Content policies

Our content policies play an important role in ensuring a positive experience for both our users and publishing partners. Please join us in this effort by respecting these guidelines. We may make exceptions to these policies based on artistic, educational, historical, documentary or scientific considerations, or where there are other substantial benefits to the public.

Best practices

In general, news sites should feature content that’s clear and free of grammatical errors. 

Be accountable and transparent

Content should feature transparent information about the author, clearly accessible contact information (such as email and physical addresses, and phone numbers) and posts with datelines and bylines. 

Limit ads

Advertising and other paid promotional material on your pages should not exceed your content.

Prohibited content

Personal and confidential information

We do not allow the sharing of a private person's confidential and personally identifiable information (e.g. medical records or financial information). 

Copyrighted content

We do not allow content that infringes anyone’s intellectual property rights and will respond to clear notices of alleged copyright infringement. Repeated infringement of intellectual property rights, including copyright, will result in account termination. Find out more about Google's copyright policies.

Restricted content

Sexually explicit content

We do not allow content that features explicit sexual imagery primarily intended to cause sexual arousal.

Graphic violent content

We do not allow content that incites or glorifies violence. We also do not allow extremely graphic or violent materials for the sake of disgusting others.

Hateful content

We do not allow content that promotes violence or harassment against an individual or group based on ethnic origin, religion, disability, gender, age, veteran status, sexual orientation or gender identity.

Dangerous and illegal activities

We do not allow content that promotes or facilitates dangerous activities or illegal activities including self-harm, such as self mutilation, eating disorders or drug abuse. We also do not allow content used to threaten or organise violence or support violent organisations.

Sponsored content

We do not allow content that conceals or misrepresents sponsored content as independent, editorial content.

Prohibited practices

Harassment and cyberbullying

We do not allow content that sends messages intended to harass, bully, or physically or sexually threaten others.

Deceptive behaviour

We do not allow sites or accounts that impersonate any person or organisation, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in coordinated activity to mislead users. This includes, but isn’t limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises.

Spam and malware

We do not allow excessive repetitive content, misspellings or gimmicky character use. We also do not allow links to malware, viruses or other harmful software. For additional details, see our Webmaster guidelines.

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https://support.google.com/news/publisher-center/answer/6204050?hl=en-GB&amp;ref_topic=9010378
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