The new Rolls Royce the Wraith model car is presented in world premiere at the British car maker's booth on March 5, 2013 on the press day of the Geneva car Show in Geneva. The Geneva International Motor Show opened its doors to the press under a dark cloud, with no sign of a speedy rebound in sight for the troubled European market. The event, which is considered one of the most important car shows of the year, will again be heavily marked by the crisis in Europe after an already catastrophic year in 2012. Photo: FABRICE COFFRINI, AFP/Getty Images / 2013 AFP