Boost Your Social Media Skills

Collection 11 items
Whether you have years of experience managing multiple accounts or are just starting out with one, this collection is a great resource to have nearby. Review foundational basics or improve existing techniques for managing successful social media accounts.

If you are tasked with managing your command's social media accounts you will be responsible for a myriad of duties including translating the voice of the command online, meeting your audience where they are and inoculating stakeholders from information disorder.

After reviewing this collection you should have a better understanding of:

  • The roles and responsibilities associated with the social media manager
  • Social media strategy and how to perform quality checks
  • Unique characteristics of the platforms used by the DoD
  • How to find the right voice and grow conversations
  • How to establish your unique value proposition (UVP)
  • The elements of social media success
  • How to gain leadership buy-in
  • Creating a social media calendar

11 Items in Collection

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Role of the Social Media Manager

Article
4 min

Understand the daily duties, long-term responsibilities and skills needed to be a social media star.
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A Guide to Building a Social Media Strategy

Article
12 min

Construct each section (research, planning, implementation and evaluation) of your strategy with this guide.
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Grow Conversations with Strategy & Planning

Article
4 min

Explore how the elements of a social media post combine to craft a strong message that will engage your users.
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Social Media Strategy Quality Check

Checklist
2 min

Ensure your social media strategy is complete, up-to-date and ready to address all questions and social media...
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The Three A's of Social Media Evaluation

Article
4 min

Understand how analytics, analysis and assessment are critical to a thorough evaluation of your strategy.
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Comparison of Social Media Platforms Used by the...

Article
6 min

Understand the purpose, pros, cons and guidelines for various social media platforms used by the DOD.
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Find the Right Voice for Your Social Media Platform

Article
6 min

Choose the right tone and language to make your social media platform unique and have an impact.
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Unique Value Proposition: Making Your Social Med...

Article
5 min

Explore how to define your platform's purpose, engage your users and stand out from the masses by establishing...
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Six Elements of Social Media Success

Article
4 min

Master these six demands to grow reach, strategically communicate a message and achieve social media success.
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Get Leadership Buy-In for Using Social Media

Story
60 min

Watch Air Force public affairs experts share tips on getting leadership buy-in for using social media.
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Create a Social Media Content Calendar

Article
4 min

Explore how to create a content calendar that uses the overarching content strategy to ensure the audience is...

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