fastcodesign:

Over the past decade, the fiscal crisis of higher education has unfolded across the University of California system. And when a school has lost billions&mdash;really, billions&mdash;in state funding, engineering a new identity isn&rsquo;t the first issue on the list. Or even the hundredth. Yet the UC system has introduced a sweeping new rebranding this month, engineered by an eight-person team led by the school&rsquo;s creative director, Vanessa Correa, and art director, Kirill Mazin.

It&amp;#8217;s crazy how huge this has been they only briefly mentioned it to us.. We blew it off mb but ya.