This OKCupid user with a very popular profile offered a self-analysis what exactly makes his profile so successful. (This of course does not take into account his photos, which are a pretty good predictor for the rates that women message men). You have to expand it. &nbsp;
But what is really the most interesting part is the last section, how he describes the kind of woman he is looking for. It takes a lesson straight from advertising and priming techniques they use there.
It&amp;#8217;s aspirational, but attainable. &nbsp;If you like this product, you should be &amp;#8230;
&amp;#8220;attractive, quick-witted and mature &mdash; yet irreverent and completely independent. Educated and street-smart, she is open to new things.
She hasn&amp;#8217;t decided if New York City is where she wants to live for the rest of her life, but she loves it here. She laughs a lot.&nbsp;
She has good friends and prefers discussing ideas and events instead of people. She has a passion. Travel is a must.&nbsp;
Has similar interests but can show me something new. Considers herself a challenge.&amp;#8221;

~~~~~~~~~

Okay, why is this brilliant? Well, what woman reads that and thinks &amp;#8220;that&amp;#8217;s not me.&amp;#8221; First of all it&amp;#8217;s written with this balance of specificity and generalizability. He has very very specific ways of describing the woman, so not just things like &amp;#8220;nice&amp;#8221; or &amp;#8220;fun&amp;#8221; or &amp;#8220;easy to get along with.&amp;#8221;
The great example of something that sounds specific but is probably true across many women is &amp;#8220;She hasn&amp;#8217;t decided if New York City is where she wants to live for the rest of her life, but she loves it here.&amp;#8221; (There are some women who have decided that it is where they want to live for the rest of their lives, and others who don&amp;#8217;t love it here. But you&amp;#8217;re getting like 90+% of New York single women in that description)
So in using detailed phrases, he doesn&amp;#8217;t loose the population of women they describe. In fact, I would argue he even expands them, by priming women to think of themselves as that way.&nbsp;
Very few women would think, &amp;#8220;I don&amp;#8217;t like to laugh&amp;#8221; or &amp;#8220;I&amp;#8217;m not independent&amp;#8221; or &amp;#8220;I have no passions.&amp;#8221; So by reading it, she becomes a woman who likes to laugh, is independent and has passions.
And the last line is especially spot on. Every woman &mdash; every single one &mdash;&nbsp;likes to think of herself as a challenge.&nbsp;
Brilliant, absolutely brilliant. If this guy doesn&amp;#8217;t work in sales and marketing, he should.
&mdash; @AlexisCoe