Good Practices in Survey Design Step‐by‐Step

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Abstract:

Good practice methodologies considerably improve the quality of results and help avoid pitfalls. This chapter explains good practice through sequential, step‐by‐step guidance that can be used to design a perception survey. It provides advice on how to define survey objectives and the target group, draft survey questions, pilot and re‐adjust a questionnaire, select respondents and data collection methods, run the survey, and analyse the results.

Document Type: Review Article

Publication date: January 1, 2012

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