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Media Foundations

Credential:
Ontario College Certificate
College Code:
CONS
School:
Media & Design
Program Code:
1205
Accelerated Delivery:
No
Campus:
DO
Academic Year:
2019 / 2020

About the Program

This one-year program provides you with an opportunity to acquire a solid grounding in creativity, technology skills, media-related processes and professionalism. Through project work and a strong focus on media concepts, you will be able to enhance your portfolio and be a competitive applicant for other programs with a similar focus, particularly Broadcast Radio (interview required) and/or Television and Independent Production, Graphic Design (portfolio required), Advertising and Marketing Communications (portfolio required), Visual Merchandising Arts, Public Relations and Journalism. The Bachelor of Design (interview/portfolio required) program is also a viable pathway upon successful completion of Media Foundations.

Program Information

Length: One-year Ontario College Certificate program
Delivery Sequence: Doon (Kitchener) - September/2019 - Fall | Winter
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 50

Admission Requirements

Admission Procedures

Program Requirements

Tuition & Fees

Tuition fee details for the 2018-2019 year are listed below. Fees for the next academic year are unavailable at this time. Books and supplies are additional.

Domestic Fees

Estimated fees based upon the previous academic year (2018 / 2019) for Media Foundations - Program # 1205

Doon - Fall 2018 Level 1 & 2 (Program Start: 2018-09-04)
Description Fall 2018 Winter 2019
Full-time Program Tuition $1498.00 $1498.00
Student Priority Fee $50.65 $50.65
Recreation/Athletics Fee $70.50 $70.50
Graduation/Alumni Services Fee $28.45 $28.45
Administration Fee $25.90 $25.90
Technology Enhancement Fee $142.75 $142.75
CSI Capital Development Fee $72.65 $72.65
CSI Association Fee $110.00 $110.00
CSI - Advocacy Fee $5.75 $5.75
CSI Health Plan Fee $295.00 $0.00
ONE Card Fee $12.75 $12.75
CSI Legal Protection $28.00 $0.00
Session Total $2340.40 $2017.40
Year Total   $4357.80

International Fees

Estimated International fees based upon the previous academic year (2018 / 2019) for
Media Foundations - Program # 1205


Doon - Fall 2018 Level 1 & 2 (Program Start: 2018-09-04)
Description Fall 2018 Winter 2019
International Program Tuition $6000.00 $6000.00
Student Priority Fee $50.65 $50.65
Recreation/Athletics Fee $70.50 $70.50
Graduation/Alumni Services Fee $28.45 $28.45
Administration Fee $25.90 $25.90
Technology Enhancement Fee $142.75 $142.75
CSI Capital Development Fee $72.65 $72.65
CSI Association Fee $110.00 $110.00
CSI - Advocacy Fee $5.75 $5.75
CSI Health Plan Fee $295.00 $0.00
ISR $375.00 $375.00
ONE Card Fee $12.75 $12.75
CSI Legal Protection $28.00 $0.00
CSI International Health Fee $485.00 $0.00
Session Total $7702.40 $6894.40
Year Total   $14596.80

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Graduate Opportunities

This program is designed to assist graduates in further academic pursuits by providing an opportunity for students to hone their skills in visual and verbal communications. A key component of this program is digital content generation and the production of a student portfolio of work that demonstrates a student's skills and knowledge levels. Graduates have gone on to Conestoga's Broadcast Radio, Broadcasting Television and Independent Production, Journalism, and Public Relations diploma programs. With a portfolio, graduates may apply to Conestoga's Animation or Game - Design diploma programs.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Details (1205)
Course Code Course Title and Description
Level 1
CDEV1490 Careers in Media

Description: This series of workshops, field trips and guest speakers introduces students to the different areas of the media industry. Students will learn about current issues and industry trends, educational pathways and professional expectations related to career planning. Students will be oriented with college services associated with self-discovery and career planning. They will develop a short-term career plan to assist with future educational and career pathways.
Hours: 21
Credits: 2
Pre-Requisites:
CoRequisites:

COMM1825 Foundations in Writing

Description: This course will review and develop the student's writing skills as they relate to the workplace. Students will learn how to convey a message and create audience interest. Sentence structure, grammar, punctuation and the rules of composition will be covered. An introduction to research techniques and resources through project-based learning will form the basis for applications in other courses in the program of study.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

COMM1835 Foundations in Presentation Skills

Description: This course will provide students an opportunity to develop and hone their presentation skills through a variety of practical scenarios. Students will begin to produce materials that will contribute to their personal portfolios. Both individual and group work will be utilized in the development of visual and verbal presentations
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

HIST1020 General History of Media

Description: This course will provide students with a basic overview of the history of media, from the early cave drawings to modern day communications via iPod and the Internet. Students will explore the impact of media has had on society and determine the role media has played in shaping the world in which we live.
Hours: 21
Credits: 2
Pre-Requisites:
CoRequisites:

MDIA1010 Media Tools and Technology I

Description: Media industry software and processes are the focus of this course. Through a series of computer lab sessions students will be oriented with photo, video and audio production software. File management, editing techniques and processes will be covered at an introductory level. Technology learning will assist students in developing content and skills for concurrent courses and future pathway programs.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

MDIA1020 Digital Imaging and Visual Literacy

Description: An introduction to digital images – moving and still, students will learn fundamental camera operation with a digital single lens reflex (DSLR) camera. Focus, composition and exposure will form the groundwork that will combine with other technical aspects to provide students with a strong foundation of practical imaging skills. The interrelations of technique and aesthetics will be emphasized. Students will achieve an introductory skill level for the application of photographic images and video compositions in projects related to other concurrent courses. This course will provide photo and video opportunities to contribute to the development of their portfolio.
Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

MDIA1030 Creative Thinking and Content Generation I

Description: This course will explore the theories associated with fostering creativity, the development of ideas and taking it through to a basic finished form. Students will gain experience using idea developments tools such as brainstorming, idea mapping and lateral thinking to assist them in producing an extensive body of work. They will learn research skills, ideation processes and appropriate use of media to leverage in concurrent courses and future creative practice.
Hours: 70
Credits: 5
Pre-Requisites:
CoRequisites:

Level 2
COMM1645 Writing for Media Basics

Description: This course utilizes the skills and knowledge acquired in Basic Writing Communications, with a focus on the impact effective writing has on career development in the media and communication fields. Specific areas that will be explored include: advertising, broadcasting, journalism, public relations, and traditional print, as well social and digital media. Students will learn to apply different strategies and distinctive writing styles in order to create, develop and write copy for differing audiences in key media channels. Students will also come to understand the importance of personal integrity and professional ethics in the context of content generation.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

LIBS1080 The Art of Storytelling

Description: This course forms the basis for further studies in media programs, providing students with the opportunity to craft and deliver their own stories for their portfolio. The art of storytelling is a fundamental component of media and communications; media students will draw on these experiences throughout their future academic and professional careers. Students will learn and follow a formalized process for storytelling projects and practice a variety of story structures & formats.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MDIA1040 Media Tools and Technology II

Description: This course is a continuation of Media Tools & Technology I — In computer labs, students will continue to advance their working knowledge of media industry software and processes. The basics of typography and layout composition will be covered for print and screen delivery. This project-based course will focus on bringing creative ideas to life for a variety of professional and consumer audiences. Students will learn to leverage the appropriate tools for a variety media formats at an intermediate level.
Hours: 56
Credits: 4
Pre-Requisites: MDIA1010
CoRequisites:

MDIA1050 Introduction to Web Development

Description: In this course students will be introduced to basic HTML and CSS coding languages through exercises and tutorials. Students will learn how to combine these skills with digital content developed in concurrent courses to create a functional personal portfolio web site. Accessibility, web standards and user interface principles will also be covered.
Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

MDIA1060 Creative Thinking and Content Generation II

Description: This course is a continuation of CTCG I – Students will apply tools and concepts from CTCG I to produce comprehensive media projects from conception to completion. The focus of this course is to showcase their technical ability, and appropriateness of media choices. Students will create projects in all areas of media: written, visual & audio.
Hours: 70
Credits: 5
Pre-Requisites: MDIA1030
CoRequisites:

MKT1490 Social Media and Digital Marketing

Description: This course will provide students with an overview of the distinction between social media marketing and digital marketing as specific tools designed to reach consumers. They will come to recognize that the shared objectives of these tools is to influence consumer attitudes and behaviour. Additionally students will also be exposed to emerging and trending tools reflective of the evolving nature of on-line marketing communications. Students will explore topics including navigational structure, keywords, content generation and management, customer relationship tracking, real-time and proximity marketing, and partnership marketing. The ethics of social media and digital marketing will also be evaluated so that students understand the essentiality of individual and organizational responsibility and accountability for on-line content.
Hours: 28
Credits: 2
Pre-Requisites:
CoRequisites:

Program Outcomes

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Program Handbook

Handbook

Apply Now

Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using the Conestoga College International Application Portal. Please note: not all programs are open to international students. Interested students should check the listing of open programs on our international students web page before applying.
For program information, call the Information Centre at 519-748-5220 ext 3656.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.

PROGRAM SEARCH

Program Status (Domestic)
Start DateCampusStatus**
SEP, 2019 Doon Open
** Status applicable to domestic students
Program status for international students


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