Sir Richard Branson( C) and other Unity 22 crew members at zero gravity, viewed as they flew into space aboard a Virgin Galactic vessel, a voyage he described as the "experience of a lifetime" -- and one he hopes will usher in an era of lucrative space tourism at Spaceport America, near Truth and Consequences, New Mexico on July 11, 2021. Photo: Patrick T. FALLON / Virgin Galactic / AFP