per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 357 361 article ghfadaie@ut.ac.ir 1 http://publij.ir/browse.php?a_code=A-10-1-159&slc_lang=en&sid=1 per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 363 383 article Identifying and Prioritizing the Barriers of Youth Tending to Use Public Library Services Alireza Motameni A_motameni@sbu.ac.ir 1 Amin Hemmati ah.managment@gmail.com 2 Hadi Moradi h_moradi@semnan.ac.ir 3 Shahid Beheshti University Semnan University Semnan University Purpose: The objective of this research is to identify and prioritize barriers and problems young adults face using services of public libraries in Semnan. Method: This applied study is descriptive. This research focuses on the youth generation between the age of 17 and 40 in Semnan. Simple Random Sampling is used. 450 questionnaires were distributed&nbsp; of which 389 were returned and used. In addition to descriptive statistics AHP technique was used to prioritize barriers. Findings: The most important obstacle was &ldquo;lack of enough books for young people &ldquo; the other factors such as : &ldquo; failing to update&nbsp; references materials&rdquo; , &ldquo;lack of motivation and time to study &ldquo;and &ldquo; lack of proper physical condition of libraries&rdquo; were in the other orders respectively. Originality/value: The results of this research can help libraries in removing barriers and creating favorable conditions to attract the youth to libraries. &nbsp; http://publij.ir/browse.php?a_code=A-10-1-160&slc_lang=en&sid=1 The public library Barriers of study Analytical Hierarchy Process per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 385 400 article Effectiveness of Information Counseling Courses on Information Seeking Behavior of Public Library Users: A case study Marzyeh Bagheri marziyehbagheri10@yahoo.com 1 BiBi Eshrat Zamani bzamani@ui.ac.ir 2 Seyed Majid Abdollahi magidabdellahi@gmail.com 3 Public Librarian of IPLF University of Isfahan University of Isfahan Purpose: to investigate effectiveness of information counseling on informational seeking behavior in finding research resources in public libraries of Fould Shar in Isfahan province. Method: this is an experimental research that compares the results of pre-test and post test of experiment and control group after information counseling. The population was the members of Fouldshar Shahid Tavakoli library. 36 members were randomly selected and put them in two groups. 5 sessions of 90 minutes were&nbsp; held for experiment group. Researcher designed questionnaire was used for data gathering . Data were analyzed using independent t test with SPSS software. Findings: results indicated that there were significant differences between the two groups in terms of students&rsquo; scores regarding the pre and post test between two experimental and control group. information counseling courses had three positive effects on library users such as accessibility to research resources, improving users&rsquo; information seeking behaviors and leaving positive effect on users &lsquo;attitudes. Originality/Value: The present research indicated the importance and effect of information counseling courses seeking behavior. http://publij.ir/browse.php?a_code=A-10-1-161&slc_lang=en&sid=1 Information seeking behavior Information counseling public libraries Institution of Iran's Public Libraries per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 402 420 article Study of Educational Needs of Iran Public Libraries Foundation Librarians in Khozestan Province Abdolhamid Moarrefzadeh ketabdar2011@gmail.com 1 Mahvash Komaei mahvash.kamaie@yahoo.com 2 Zohreh Cheraghi z.cheraghi58@yahoo.com 3 Shahid Chamran University Culture General Office Shahid Chamran University Purpose: This paper identifies educational needs of public library librarians in Khozestan province, Iran. Method: this study&nbsp; was carried out using descriptive approach and survey method. Researcher made questionnaire is used for data collection and descriptive statistic applied for data analysis. Findings: 71.43 percent of public librarians of Khozestan province are trained by in-service education programs. They noticed that information technology changes are the main cause for their needs and requirements to expand skills. Budget shortage is identified as a main obstacle in the way of implementation of these programs. They think that in-service education is urgent in the fields like internet skills, reference service, adult education, resource organization, children services, and education helper books. Originality/Value: results of the study could be helpful for administrators in designing in-service programs concerning librarians&rsquo; educational needs. &nbsp; http://publij.ir/browse.php?a_code=A-10-1-162&slc_lang=en&sid=1 librarians public libraries in-service education educational needs Khozestan per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 421 442 article Performance Appraisal of Librarians by 360 Degree Feedback: the Case of Public librarians of Guilan Province, Iran Abdolhossein Farajpahlou farajpahlou@scu.ac.ir 1 Fatemeh Nooshinfard Nooshinfar2000@yahoo.com 2 Maryam Hassanzadeh Hassanzadeh_m58@yahoo.com 3 Shahid Chamran University Islamic Azad University, Science and Research Branch, Tehran Islamic Azad University, Science and Research Branch, Tehran Purpose: This research aimed at performance appraisal of public librarians in Guilan province, using 360 degree feedback approach. Method: The survey used a questionnaire devised for data collection in 4 formats, to assess librarians by 4 groups:&nbsp; superiors, colleagues, themselves, and library users. The research population was the community of all 80 public librarians in Guilan Province, north of Iran..&nbsp; From a pool of the available sources and documents, items were derived or created in accordance with views of some academics and experts who were selected as a Delphi Panel from a range of people known for their experience and/or expertise in library management. Findings: In regard with Moral-Value Index, self-evaluations were significantly different&nbsp; from those of&nbsp; superiors, colleagues and library users. As far as the Process Index was concerned, there was a significant difference between the users&rsquo; viewpoints and other three groups. In relation to Performance Index, as well as the general appraisal, no significant difference was observed among the viewpoints of the four evaluating groups. Originality/Value: This the first application of 360 degree feedback approaches in Iranian libraries. &nbsp; http://publij.ir/browse.php?a_code=A-10-1-163&slc_lang=en&sid=1 Librarians 360 degree feedback Performance evaluation Performance Measurement Public Libraries Guilan province per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 443 462 article Evaluating of Service Quality Level in Libraries Using a Combination of SERVQUAL and Six Sigma Techniques Mohammad Amin Shakerzadeh Shaker_amin@yahoo.com 1 Kish International Campus, University of Tehran Purpose: The purpose of this study is to evaluate service quality level in public libraries against Six Sigma quality level by combining SERVQUAL and Six Sigma techniques. Method: This is an applied study conducted as a survey. The population consists of all SANAEE public library members. Through simple random selection, 217 people are chosen. SERVQUAL questionnaire is used as research tool. Findings: Results show that the most satisfactory was &ldquo;Reliability&rdquo; dimension. Other dimensions, including &ldquo;Tangibles&rdquo;, &ldquo;Empathy&rdquo;, &ldquo;Assurance&rdquo; and &ldquo;Responsiveness&rdquo; are in next ranks respectively. Originality/Value: This research, by combining SERVQUAL technique and Six Sigma methodology, introduces a method for evaluating the service quality level to monitor changes in service quality level and tries to make a comparison with other libraries and international standards and benchmarks. http://publij.ir/browse.php?a_code=A-10-1-164&slc_lang=en&sid=1 service quality SERVQUAL Six Sigma DPMO per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 463 492 article Prioritizing Factors Effecting Improvement Quality of Library Services Based on Attributes of Libqual Model Through MADM Approach Seyed Heydar Mirfakhraddiny Sh.Mirfakhr@gmail.com 1 Mohamad Hosein Tahari Mehrjardi Hooseintahari@yahoo.com 2 Mohamad Zareei Mahmod Abadi Zarei.m@modares.ac.ir 3 Yazd University Jahad Daneshgahi Institute Tarbiat Modares University Purpose: Effective measurement and analysis of factors affecting service quality is the first necessary step to improve performance of libraries and information centers. In this study&nbsp; tried to identify the most important factors influencing the quality of library services, and then prioritize such factors using the multi-attribute decision making. Method: questionnaire was developed using Libqual model and was distributed among users of public libraries in Yazd province. Responses were ranked using SAW, TOPSIS and ELECTRE methods. Since the results&nbsp; in some cases were non-conformant, COPLAND method was employed to reach to a consensus of the ranking Findings: After analyzing questionnaires, Factors of service quality was ranked by ELECTRE، TOPSIS and SAW methods. Since the results of applying these methods were not similar, we used an integrative method namely COPLAND method. Results Showed that Dimensions of effectiveness of services are at a higher level than other aspects. Originality/Value: Library managers, using multiple attribute decision making&nbsp; are able to rank effective dimensions on services quality. With regard to these dimensions, they can plan to reform and improve their service quality. &nbsp; http://publij.ir/browse.php?a_code=A-10-1-165&slc_lang=en&sid=1 Quality of Service SAW ELECTRE COPLAND per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 493 514 article The Study of Readers’ Demographic and behavioral Patterns for Selective Dissemination of News Mahdi Kazemi mahd@hamoon.usb.ac.ir 1 Mohammad Tavakolizadeh Ravari tavakoli@yazduni.ac.ir 2 Mahdi Toyserkani Ravari tr_mahdi@yahoo.com 3 University of Systan & Balouchestan Yazd University University of Systan & Balouchestan Purpose: The current research focuses on selective dissemination of news and aims at finding patterns for recognition of readers&rsquo; favorite news through web mining technique. Method: Data for this research was collected from the Yahoo News Website. The source of news was Associated Press. 840 news dated between 2011/3/1 and 2011/5/10 was analyzed through subject clustering technique. Findings: Results show that 18% of news were visited over the average visit rate. Based on 80/20 rule, it is probable that 80% of readers interested in outstanding news. The other finding shows the gender as an influencing variable on individuals&rsquo; news interest. About 70% of readers were located in USA. This percentage should be more for non-English news websites. About 21% of readers were considered as active ones. This follows the 80/20 rule too. Based on another finding, the news in the same clusters receive the same number of comments from readers. This shows that the other news in the same cluster can be disseminated to the readers of a news. Finally, the use of cross sell pattern is appropriate for selective dissemination of news.&nbsp; Originality/Value: The reader&rsquo;s comments under the news can be considered as an appropriate source for selection and dissemination of news. The current research offers patterns for selective dissemination of news through analysis of readers&rsquo; comments written under the news. &nbsp; http://publij.ir/browse.php?a_code=A-10-1-166&slc_lang=en&sid=1 News Interests News Readers Selective Dissemination of News Customer Relationship Management. per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 515 526 article n.amiri@lorestanpl.ir 1 ketabdarlor@gmail.com 2 http://publij.ir/browse.php?a_code=A-10-1-167&slc_lang=en&sid=1 per Iran Public Libraries Foundation Research on Information Science and Public Libraries 1027-7838 1027-7838 2013-02 18 4 527 535 article http://publij.ir/browse.php?a_code=A-10-1-168&slc_lang=en&sid=1
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