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Bright flickrs of success

Photograph of Roma Street Station in 1898 from the Queensland State Archives collection

Photograph of Roma Street Station in 1898 from the Queensland State Archives collection

Fascinating behind-the-scenes looks at historical records earned Queensland State Archives (QSA) more than two million views across its social media channels in 2016–17.

The QSA Flickr channel accounted for 1.8 million views alone, showcasing the QSA collection to new audiences around the world. Most popular albums were Brisbane City and Gold Coast in Colour!, with the most popular photo of the year showing Roma Street Station in 1898.

The success followed innovative and focused work by QSA’s online team during the previous year to find, create and curate content for its online collection and develop Flickr as a platform.

Flickr’s strong community aspect made it the ideal channel to promote historical images in QSA’s collection. The new channel has empowered employees to collaborate and contribute, and to develop their skills.

By cross-promoting Flickr content across Facebook and Twitter, the team has maximised QSA’s reach across all channels.

Licence
Creative Commons Attribution 4.0 International (CC BY 4.0)
Last updated
9 October 2017
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http://annualreport.dsiti.qld.gov.au/case-studies/bright-flickrs-of-success/
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