#brandstudy Thursday

Today, the @marlins of Miami dropped their newest logo. A primary mark with the city name spelled out in a retro script and a secondary logo with a large M and jumping marlin.

Color palette: Caliente Red, Miami  Blue, Slate Grey, Midnight Black

This palette is taken from the vibrancy of Hispanic culture in South Florida and is very unique to MLB. 
Typography has a Hispanic quality reminiscent of the 1950 Miami Marlins and the Havana Sugar Kings.

Hashtags:
#ourcolores #miami #cuba #florida #baseball #color #fishfamily #sports #newera #republicadominicana #puertorico #beisbol #logodesigner #rebranding #havana #jeter #southbeach #vibrantcolors #design #graphic