Fairfax County NewsWire

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Fairfax County NewsWire

  1. 1. Communicating in the Future
  2. 2. beta This concept is a blueprint and it will change with each version
  3. 3. The Issues <ul><li>Challenge to find comprehensive county news/information </li></ul><ul><li>Print vs. Online vs. Social Media </li></ul><ul><li>Board of Supervisors’ request for better information coordination </li></ul><ul><li>Times have changed and we need to adapt: People seek and interact with news/content in different ways </li></ul>
  4. 4. Changing Times More focus on local news from media outlets (old and new outlets)
  5. 5. Changing Times Anyone with a cell phone or a computer can be a reporter and share pics, tweets and more; rapidly changing world
  6. 6. Changing Times
  7. 7. Changing Times
  8. 8. Change Video that highlights many of the communications and technology changes; many employees may not have access to this at work, so here’s the link to view at home if you so choose: http://www.youtube.com/watch?v=6ILQrUrEWe8
  9. 9. Introducing the Fairfax County NewsWire, a new way to share information
  10. 10. NewsWire Objectives <ul><li>Present county news of all sizes in one location </li></ul><ul><li>Publish content through many tools and engage the public </li></ul><ul><li>Create an integrated, comprehensive news and engagement platform to meet the demands of changing times </li></ul>
  11. 11. NewsWire Note <ul><li>This new model is NOT about us and how we’re organized; it’s about our public and how it thinks about finding information. The public does not care about our org charts. </li></ul>
  12. 12. NewsWire: Objective 1 <ul><li>Present county news of all sizes in one location </li></ul>
  13. 13. Current way the public is presented with news; the top section includes news releases from OPA that cover some agencies while the bottom half presents department news releases. This is not helpful or user friendly for our public
  14. 14. NewsWire: Latest News Solution: Integrated news releases from all departments presented in one list
  15. 15. NewsWire: Latest News <ul><li>What about news of all sizes: small , medium and large ? </li></ul><ul><li>What about news that’s already online, but not as an official news release? </li></ul><ul><li>What’s news? </li></ul>
  16. 16. Parks homepage features a lot of news/events, but not always as news releases
  17. 17. Police homepage features news beyond official news releases
  18. 18. DFS homepage features many news items that aren’t always news releases
  19. 19. Left: Web page with info about immunization shots; right page news release about same info on the left. Why duplicate work?
  20. 20. NewsWire: Latest News Solution: integrate web updates and existing content with news releases on the NewsWire
  21. 21. NewsWire: Latest News We already follow this model of web updates and news releases during emergencies; now making it the day-to-day practice of publishing news
  22. 22. NewsWire: Events <ul><li>Same issue as news releases: stovepiped </li></ul>
  23. 23. NewsWire: Events You can use the same calendar system as the Public Meetings Calendar to setup an agency calendar; DIT can then provide a countywide calendar drawing upon all entries. Contact wwwdev to setup a calendar
  24. 24. NewsWire: Event Map NewsWire will include an Event Map that features selected events from which people can look visually on a map and find events nearby. Only selected events will be manually entered, not all county events.
  25. 25. NewsWire: Objective 1 <ul><li>Achieved! Present county news of all sizes in one location: helps the public, media, bloggers and us </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Events </li></ul></ul>
  26. 26. NewsWire: Objective 2 <ul><li>Publish content through many tools and engage the public </li></ul>
  27. 27. NewsWire: News Feeds RSS news feeds will be one way we share information with people who choose this method. Agencies are now required to have RSS feeds for their news sections. You may choose to use RSS for your whole agency, by program or topic area, etc. While it’s ideal to constantly update news feeds, it’s recognized that not all topics will feature updates all of the time.
  28. 28. NewsWire: News Feeds One overall feed for the whole NewsWire with all updates.
  29. 29. NewsWire: News Feeds RSS news feeds broken down by departments, topics and locations. OPA will manage countywide topic and location RSS feeds (and a few department feeds), while departments will manage their own. OPA editors will then add department news items to related RSS feeds such “Environment” or by locations such as “Reston.”
  30. 30. NewsWire: E-mail E-mail remains the No. 1 reason why people access the Internet. While some of the demographics are changing and younger people are relying more heavily on texting, E-mail is a critical tool people can choose to access our information.
  31. 31. NewsWire: E-mail The Weekly Agenda E-mail will continue as part of countywide E-mail efforts. However, our E-mail options will expand…
  32. 32. NewsWire: E-mail Daily Digest of NewsWire updates E-mailed to subscribers between 3 and 4 p.m. Weekly Digest of NewsWire updates E-mailed each Wednesday
  33. 33. NewsWire: E-mail Weekender E-mail highlighting upcoming events sponsored by county agencies; E-mailed on Thursdays in advance of the weekend so our residents can plan accordingly
  34. 34. NewsWire: E-mail Three countywide E-mails with a link to all Listserv E-mails below
  35. 35. NewsWire: Mobile 93 percent of Americans have a cell phone. Mobile devices will be the primary way people access the Internet; no longer will people be tethered to desks to surf the Web. We need to ensure our place on this platform so people can access us on the go and/or as the primary way they receive county information.
  36. 36. NewsWire: Mobile Continue CEAN emergency alerts
  37. 37. NewsWire: Mobile Introduce news by texts for people who want to receive their information this way; large numbers of people rely on texting; we can share updates such as “Electronics Recycling Sunday, I-66 Transfer Station in Fairfax, 10-3”
  38. 38. NewsWire: Mobile Twitter now provides a “Fast Follow” option that does not require someone to sign up through Twitter.com, but rather text 40404 with “follow @fairfaxcounty” and people will receive our tweets as text messages
  39. 39. NewsWire: Mobile DIT is working on a new mobile version of our website that will display properly on iPhones, Blackberries, Androids and other platforms
  40. 40. NewsWire: Mobile DIT is working on a countywide iPhone app. There are also plans for a county emergency information iPhone app. Visit Fairfax has an app that’s now available.
  41. 41. NewsWire: Ask Fairfax! Much like washingtonpost.com online chats, the NewsWire will now feature chats with county staff. This is a way for us to engage our community through online tools.
  42. 42. NewsWire: Ask Fairfax! We will host a variety of topics from all agencies, departments, offices, Board members and more. The examples above show the various ways the chat options can be used. The topic will be posted online and then the public will have a few days to submit questions. We will then have the guest(s) answer the questions live for 1 hour, during which time some live questions may be asked, too.
  43. 43. NewsWire: Social Voting Yet another way to engage our public so they can submit their ideas about a variety of topics that we seek feedback about. We used social voting as a pilot in March when the Board and VDOT held a snow summit after the February blizzards. We asked people to submit their ideas for snow removal and communications. 60+ ideas were submitted. Everyone then has a chance to vote ideas up or down; we received more than 1500 votes on those ideas for elected officials and staff to consider.
  44. 44. NewsWire: Social Voting
  45. 45. NewsWire: Social Voting We will launch a social voting channel about the ways people want to receive information, what kinds of information and more. Many agencies have asked about using this tool to help public outreach efforts. We hope to expand, but there are some budgetary issues involved that will be decided later.
  46. 46. NewsWire: Video Video efforts will be a key piece of the NewsWire, both on our YouTube channel and Cable Channel 16
  47. 47. NewsWire: Podcasts Podcasts will continue: News to Use, Health & Safety, Board of Supervisors Recap; Parks and libraries also produce podcasts
  48. 48. NewsWire: SlideShare SlideShare is another tool we’re using as the “YouTube for PowerPoints.” This allows us to publish presentations in a central location and to embed them within a webpage
  49. 49. NewsWire: Flickr One countywide account started in May; 98,000+ views of our pictures; remarkable return on investment. Send more pictures!
  50. 50. NewsWire: Photos http://publicdev/slideshow/ DIT has created an option for embedding slideshows within WCM pages; NO clip art allowed, only real photos. For details….
  51. 51. NewsWire: Social Media Facebook will continue as our primary social media platform. With nearly 5,000 fans for the county page (and hundreds more for agency pages), lively discussions and more, it’s an essential tool for us to share key highlights about county government news.
  52. 52. NewsWire: Social Media Twitter is our other dominant social media tool. Like Facebook, we’ve experienced consistent growth and success on this platform.
  53. 53. More Change Video that asks the question, “Is Social Media a Fad?” Many employees may not have access to this at work, so here’s the link to view at home if you so choose: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  54. 54. NewsWire: Objective 2 <ul><li>Achieved! Publish content through many tools and engage the public </li></ul>Fairfaxcounty.gov
  55. 55. NewsWire: Objective 3 <ul><li>Create an integrated, comprehensive news and engagement platform to meet the demands of changing times </li></ul><ul><ul><li>How? Connect Objectives 1 and 2 </li></ul></ul><ul><ul><li>Present county news of all sizes in one location </li></ul></ul><ul><ul><li>Publish content through many tools and engage the public </li></ul></ul>
  56. 56. NewsWire: Objective 3 Solution: Integrate social media and other platform updates with news releases and web updates on the NewsWire
  57. 57. NewsWire: Evolution 1 2 3 News releases only… … News releases and web updates… News releases, web updates and social media updates all in one list
  58. 58. NewsWire: Objective 3 The list of updates and the various other tools all work together; info from the list appears in the tools; the tools can promote other tools, for example Facebook can feature an Ask Fairfax! chat
  59. 59. NewsWire View draft screenshot
  60. 60. NewsWire: Timeline <ul><li>Launch: By Sept. 30 (tentative) </li></ul><ul><li>Today: begin process of expanding agency social media sites ; </li></ul><ul><ul><li>Complete forms in the link above </li></ul></ul><ul><ul><li>First review of applications at October E-gov meeting; rolling reviews at each E-gov meeting thereafter </li></ul></ul><ul><ul><li>If approved, user workshops to follow </li></ul></ul><ul><ul><li>After workshops are complete, agencies can begin using social media sites </li></ul></ul>
  61. 61. What Can You Do? <ul><li>Send all content for NewsWire consideration to [email_address] </li></ul><ul><li>Publish news to your RSS feeds; OPA editors will integrate into other feeds </li></ul><ul><li>OPA will integrate content into other platforms, too, such as social media, recommend an Ask Fairfax! chat, etc. </li></ul>
  62. 62. What Can You Do? <ul><li>Integrate content from the NewsWire into your pages and platforms </li></ul><ul><li>Think differently about content/news delivery: </li></ul><ul><ul><li>Timeliness </li></ul></ul><ul><ul><li>News releases vs. updates </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Chats </li></ul></ul><ul><li>Share your ideas to improve future versions of NewsWire </li></ul>
  63. 63. Communicating in the Future

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