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Date: 05/19/2009
Author: Claudia Riemer Boutote
Subject: HARPERONE LAUNCHES INNOVATIVE ONLINE DATABASE OF EXPERTS

FOR IMMEDIATE RELEASE

Contact:
Claudia Boutote 415-477-4404,
Claudia.Boutote@harpercollins.com or
Sheeda Jamsheed 415-477-4460,
Sheeda.Jamsheed@harpercollins.com

HarperOne Launches Innovative Online Database of Experts


Little Black Book site offers an easy-to-search database that makes hundreds of top spirituality,
self-help, personal growth and religion experts just one click away.


May 15, 2009-HarperOne, announced today the launch of an innovative new online tool for media, retailers, and other lecture/event venues, the Little Black Book (www.ltlblackbook.com), which is a new searchable online database featuring their extensive list of top expert authors in the self-help, spirituality, personal growth, religion categories.

The Little Black Book, which for the past five years has been a popular annually updated print edition, was adapted to this online database at the request of users in the media. Developed for the web by Sheeda Jamsheed of HarperOne's marketing department, this user-friendly tool now gives the media HarperOne's experts at their fingertips at anytime. The online version eliminates the need to print and ship books.

"The Little Black Book has been a way for us to share with the media and other venues our diverse list of proven experts they can trust and utilize in stories or at events. As curators of content, we take that level of trust very seriously," said Claudia Riemer Boutote, V.P., Associate Publisher. "This new database makes it even easier to connect. It's perfect for up-to-the minute, topic-in-the news searches. There is even an emergency button to click for after-hours inquiries. Additionally, an online version is environmentally-friendly and another step in our efforts to reduce our carbon footprint."

The Little Black Book features various search functions. Visitors can search by category, author name, book title, or keywords through an advanced search. Each entry includes author talking points/bio, a book description, photos of the book jacket and author, and an automatically generated list of similar titles and authors to choose from.

The fully functioning site has links to author websites and to their HarperCollins Author homepage complete with blogs, video, photo albums, and Q&A's. This database, which will be refreshed each season and as new titles are added, will replace the printed version.


About HarperOne:
HarperOne, a division of HarperCollinsPublishers, strives to be the preeminent publisher of the most important books and authors across the full spectrum of religion, spirituality, and personal growth literature, adding to the wealth of the world's wisdom by stirring the waters of reflection on the primary questions of life, while respecting all traditions.

About HarperCollins Publishers:
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollinsPublishers on the Internet at http://www.harpercollins.com.

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