Tag Archives: podcast directory

Podcast Seminar: Show notes, keywords and SEO, why they are important?

This post continues the Podcast Seminar series. This week we answer the question, Show notes and SEO, why they are important?

SEOI’m not going to pretend to be an expert on SEO.  I do however understand keywords and their importance in your show notes and blog posts.

Create great show notes that give an overview about what you talked about and more people will find your site, and your podcast, than just posting an audio file alone. Use the keywords in your show notes that you expect someone to type in Google to find your podcast. If you type “podcast studio” into Google right now, The Podcast Studio is the #1 search result. That’s not by accident.  Most posts that I make I try to get the keywords “podcast studio” in there at least once.  The same goes for your domain name.  If you can include the keywords in your domain name, all the better.

For goodness sake, do not stop here in your search for SEO goodness.  Search Google for SEO techniques that will take your podcast and your blog to the top of the searches.

Next time, Podcast Metrics.

Podcast Seminar: Marketing your podcast.

This post continues the Podcast Seminar series. This week we discuss, Marketing your podcast.

Getting your podcast out into the ears of your listeners is the next necessary step. There are a couple of initial steps you must take. After you have produced your first show and posted it, submit your podcast to iTunes. If you aren’t in the iTunes Podcast Directory, you don’t have a podcast. Add your podcast to as many podcast directories as you like. You will get listeners from them, but the lion’s share of your listeners will come from iTunes. It’s sad but true.

iTunes Subscribers

After getting your podcast into iTunes, go ahead and submit your podcast to all the other directories. As you can see from the graph above, it won’t make too much of a difference, but it includes all listeners that might want to listen to your show.

How about promoting your podcast? One easy way to promote your podcast is to send an announcement to your contacts that would be interested in your podcast. Invite them to check out your latest show on your blog or website. Another way to promote your podcast is by publishing a related article and sending it off to article banks, e-zine publishers, etc. A popular way that a lot of people promote their podcasts is by commenting on another podcast or blog. If you use this method, please remember to add some value to the blog you’re commenting on and don’t just add a link to your podcast. That’s a good way to get your comment deleted. Lastly, there are many podcast related forums that allow you to promote your latest show. Podcast Pickle and Podcast Alley come to mind.

Remember, your podcast is a product. Any method that you might use in promoting a physical product or web site can be used to promote your podcast.

Next time, Show notes and SEO, why they are important?
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