The tournament's closing ceremony was held prior to the start of the match, featuring a performance of "Live It Up", the official song of the tournament, by ویل اسمیت, Nicky Jam, and Era Istrefi. Jam also performed "X (Equis)", wearing a shirt honoring J Balvin. Opera singer Aida Garifullina sang Russian folk song Kalinka, accompanied by a children's choir and percussion section that featured a cameo by Brazilian star Ronaldinho.