Jay-Z and Beyoncé wanted a name so unique for their firstborn daughter &amp;lt;a href=&amp;quot;http://www.cnn.com/2012/10/22/showbiz/celebrity-news-gossip/jay-z-beyonce-trademark-rs/index.html?iref=allsearch&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;that they even tried to trademark it&amp;lt;/a&amp;gt;: Blue Ivy. They ended up losing their bid, as a Boston wedding planner already has a business by the name of Blue Ivy, and she&amp;#39;d petitioned to trademark it as well. &amp;quot;I was really blatantly shocked,&amp;quot; the entrepreneur said at the time. &amp;quot;I didn&amp;#39;t think it was true, because nobody names their daughter Blue Ivy.&amp;quot;