By the time you read this it will be a week since the Apple iPad was launched. There will also be just over a week to go before we have to endure the Super Bowl, or as the hoi polloi of the ad biz love to call it, The Super Bowl of Advertising, not accepting that it hasnt been that for years. So, what do these two rather different events have to do with each other? I will explain.
Peanuts by todays blow out prices. But can you imagine a client these days paying for the worlds most expensive spot, and agreeing to run it just once? No fucking way!