Why is #mtvhottest popular right now?

Do you know why #mtvhottest is trending on Twitter? Click here, and in your own words, write a short definition and help your fellow Twitterers.
Category: Unspecified | Most recent: July 16 at 19:40 UTC | First appearance: July 20 at 13:00 UTC | Source: Twitter | Permalink

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http://whatthetrend.com/trend/%23mtvhottest
whatthetrend.com
crawl=CC-MAIN-2016-50
17495
application/http; msgtype=response
sha1:JTI2ND4LES56GP7N7JIQU3MFYJ6PB3VG
<urn:uuid:277a67ae-84ae-4589-bd4e-b486849fdfe9>
2016-12-04T16:27:17Z
54.205.226.59
sha1:MVK7VPPH2EVLJSV5DUQLJ2HIBFJCA4XZ
<urn:uuid:3872b7d2-1bed-454c-813a-464c4762b688>
http://whatthetrend.com/trend/%23mtvhottest
response
<urn:uuid:4b347239-b2c0-46f4-8c16-96a14fe17d66>
robots: classic
hostname: ip-10-31-129-80.ec2.internal
software: Nutch 1.6 (CC)/CC WarcExport 1.0
isPartOf: CC-MAIN-2016-50
operator: CommonCrawl Admin
description: Wide crawl of the web for November 2016
publisher: CommonCrawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf