A Beginner’s Guide to Live Tweeting

By Allison Zullo

For virtually all PR pros, live tweeting is almost second nature. But for many others, whether you are a PR rookie, a non-PR professional, or new to Twitter, live tweeting may be a bizarre annoyance that pops up on your Twitter feed every so often. Although live tweeting a sporting event, awards show, or new television show can be intimidating and confusing, it’s also very simple. Here are a few tips that will make live tweeting easier for everyone:

  1.      Make sure your account is public. If your Twitter account is private, other users will not be able to see your tweets and connect with you through this event. Therefore, in order to maximize your live tweeting experience, make sure your tweets are public and retweetable.
  2.      Use the hashtag. Most events have started to put a hashtag somewhere on the television screen, which helps all those watching and tweeting about the event follow along. If you tweet anything about that event, be sure to include the hashtag in your tweet. These hashtags are usually very simple, such as #Oscars2014, and, if they receive a lot of Twitter traffic, can even “trend” and therefore show up much more frequently on Twitter worldwide.
  3.      Don’t be afraid to connect. Connecting with others who are interested in similar events is the main reason why live tweeting can be so much fun and beneficial. Whether you are bonding over your mutual hatred for Juan Pablo on The Bachelor, or networking for future internships or job opportunities through Twitter chats, live tweeting is a great way to make friends and gain more followers.
  4.      Be responsible. Since your Twitter account is public, it is crucial that you do not say anything inappropriate about the event on social media. Sure, you can be snide, funny, and scathing, but be careful that you do not cross that line. Plus, future employers could look up your Twitter or other social media accounts while considering you for a job, and you don’t want to give them the wrong impression of you. Use this rule of thumb: if you wouldn’t say it in person, do not tweet it.

All in all, the benefits of live tweeting far outweigh the consequences. Sure, you might lose a few followers because of your obsession with The Walking Dead, but you might also gain a whole lot more because of that same infatuation. And if you want to see a prime example of live tweeting in action, just follow the hashtag #ScrippsPRSSA on Monday nights starting at 6 p.m, as members live tweet their weekly chapter meetings.

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