“Glossier founder and CEO Emily Weiss has created a social-media fandom machine every time she launches a product. 💄💗With names like ‘Wowder’ and ‘Cloud Paint,’ "now girls are Googling our trademarks," trying to sleuth what Glossier's next release might be, Weiss says. The breakout beauty upstart experienced 600 percent year-over-year growth from 2015 to 2016. 📈 “Glossier is based on the word ‘dossier,’ and we treat every product like it's a new issue. It's almost like, depending on what you're reading or what you collect, it creates this sense of community around this history and legacy, and one built on the next.” (📸: @meredithjenks for @incmagazine) #businesschicks #womeninadtech #womenhelpingwomen #femaleentrepreneur #bossbabe #risingtidesociety #girlboss #womeninbiz #entrepreneurlife #dowhatyoulove #bandogirlgang #ladyboss #digitalnomad #womenintech #glossier #emilyweiss