Running a Deal in a More Polished Concept We also used Groupon at Champps in June 2011 – Ran in about 25% of our markets – Challenged in managing our brands image with Groupons editorial voice – Financially successful, even more than F&H on a per-store basis Currently running a campaign with LivingSocial – Similar voucher sales metrics to Groupon – Significantly better in- restaurant spend compared with Groupon – LS was more responsive to our feedback on deal copy