9780321078988

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Search Results: displaying 1 - 1 of 1   --> 9780321078988 ( ISBN )  

 
 

People and Their Opinions
Author(s): Richard Sobel, Eric B. Shiraev
ISBN-13: 9780321078988 ISBN: 0321078985

Format: Paperback   Pages: 384 Edition: 1   
Pub. Date: 2005-04-29 Publisher: Routledge
List Price: $96.95

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Book Description

People and Their Opinions

Utilizing both a critical thinking approach and a comparative perspective throughout the text, Sobel and Shiraev provide comprehensive coverage of public opinion while also teaching students the basic skills necessary for measurement, understanding, and interpreting. Written in an accessible and engaging manner, this text provides a unique and practical introduction to the field of public opinion. The book begins by schooling the reader in how to think critically and then helps students apply those techniques as they encounter the concepts of public opinion. The text also employs a comparative perspective, demonstrating the effect and nature of public opinion in other countries while also placing American public opinion in context.

 

 
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