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8 Tips For Spring Cleaning Your Author Website

8 Tips For Spring Cleaning Your Author Website, www.writersandauthors.info

Spring has sprung!... well almost... in some parts of the world at least. It will hopefully come for the rest of us in the near future. 

When we think of Spring, we often start thinking about Spring cleaning and new, fresh, starts. It's the perfect time to get organised and clean up your online presence. 

Spring clean your author website

Here's a few ideas of things you can do to Spring clean your author website:

1) Update your author photo. Is your author photo current? If it's been a while since you updated your author photo now is a good time to take a new one. If you were to do a book signing tomorrow, would people recognize you as the same person on your website? If you're still using the same photo from years ago, maybe not. Get a good clear headshot for a professional look.

2) Check your contact details. Is it easy for people to connect with you? Do you have your social media buttons (with working links) in an easy to find spot on your website? Maybe you've added some new networks? Add new buttons/links and make sure the old ones are still up to date. Also make sure you either have a contact form or email on site so that fans and press can get in touch with you.

3) Update your website header. Your header is the first thing people see when they visit your website. What does yours say about you and what you do? Is it still current? 

4) Update information about your books. Hopefully you at least have links to your books sales pages on your website. If not, do that now. If you've been busy writing you may have books that have been recently released. Update your website to showcase all your titles.

5) Update your author bio. When was the last time you updated your author bio? If it's been a while, a few tweaks here and there might be in order.

6) Update your "About" page. This follows on from #5. Did you know that the "About" page is one of the most visited pages on any website? Just check your own visitor stats and you'll most likely see it's one of your most frequented pages. Make sure yours gives readers a good overview of who you are and what you do. 

7) Have a blog. Although static sites can be lower maintenance blogging will do wonders for your SEO. If you don't have a blog on your author website, start one. 

If you do have a blog, take a look at your editorial calendar. This is something that often gets overlooked on author blogs. In fact many of you might not have even thought of having an editorial calendar for your author blog. It's a great way to make sure the content you put out is on target with your goals, suited to your target audience, and saves loads of time in the long run. Take a look at your goals for your website and brainstorm post ideas that help you reach those goals. 

8) Add social share buttons to your website. Social media is huge. Nearly everyone is on at least one, if not more, social media sites these days. Make sure your making it easy for visitors to tell others about your website. Adding social share buttons is a quick and easy way to do this. 
 
Do you Spring clean your author website each year? Got a tip of your own to add to the list above? Tell us about it in the comments section below.



Author Branding: What It Is and How To Create It

As an author your brand is you. Do you have a clear author brand? Do you even know what an author brand is? Todays post is a collection of articles all on the topic of author branding to help you understand what it is and how you can create a strong author brand of your own.

Author Branding: What It Is and How To Create It, www.writersandauthors.info














Also check out these Writers and Authors posts on the subject:




Know of another great article on the subject of author branding? Drop the link in the comments section below.


Interview with Lou Berney

Why do you think readers are going to enjoy your book?

My goal, with The Long and Faraway Gone, was to write a book that was both entertaining and compelling, funny and harrowing. It’s mystery, but also a book about memory and loss. That’s my favorite kind of book – one you can’t put down and one you don’t want to put down.

Interview with author Lou Berney, www.WritersAndAuthors.info
Purchase Links:   
Who are your favorite authors?

It’s really a new golden age of crime and mystery fiction right now, so a lot of my favorite writers happen to write in those genres. In particular I love Laura Lippman, Kate Atkinson, Megan Abbott, Tana French, Timothy Hallinan, and Denis Johnson. And there are some up and coming writers were are terrific too, like Ivy Pochoda, Sara J. Henry, and Jamie Mason.

What advice do you have for other writers?

Write characters you genuinely care about. It’s the same reason you should never marry someone you think is just “OK.” You’re going to spend a lot of time with your characters, and there are going to be days when the process is rocky at best. You want to make sure it’s all worth it, and worth it for the right reasons.

Who or what inspired you to be a writer?

My sisters, who are ten and eleven years old than me, taught me to read when I was really young. They gave me the gift of loving books, loving stories.

How long did it take you to write your book?

It took me about a year and a half to write The Long and Faraway Gone. A few weeks in there were just me banging my head against a wall and wishing I’d never started the book in the first place, but that’s just part of the process.

Who inspires you?

Other writers inspire me, of course, but life itself is a pretty awesome source of inspiration. I love striking up conversations with strangers, I love observing people, I love eavesdropping. There’s a story waiting for you every single place you look.

Interview with author Lou Berney, www.WritersAndAuthors.info
What’s your favorite quote about writing?

My favorite quote about writing is from one of my favorite writers, Kurt Vonnegut Jr.:

Our power is patience. We have discovered that writing allows even a stupid person to seem halfway intelligent, if only that person will write the same thought over and over again, improving it just a little bit each time. It is a lot like inflating a blimp with a bicycle pump. Anybody can do it. All it takes is time.”

When you’re not writing, how do you spend your time?

I love to travel. My wife and I save up out frequent flier miles, and we’ve been all over the world. This summer, for example, we’re going to South Africa. Closer to home, I solve most of my thorniest writing problems while walking my dog.

What is your current work in progress? Tell us about it.

Right now I’m finishing up the third novel in my series about a retired getaway driver named Shake Bouchon. These books (Gutshot Straight, Whiplash River) are really fun to write because they’re fast, twisty, funny, and set in exotic locations such as Panama and Egypt. The new one takes place in Cambodia.

Where can people find out more about you and your writing?

I’d love to have them visit my website: www.louberney.com



Working with a Small Press

One option for authors who don’t want to self-publish, or are not interested in the agent route, is to submit to a small press. Magazines like Writer’s Digest and Poets & Writers often have articles about such presses, what genres they publish, and how to submit. Small presses are not the same as those publishers, often called vanity presses, who will publish any submission for a fee; instead, they use a competitive process to ensure quality. In addition, they are not always open for submission, so it might take a while to find what you want.

Working with a Small Press by Judith Works, www.WritersAndAuthors.info #Writers #Authors
I am currently working with Booktrope so I can tell you a little about their business model. It is called “partnership publishing,” where costs and profits are shared throughout the length of the contract instead of the author paying the upfront costs of setup before receiving a percentage of the profits.

The Booktrope process is as follows: After your manuscript is submitted and is accepted for publication and you have signed a contract, the next task is to establish your team: book manager, editor, cover designer, proofreader, and marketing manager (who is often the same person book manager) and to negotiate the profit split either by using the standard percent or some other arrangement based on particular circumstances. The company has a large number of professionals who have signed up to participate in these capacities so you can select people whom think would be compatible with you as the author and your genre.

As the book moves through the editing and proofreading stages your manager will work with you to set up a marketing plan. She or he will market for you, although as with any book no matter who publishes it, you can expect to do a lot yourself.

Like all contracts, there are some downsides: You do not have total control as you would with self -publishing, not do you have 70% percent of the profits as you would on Amazon. But as someone who has self-published, I like the feeling that a professional team prepared the book and is looking over my shoulder after it is published. And I especially like that my book is distributed by Ingram so bookstores and libraries can order it.

Every small press is different. The November/December 2014 issue of Poets & Writers has a lengthy article about several well-known small presses along with interviews of authors who have worked with them and with contact information if you are interested in checking out the company.

As with any contractual arrangement, before signing you would need to carefully check out the company as well as the details of the contract to be sure you understand the agreement.

Working with a Small Press by Judith Works, www.WritersAndAuthors.info #Writers #Authors
Judith Works. Life was routine until the author decided to get a law degree. Then a chance meeting led her to run away to the Circus (Maximus) – actually to the United Nations office next door – where she worked as an attorney in the HR department and entered the world of expat life in Rome. The ten years of happy and sometimes fraught experiences are the subject of her memoir, Coins in the Fountain. She continues to travel, having visited over 100 countries in between many journeys to Italy where she always tosses a coin in the Trevi Fountain to ensure a return to Rome. Judith and her husband now live near Seattle where she is working on her second novel.

Twitter:  @judithworks

Working with a Small Press by Judith Works, www.WritersAndAuthors.info  #GoddessFish


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How to Create Good Book Covers

How to Create Good Book Covers, www.writersandauthors.info


Regardless of how much we try to deny it, we all judge books by their covers. Sure it would be nice to have our writing judged solely based on our ways with words, but with so many books available you need your book to stand out from the masses for it to have a chance of being read. Just take a look at these stats at http://en.wikipedia.org/wiki/Books_published_per_country_per_year to get an idea of the competition. These stats aren't even up to date. In recent years the number of books being published every day has increased greatly. Why should people pick up yours? What's going to make them pick your book? Most likely the cover will at least part of what makes them buy, or pick a different book.

Your book cover is your first impression. It's a way to grab the attention of browsers and, hopefully, turn them into buyers. 

As I was researching for this post I came across some great articles that cover what makes a good book cover.

http://author-zone.com/what-does-a-good-book-cover-look-like/ offers some good points about typeface use on covers and being able to see the name of the author. As an author your brand is you so it is an important element to consider. They also make a good observation about the length of your book title/ subtitle.

http://www.wired.com/2014/09/makes-brilliant-book-cover-master-explains/ talks about catching a potential-buyers eye, but also on the importance of having that unique element that makes your book stand out from the rest. Playing it safe isn't always the best option.

https://www.goodreads.com/author_blog_posts/3820558-what-makes-a-good-book-cover author Elizabeth Egerton Wilder gives some good advice in this post. One of the things she notes is that you should check what your cover looks like as a thumbnail image. Is the cover still effective on a smaller scale?

http://www.publishingtalk.eu/self-publishing/four-steps-to-create-a-great-book-cover/ highlights the fact that "your book cover isn’t just a picture, it is your packaging."

http://www.hongkiat.com/blog/designing-book-covers/ comments on how your cover should also communicate the genre of your book. Also includes links to some helpful tutorials.

http://www.hbook.com/2014/03/choosing-books/horn-book-magazine/makes-good-book-cover/ notes "the exploration of book cover brilliance depends upon a thorough understanding of just what the book cover is trying to do."

http://completelynovel.com/self-publishing/writers-toolbox-cover-design points out that your cover doesn't need to illustrate every theme/character. "There is no need to put an image of every character, setting and theme on the front cover, as your book will explain that for you."

http://www.thecreativepenn.com/bookcoverdesign/ offers a long list of book cover designers should you decide to hire a professional cover designer for your book. Even if you just use it as a starting point for your research into designers, rates, styles etc... I'm sure you'll find it a useful resource.

Another awesome site to check out is http://www.thebookdesigner.com/ This site is packed full of useful articles on the subject of book cover design.

You might also want to check out these articles from right here on Writers and Authors:





Poor, Labor and Middle Class Writer Problems

I am a writer who was born out of the poor and labor class into the first of my family’s branches to reach into middle class. By sheer will, both my parents forged a life that was a step better than their parents. The public education system and labor unions made that possible. Unions bargained for better wages and education allowed for greater diversity and better opportunities. Where my grandmother worked as a seamstress or laundress, my mother became a graphics and forms designer for the State of New York. Where my other grandmother was a telephone operator and her husband, my grandfather, a GE plant worker, my father worked for the University at Albany – first as painter and then, eventually, as job site manager, estimating and planning the structures for the University with the architects on staff. Every penny they earned, they invested wisely in the future, never forgetting where they had come from.

Truth be told, without my parents’ hard work, I would not have the two degrees that I do: Bachelor’s in English and a Masters in Screenwriting. However, despite those sacrifices on their part, I still waver on the edge of the lower Middle Class and poverty. I am single, so I only have my income to rely upon to sustain me. Adding to the hardship, I have chosen the life of an artist. My parents have neither connection nor know-how to make that choice more productive for me. I have had to forge all my in-roads alone. Thankfully, they are supportive. But, they worry. They worry that I will not have enough to eat. They worry that I have gas in my car—that my car is well maintained. That I have enough to pay my bills and don’t keep the heat turned down so much that I am too cold. Yes, I keep the heat turned down as a money saver, and just put on extra socks and sweaters to keep off the chill, or curl into bed with my very old laptop. There are shortcuts one makes, in order to accomplish their goals. Things that are taken for granted by those in their large warm houses—little understood either.

Why is there a financial hardship? Well, I must save for more retirement. Additionally, I have to save for a house. I need money to maintain my vehicle, feed myself and care for my dog (who is my world). Lastly, I need money to support my art. From writing, painting, sketching and photography—there is a lot to buy in supplies. Before I started my Master’s degree, I invested in a new desktop computer. It recently died, but was breathed back to life by a friend that I am lucky to have. Both my kindle and laptop need replacing. My dog has a bladder stone. My car needs four tires, brake jobs and some other maintenance. Earlier in 2014—I paid an editor to go over my manuscripts, this was just before signing on with a publisher and walking away from truly independent publishing. The start of this year saw the beginnings of fertility treatment for me—thankfully my job provides me health insurance that my dream of having a child will not be set aside because of medical costs and lost time. And, that’s not everything!

My iPhone cord wore out. I have yet to get a new one. My kindle is on the verge of never being able to be charged again, something is wrong with the port—it will be cheaper to buy a new one, but car tires need to come first, as well as treating my dogs bladder stone. Thank god for the day job. It is my greatest hope that my writing will become a second income. I am stuck, for the time being, in the civil service conundrum of zero promotion, because to get promoted, you have to ace a test and there has to be enough job openings to get to your name on the list. There aren’t. So making more money that way is a very narrow possibility, as narrow as becoming the next JK Rowling.

Still, I invested in that becoming a realty starting in 1994 when I transitioned from studies in the Biological Sciences (I wanted to be Zookeeper) to English and History, my other fair loves. However, a bachelor’s degree wasn’t quite enough to be taken seriously. The four years of college, plus one term for transferring schools and changing majors, had spent my will to continue. Enough assignments and silly papers!

In 1998, shortly after graduation, I had the fortunate happenstance of meeting an agent who was doing a course on how to get published. My final project at University was a novella that intertwined fictional characters into a historical setting (US Civil War) to teach about the times in a way that only a narrative could. I asked her to take a look and she was delighted to do so. A few months later, she called that she wanted to represent the work. My job was to write more of a book out of what I had. I set to task like fire on dry wood. This was my shot.

The hours spent between working and living revolved completely around that book. The more I wrote, the more confident I felt. However, she was unable to place it with a publisher—a near miss with a Penguin Editor, who lamented that it had come too late and how she did love it—they should keep tight hold of me. If not for this woman’s words, I honestly believe at this time that I would have given up the ship. Those words stayed with me…I wish I knew who she was, to thank her. Then, the economy tanked and everyone was tightening their belts.

Much of my time after 2000 was spent trying to find another agent, as mine had let go of me, despite the advice given to her. It was costly—running copies, mailing them out, producing query letters, receiving it all back unopened. The places were defunct, or uninterested. Those I could reach panned the work, then shut their doors—several saying they were pursuing their own writing goals from there on. I met snags and abuse, which any writer does and it was hurting my ability to write and continue on. There was no way free of this cyclical pattern. Well, there was—pay to have the book edited and produced by myself. It would only take $3,000 to $5,000. I was a young clerk working for the state of New York. The gas money to commute to work was bankrupting me, as well as maintenance on the car. Every time I turned around, something was worn out and needing replacement: Computer, clothes, shoes, rotors, tables, chairs. I got an apartment for a year and furnishing it put me in the poor house—I over extended myself in my exuberance to be on my own. Lesson learned. I also needed books and help fixing writing issues and learning new tricks. I call it hemorrhaging cash. All I made went right back out the door. And in all honesty, it wasn’t extravagant spending. I tried gardening for food. I was buying a couch to actually have a place to sit. I bought a used table and chairs on eBay. So much for the idea that poor people spend cash on crazy things like 50” televisions! I had the one I was given for Christmas at the age of twelve, a 19” dial television, without a remote. I didn’t go out much; I didn’t have the cash to indulge. So my twenties were spent paying student loans, car loans, rent and playing catch up—they passed quickly without catching up much at all. At least the student loans got paid.

Arrive 2008 and what was then called Booksurge. Cue holy choir on high and the magic light from above. Now, I had seen these things before—Author House, Lulu, etc. It astonished me how some authors made it work for them. My luck wasn’t good. I tried other venues that allowed people to post their work online for peer review, including deviantArt—which I am still part of because of the great people I met online, the few who cheered me forward in the darkest of times—where I learned what a troll was, and met some ugly privileged people who don’t know what real struggle is for their art.

Now in my thirties, wiser and more learned, I recognized the opportunity that Booksurge could provide me. The cost was much less than the price tag I had been given elsewhere. It took me no time to sign up. The only thing I couldn’t afford was a real full-fledged editor. I made do with people I trusted to proof the material. Once I had enough in sales, I would either pull the book down and have it edited—or move onto the next. To save money and time on the project, I was able to do the cover myself, thanks to kismet with a Civil War reenactment in my own backyard, and my skill with graphics. Up Blue Honor went.


When it came time, that I had scratched enough money together to try the whole thing again…I was through with Blue Honor for the moment and was ready to start new. It was 2011. I had made very little on the sale of my first book. Marketing was something I didn’t know how to do, but I knew it cost a lot to do it. A great deal of time was spent building a web presence despite this lack of skill. This lighter marketing step still cost money I didn’t really have. The first thing I learned, though, was to connect with people on their level through common interests. Most of my readers are actually people I met and made friends with through things like Farmville, Yoville, and other Facebook games. They’re still with me! I am endlessly thankful to them. Once again, I had a crowd cheering me on, even if relatively small. 

Offline, I had a new boss at a job closer to home. She talked me into pursuing my master’s degree. But, this time, the college invested in me some—a fellowship, the State of New York employee continuing education program, my union. It still cost, and I will have those loans for years to come. However, I was at a point in my life that I had saved up enough money that I could invest in my writing. I chose to do that over buying a house, or getting a swanky car. I also chose to forgo spending my time outside my writing nook living life with other people, to get better at this art. (You can imagine how hard it is to date when you need to be marketing, writing or working to pay the bills. And, now, because of human ingenuity, dating costs a subscription fee that rivals the weekly grocery budget. That is just so unfair—especially since these sites do very little to help you find a match, other than providing a social media forum in which to shop for a mate—it’s ugly and opportunist.)

The moral of this story is that choosing to become an author (or any artist) is a costly one that takes investments in time and money beyond what is manageable in most lives. Something has to be set aside in order to achieve the dream. It took budgeting skills and a willingness to be honest and open with myself to thwart my ego when I didn’t have mentors to guide me. It took courage to say no to things that I really wanted. Sometimes it took getting a second job—oh, the time suck that can be. Finding time to write in the middle of that is the juggler’s magic. I found it—don’t ask me how—I just did. A minute here, or there, breaks and long nights, less sleep—whatever it took. I have been at this for over twenty years—mostly reinventing the wheel, because I didn’t have the money to access the information I needed to truly get started.


I wouldn’t trade it for the world though. I’m richer of experience and my writing shows it. Now, I have been able to produce Blue Honor into the book it was meant to be with a full-fledged editor. OP-DEC: Operation Deceit is being considered by studios as a possible film (it cost me a retainer for the managers), but my skills honed over the years had come together to create a project that was marketable and well written. From there, I spring boarded ahead and I have a trilogy on the way. Yes, there are other projects in the cue waiting for my attention. 

Had I not made the choice to invest in my art, no matter what it took, I would not be published. I would not have been picked up by Booktrope. I would not be looking at a film deal.  It takes cash to get there, but that amount is going to be small chunks strung out over the course of years. I wish someone had been kind enough to say that when I started this, instead of it taking years of trial and error and a lot of confusion. Those with money and connections easily pass through this gauntlet for only those reasons. They buy mentors and their publishing and editors, designers and marketers and even the audience to go with it all. That is why many authors shoot for the big house publishing companies, because they smell the money on them. We all have this sixth sense about the money trail, which makes a lot of sense. You don’t invest yourself with the slipshod agency and expect great results. That said, invest with one that is the reliable mid-range model, then upgrade when the opportunity presents itself.

What many authors don’t understand about big publishing houses is this: the money is spent on their star authors, not the small ones they pick up along the way to fill out their numbers. Little investment will be made in them. They will have to invest their own resources, including time, to sell the books, just as if they were independent. Even after you publish, there will always be a cost associated, while the income remains slight. You don’t become a star author without the investment of time and capital—even JK Rowling went through this, and she invested well and wisely.

My grandfather ran a dog kennel while he was alive. The profits from that kennel went back into the kennel to make it better. That is how it works with writing. So, invest in yourself and what you need to write, but do it wisely—for it’s a business as much as a dog kennel or the shop up the street. Cash will always be the arbiter of your book’s fate, so invest in it. One day it will pay you back, and you’ll be able to put on the heat and replace your old laptop.


Born in Saratoga Springs, New York, K. Williams embarked on a now twenty year career in writing. After a childhood, which consisted of voracious reading and hours of film watching, it was a natural progression to study and produce art.


K attended Morrisville State College, majoring in the Biological Sciences, and then continued with English and Historical studies at the University at Albany, home of the New York State Writer’s Institute, gaining her Bachelor’s Degree. While attending UA, K interned with the 13th Moon Feminist Literary Magazine, bridging her interests in social movements and art. 

Currently, K has completed the Master of Arts in Liberal Studies program for Film Studies and Screenwriting at Empire State College (SUNY), and is the 2013-2014 recipient of the Foner Fellowship in Arts and Social Justice. K is preparing to release her new series The Trailokya Trilogy, a work that deals with topics in Domestic Violence and crosses the controversial waters of organized religion and secularism. A sequel to OP-DEC is in the research phase, while the adaptation is being shopped to interested film companies.



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