UPDATED

JAN 19, 2022

Types of Content We Demote

Our Content Distribution Guidelines outline some of the types of content that receive reduced distribution in News Feed. As these guidelines develop, we will continue to provide transparency about how we define and treat problematic or low quality content.

Our enforcements to reduce problematic content in News Feed are rooted in our commitment to the values of Responding to People’s Direct Feedback, Incentivizing Publishers to Invest in High-Quality Content, and Fostering a Safer Community.

Responding to People’s Direct Feedback

We’re always eager to receive people’s feedback about what they do and don’t like seeing on Facebook and make changes to News Feed in response.

Incentivizing Creators to Invest in High-Quality and Accurate Content

We want people to have interesting, new material to engage with in the long term, so we create incentives that encourage the creation of this type of content.

Fostering a Safer Community

Some content may be problematic for our community, whether or not it’s intended that way. We make this content difficult to encounter for people who aren’t actively trying to see it.
https://transparency.fb.com/en-gb/features/approach-to-ranking/types-of-content-we-demote/
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