FILE - In this Tuesday, Oct. 4, 2016, file photo, Google CEO Sundar Pichai talks about the new Google Assistant during a product event in San Francisco. Target is jumping into voice-activated shopping as it deepens its relationship with Google, offering thousands of items found in the store except for perishables like fruit and milk. The move is happening as Google says shopping will be available later in 2017 through Google Assistant on iPhone and Android phones, joining its Google Home device and Android TV. (AP Photo/Eric Risberg, File)