Date
26 September 2017
The news product is likely to allow publishers to create a paywall on Facebook's Instant Articles and guide readers to a publisher's home page to opt for a digital subscription. Photo: AFP
The news product is likely to allow publishers to create a paywall on Facebook's Instant Articles and guide readers to a publisher's home page to opt for a digital subscription. Photo: AFP

Facebook in talks with publishers on digital subscription

Facebook Inc. is in early talks with several news publishers about how its social media site can better support subscription business models, Reuters reports, citing a statement from the company’s head of news partnerships, Campbell Brown.

Brown’s statement on Wednesday comes a day after TheStreet reported that Facebook plans to launch a subscription-based news product, citing comments by Brown at a conference. Facebook will begin initial tests in October, according to the financial news website.

The feature is likely to allow publishers to create a paywall on Facebook’s Instant Articles and guide readers to a publisher’s home page to opt for a digital subscription, TheStreet said.

Instant Articles lets publishers post articles directly to the Facebook app.

The idea for a paywall is based on premium and metered plans and has been in the works for a while, TheStreet said, citing Brown at the Digital Publishing Innovation Summit in New York.

Facebook also started the roll-out of a new tool that allows publishers using Instant Articles to measure how those articles perform compared with their own mobile websites.

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