changed  people's experience through company H's smart factory : 1. Needs & Painpoints = Consumer - I want to have a perfect bike for me. , Assembly-line worker - Customers' different customization orders make it difficult to identity and assemble them. , IT staff - I want to figure out the issues on an assembly line and address them quickly. , Manager - High-volume customization options result in long lead times to get the necessary parts. / 2. New Experience = Cunsumer - I ordered my one-of-a-kind bike on the website easily. , Assembly-line worker - We make a new bike every 80 seconds, and all we need to do is follow the instruction screen. , IT staff - I was able to locate the bottleneck process in the production line, which changed assembly-line arrangements, thereby increasing the productivity. , Manager - The smart factory connects a series of supply chains into one, drastically reducing time of procuring parts. At the same time, delivery lead times are much shorter now. 