WZCB

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WZCB
106.7theBeat.png
City of license Dublin, Ohio
Broadcast area Columbus, Ohio
Branding 106.7 The Beat
Slogan Columbus' REAL Hip Hop and R&B!
Frequency 106.7 MHz
(also on HD Radio)
First air date December 1, 1979
(as WMRN-FM at 106.9)
June 28, 2010 (as WCGX)
December 13, 2007 (as WRXS)
September 19, 2014 (as WZCB)
Format Mainstream Urban
ERP 3,000 watts
HAAT 144 meters
Class A
Facility ID 40170
Callsign meaning Columbus Beat
Former callsigns WCGX (2010–2014)
WRXS (2007–10)
WMRN-FM (1979–2007)
WMRN (–1979)
Former frequencies 106.9 MHz (1979–2007)
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Sister stations WCOL, WODC, WNCI, WTVN, WXZX, WYTS
Webcast Listen Live
Website 1067thebeat.com

WZCB (106.7 FM) — branded as 106.7 The Beat — is a commercial mainstream urban radio station in Columbus, Ohio currently owned by iHeartMedia, Inc.. The station began using its current call letters on September 26, 2014. The studios are in West Columbus, and the transmitter is in Northeast Columbus.

History[edit]

WMRN: Buckeye Country 107[edit]

WMRN (106.9 FM) — branded Buckeye Country 107 and eventually just WMRN 107 — had served Marion, Ohio under a country music format. On December 1, 2007 the station was relicensed to Dublin, Ohio and began targeting the Columbus radio market; the station frequency also had moved to 106.7 MHz. Prior to the announced launch, Clear Channel registered a large number of web domains with various formats and brandings to throw off competitors from switching to null the impact of their launch. Stunting on-air consisted of television theme songs as "TV 106.7". The former country format moved to 94.3 MHz (formerly WDIF-FM); the WMRN call letters returned to that station in January 2008.

WRXS: Radio 106.7[edit]

WRXS logo

On December 13, 2007 at noon, the new WRXS officially unveiled its true format, modern rock, as Radio 106.7.[1] The first song played on Radio 106.7 was "Radio, Radio" by Elvis Costello.

When Radio 106.7 first started in 2007, presentation heavily centered on modern rock music from the 1990s, as well as featuring selected songs from the mid-1970s through the end of the 1980s as well as current product. Overall, the station came across as "lighter" than typical Modern Rock radio stations. This type of presentation is highly similar to those at several other Clear Channel operations in Philadelphia, Grand Rapids, MI, and Hartford, CT. On May 2, 2009, the station tweaked its format by dropping the lighter alternative music and adding more hard rock to its rotation to compete with independent WWCD. On January 7, 2010 the station added Rover's Morning Glory to its morning lineup.

WCGX: Gen-X Radio[edit]

On June 28, 2010, the station switched to a 90's pop/rock centered format with the title Gen-X Radio, and changed their call letters from WRXS to WCGX; Rover's Morning Glory was removed from the schedule. The first song played in the new format was "Get Ready For This" by 2 Unlimited.

As of October 2011, WCGX shifted from 90's hits to a modern AC direction, phasing out all rhythmic product. The alternative product remained, and it has increased the amount of currents from the genre.

X106.7[edit]

On December 19, 2011, at 6 PM, WCGX officially dropped the "Gen" from their name, calling themselves "X106.7" and officially shifted to modern rock. X106.7 positioned as "Columbus' Alternative Station". This put them in competition with mot only WWCD, but WRKZ. As a result, ratings were in the middle of the pack for most of X's tenure. The "X" format moved to WBWR-HD2, and eventually to the main signal 105.7 FM itself that December.

106.7 The Beat[edit]

On September 19, 2014 after playing Closing Time by Semisonic at noon, WCGX swtiched to an urban format as "The New 106.7 The Beat", along with a switch of call letters to WZCB.[2] WZCB picked up The Breakfast Club morning show, competing with Radio One[disambiguation needed]'s WCKX (107.5).

References[edit]

External links[edit]

Coordinates: 40°09′32″N 82°55′23″W﻿ / ﻿40.159°N 82.923°W﻿ / 40.159; -82.923
https://en.wikipedia.org/wiki/WCGX
en.wikipedia.org
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