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EN
The basic tools of online communication have been widely used since the World Wide Web was launched. However, in recent years, a number of new, simple and efficient tools have appeared, causing a breakthrough in content production. The web 2.0 tools ensure the truly democratic participation of users in the creation of online content, thus foster further progress and expansion in this area. Networked services are increasingly used by young people perfectly familiar with cutting-edge web technology. For these young users, the Internet is a natural environment where they live and move around at ease. They use collaborative sites such as rss, blog, wiki, social networking, video and photo-sharing extensively. The philosophy of the web 2.0 - inviting users to become content producers at the same time - has been adopted in the library environment as well, urging libraries and librarians to take on new tasks and attitudes.
EN
Web diaries - widely known as blogs - represent a specific genre of information society communication tools. Throughout their 17 years of history, blogs have become the ultimate tool of self-expression, enabling individuals to record their everyday experiences, thoughts and emotions and make them available for a wide public. Blogs are being written by academics, politicians, housewives and businessmen, and since 1995, also by librarians. Libraries, as the core institutions of information society, have been among the first organisations to discover and utilize opportunities provided by blogs. The library blogosphere can be divided into two parts. „Liblogs” are written by library and information professionals (individuals), while library blogs represent the official views of the institutions. Library blogs can fulfill multiple functions, from providing library news and recommending books to explaining library work processes and promoting events. One of the advantages of library blogs over library websites is that they make it possible for users to build a closer and friendlier relationship with librarians. The first Hungarian liblog called 'Miss Librarian' (www.konyvtaroskisasszony.hu) was launched on November 22, 2003, while the official library blogs followed three years later, in 2006. In the same year, a library blog portal called KLOG was created in order to provide access to the constantly increasing number of institutional web diaries (blogs of public and school libraries, library associations, as well as blogs from interdisciplinary areas). The permanently updated list of links of the Hungarian blogosphere can be found at http://konyvtariblog.atw.hu.
EN
In the classical model of political communication information flows from the political system via the mass media to society. Feedback substantially can be expressed in participation in elections. Internet seems to be a medium that can significantly stimulate the systemic passive citizens; and for politicians can be an opportunity to be decoupled from the information hegemony of the „old” media. This article attempts to answer the question of how the observed changes are a natural evolution of society towards the civil society, as far as the revolution resulting from the somewhat unique nature of Web 2.0.
4
80%
EN
The success of the Web 2.0 is said to lie in its unique feature of user provided content and therefore the empowering of users through sharing, collaborating, recommendation, tagging, trust and tribe building. Social media is a huge opportunity for brands if they learn to influence the collective wisdom of the crowd to be able to build a significant and defensible market position based on solid social acceptance. This study has been able to explore the world of social media and how an organization can derive maximum benefits from the available platforms. Particular attention has been paid to the concept of mass media in the banking sector and pointing to the role that social media play in the process of long-term and beneficial bank - customer relationships as well as improving the competiveness position. To align social media efforts with key business objectives, banks should conduct social media benchmarking to define key performance indicators that can guide a strategic approach to the channel. Not only will this kind of+ strategic engagement provide a wealth of insightful consumer data, it could help improve the customer experience, strengthen loyalty, and attract new business.
EN
TThe article aims to introduce the concept of the Second Generation Internet, to present its advantages and the possibilities of usage, but also to point out some disadvantages and problems related to it. Nowadays Web 2.0 tools develop dynamically and some new internet communication solutions and possibilities of expressing opinions occur very rapidly. Tools such as RSS channels, tags, blogs, encyclopedias based on wiki mechanism and many other gain much popularity and help to improve the information flow in the Internet, but it is worth to consider some of the consequences of their usage. The awareness of the influence that Web 2.0 tools have on the Internet users and the IT education on using the Web 2.0 tools are crucial, especially for those, who form their abilities, such as children and the youth.
PL
W artykule dokonano próby przedstawienia ewolucji bankowości internetowej w Polsce, która dokonuje się od połowy lat 90. ubiegłego stulecia do czasów obecnych. Autorka przedstawia najpierw trzyetapowy podział rozwoju i-bankowości, a następnie zwraca uwagę na konieczność wyodrębnienia etapu czwartego. Szczególną rolę w artykule odgrywa krótkie omówienie tzw. technologii WEB 2.0, jako wyznacznika zmian również w bankowości internetowej (etap czwarty). Na koniec opracowania autorka przywołuje przykład, który obrazuje innowacyjną bankowość internetową oraz przedstawia rozbieżności w postrzeganiu WEB 2.0 przez klientów oraz przedstawicieli bankowych.
EN
The article attempts to show the evolution of online banking in Poland from the mid- nineties of the twentieth century to the present. Author presents the first three-stage development of banking and draws attention to necessity of isolation of the fourth stage. Important subject in the article is a specification of the so-called Web 2.0 technologies, as a determinant of changes in Internet banking (fourth stage). At the end of the study author presents the example that illustrates the innovative online banking and the differences in the perception of Web 2.0 by customers and bank representatives.
EN
The paper focuses on Web 2.0. Its aim, however, is not providing an analysis of the very concept, but rather giving an overview of the possibilities of these technologies application in didactic and scientific work. The authors discuss also the range of the technologies implementation in diverse academic environments.
8
Content available remote PROMOTING LITERATURE ON INTERNET (Promocja literatury w Internecie)
70%
EN
The author identifies and characterizes literature promotion forms currently used on the Internet and discusses new types of book and literature promotion which developed on the Internet. A typology of book and literature online promotion is introduced. The paper ends with an analysis of new media and specifically Internet influence on the transformation of book and literature promotion methods.
Filozofia (Philosophy)
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2021
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tom 76
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nr 8
596 – 607
EN
The author of this article concentrates on the problem of dispositif in the context of web 2.0 while using the approach of new media epistemology, particularly Foucault’s genealogy. He does so thanks to the shift from poststructuralist interpretation of panopticism (Foucault 2000) towards the synopticism of network (Bauman, Lyon 2013) described by surveillance studies. Thanks to this comparison, he presents the main thesis of this article based on the assumption that producers (Bruns 2008) are freer. Therefore they generate content that is more based on the essence of arbitrariness. Based on the conclusions mentioned above, he defines dispositif of web 2.0 eventually.
10
Content available Pokolenie przełomu w WEB 2.0
60%
PL
Przedstawicielami generacji Y są osoby urodzone w latach 1977–1997. Inaczej zwani „okablowanym pokoleniem”, są wprawni w wykorzystaniu narzędzi internetowych. Ich umiejętności w wykorzystaniu tego medium stają w konfrontacji z wyzwaniem dla społeczeństwa informacyjnego, jakim jest upowszechnienie serwisów Web 2.0. Natomiast przedstawiciele generacji Z, tzw. „milenijczycy”, to osoby urodzone po roku 2000, dla których często wirtualna rzeczywistość jest tożsama z prawdziwą i dla których Internet „istniał od zawsze”. W literaturze występują pewne rozbieżności w zakresach dat podawanych jako graniczne dla każdej generacji. Z tego powodu pokolenie osób młodych, dwudziestokilkulatków, bywa zaliczane zarówno do generacji Y, jak i Z – pokolenie przełomu. Celem pracy jest zaprezentowanie sposobów wykorzystania narzędzi Web 2.0 przez przedstawicieli pokolenia, będącego na granicy generacji Y i Z wraz z towarzyszącymi temu procesowi szansami oraz zagrożeniami. W tym celu, wykorzystując aktualną literaturę tematu, wykonaliśmy porównanie generacji internautów ze szczególnym uwzględnieniem pokolenia przełomu. W dalszej części opisano wyniki badania ankietowego, przeprowadzonego wśród przedstawicieli tej generacji, diagnozującego sposoby wykorzystania Internetu oraz płynące z tego potencjalne szanse i zagrożenia.
EN
The representatives of generation Y are those born in the years 1977–1997. Otherwise known as “wired generation”, they are fluent in the Internet usage. Their skills in using this medium are confronted with the challenge of the information society, namely the spread of WEB 2.0 services. The representatives of Generation Z, though, the so-called “Millenials” are born after 2000 and perceive virtual reality as it was the same as a ‘real’ one. For them the Internet ‘always existed’. In the literature, there are some differences in the date ranges given for each generation. For this reason, generation of young people in their twenties, is sometimes included in both – the generation Y and Z – and called the breakthrough generation. The aim of the paper is to present ways WEB 2.0 services usage by representatives of the breakthrough generation together with the opportunities and threats. For this purpose, basing on the current literature of the subject, a comparison of the Internet tools usage by different generations of web surfers with particular emphasis on the generation breakthrough was made. In the next part of the paper, there were presented results of the survey that was carried out among representatives of breakthrough generation. The purpose of research was to detect ways of the Internet usage and emerging from this potential opportunities and threats.
EN
The presentation of the first Polish book dealing exhaustively with the phenomenon of tagging on the Internet. The book is a multi-faceted analysis of folksonomies, i. e. the informal categorization of Web content by its users. The author describes theoretical background of folksonomies and Web 2.0., with several interesting Polish and foreign examples of their use. The book is primarily aimed at library professionals, LIS teachers and students, and can serve as a guidebook to informal classification systems.
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