A call to action, or CTA for short, is a way to evoke an immediate action from your audience. ⠀
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01 - @latermedia’s ‘Create Account’ button prominently stands out from the surrounding content. The verbiage used in this CTA indicates you will need an account to use this platform and that you can create one right now by clicking this button. Having that follow the “#1 marketing platform for Instagram” text is crucial since it makes you feel like you *have* to get it now.⠀
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02 - @paigebrunton has a strong CTA on her newsletter subscription page. It opens with a testimonial at the top and then dives into *why* someone would want to subscribe (discounts and early access). Before even asking for the subscription, her page validates why you would even want to.⠀
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03 - @sketchformac’s primary heading immediately grabs you by explaining just how powerful Sketch is; the best products are made with it! It then explains in more detail what Sketch is and tells you to try it for free. This CTA is effective in explaining that there will be payment required at some point, but for now you could at least demo it.⠀
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Don’t miss this key detail…⠀
CTAs are only as effective as the content that proceeds it. Make sure to properly explain what you do, why it matters, and then present a call to action. Check the previous examples for some ideas!⠀
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Do you have any favorite examples of effective CTAs?⠀
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