Clif Bar Builder Bar – Line Extension Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $1.99 Gross Margin: % Promotional Support Program: In conjunction with existing skus Demo Support Program : TBA Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Sept 2013 20g of high-quality protein to help build and repair muscle Carbohydrates to help you sustain your workout Zero grams trans fat and does not contain partially- hydrogenated oils or high fructose corn syrup Low glycemic Ingredients (Crunchy Peanut Butter) Soy Protein Isolate, Beet Juice Concentrate, Organic Brown Rice Syrup, Organic Dried Cane Syrup, Palm Kernel Oil, Organic Peanuts, Natural Flavors, Organic Soy Flour, Vegetable Glycerin, Inulin (Chicory Extract), Organic Peanut Flour, Rice Starch, Organic Oat Fiber, Sea Salt, Organic Sunflower Oil, Organic Palm Kernel Oil, Organic Soy Lecithin, Soy Lecithin, Organic Vanilla Extract, Salt, Natural Vitamin E (Antioxidant).