De Plakfactor!  - Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick. www.barnesandnoble.com