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Aug 16, 2013, 12:32pm PDT

Digital publishing will create more small publishers, more genre fiction

Booktrope photo

Seattle-based book publishing and marketing company Booktrope launched two years ago, and has published 144 books since then, including one that has sold nearly 100,000 copies. From left, Ken Shear, CEO/co-founder; Katherine Sears, chief marketing officer/co-founder; Andy Roberts, chief technology officer/co-founder, and Heather Ludviksson, chief operating officer/co-founder.

Staff Writer- Puget Sound Business Journal
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(Page 2 of 2)

“We have a database with 4,000 book bloggers in it, and a (software) system to track it,” Sears said.

That system is available for any Booktrope marketing agents working with the company’s authors to help sell the book.

Services like that can help the smaller publishers compete with New York publishers, who are likely to be slower to adapt to the changing landscape.

“They’re pretty old school in New York,” Krentz said.

For Krentz, the shift to a digital-first focus – more than half her sales are from e-books now – has given her access to new revenue streams, such as selling old out-of-print titles as e-books. She’s also noticed that Amazon treats authors of what is called “genre fiction” – romance, science fiction, fantasy, etc. – very differently from the way New York publishers have treated them.

“Unlike New York, which has tended to have a bit of an elitist view in terms of genres – New York loves literary fiction,” Krentz said, “one of the things I love about Amazon is, when you talk to Amazon editors, they have a lot of respect for genre writers.”

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Emily Parkhurst covers the technology industry for the Puget Sound Business Journal/TechFlash.

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