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Stay up to speed on how generative AI is transforming the CPG industry.Google Cloud for consumer packaged goodsWe're helping CPGs to digitally transform through data-driven innovation beginning with the consumer and extending through the value chain.Unlock consumer growth, capture new routes to market, and drive connected operations with Google Cloud.Talk with an expert2:41Watch how brands can deliver personalized content to target audiences with generative AITransform your CPG organization with Google CloudUnlock consumer growth with data-powered insightsImprove consumer experiencesWith Google Cloud, brands can unleash rich consumer insights and AI/ML for marketing mix optimization, predictive marketing, personalization at scale, and faster innovation.Enhance data analytics for better marketing, forecasting, and insights.“We're always looking to ensure a great consumer experience across all our categories, from healthcare to beauty products and much more. As a leader in analytics and AI, Google Cloud is a strategic partner helping us offer our consumers superior products and services that provide value in a secure and transparent way.”Vittorio Cretella, CIO, Procter & GambleExplore our data offerings:Customer Data PlatformLearn moreGoogle Marketing PlatformLearn moreData cloud for CPGLearn moreTransform go-to-market in omnichannel ecosystemsKeep up with demandPower omnichannel commerce transformation and sales efficiency.Google Cloud helps accelerate direct to consumer and omnichannel initiatives, improve channel insights, brand store execution, and optimize sales route to market.“The migration to Google Cloud was surprisingly swift. In 22 days, we were up and running.”Jack Constantine, Chief Digital Officer, LushExplore our omnichannel offerings:Product discoveryLearn moreDigital commerce migrationLearn moreShelf executionLearn moreDrive connected and efficient operationsImprove overall operationsWith Google Cloud, brands can enable a more intelligent supply chain, smart factory, sustainability, systemic agility, and productivity. Drive operational productivity through increased organizational collaboration and agility.“Partnering with Google Cloud on this transformation journey is an important step in helping us boldly lead the CPG industry in this data and relationship-driven era. This will help modernize our infrastructure and deepen our connection with our consumers to better anticipate their needs.”Jaime Montemayor, Chief Digital and Technology Officer, General MillsExplore our offerings:Demand forecastingLearn moreManufacturing Data EngineLearn moreCortex FrameworkLearn moreLead with sustainability Meet your sustainability goalsPower sustainable practices within your organization.Google Cloud empowers CPG brands with the technology to do more for our environment and our shared future.“We will now be able to process and combine complex sets of data like never before. The combination of these sustainability insights with our commercial sourcing information is a significant step-change in transparency, which is crucial to better protect and regenerate nature.”Dave Ingram, Chief Procurement Officer, Unilever Explore our offerings:Sustainable sourcingLearn moreClimate EngineLearn moreUnlock consumer growth with data-powered insightsUnlock consumer growth with data-powered insightsImprove consumer experiencesWith Google Cloud, brands can unleash rich consumer insights and AI/ML for marketing mix optimization, predictive marketing, personalization at scale, and faster innovation.Enhance data analytics for better marketing, forecasting, and insights.“We're always looking to ensure a great consumer experience across all our categories, from healthcare to beauty products and much more. As a leader in analytics and AI, Google Cloud is a strategic partner helping us offer our consumers superior products and services that provide value in a secure and transparent way.”Vittorio Cretella, CIO, Procter & GambleExplore our data offerings:Customer Data PlatformLearn moreGoogle Marketing PlatformLearn moreData cloud for CPGLearn moreTransform go-to-market in omnichannel ecosystemsTransform go-to-market in omnichannel ecosystemsKeep up with demandPower omnichannel commerce transformation and sales efficiency.Google Cloud helps accelerate direct to consumer and omnichannel initiatives, improve channel insights, brand store execution, and optimize sales route to market.“The migration to Google Cloud was surprisingly swift. In 22 days, we were up and running.”Jack Constantine, Chief Digital Officer, LushExplore our omnichannel offerings:Product discoveryLearn moreDigital commerce migrationLearn moreShelf executionLearn moreDrive connected and efficient operationsDrive connected and efficient operationsImprove overall operationsWith Google Cloud, brands can enable a more intelligent supply chain, smart factory, sustainability, systemic agility, and productivity. Drive operational productivity through increased organizational collaboration and agility.“Partnering with Google Cloud on this transformation journey is an important step in helping us boldly lead the CPG industry in this data and relationship-driven era. This will help modernize our infrastructure and deepen our connection with our consumers to better anticipate their needs.”Jaime Montemayor, Chief Digital and Technology Officer, General MillsExplore our offerings:Demand forecastingLearn moreManufacturing Data EngineLearn moreCortex FrameworkLearn moreLead with sustainability Lead with sustainability Meet your sustainability goalsPower sustainable practices within your organization.Google Cloud empowers CPG brands with the technology to do more for our environment and our shared future.“We will now be able to process and combine complex sets of data like never before. The combination of these sustainability insights with our commercial sourcing information is a significant step-change in transparency, which is crucial to better protect and regenerate nature.”Dave Ingram, Chief Procurement Officer, Unilever Explore our offerings:Sustainable sourcingLearn moreClimate EngineLearn moreHow AI is shaping the future of consumer packaged goodsMultimodal AI, AI agents, and other groundbreaking innovations are poised to revolutionize the CPG industry. Learn how these emerging trends could impact your business and gain a competitive edge.AI is shaping the future of CPGCheck out the latest happenings in CPGFarm to table, digitally enabledLearn how winning food CPGs are tackling digital transformation across the value chainHow a first-party data strategy helped Kraft Heinz deliver personalized experiencesRead how Kraft Heinz developed personalized marketing strategies on a foundation of first-party dataLipstick, mascara, APIs: What’s the secret to L’Oreal’s beauty-tech transformation?Learn how L’Oréal is using APIs to build an open, scalable, secure marketplace for beautyHow Bayer used machine learning to predict cold and flu trendsPredicting colds with predictive modeling—read how Bayer got ahead of cold and flu seasonHow L’Oreal built a data warehouse on Google CloudHear how L’Oreal built a serverless, multicloud warehouse based on Google CloudHow Google Cloud is driving growth with MondelezHear insights and examples of how data and AI/ML are driving the next phase of growth for MondelezView MoreTop brands who choose Google CloudDiscover why many of the world’s leading brands are choosing Google Cloud to help them innovate faster, make smarter decisions, and collaborate from anywhere.See all customersRecommended CPG industry partnersOur large ecosystem of trusted technology and services partners can help you solve today’s most complex business problems and unlock value across the supply chain.See all partnersDiscover insights. Find solutions.See how you can transform your CPG organization with Google Cloud.Go to consoleWork with a trusted partnerFind a partnerStart using Google CloudGo to consoleSee all industry solutionsContinue browsingGoogle Accountjamzith [email protected] |
