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Wiley Online Library

Journals and Reference Works published by John Wiley. More info...


redbooks

Advertising Red Books Limited to 10 users at a time!

Content type: Company directory. Description: Directory of 9,000 advertising agencies worldwide and 15,000 global advertisers.  Identify key decision-makers and brand clients. Visualize a company's media spending by media category. Red Books User Guide. More info...


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Encyclopedia of Chemical Biology

Wiley reference guide searchable by article keyword (topic) or article title; purchased 2012. More info...


PLA

Product Launch Analytics

Content type: New product introductions worldwide. Description:  Product Launch Analytics (PLA) indexes new product launches in food, beverage, cosmetics, household, and pets - any product introduced in a supermarket (including health food markets) worldwide. More info...


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RKMA e-books

Content type: Market research e-books.  Description: Ten in-depth market research yearbooks from publisher Richard K. Miller Associates. Analyze B-to-B and B-to-C markets - entertainment, media, advertising, healthcare, food & beverage, restaurants, sports, travel & tourism.  Convenient full-book output in PDF format. More info...


simplymap

SimplyAnalytics Limited to 5 users at a time! Special Login required

Content type:  Mapping and data analysis application.  Description: SimplyAnalytics provides users with over 70,000 variables related to demographics, marketing, product usage, points-of-interest, consumer behavior and lifestyle segmentation for the United States at all levels of geography (States, Congressional Districts, Counties,... More info...


adspender

Ad$pender

Content type: Advertising expenditure data. Description: Monitor advertising expenditures for 4+ million brands across 18 media. View detailed expenditure information by category, parent company, subsidiary and brand. Rank top spenders. More info...


Simmons

Simmons OneView Limited to 5 users at a time!

Content type: Consumer survey data. Description: Published by Experian, Simmons Oneview provides consumer survey data from the National Consumer Survey of 20,000 US consumers.  Data type: product usage, brand usage, spending behavior, media habits. More info...


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Encyclopedia of Polymer Science and Technology

Wiley reference guide searchable by article keyword (topic) or article title; updates through 2015. More info...


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Encyclopedia of Computer Science and Engineering

Includes over 450 articles, each authored by an expert in the field and peer reviewed, covering the latest advances and findings in computer science and engineering.  More info...


CLCD

Children's Literature Comprehensive Database

A comprehensive catalog of children's books, searchable by genre, age group, and subject, 1993-present. More info...


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EIU Country Reports Online

Content type: Country reports.  Description:  EIU, the research division of The Economist Group, publisher of the Economist Magazine, analyzes the current economic, political and market conditions in 200 countries. Each report includes a 12 -18 month macroeconomic forecast. More info...


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Films On Demand

Streaming collection of educational videos and historical newsreels . To create playlists and link to course pages, see FAQ. More info...


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ARTstor

More than two million digital images of works of fine art, architecture and design. More info...


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World Development Indicators Online

Content type: Country data.  Description: World Bank collection of development indicators, compiled from officially-recognized international sources - presents the most current and accurate global development data available, including national, regional and global estimates. Coverage from 1960 to present. More info...


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