LAS VEGAS, NV - JANUARY 09: A sign for the Google Assistant is displayed during CES 2018 at the Sands Expo and Convention Center on January 9, 2018 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 12 and features about 3,900 exhibitors showing off their latest products and services to more than 170,000 attendees.