9789992802311

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Determining Inter-Brand Substitutability Through Survey Measurement of Consumer Preference Structures (Technical Working Paper, Report No 91-102)
Author(s): Randolph E. Bucklin, V. Srinivasan
ISBN-13: 9789992802311 ISBN: 9992802316

Format: Paperback   Pub. Date: 1991-06 Publisher: Marketing Science Inst
List Price: $16.00

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