregating, and analyzing the responses from those questions. In other words, “questionnaire” describes content, while “survey” is a broader term that describes content, method, and analysis.

A questionnaire is any written set of questions, while a survey is both the set of questions and the process of collecting, aggregating, and analyzing the responses from those questions.

surveys vs questionnaire graphic

Let’s review a survey vs questionnaire more closely, and explore how you can excel in executing each!

Any set of questions, no matter how personal or general the subject matter, is a questionnaire. Whether your questionnaire stands on its own or is part of a survey, to get great results you need to ask great questions. Check our guide to writing survey questions like a pro for more about selecting great questions for your questionnaire.

Also, as you write a questionnaire, keep its length in mind. As the number of questions increases, the completion rate often decreases. In one study, we found that questionnaires with 40 questions have about a 10% lower response rate than questionnaires with 10 questions. People also tend to spend about 10 minutes filling out a questionnaire, regardless of its length. This means that if you ask fewer questions, your respondents are likely to spend more time on each question.

Our 2-question NPS survey may be an extreme example (given how short it is), but it’s effective in motivating respondents to answer each question thoughtfully:

2 question survey

The way you design, implement, and analyze a survey impacts your results as much as the questions you ask. Let’s dive into each of these areas:

  1. Survey design marks a key difference between survey and questionnaire. It involves planning each part of your survey project—from defining your survey goals to aligning on who reviews your survey responses. Learn more about survey design by checking out our best practices.
  2. The way you collect responses also impacts your survey. You can use a number of approaches to collecting feedback–including sharing a link to your survey on social media, emailing the survey to your audience, and embedding it on your site. And if you need help surveying your target market, SurveyMonkey Audience can help.
  3. As the responses come in, you can take a closer look at them through SurveyMonkey Analyze. The tool offers a virtually endless number of ways to segment, aggregate, and analyze your survey responses so that you can better understand your feedback and make great decisions.

There are limited use cases for stand-alone questionnaires. These use cases include building an email list, accepting payments or donations, or collecting personal accounts for a research project. Wufoo is often ideal for these applications, especially when payments are involved.

If–on the other hand–you’re looking for feedback from your respondents, a survey is a better option. It aggregates data from multiple respondents, so that you can make broad conclusions about your results.

Now that you can answer the long-held question: “Is a survey the same as a questionnaire?” you can start collecting actionable feedback today! Start your survey.

工具組目錄

探索我們專為特定角色或產業設計的眾多工具組，幫助您善加利用意見回饋。

探索 SurveyMonkey Enterprise 功能

利用 SurveyMonkey 的企業級安全性、隱私與合規標準，以及資料整合功能，大規模地管理意見回饋。

了解頂級品牌如何利用 SurveyMonkey 推動業務成長

加入一流品牌的行列，使用 SurveyMonkey 打造可推動業務成長的致勝產品和體驗。

透過及時品牌追蹤深入解析，推動品牌策略

善用工具管理品牌健全度、提升品牌知名度，並使品牌觀感隨著時間進化。註冊免費帳戶，立即試用品牌追蹤調查問卷。
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