Tag: hivio

07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can't make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR's Vice President for Programming and Audience Development. She leads NPR's programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content. This presentation is a must-see for anyone in the … [Read more...]

07/12

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting's burgeoning audience and how the podcast ecosystem is rising to meet - and create - that demand. Sarah begins with an overview of the podcasting ecosystem for content creators and advertisers. This is a great starting point for any serious content … [Read more...]

07/05

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today's audiences? What's the power of audio in the first place? Peter Kafka is a great person to ask. Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes, forbes.com, and the brand that became Business Insider. He is the host of the "Recode Media with Peter Kafka" podcast, and the producer of the annual Code/Media conference. Here are some of the questions we … [Read more...]

06/28

How Millennials Use Radio, Online Radio, and Podcasting

Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives? We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking. When asked if anyone has an actual radio in their home, one panelist compared that idea to owning a laserdisc player! Among the questions these Millennials answered: Take me through your day. When do you listen to the radio? online radio? podcasts? How much … [Read more...]

06/22

Five Ways to Dramatically Improve Audio Advertising

Audio advertising sucks. It just does. Face it. But it doesn't have to. That's a main takeaway from new research into the types of audio advertising listeners prefer. This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it's only 13 minutes long) below. This is required viewing if you're in the business of selling ads to agencies or clients and pushing those ads to consumers via audio. And it's relevant for anyone in the advertising space in audio: Radio, online radio, … [Read more...]

06/05

You Won’t Believe What Happened at hivio

hivio 2016 is history now, but if you missed the live stream of day 2, you can catch up on a spectacular recording of it here (Day 1 is at that same link): Who will you see? Andy Bowers, Panoply's Chief Content Officer, and a man at the center of the podcasting revolution Howard Lapides, talent manager to Dr. Drew and many others who have made the transition from radio to TV - with some pointed words for radio broadcasters Peter Kafka, Re/code's Senior Editor/Media on what the digital revolution means for everyone in the audio space Traug Keller of ESPN on the future of ESPN … [Read more...]

06/02

hivio Streams Live Friday at 9am PT

If you missed day one of hivio you can catch a replay of the live stream here: And you can watch day 2 live at 9am PT on Friday! Just click the image below. In addition to some amazing presentations and Q&A's, we will host a special "Millennial Meetup" where typical 20-somethings talk about how they interact with audio, what they listen to, when, and why. It should be fascinating. And it's only live in person or by live stream. Again, we start on Friday at 9am PT. There you'll also see the full agenda for both days of the event. Also like us on Facebook and you'll … [Read more...]

06/01

hivio Streams LIVE on Thursday at 1pm PT!

hivio - the audio future festival - begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE. This is the only live-streaming event designed to reveal the future of the audio information and entertainment industry. If you can't be in the room with us, then you should watch from work or home. And onstage we have interviews with and presentations from the movers and shakers in the space, including: Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms Todd Beck, President, Beck Media – … [Read more...]

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