Creating A Marketing Database Contents 1.0 Background 2.0 Introduction 3.0 Database Basics 3.1 Preparation 3.2 Database Types and Applications 3.3 Choosing Between Flat-File and Relational Database 4.0 Process Of Database Creation 4.1 Problem or Objective Definition 4.2 Researching Current Databases 4.3 Designing The Data Structures 4.4 Implementing Rules and Constraints 4.5 Creating Forms and Documents 4.6 Implementing the Design in Software 5.0 Conclusions