Skip to main content
The Globe and Mail
Support Quality Journalism
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
Just$1.99
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to globeandmail.com
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); }

A shopper picks up a copy of Canadian author Margaret Atwood's new book The Testaments in a Toronto bookstore on Sept. 10, 2019.

Cole Burston/The Canadian Press

Now that the crazily obsessive and ultimately useless secrecy over the publication of Margaret Atwood’s new novel The Testaments has subsided, we can sit back and talk about what that whole circus meant. It was fundamentally silly, but it also revealed some of the worst effects of corporate domination of literary life.

In case you weren’t breathlessly following book-review pages the week of Sept. 3, let me recount how a corporate attempt to control the media failed dismally and led to resentment all around. The publisher of the new novel, the vast conglomerate Penguin Random House, treated the book’s release more like the unveiling of a new phone than of a work of art.

Booksellers, including Amazon, were told that they couldn’t offer the book for sale until Sept. 10; reviewers were told they couldn’t release their reviews until then and had to sign non-disclosure agreements binding them to that. Most reviewers were not even given copies to review until the day before the release date, making it impossible to read and review a 400-page novel in time.

Story continues below advertisement

Margaret Atwood’s The Testaments is a thrilling – if lighter – sequel to The Handmaid’s Tale

Book excerpt: Margaret Atwood’s The Testaments, the long-awaited sequel to The Handmaid’s Tale

We were all a bit annoyed by this, because skimming through a long novel as fast as we can just to get the major plot points is not fair to the novel. That’s what political reporters have to do when an inquiry report or a budget is made public, but they are looking for facts, not art.

This is a work of art, not a phone; it took several years to write, and furthermore, most people’s experience of reading it is going to be leisurely. This practice of speed-reviewing does not reflect what reading novels is all about. And this whole nonsense about “spoilers” belongs to the world of television, not books. (If I give away the ending of Ulysses or In Search of Lost Time I am hardly going to ruin it for you.)

Then news got out that Amazon had accidentally sent out 800 copies of the book to buyers. That meant that amateurs could easily start publishing their own reviews, complete with plot spoilers if they liked, on blogs. The beast was loose.

The New York Times and NPR immediately broke their agreements and published reviews several days early. Every other media outlet (including The Globe and Mail) knew they would look badly behind if they didn’t follow suit, and so we were all in a rush to get ours out, all playing along with this creation of a news event. The publisher then said to the rest of us okay, fine, forget the NDA, go for it, it’s a free-for-all. Which made us realize what nonsense it all was from the start.

The contract we had signed said we recognized that our revealing of information about the book would “cause irreparable harm to the Author and Publisher.” A lawyer friend of mine took a look at that and laughed. What possible harm could contributing to their publicity be seen to be causing? What would they argue postfacto – that a glowing review in the New York Times caused them damage?

A new kind of resentment has grown out of this – the feeling that Amazon and the PRH empire, formerly antagonistic, are now some kind of monolithic joint adversary of independent literary life. If they are not actually in cahoots, they at least deserve each other.

PRH admitted, as if apologizing for Amazon, that the online retailer had made an error, but did not announce any retaliatory action. The repercussions for Amazon were exactly nothing. But nor did PRH announce that they would compensate smaller book chains and stores by rush-shipping copies of The Testaments to them, so that they could at least try to compete.

Story continues below advertisement

Immediately, other booksellers cried foul. They had made their promise to help the large publisher with its marketing campaign, in the collegial we’re-all-on-the-same side that has always marked relationships among booksellers, publishers and media (after all, we do all believe in books and we want them to succeed). The American Booksellers Association released an official statement condemning Amazon’s market dominance and demanding it be investigated by the U.S. Department of Justice for its “destructive” business practices.

These calls have been made before, and no government seems interested in trying to limit Amazon’s power in any way. However, this does create an interesting precedent: of what value will be the fiats of the publishers in the future? Now that we all know that these signed promises are unenforceable, will they even bother to send them out? Is the age of the collegial agreement over?

Expand your mind and build your reading list with the Books newsletter. Sign up today.

Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies
https://www.theglobeandmail.com/arts/books/article-what-the-broken-embargo-on-margaret-atwoods-the-testaments-tells-us/
www.theglobeandmail.com
crawl=CC-MAIN-2020-40
644545
application/http; msgtype=response
sha1:N3ULTAWYQH7VN6GKE6FBVV3XG4ODCQXE
<urn:uuid:a015b6ff-3e66-4fc5-ada0-814287e7436b>
2020-09-26T02:38:07Z
23.222.79.178
text/html
sha1:NJR7BH3U4UUAFGNRRPCN2TKQAH6JJ6AQ
<urn:uuid:0550b075-cec3-493f-b909-31418652095f>
https://www.theglobeandmail.com/arts/books/article-what-the-broken-embargo-on-margaret-atwoods-the-testaments-tells-us/
response
<urn:uuid:339f44f4-f1f6-40bb-9072-a22e5fca1255>
isPartOf: CC-MAIN-2020-40
publisher: Common Crawl
description: Wide crawl of the web for September 2020
operator: Common Crawl Admin (info@commoncrawl.org)
hostname: ip-10-67-67-59.ec2.internal
software: Apache Nutch 1.17 (modified, https://github.com/commoncrawl/nutch/)
robots: checked via crawler-commons 1.2-SNAPSHOT (https://github.com/crawler-commons/crawler-commons)
format: WARC File Format 1.1
conformsTo: http://iipc.github.io/warc-specifications/specifications/warc-format/warc-1.1/