Adobe TV Sat, 25 Jun 2016 16:18:50 +0000 Sat, 25 Jun 2016 16:18:50 +0000 LAVACON 2013: Adobe Thought Leader Interviews | Adobe TV http://tv.adobe.com/show/lavacon13-thought-leadership-interviews/ Insights, forecasts and mini-case study experience shared by key thought leaders who stopped by Adobe's booth at Lavacon 2013 in Portland, Oregon. 2016 Adobe Systems Inc. LAVACON 2013: Adobe Thought Leader Interviews | Adobe TV http://thumbnails.tv.adobe.com/2013-12-5/f84b1f6e-c7ed-e843-1450-5ecae010b07d.png http://tv.adobe.com/show/lavacon13-thought-leadership-interviews/ 60 Vikram Verma: Responsive Design with Server-Side Components adobetv@adobe.com (Adobe TV) Adobe Product Manager, Vikram Verma, discusses why responsive design by itself is not the "holy grail" to solve all of tech comm industry problems. Vikram observes that more information is consumed by mobile phones, and desktop consumption is decreasing. The attention span of mobile users is half that of desktop users. It is essential to cater to mobile users. Responsive design with server-side components can allow you to create categories for output devices (e.g. tables, mobile, desktop) and optimize content to create separate responsive design websites. Once you have that, you integrate them all with server-side components like JavaScript which will direct the user to the appropriate version of the website to consume content appropriately. Sun, 03 Nov 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/vikram-verma-responsive-design-with-serverside-components/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/vikram-verma-responsive-design-with-serverside-components/ Suzanne Mescan: Component Content Management Advantages adobetv@adobe.com (Adobe TV) Suzanne Mescan of VASONT SYSTEMS discusses how component content management solutions (CCMS) differs from traditional CMS. Component content management stores content at the topic or sub-topic level, which is ideal for technical communications. This allows a chunk of "documentation" to be authored one time and used multiple times throughout publications, saving time and cost in translation and other areas. Thu, 12 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/suzanne-mescan-component-content-management-advantages/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/suzanne-mescan-component-content-management-advantages/ Steve Walker: Structured Authoring Talent Shortage adobetv@adobe.com (Adobe TV) Steve Walker discusses how there is a talent shortage of content creators who are experienced in creating structured content. Walker maintains that recent software development trends have made it easier to new talent to "come up to speed" in creating structured content. He cites Adobe tools as a particularly good example of "starting you in structure" and maintaining structure as central through the entire publishing cycle. Thu, 12 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/steve-walker-structured-authoring-talent-shortage/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/steve-walker-structured-authoring-talent-shortage/ Sarah O'Keefe: Creative Approach to Technical Content adobetv@adobe.com (Adobe TV) Scriptorium's Sarah O'Keefe discusses why it is so important that we step back from the "way we always used to do it" to create content, and re-examine our mission-critical goals to define a strategy. Sarah makes it clear why we all have to think beyond just publishing to print and delivering content in English for a domestic audience. Thu, 12 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/sarah-okeefe-creative-approach-to-technical-content/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/sarah-okeefe-creative-approach-to-technical-content/ Noz Urbina: Developing, Planning & Delivering Structured Content adobetv@adobe.com (Adobe TV) Industry stalwart, Noz Urbina, discusses how the importance of intelligently structured content has increased even more in recent years. Urbina maintains that clients who continue top author "flat" unstructured documents of "blocky" web pages will soon become "invisible" as far as their clients are concerned. Urbina recommends that content creators consider upgrading to more capable tools well suited to structured content; Adobe Tech Comm Suite is one example. Thu, 12 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/noz-urbina-developing-planning-delivering-structured-content/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/noz-urbina-developing-planning-delivering-structured-content/ Neil Perlin: Control & Consistency in Print & eBook adobetv@adobe.com (Adobe TV) Author Neil Perlin discusses the importance of using a processional Help Authoring Tool (HAT) like Adobe RoboHelp to achieve topic-based content that has control and flexibility for publishing to print of screen. Perlin shares how a traditional book that he published in the late 1980s took 4 months to go through the process. His first book published with RoboHelp took only 8 hours, and his latest book published to print and eBook took only 2.5 hours. Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/neil-perlin-control-consistency-in-print-ebook/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/neil-perlin-control-consistency-in-print-ebook/ Mark Baker: Every Page is Page One adobetv@adobe.com (Adobe TV) Author Mark Baker discusses the "tool-independent" approach to topic-based authoring that he covers in his book, "Every Page Is Page One." Baker maintains that even if you are authoring content you think is destined for print, it will eventually be consumed either on the web or via mobile devices. Users can use search to "start" consuming your content at nearly any point. Sun, 03 Nov 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/mark-baker-every-page-is-page-one/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/mark-baker-every-page-is-page-one/ Cheryl Landes: FrameMaker's flexibility and relevant functions adobetv@adobe.com (Adobe TV) Cheryl Landes of TabbyCat Communications shares why she uses FrameMaker. The product's flexibility for handling long documents, from complex nested lists to automatic hyper-links in PDF output are just a few of the features shared here. Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/cheryl-landes-framemakers-flexibility-and-relevant-functions/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/cheryl-landes-framemakers-flexibility-and-relevant-functions/ Brenda Huettner: Expanding role of multimedia in Tech Doc adobetv@adobe.com (Adobe TV) Brenda Huettner shares exciting developments in how graphics, especially video, are replacing traditional text-oriented training steps. Huettner observes that many "static" screen grabs are being replaced by intelligent software simulations, like the ones that she creates with Adobe Captivate. The lines between video production and traditional "tech doc" continue to blur. Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/brenda-huettner-expanding-role-of-multimedia-in-tech-doc/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/brenda-huettner-expanding-role-of-multimedia-in-tech-doc/ Bernard Aschwanden: 30% reduction in injuries due to Consistent Documentation adobetv@adobe.com (Adobe TV) Bernard Aschwanden of Publishing Smarter shares an actual case history of an account who had experienced a great deal of expensive "down time" due to on-site injuries. Bernard helped migrate the customer to consistent documentation content via FrameMaker, and on-site injuries were reduced by 30%, eliminating massive revenue losses that occurred during site shut-downs. Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/bernard-aschwanden-30-reduction-in-injuries-due-to-consistent-documentation/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/bernard-aschwanden-30-reduction-in-injuries-due-to-consistent-documentation/ Barry Saiff: Clients' Radically Changing Needs adobetv@adobe.com (Adobe TV) Barry Saiff discusses how his many clients have radically different needs than a few years ago; they are demanding content delivered on multiple screens in multiple ways, and they also need tightly controlled search parameters. Saiff discusses how many people are now moving up to more powerful tools that can effectively handle single-sourcing and multi-channel delivery of critical information. Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/barry-saiff-clients-radically-changing-needs/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/barry-saiff-clients-radically-changing-needs/ Andrea Ames: New Job Description for Tech Comm adobetv@adobe.com (Adobe TV) Andrea Ames discusses how her job as a "tech writer" as evolved to become the following: Architect, Strategy, Experience and Design. We must take a look at how the content we create has changed, and all of the skills and processes that we now use. Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/andrea-ames-new-job-description-for-tech-comm/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/andrea-ames-new-job-description-for-tech-comm/ Alan Pringle: Tagging Languages & Benefits of Internal Integration adobetv@adobe.com (Adobe TV) Alan Pringle of Scriptorium gives two pieces of advice: (1) get a decent understanding of tagging languages like XML and DITA. (2) Don't isolate yourself as a "tech comm" department. Reach out to all divisions of the company and your customers whom you are creating content for. Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/alan-pringle-tagging-languages-benefits-of-internal-integration/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/alan-pringle-tagging-languages-benefits-of-internal-integration/ Marcia Riefer Johnston: A FrameMaker Success Story adobetv@adobe.com (Adobe TV) Marcia Riefer Johnston shares a real life case study in which she cut 6 weeks and $16,000 by using FrameMaker to single-source, vs. conventional methods. Benefits of the streamlined workflow included improved language translation. Johnston is a well known thought leader on technical writing and also author of "Word Up!" Sun, 03 Nov 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/marcia-riefer-johnston-a-framemaker-success-story/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/marcia-riefer-johnston-a-framemaker-success-story/ Kapil Verma: Improving Efficiency in Tech Comm adobetv@adobe.com (Adobe TV) Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/kapil-verma-improving-efficiency-in-tech-comm/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/kapil-verma-improving-efficiency-in-tech-comm/ Maxwell Hoffmann: Benefits of Integrated Tools adobetv@adobe.com (Adobe TV) Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/maxwell-hoffmann-benefits-of-integrated-tools/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/maxwell-hoffmann-benefits-of-integrated-tools/ Matt Sullivan's Book on Unstructured FrameMaker adobetv@adobe.com (Adobe TV) Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/matt-sullivans-book-on-unstructured-framemaker/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/matt-sullivans-book-on-unstructured-framemaker/ Matt Sullivan: Benefits of Using FrameMaker adobetv@adobe.com (Adobe TV) Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/matt-sullivan-benefits-of-using-framemaker/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/matt-sullivan-benefits-of-using-framemaker/ Marta Rausch: Importance of Strategy & Agile Content adobetv@adobe.com (Adobe TV) Wed, 11 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/marta-rausch-importance-of-strategy-agile-content/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/marta-rausch-importance-of-strategy-agile-content/ Jolene Jernberg: Doing More with Less adobetv@adobe.com (Adobe TV) Tue, 17 Dec 2013 00:00:00 +0000 http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/jolene-jernberg-doing-more-with-less/ http://tv.adobe.com/watch/lavacon13-thought-leadership-interviews/jolene-jernberg-doing-more-with-less/
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