Daniel Googel, left, plays the Kinect Adventures game on Microsoft Corp.'s Xbox 360 console at the BMO Capital Markets Annual Digital Entertainment Conference in New York, U.S., on Thursday, Nov. 11, 2010. Blockbuster video games, like Acitivsion Blizzard Inc.'s &quot;Call of Duty: Black Ops,&quot; which posted a record $360 million in sales in North America and the U.K. in 24 hours, have eclipsed movies and other forms of entertainment in sales. Photographer: JB Reed/Bloomberg Photo: JB Reed, Bloomberg