Electric Gibson guitars in Sunburst and other colours in a music shop window on London's Charing Cross Road. American guitar manufacturer have the reputation of countless musicians around the world who play quality music with a superior instrument. Labels in this window tell us that a 1959 Les Paul; a 1958 Yellow and others are priced at between £3-5000. Their precision engineering and design attracting buyers from around the world to this area of London called Tin Pan Alley - essentially located in London's Denmark Street though now being displaced because of rising lease and rent rates.