Ever been back in time?
I have.
I found this book that belonged to my grandad, the Story of Peter Pan. It was printed almost 100 years ago. The care and attention and beauty of it is startling.
There are 2 things I want to note: Number one. iPads. I totally get how amazing they must be for kids, and how it must make reading so frickin exciting. But I really really hope that it doesn’t spell the end of families handing down these beautiful, physical things. Number two. Can you see the music printed inside? This is so mothers and fathers could play the lullabies as they read to their kiddies. The publishers thought clearly and insightfully about how parents might want to use the book and designed it accordingly. This is User Experience design in action.
We so readily talk about the importance of ‘engagement’ and this is it. A beautifully designed tool shaped around natural human behaviour. #planning#account planning#advertising#branding#strategy#design#stories#peter pan#nostalgia