BEA Report: Day Two

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During his presentation at Book Expo 2011 (BEA) yesterday, Michael Norris, from Simba Information, declared "the print book will not die - you can write my name by that statement." Forty-eight percent of Americans did not buy a book last year. That is an audience we need to reach. New gadgets, however, don't always mean new customers.

With all the discussion around ebooks, it was great to hear Michael. He encouraged publishers to intertwine print and ebook marketing as the discoverability feeds off each other.

I hope to see more of the conference floor over the next two days. I feel the books calling me, although tomorrow is filled with meetings!

BEA sessions are overflowing with great ideas. You can feel the excitement. Everyone is exploring new options and trying to figure out what their customers need. You can help us define our direction. Send us your thoughts.

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About Author

Sandy Varner

SAS Publishing Operations Manager

Sandy joined SAS in 1980 and has been in publishing for over 30 years. In addition to supporting the SAS bookstore, she also focuses on business development with resellers in the publishing industry such as the Apple iBookstore, Amazon, Google, and Barnes and Noble.

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