Due to the steepness and uneven surface of the hill there are usually a number of injuries, ranging from sprained ankles to broken bones and concussion. A first aid service is provided by the local St John Ambulance (Gloucester, Cheltenham and Stroud Divisions) at the bottom of the hill, with a volunteer rescue group on hand to carry down to them any casualties who do not end up at the bottom through gravity..Gloucestershire Cheese Rolling festival. Cooper's Hill, UK.