This is a screenshot of the Create From dialog box used to create a Facebook lead ad. The form is untitled. The dialog box has two tabs: Content and Settings. The Content tab is selected and three sections of this tab appear in the screenshot: Form Type, Intro (Optional), and Questions. The Questions section is open and has two parts. In the first part, the instructions say “You can customize the headline on the top of the questions (Optional). Below this instructional text is a text box labeled Headline. The text in the box says “Sign up by providing your info below.” In the second part, the instructions says “What information would you like to ask for?” Below the instructions are several check boxes you can select to request that information on a form. The following check boxes are selected: Email, Full name, Phone number. The cleared check boxes shown are First name, Last name, Street address, City, State, Province, Country, Post code, Zip code, Date of birth, Gender. Oli Billson recommends using Facebook leads ads to sell your product whenever having a conversation with your customer helps make the sale.