document: Summarize the evaluation of two versions and further discussion.
  Industrial Designer: {vocalsound}
  Project Manager: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control.
  User Interface: {vocalsound} Okay.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound} So {gap}. {vocalsound} So let's see the {disfmarker} what did you prepare.
  User Interface: Yeah, so can you go out to the shared folder? Mm the shared folder.
  Project Manager: Sh share folder for th your presentation?
  User Interface: Yes. We have a presentation.
  Project Manager: Because I have here {disfmarker}
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound} Uh {disfmarker} {gap} So I got the participant uh three. W uh {vocalsound}. Three. It's the final design, yeah.
  Project Manager: Okay just one {gap}.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound} S so so I discussed with Guillaume.
  Industrial Designer: Mm. {vocalsound} Yeah.
  User Interface: Right. {vocalsound} And uh {vocalsound} so we have {vocalsound} {disfmarker} and we we are both agreed on some two versions of the prototypes, because we were no not decided whether we wanted to have an L_C_D_ or not because it's too expensive. So we come up with two versions. One with and one without L_C_D_s. Um but both comes with a charger and then detachable and uh or {gap} control module. And detachable big buttons for all people um. So {vocalsound}.
  Industrial Designer: {vocalsound} S okay so I'll show you the the two prototypes {vocalsound}. Here we have the first one with the beautiful uh L_C_D_ um display. You you can s here. And you can uh just um browse into the the navigation menu by uh joystick joystick-like uh button.
  User Interface: Mm.
  Industrial Designer: You can uh choose the direction and if you just push on it it's considered like a enter function.
  User Interface: Mm. Mm-hmm.
  Industrial Designer: You have on the mm on the side here the microphone for the {vocalsound} for the speech recognition system here.
  User Interface: {vocalsound}
  Industrial Designer: And here the the switch that control if you want {disfmarker}
  Project Manager: Why you why you you put it in the the side?
  Industrial Designer: Well I I I think uh it's the {disfmarker}
  Project Manager: It's not a good place maybe {gap}.
  Industrial Designer: Yeah but {disfmarker}
  User Interface: No i i it's the all around camer uh microphone isn't it. The the microphone picks up the speeches from anywhere.
  Industrial Designer: Yeah.
  Marketing: Is it an only a single mic or a microphone array?
  Industrial Designer: Well so it's a microphone array.
  User Interface: {vocalsound}
  Project Manager: Oh it's very costly, microphone array {vocalsound}.
  Marketing: Mm-hmm.
  Industrial Designer: {vocalsound} No
  User Interface: Yeah {vocalsound}
  Industrial Designer: it's just a single microphone, and you {disfmarker} I I think uh we we put it here because I think when you when you are browsing your L_C_D_ you will be close to {disfmarker}
  User Interface: Mm.
  Marketing: Yeah.
  Industrial Designer: well it's better to to to place it here th than here, for instance.
  User Interface: Yeah {vocalsound} yeah.
  Marketing: Okay.
  Industrial Designer: And here is a little switch that control if you want the the speaker uh recognition system to um to be on or off. And uh so this remote control comes up with its charger.
  Project Manager: How much does it cost this one?
  Industrial Designer: Well this this prototype is um made for about uh well fi fi fifteen fifteen dollars
  User Interface: For the {disfmarker}
  Project Manager: Fifteen dollars?
  User Interface: Yeah.
  Industrial Designer: {vocalsound} fifteen dollars,
  Project Manager: Ah it's above it's above the budget.
  Industrial Designer: but uh well it's not it's not uh {disfmarker} yeah, but uh it's just a prototype and if we uh if we optimises the um the uh {disfmarker} voila.
  Marketing: The cost would be le reduced.
  Industrial Designer: Yeah the {gap} and the the production costs we we can achieve uh about ten dollars. {gap}
  User Interface: Mm. Hmm.
  Project Manager: How many b battery is there?
  Industrial Designer: How many, excuse me?
  Project Manager: Battery.
  Industrial Designer: Well uh f battery, we use uh about uh {disfmarker}
  User Interface: Is it n the two A_A_s batteries in it.
  Industrial Designer: Yeah.
  User Interface: A_A_ rechargeable batteries.
  Industrial Designer: Rechargeable of course,
  User Interface: Yeah rechargeable batteries.
  Industrial Designer: because we have the charger.
  User Interface: We have the charger so it's no problem.
  Industrial Designer: Yeah and you just {disfmarker}
  Project Manager: So one one battery?
  Industrial Designer: On uh yeah one battery.
  Marketing: Is that two or one?
  User Interface: {vocalsound}
  Project Manager: It's kinetic reserve.
  User Interface: {vocalsound} Actually uh it's a flexible thing.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  User Interface: You just n uh {disfmarker}
  Marketing: Now what is the whole day rating for that?
  Industrial Designer: The {disfmarker} excuse me?
  Marketing: Whole day's rating.
  User Interface: {vocalsound}
  Marketing: What type of battery?
  Industrial Designer: Oh yeah it's just a r uh simple battery a rechargeable uh {disfmarker}
  User Interface: Yeah yeah.
  Industrial Designer: if you uh like it's exist.
  Marketing: Something like a two A_, A_ three size batteries?
  Industrial Designer: Yeah.
  User Interface: Yeah {vocalsound}.
  Marketing: Mm-hmm.
  Industrial Designer: So and if you want to charge the battery you just put the remote control like that to plug in the the charger
  User Interface: Yeah. Yeah.
  Industrial Designer: and uh leave it uh alone, it's alright.
  User Interface: Mm. {vocalsound} At uh {vocalsound} yeah.
  Industrial Designer: Then the next time you pick it, oh
  Project Manager: {vocalsound}
  Industrial Designer: it works {vocalsound}.
  User Interface: I forgot to tell you there is only a single button there, b this button {disfmarker}
  Industrial Designer: Yeah just explain the button uh Norman.
  User Interface: yeah alright. This button is like the mouse {disfmarker} is like a joystick,
  Industrial Designer: {vocalsound}
  User Interface: you can move in three hundred and sixty degrees of direction so you can make a turn and it {disfmarker} the additi functions associated to all the actions you ma you have a click you have a double click all in a single button {vocalsound}.
  Project Manager: Mm.
  Industrial Designer: {vocalsound}
  User Interface: You can move up, down, left, right, or you can do a swing. So a swing to the left, a swing to the right defines other functions. So even though it's a single button, but it is pretty s flexible because of the three hundred and sixty degree movement {vocalsound}.
  Marketing: And the L_C_D_ is this one, on the remote?
  User Interface: Yeah. This is the version y that comes with L_C_D_.
  Industrial Designer: Yep.
  Marketing: Yeah.
  User Interface: Here I present another version without the L_C_D_.
  Industrial Designer: {vocalsound}
  Project Manager: I think it's not a good idea because after maybe one or two months of function is {gap} getting destroyed.
  User Interface: Mm.
  Project Manager: If you
  User Interface: Uh okay this is new prototype uh {vocalsound}.
  Project Manager: {gap} {disfmarker}
  Industrial Designer: Yeah it's {disfmarker}
  Project Manager: {vocalsound}
  Industrial Designer: So we have the the second version also with the different uh button configuration. The second version is also simpler, we d uh we had just uh I have to put the microphone also {vocalsound}.
  User Interface: {vocalsound} Yeah yeah.
  Marketing: {vocalsound}
  Industrial Designer: So basically th it's the same uh {disfmarker}
  Marketing: Uh-huh and also the switch.
  Project Manager: {vocalsound}
  Industrial Designer: yeah {vocalsound}.
  Marketing: {vocalsound} Okay.
  Industrial Designer: Basically it's the same uh things uh uh as uh I presented before. But here we have uh we have uh four buttons for navigation. Press one button uh acting as a a enter button.
  User Interface: Mm. {vocalsound}
  Industrial Designer: So um yeah according to what you said it's more robust to the user.
  Project Manager: Mm-hmm.
  User Interface: {vocalsound}
  Marketing: Mm-hmm.
  Industrial Designer: And uh it's also cheaper to produce. We can produce uh such remote control for about uh four dollars. {vocalsound}
  Project Manager: No four dollars, it's {vocalsound} {gap} good. {gap}
  User Interface: {vocalsound}
  Marketing: And I think you forgot a point here to have an button to find the charger,
  User Interface: Oh no
  Marketing: because that's a major that's a {disfmarker}
  User Interface: th actually th we'll come to that point in our {disfmarker}
  Industrial Designer: Yeah it's it's it's embed in the uh speech recognition system.
  User Interface: Yeah.
  Marketing: Okay
  Industrial Designer: So {disfmarker}
  Marketing: and if you disable speech recognition system then?
  User Interface: W w I'll I'll come to that point later on.
  Industrial Designer: {vocalsound} so Norman will explain to you {vocalsound}.
  Marketing: Mm hmm hmm hmm hmm hmm.
  Project Manager: And we will we will serve the charger with this?
  User Interface: Yeah.
  Marketing: Okay.
  Industrial Designer: Yeah yeah of course mm {gap}.
  User Interface: Th they {vocalsound} either these with the {disfmarker} uh the the charger any
  Project Manager: With the remote control.
  User Interface: in either versions you they they ha they use the same charger yeah.
  Project Manager: Okay so the price of the charger included in the {disfmarker}
  User Interface: Uh it's a standard module so you should get it for a cheap price uh {vocalsound}.
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound} {vocalsound} Thank thank you {vocalsound}.
  Project Manager: Mm-hmm. {vocalsound}
  Industrial Designer: And so mm-hmm.
  User Interface: It's that same charger that you can use for the hand-phone but uh again depends on the types. I think we have to investigate more on that, but {vocalsound} {disfmarker}
  Project Manager: The price should be below twelve and a half Euro.
  User Interface: {vocalsound} Yeah. Yeah
  Project Manager: Well that's {disfmarker} so {disfmarker}
  User Interface: but as the Marketing Manager says, people is willing to {disfmarker} people are willing to pay more for good design.
  Project Manager: We have we have just {vocalsound} {disfmarker}
  Marketing: Yeah people are willing to pay more,
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: but the company is not willing to invest more at the moment.
  Project Manager: The price of selling is twenty five Euros.
  User Interface: Yeah. Yeah. Mm-hmm.
  Project Manager: And the price of production {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: Alright please uh go on Norman with the special features {vocalsound}.
  Marketing: Or uh {disfmarker}
  User Interface: Yeah we'll we'll come up to that, the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more. If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system,
  Marketing: {vocalsound}
  User Interface: so is uh modular.
  Project Manager: That's for this basis function and if you want more you pay more.
  User Interface: Yeah yeah,
  Project Manager: {gap}
  User Interface: for example the L_C_D_, you can take it you can put it {disfmarker} put it back in, or you can use the other one,
  Marketing: Something like customised. Yeah
  Project Manager: Yeah.
  User Interface: or {vocalsound} the speech recogniser with the microphone yeah yeah.
  Industrial Designer: {vocalsound}
  User Interface: You want a microphone to put in the {vocalsound} speech recogniser you don't wan you pay less for the system you see {vocalsound}.
  Industrial Designer: {vocalsound}
  Project Manager: Okay.
  Marketing: Mm hmm hmm hmm.
  Project Manager: {gap}
  User Interface: So {disfmarker}
  Marketing: Hmm okay.
  User Interface: It's pretty flexible in the yeah price {vocalsound}.
  Industrial Designer: {gap} You also have the the the two other modules for the parental control
  Project Manager: But {disfmarker}
  User Interface: Uh yeah yeah you should present that.
  Industrial Designer: that that you ca you can add up {vocalsound} to the {disfmarker} to your remote control
  Marketing: And this is other one?
  User Interface: {vocalsound}
  Industrial Designer: i i if you uh if you want to to have more more power on what you do, and uh which channel you want to choose and so on.
  User Interface: {vocalsound} Yeah.
  Industrial Designer: H here is just the the the module for the kids and th if the parents want to watch T_V_, up {disfmarker} they come up with their modules,
  Marketing: Mm hmm hmm hmm.
  Industrial Designer: they just plug in it
  User Interface: Yeah {vocalsound}
  Industrial Designer: and they can have all the control they want here.
  User Interface: Mm.
  Industrial Designer: We also have this module for uh old people with big buttons, clearly labelled,
  User Interface: Hmm. {vocalsound}
  Industrial Designer: and it acts like the previous one,
  User Interface: Yeah.
  Industrial Designer: you just plug in and it works.
  User Interface: {vocalsound} Yeah {vocalsound}
  Marketing: Mm-hmm.
  User Interface: the i the idea the the conceptual idea is that simplicity and powerful. Simplicity meaning that we have few buttons, powerful is that all the controls with {vocalsound} the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the mm the same powerful functionalities. But in addition with simplicity. So that's the best idea, the cond that that's our uh an innovation um uh i in this uh design here {vocalsound}.
  Project Manager: Mm-hmm.
  User Interface: Okay now we come to other important features that I did not tell you. The first one is the speech recogniser, again it's detachable or add-on. And then we also have security feature for example this here {disfmarker} oop {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: it's very robust {gap}, it doesn't break and the material, what's the material again?
  Industrial Designer: The titanium
  Project Manager: Titanium.
  Industrial Designer: and so it's very uh {disfmarker}
  User Interface: Again uh and the battery life is uh is an is an endurable one, again because this is A_A_ batteries you can choose the types of battery you want.
  Marketing: Yeah that's fine.
  User Interface: Lithium-ion may be a good one, but you can replace it with cheaper one, again you pay for what you get, and then um y the other p points are robust and misplacement reminder. So when you finish watching your T_V_ {vocalsound} and you the you t you turn off the T_V_, uh and then there's this message coming out that uh please put that back to the charger, so so that's the {disfmarker} or is it {disfmarker}
  Marketing: Okay.
  User Interface: that's the reminder part. Yeah and um {disfmarker} And it also use a programmable channel and vocabulary, so we didn't define the vocabulary so it's up to the user to define
  Marketing: Mm hmm hmm hmm.
  User Interface: so {disfmarker} sorry? {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  User Interface: And then uh because of the chil because children are using the device so we have also a a {gap} of T_V_ programmes by genre, and this can be used by the adult or by the children. So instead of choosing the channel you are choosing the T_V_ contents of the night. So it's pretty powerful, and that's that's why the num buttons are reduced, because of this feature. Yeah. And {vocalsound} and for the materials that is cheap to produce I think uh it's quite clear from {disfmarker} yeah {vocalsound}.
  Project Manager: {gap}
  User Interface: And also like the {gap} and the fancy designs yeah.
  Project Manager: What what's {disfmarker}
  User Interface: Maybe we can improve more on the design but {vocalsound}
  Project Manager: Maybe yeah.
  Industrial Designer: {vocalsound}
  Project Manager: What's the price to p to produce?
  User Interface: {disfmarker} uh this is the {vocalsound} {disfmarker}
  Industrial Designer: Well so the price to produce {disfmarker} For uh the simplest one, say we start from four dollars to produce such a device.
  Project Manager: With with with the charge?
  Industrial Designer: Uh it's about it {disfmarker} The {disfmarker} without without the charger
  Marketing: With the charger?
  Project Manager: Okay.
  User Interface: Yeah {vocalsound}
  Industrial Designer: it's about uh well two dollars to produce uh the microphone and speech recognition systems.
  User Interface: {vocalsound}
  Industrial Designer: Two dollars for the uh for the add-on modules, and finally three dollars for the charger. So if you uh sum up uh everything wi with the L_C_D_ {vocalsound}, which costs two dollar, you have two plus four plus four plus two plus two.
  User Interface: {vocalsound} Yeah.
  Project Manager: We don't have charger. {vocalsound} {vocalsound}
  Marketing: {vocalsound} I think we can use Excel {vocalsound}.
  Industrial Designer: {vocalsound} It's about {vocalsound} {disfmarker}
  Project Manager: We don't have all the options {vocalsound}.
  Industrial Designer: so the total cost if you if you want all the fuct functionalities will be about uh fifteen dollars.
  Project Manager: Charger we don't have charger here either.
  User Interface: {vocalsound} Yeah.
  Project Manager: No it's
  Industrial Designer: But it's just if you want all functionalities.
  Project Manager: it's below the the the budget.
  User Interface: Yeah {vocalsound}.
  Industrial Designer: Excuse me?
  Project Manager: It's below the bu the budget.
  User Interface: {vocalsound}
  Marketing: Yeah it's a nice input
  Project Manager: We {disfmarker}
  Marketing: but we have an other inputs from the l public demands.
  Project Manager: {gap}
  Marketing: I think we will just have a rough look and then we can make our statements, and we can finalise the product based on this discu
  User Interface: Yeah.
  Industrial Designer: Yeah.
  Marketing: I think we can just go to my presentation then. We can wind up. Or we could uh come to some f uh final conclusions.
  User Interface: {vocalsound}
  Marketing: So the marketing made an evaluation criteria and these were some of the findings, and uh in the market the people are not really interested with L_C_D_, without L_C_D_, with speech recognition interface, or without speech recognition interface, but most of the people what they are interested is {disfmarker} first thing is, they want to have an fancy look and feel, it should be very fancy with colourful and uh very handy to hold.
  User Interface: {vocalsound} Mm.
  Marketing: And the second thing is it should be much more technologically innovative.
  User Interface: {vocalsound}
  Marketing: Of course in that we could put L_C_D_ or recognition to be more technologically innovative. And the third one is easy to use.
  User Interface: Mm.
  Industrial Designer: Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen uh uh with just four buttons.
  Marketing: Okay and if we go to the next slide, here you can find {disfmarker} these are the latest fashion updates, and so this {disfmarker} in Paris and Milan {gap} they have detected this trends that the this year it's going to be an year of fruit and vegetable, so people are really interested to see if they have an remote in the shape of the fruit or a vegetable, or whatever they like.
  User Interface: Spongy spongy. Mm mm.
  Marketing: So I think it should be much more customised to make a different uh shapes.
  User Interface: Mm {vocalsound} mm.
  Marketing: And the second thing is, and if the material, they really do not want it to be very hard, as in the case of very pl plastic or titanium, it should be somewhat spongy.
  User Interface: But the the problem is that uh {vocalsound} {disfmarker} is it robust to mishandling?
  Industrial Designer: Okay.
  User Interface: We have {disfmarker} you should find a material that is robust at the same time spongy {vocalsound}.
  Industrial Designer: A sponge. {vocalsound}
  Marketing: Yeah so uh {vocalsound} so finally we have these three criterias.
  User Interface: Spongy {vocalsound}.
  Marketing: One is fancy look, second is innovative, and third is easy to use.
  User Interface: {vocalsound}
  Marketing: {vocalsound} So these are the f uh three criteria on which we are going to build our remote.
  User Interface: Mm-hmm.
  Marketing: So {disfmarker} and we have an evaluation criteria for each one of these,
  Industrial Designer: Hmm.
  Marketing: say that we have a seven point scale, from one to seven,
  User Interface: Mm-hmm.
  Marketing: and for each of the product you could just give me the scale according to this.
  User Interface: Mm.
  Industrial Designer: {vocalsound}
  Marketing: So now you have with L_C_D_ and without L_C_D_,
  User Interface: Mm.
  Marketing: so on this scale, if it is true, if it is {disfmarker} if it has a fancy look you could just tell me one, or if it is false, it doesn't {disfmarker} it looks uh {disfmarker} it doesn't look much fancy, then you could just tell me seven. So {disfmarker}
  User Interface: {vocalsound} So {gap}
  Marketing: {vocalsound} We can make our study on this and {disfmarker}
  User Interface: so is the e evaluation depending on us or other users?
  Marketing: No no we have {disfmarker} you have designed two products now,
  Project Manager: Yeah.
  Marketing: one is with L_C_D_ and without L_C_D_.
  User Interface: Yeah.
  Industrial Designer: Yeah.
  User Interface: But who will give the scoring uh we ourself or or a third party?
  Project Manager: You.
  Marketing: According to you, no according to you designers, how will feel {disfmarker} does it uh with L_C_D_ and without L_C_D_?
  User Interface: Mm.
  Marketing: Okay let us make this L_ and without L_C_D_. On on this scale the L_C_D_ remote control. How do you look {disfmarker} how does it look?
  User Interface: Mm. Mm.
  Marketing: D is it very fancy or doesn't look much fancy?
  Industrial Designer: Well it doesn't look much fancy I'll I'll say three or four.
  Marketing: And you both agree for that?
  Project Manager: And you?
  User Interface: {vocalsound} I think we can improve on the design.
  Marketing: {vocalsound}
  User Interface: Som someone um commented this is like a the stone age uh {gap} {vocalsound} design.
  Industrial Designer: Yeah. It's it it {disfmarker} {vocalsound}
  Project Manager: {vocalsound}
  User Interface: Um we have been focused all all this {vocalsound} time on the {vocalsound} on the technical aspect, functional aspect, but also the simplicity.
  Industrial Designer: Technical aspects.
  Project Manager: Mm-hmm.
  User Interface: As for the design maybe we c should hire a designer to help {vocalsound}.
  Marketing: So I take three on {disfmarker} with L_C_D_?
  Industrial Designer: Yeah a three.
  Marketing: So without L_C_D_ how would you rate it?
  User Interface: Yeah {vocalsound}.
  Industrial Designer: Uh four. I think it's it's uh more easy to make f fancy things when it's not complicated
  Marketing: Four.
  Industrial Designer: so removing the L_C_D_ um gives us a li more liberty to to have a fancy look.
  User Interface: Yeah. {vocalsound} Yeah.
  Marketing: And in the sense of innovativeness, with L_C_D_.
  Industrial Designer: Well it's it's the same for both so {vocalsound} I will give a five, six. {vocalsound}
  User Interface: {vocalsound} Mm. {vocalsound}
  Marketing: Five with L_C_D_ and {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: Well five also uh {disfmarker} Norman please. {vocalsound}
  User Interface: Yeah {vocalsound}
  Project Manager: Uh {vocalsound} {disfmarker}
  User Interface: from the innovation aspect I feel that uh what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that um {vocalsound} the retrieval of T_V_ programmes by content, because uh that is really innovative, and for now {disfmarker} and another innovation we have is simplicity and {disfmarker} simplicity, few buttons, we've uh {vocalsound} {disfmarker} A lot of functionalities.
  Industrial Designer: With lot of functionalities.
  User Interface: So that is uh that is uh for both th
  Marketing: So without L_C_D_?
  User Interface: Our gi I think that the our our product is uh has the best in all {disfmarker} well this is a biased judgement {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: because we designed them.
  Marketing: No no according to design aspect we want to know how would you feel the innovativeness?
  User Interface: Yeah. {vocalsound} Uh the innovation is v is very high I think.
  Project Manager: For L_C_D_.
  Marketing: With L_C_D_.
  User Interface: Both.
  Marketing: And without L_C_D_?
  Industrial Designer: Mm for both it's the the same innovations.
  User Interface: For both. It's the same innovation. So maybe I can put six to seven.
  Marketing: Okay.
  Industrial Designer: {gap} six, let's go for six.
  Project Manager: Without L_C_D_.
  User Interface: Both.
  Marketing: No actually uh to make it with L_C_D_ you make more efforts. So I {disfmarker} there is high innovativeness included if you make it with L_C_D_ y
  Industrial Designer: Yeah.
  Marketing: then when it is without L_C_D_ there is not much innovativeness.
  User Interface: Mm.
  Project Manager: Uh no innovative yeah.
  User Interface: Uh uh uh there w there was a there was a issue here is that what are what is the display on the L_C_D_?
  Marketing: So we can't go {disfmarker} {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound} Talk about {disfmarker}
  User Interface: We haven't really uh determined {vocalsound} what are {disfmarker} actually actually
  Project Manager: {vocalsound}
  Marketing: I mean that what you are sayin that's what the design {disfmarker}
  User Interface: it's good to have a L_C_D_ but what are we gonna display on a L_C_D_? {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: No it's like this,
  Project Manager: {vocalsound}
  Marketing: I mean on the L_C_D_, according to what I understand from your model is, you have a joystick here, and you have L_C_D_, you just press your joystick, you get here a programme.
  Project Manager: So let's remove it.
  User Interface: Yeah? Yeah. Yeah but {disfmarker}
  Industrial Designer: Yeah
  Project Manager: But {disfmarker}
  Industrial Designer: but you have the same programme on the T_V_ screen.
  Marketing: Uh then {disfmarker}
  User Interface: Yes exactly.
  Project Manager: This is the problem.
  Marketing: No on the T_V_ you don't it doesn't display on the T_V_ now.
  Industrial Designer: If you have the L_C_D_, but if n
  Marketing: L_C_D_? Then uh there is no meaning in having it on the T_V_.
  Industrial Designer: Yeah.
  Marketing: Or then again you have a channels, volume and all the stuff and what a
  User Interface: But you cannot display all on a L_C_D_.
  Marketing: I mean that depends upon your design, so {disfmarker}
  User Interface: Anyway for for the users who who who opt for L_C_D_ {vocalsound} we'll give them the give them the L_C_D_,
  Marketing: I mean {disfmarker}
  User Interface: we give what the customer uh wants, right.
  Industrial Designer: Yeah.
  User Interface: {vocalsound}
  Marketing: So without L_C_D_ you want to put it fi the same level of innovativeness? And which {gap} do you recommend e easy to use, with L_C_D_ or without L_C_D_?
  User Interface: {vocalsound} {vocalsound}
  Industrial Designer: Well I think both are really easy to use because there are few button buttons,
  User Interface: Yeah {vocalsound}
  Industrial Designer: and uh well t p the menu are clear, well-organised, so {disfmarker}
  User Interface: {vocalsound} Yeah. Yeah.
  Industrial Designer: Well with little knowing of the technology you can you can easily use the product
  User Interface: {vocalsound}
  Industrial Designer: so I will give a six for the easy to use.
  User Interface: Yeah I think {disfmarker}
  Project Manager: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_.
  User Interface: sorry. {vocalsound}
  Project Manager: Because that's with L_C_D_ just will increase the price,
  Marketing: Yeah.
  Project Manager: and I thi i they have the same rate so without L_C_D_ it will be {disfmarker}
  User Interface: Yeah.
  Marketing: Or we can just go back to the previous slide uh where we ha we have a few updates. So I mean in the product design you could just amend it to make some few changes
  User Interface: {vocalsound} Yeah. {vocalsound} Yeah.
  Marketing: according to fruit and vegetable or a spongy touch
  User Interface: Yeah. {vocalsound}
  Marketing: without L_C_D_ and without speech recognition. Even then our product is going to be very good.
  Industrial Designer: Yeah, it's cheaper to produce.
  Marketing: Yeah.
  User Interface: Mm. {vocalsound} S {vocalsound}
  Industrial Designer: And uh if the the {disfmarker} well if we have less technology we have more liberty to uh for the shape and uh things like that so {disfmarker}
  Marketing: Yeah that's right.
  User Interface: Yeah. I have another thing to say about the easy to use aspect. I think the easy to use uh aspect is different for different people.
  Project Manager: Mm-hmm.
  User Interface: For the young generation easy to use may be very complicated
  Industrial Designer: Yep.
  User Interface: because uh they w they wants lot of controls with lots of buttons. For kids they want simply the {gap} s similarit for the old people they want simplicity,
  Marketing: Yeah yeah that's right.
  User Interface: so that's why {vocalsound} we have the parental module. Uh we can ha have {disfmarker} build a more complex design if if they want it, but but uh what I'm trying to say here is that the um {disfmarker} we have different sets of buttons for different kinds of people. So in terms of easy to use I think it's very user customisable. User customisation is very important yeah. Yeah
  Industrial Designer: Yeah.
  User Interface: so {vocalsound} {disfmarker}
  Industrial Designer: Six.
  Marketing: So without L_C_D_ I just take it five?
  Project Manager: Mm-hmm.
  User Interface: W uh {disfmarker}
  Marketing: Or you want it to be six?
  User Interface: I think it's the same.
  Industrial Designer: Um six.
  User Interface: Yeah.
  Industrial Designer: Yes as you say, with better uh {vocalsound}
  Project Manager: Without L_C_D_.
  Marketing: S s oh I think it's better to have this without L_C_D_.
  Industrial Designer: {disfmarker} yeah. And to improve the the look.
  Marketing: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also,
  User Interface: Yeah.
  Project Manager: Yeah.
  User Interface: Mm.
  Marketing: and it's going to be much simpler to use.
  Industrial Designer: Yes and to give us more liberty to have a fancy look so
  User Interface: Yeah.
  Industrial Designer: so let's go back to our laboratory and {vocalsound} {disfmarker}
  User Interface: {vocalsound} To improve on the design.
  Project Manager: What a what what about the sys speech recognition?
  Marketing: So.
  Project Manager: {gap} what about the integration of speech recognition?
  User Interface: Huh? The speech recogniser is a add-on module. Right?
  Industrial Designer: Yeah.
  Marketing: That's going to be an optional.
  User Interface: {vocalsound} Yeah.
  Marketing: If somebody wants to buy it they can have it, otherwise no.
  Industrial Designer: {vocalsound}
  Project Manager: Ah so it's optional with the {disfmarker} okay.
  Marketing: It's an optional.
  Industrial Designer: It's optional yeah, since well according to this study uh people more {vocalsound} likes more to have a spongy uh {vocalsound} remote control than {disfmarker}
  Project Manager: I think it will be {disfmarker} I think i
  User Interface: {vocalsound}
  Marketing: Yeah.
  Project Manager: I think it will be better if we have all these modules in the same remote control, because maybe parents will lose these uh {disfmarker}
  Marketing: Yeah, but I mean if you have an add-ons, the kids may just uh hide the parental module
  Project Manager: Yeah. Or ma yeah.
  Marketing: and so that their parents can't use it {vocalsound}.
  Project Manager: Or maybe parents they can for forget where they put it or,
  Industrial Designer: {gap}
  Project Manager: so mayb better if you have all this in the same {disfmarker}
  Marketing: In the same set, yeah,
  Project Manager: {gap}
  Marketing: and and individual buttons to make them work.
  Project Manager: Yeah.
  User Interface: {vocalsound} The problem is if i we are bla if a customer wants a certain component, and doesn't want the parental control because it's a couple who do not have children {disfmarker} {vocalsound} when you sell the product in the market you could meet any kind of people, and not all people will need all the functionalities we propose to them. So we might lose the customer because of this. I don't know,
  Project Manager: So you mean that even if these modules will be will be functional {disfmarker} uh will be optional.
  User Interface: what do you think uh? Yes exa what do you think, I don't know. You are Marketing Manag {vocalsound}.
  Project Manager: Uh {disfmarker}
  Marketing: I mean how to how to how to make a marketing survey that uh how many married couple {disfmarker} or how many couples have a T_V_
  User Interface: Yeah. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: or to the number or singles who have a television.
  Industrial Designer: Yeah.
  Marketing: So based on that I think {disfmarker}
  User Interface: Yeah. {vocalsound} But the the question is n does those modularity increase the production cost or decrease the production cost? {vocalsound}
  Project Manager: I think it inc increase. {vocalsound} {vocalsound}
  Industrial Designer: Well you can {gap} {disfmarker} if you had uh something li
  Project Manager: I think it i increases.
  Industrial Designer: Oh no,
  Project Manager: {gap}
  Industrial Designer: because if you if you add uh something {disfmarker} well yeah maybe because it's three different pieces uh to to to build but {disfmarker}
  Project Manager: Hmm.
  Marketing: But you can make it on a single P_C_ with three different options.
  Industrial Designer: Yeah yeah yeah
  User Interface: {vocalsound}
  Industrial Designer: it's I think it's cheaper if you if you already built the all the {vocalsound} functionalities um on the same module, but uh {disfmarker}
  User Interface: Mm. {vocalsound} Mm. Yeah.
  Marketing: On the same P_C_B_
  User Interface: Well well the other aspect is that if {vocalsound} in the {disfmarker} when they have the ar existing product you you gonna maintain the the {disfmarker} you're gonna keep the same customer,
  Industrial Designer: Yeah.
  Marketing: yeah yeah.
  User Interface: because the same customer will come back to buy other add-ons.
  Marketing: Yeah that's right.
  User Interface: So so {disfmarker}
  Marketing: I mean you could just provide with an optional {gap}.
  User Interface: Yeah i i so if don't don't buy now they can buy i in the future. So in in that way you're actually keeping the cus the same customer, attracting them to come back in again and again.
  Industrial Designer: {vocalsound}
  Marketing: So it's something like a Microsoft product {vocalsound} update.
  Project Manager: {vocalsound} And and we we we we we we don't want that.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound} We're not trying to follow the Microsoft and we don't want to the m {gap}
  Project Manager: {vocalsound}
  Marketing: Updates and we sell it. We make updates and sell it {gap}.
  Industrial Designer: {vocalsound}
  User Interface: Yeah well if the buyers can be up the th would be {disfmarker} can be upgraded, it would be a good thing right?
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound} Yeah.
  User Interface: {vocalsound} Yeah, it depends on the v production. {vocalsound}
  Marketing: And uh what's the idea about uh the shape of the remote controls?
  Industrial Designer: Well so {disfmarker}
  Marketing: Uh can they be made into a fruit and vegetable types?
  Industrial Designer: Yeah yeah
  Marketing: Do you require different types of P_C_B_s and {disfmarker}
  Industrial Designer: I think we are {vocalsound} {disfmarker} yeah but we are also the um well the components will have to change because uh we have to deal with the shape and um {disfmarker} but I don't think it will uh increase the cost too much so {disfmarker}
  User Interface: Mm.
  Marketing: Or uh it could be like this {disfmarker} the P_C_B_ would be the same for all, but only the exterior uh shape is different o for all.
  User Interface: Mm.
  Industrial Designer: Uh well but it's a bit complicated to {disfmarker} if if if you need machines to {disfmarker} different machines to um ah well {disfmarker}
  User Interface: Yeah. What we can change is to propose the {vocalsound} customers with skins. For example the i the mobile phones nowaday, they sell different kinds of skin
  Marketing: Yeah, yeah that's right.
  User Interface: and then people just feel that oh I have a new skin and looks better.
  Industrial Designer: Yeah yeah we can have the same global shape
  User Interface: Yeah.
  Industrial Designer: and then uh add on skins and with with this uh tex spongy texture uh things like that.
  User Interface: Yeah.
  Marketing: Yeah that's right.
  User Interface: Yeah. {vocalsound} Yeah you can pl in what material would that be in uh?
  Industrial Designer: Sponge. {vocalsound}
  Marketing: I think you need to look into the material.
  User Interface: Yeah or furry like a pet dog kind of thing {vocalsound}.
  Industrial Designer: {vocalsound}
  Marketing: Yeah yeah.
  Industrial Designer: Okay.
  Project Manager: So {disfmarker}
  Industrial Designer: So we finished the prototype uh presentation if you have uh something else to say.
  User Interface: {vocalsound}
  Marketing: I think the Project Manager would be interested to look about the financial issues in making these models.
  Project Manager: {gap} Project evaluation project satisfaction, for example. I don't know, we have to ask these question. We have to give answers so {vocalsound} {disfmarker}
  Marketing: {vocalsound}
  User Interface: {gap} I suppose that you {gap} this criteria, is it?
  Project Manager: {vocalsound} Project evaluation. {gap}
  User Interface: {vocalsound} Room for creativity. This room is a bit small, but {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound}
  User Interface: {vocalsound} but I think it's okay for us to work with. {vocalsound}
  Marketing: I feel it's fine, we know we don't need uh {disfmarker} I think it's okay.
  User Interface: {vocalsound} Yeah mm.
  Industrial Designer: That was good.
  Marketing: This is fine for making a presentat for project presentations.
  User Interface: Mm. Yeah anyway we have the laboratory nearby to build our modules so it's okay.
  Industrial Designer: Yeah. {vocalsound}
  Project Manager: Mm-hmm.
  Marketing: And the leadership was excellent.
  Project Manager: Yeah I think so {vocalsound}.
  Industrial Designer: {vocalsound} {vocalsound}
  User Interface: {vocalsound} Good job {vocalsound} good job.
  Industrial Designer: Fine yes uh {vocalsound}
  Project Manager: He gave you the liberty to talk as you wants {vocalsound}.
  Marketing: Yeah that's right. Yeah that's right.
  Project Manager: Uh the teamwork was very very good. I was really {disfmarker} I am very satisfying to work with with you.
  Industrial Designer: Very democratic.
  User Interface: {vocalsound}
  Industrial Designer: Thank you {gap} {vocalsound}.
  Marketing: {vocalsound}
  User Interface: Thank you {gap} {vocalsound}.
  Project Manager: {vocalsound} Oh {gap}.
  Industrial Designer: Alright.
  User Interface: Alright.
  Marketing: And new ideas found. Any new ideas to make these presentations more interactive and more interesting?
  User Interface: Mm. {vocalsound}
  Industrial Designer: {vocalsound} Come up with new product {vocalsound}.
  Project Manager: {vocalsound} Less fancy.
  Marketing: {vocalsound} I mean uh what type of product would you think {disfmarker} could we make this more interesting?
  User Interface: Mm we {disfmarker} I I know something, we need more cakes, more biscuits on the table while we have meetings. {vocalsound}
  Industrial Designer: Yeah and also more well uh {vocalsound} more seriously I think it's it's a good idea to have uh clear clear points whenever we do a meeting
  Marketing: {vocalsound}
  User Interface: Mm. {vocalsound}
  Industrial Designer: uh prior to the meeting to have uh well a list with the points who will be discussed or things like that, but I think it's alright. We achieved uh project goal I think.
  Marketing: Yeah
  Project Manager: De
  Marketing: that is within the budget.
  Project Manager: {vocalsound}
  User Interface: Mm.
  Industrial Designer: {vocalsound} It's w yes, more or less.
  Marketing: And the evaluation was {disfmarker}
  Project Manager: Without without L_C_D_, without speech recognition, it will be simple.
  Marketing: Yeah that's right.
  Industrial Designer: Yeah but {disfmarker}
  User Interface: {vocalsound}
  Industrial Designer: Alright. So.
  Marketing: And the next is celebration.
  Industrial Designer: So uh coffee machine.
  Marketing: So {disfmarker}
  Project Manager: Yeah {vocalsound} free free coffee
  User Interface: {vocalsound} Alright then, we finished?
  Industrial Designer: {vocalsound} Okay.
  Project Manager: Yeah thank you for your work and {disfmarker}
  Marketing: Yeah thank you, thank you very much.
  User Interface: Thank you very much.
summary: Marketing made evaluation criteria. The first thing was fancy look and feel, the second was innovativeness, the third was easy to use. Then Marketing asked Industrial Designer and User Interface to give scores towards two versions of the prototype according to the scale. Both Industrial Designer and User Interface gave three or four points to look and feel, six points to innovativeness and also six points to easy to use. The team decided to make the remote control without LCD and to improve the design to make it fancy. They would have all the functions in the same set, but some functions, like speech recognition, would be optional. The team would look into the shape and material of the set.